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Journal : Fokus Abdimas

RE-BRANDING BUMDES KUJATI PERDANA DESA KARANGJATI KECAMATAN PANDAAN KABUPATEN PASURUAN Muliatie, Yurilla Endah; Indrawati, Mei; Fitryani, Fitryani; Pamungkas, Rulan; Rochmawati, Ema; Pratama, Gemilang Kurnia
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.1.1-5

Abstract

Translator  BUMDES Kujati Perdana with its business, Café Omah Pring is a business entity established by the Karangjati Village government which aims to increase creativity and productive economic business opportunities for the Village community. BUMDES which is located close to the Pandaan toll road exit makes this place has the potential to become a tourist destination or rest area. The lack of branding makes public less familiar with the existence of Café Omah Pring. The method used is introduce Café Omah Pring on social media by inviting influencers. Rebranding process is very important so that consumers know more about Cafe Omah Pring. The importance of recognition is one of the big reasons for people to know and understand a brand better. It is hoped that with the rebranding of Cafe Omah Pring it will be able to compete with other developing businesses or partners.Key words: rebranding, BUMDES, Karangjati, Pandaan, Pasuruan
REVITALIZATION AND ARRANGEMENT OF WATOE DELEAN TOURISM THROUGH THE CONCEPT OF DESTINATION BRANDING IN KEBON ALAS, SUKORENO, PRIGEN, PASURUAN Muliatie, Yurilla Endah; Indrawati, Mei; Farid, Muchammad; Prasetyo, Kobin; Setiawan, Randy Putra; Siswanti, Liza Alif
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.128-133

Abstract

The partner in this activity is POKMAS Guyup Rukun Dusun Kebonalas, Sukoreno Village, Prigen, chaired by Mr. Rofik Usmanto as Babinkamtibmas in Prigen. The daily organizer of the Watoe Delean is Mr. Subkan. The problems felt are not internal problems or problems with local residents because Watoe Delean was created based on initiative of residents who wanted tourist attractions in their area. The existing problems are more about facilities and marketing problems. This tourist attraction has actually been operating since 2019. Due to Covid-19, this tourist attraction only functions as a rest area for those who pass through this area on their way to Mojokerto or Pandaan. Because this place is relatively new, it is very natural that the existing facilities are still inadequate. However, water, electricity, prayer room and toilet facilities are available because these are requirements that must be met by the management who collaborates to manage the Perum Perhutani forest area. With the end of the Covid-19 pandemic, this tourist spot needs to be reorganized so that it can be used as a tourist spot in accordance with the original purpose of its establishment. So it is necessary to revitalize and organize, especially the existing facilities at this tourist spot. Promotion also required so that this place is visited by many tourists, both local and foreigners.