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Sri Amelia, Sri
1Balai Teknik Lalu Lintas dan Lingkungan Jalan Puslitbang Jalan dan Jembatan, Balitbang, Kementerian Pekerjaan Umum Jl. A.H. Nasution No. 264 Bandung 40294
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Journal : JOURNAL OF SOCIAL DEVELOPMENT

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Mbah Man White Tofu Factory's marketing mix Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Syarifudin, Syarifudin; Nur’aini, Fatwa
Journal of Social Development Vol 3, No 2 (2025): Journal of Social Development, November 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v3i2.16597

Abstract

A microbusiness called Mbah Man's White Tofu Factory uses conventional but reliable marketing techniques. The purpose of this study is to examine how Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin, applies the marketing mix, which comprises elements of product, price, site, and promotion. This study employs a qualitative descriptive methodology, gathering data via documentation, interviews, and observation. The factory owner, production manager, workers, and distributors are the study's informants. The study's findings show that: The product aspect demonstrates that the factory consistently produces tofu with a dense, soft feel that is difficult to break; Competitive pricing and modifications based on changes in the cost of raw materials are used to implement the price aspect; A direct distribution system and mutual trust between producers and distributors handle the location or distribution aspect; Customer testimonies, verbal promotion, and direct communication are the straightforward methods used to carry out the promotion component. The study's conclusion is that, despite fierce competition in the local market, Mbah Man White Tofu Factory's consistent use of the marketing mix approach is able to sustain business sustainability, boost customer loyalty, and strengthen competitiveness.
Marketing Mix of Mban Man White Tofu Factory Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Rusmaniah, Rusmaniah; Jumriani, Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.
Co-Authors -, Parbowo Alfiah, Zhaharani Alindra, Afridha Laily Alona, Ivana Amelia, Alma Anjang Nugroho, Anjang Balatif, Ridwan Delyuzar, Delyuzar Elfia Sukma, Elfia Ersis Warmansyah Abbas Evita Mayasari Faisal Rahman, Faisal Gardenia, Vera Greece Maria Lawalata Harlan Pangihutan, Harlan Hasanah, Alifah Nur Hutagalung, Haflin Soraya Jeperson Hutahaean Juanita Juanita Jumriani, Jumriani Kadar, Dhirajaya Dharma Lubis, Fahrurrozi Lubis, Nenni Dwi Aprianti Manalu, Yustika Veronica Merina Panggabean Nadia Nadia Nasution, Afrida Aryani Nurfalah, Silmi Nur’aini, Fatwa Rahmia, Sovia Husni Ramdhan, William Riyanawati, Fany Rohmawati, Lili Rusmaniah, Rusmaniah Sari, Raihanah Sasmita, Hidayat Sebayang, Ida Rumkita Simatupang, Maria Magdalena Siti Nur Kholifah Sofyan Iskandar, Sofyan Syarifuddin Syarifuddin Syarifudin Syarifudin T. Kasa Rullah Adha Triyono, Sigit Warli, Syah Mirsya Yosi, Ariyati Zulfikar, Faizal