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Pemanfaatan Teknologi Informasi Untuk Peningkatan Pemasaran Usaha Pakaian Tari di Gianyar Bali Sarja, Ni Luh Ayu Kartika Yuniastari; Santosa, I Made Ari
Paradharma: Jurnal Aplikasi IPTEK Vol. 4 No. 1 (2020): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.543 KB) | DOI: 10.36002/jpd.v4i1.1350

Abstract

ABSTRAKUsaha pakaian tari merupakan usaha menjanjikan karena di Bali tarian seringkali dipentaskan pada saat acara hiburan, upacara keagamaan ataupun acara nasional. Mitra dalam kegiatan ini adalah Kios Tari Bali yang merupakan pengerajin perlengkapan untuk pakaian tari Bali. Saat ini kendala yang dihadapi adalah manajemen dan pemasaran produk. Pada saat ini, terdapat kendala berupa keterbatasan dalam hal pemasaran. Metode kegiatan dimulai dengan sosialisasi, pelatihan e-commerce, pembuatan dan pelatihan penggunaan website serta evaluasi kegiatan. Tujuan kegiatan adalah membantu mitra dalam memasarkan produk secara online. Setelah dilakukan kegiatan, dihasilkan account e-commerce Bukalapak dan Shopee serta website usaha. Selain itu 100% peserta pelatihan dapat menggunakan e-commerce Bukalapak dan Shopee serta website untuk memasarkan produk.Kata kunci : Manajemen, Pemasaran, Website, E-commerce, Pengabdian MasyarakatABSTRACTTraditional costume business is a promising business because it’s definitely performed during entertainment events, religious ceremonies or national events. The partner in this activity is the Balinese Dance Kiosk which is a craftsman of Balinese dance apparels. Partner’s obstacles were product management and marketing. Method of activities were started with socialization, e-commerce training, creating website and training how to use the website, and activities evaluation which it aims to help the online marketing. The activities generated e-commerce account such as Bukalapak and Shopee as well as a website. In addition, 100% trainee were able to use Bukalapak, Shopee and the website to market the products.Key words : Management, Marketing, Website, E-commerce, Community Service
Digital Branding untuk Penguatan Pemasaran Produk Dodol Khas Desa Selat Karangasem sebagai Kearifan Lokal Bali Astuti, Ni Wayan Wahyu; Sarja, Ni Luh Ayu Kartika Yuniastari; Adiaksa, I Made Anom; Pamularsih, Tyas Raharjeng; Sarja, Ni Ketut Pradani Gayatri; Dwijuliasri, Kadek Ayu; Puspita, Ni Made Ayu Maya
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/etx3w337

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemasaran produk Dodol Bhuana Sari sebagai makanan khas Desa Selat, Karangasem, melalui penerapan strategi digital branding. Permasalahan utama mitra adalah sistem pemasaran yang masih konvensional, belum adanya identitas merek yang kuat, serta keterbatasan pemanfaatan media digital. Kegiatan dilaksanakan dengan metode partisipatif yang melibatkan dosen, mahasiswa, dan pelaku usaha melalui tahapan sosialisasi, pelatihan pembuatan logo dan label kemasan, pelatihan pemasaran digital melalui media sosial, Google My Business, dan website, serta pendampingan dan evaluasi. Evaluasi dilakukan melalui observasi, wawancara, dan analisis catatan penjualan untuk memastikan validitas hasil. Hasil kegiatan menunjukkan adanya peningkatan permintaan produk dari 100 kg menjadi 280 kg dalam dua bulan kegiatan serta peningkatan kemampuan mitra dalam pengelolaan promosi digital. Temuan awal menunjukkan adanya dampak positif terhadap kapasitas promosi dan permintaan produk, meskipun evaluasi lanjutan dibutuhkan untuk mengukur dampak jangka panjang. Digital Branding to Strengthen the Marketing of Selat Village’s Traditional Dodol as Balinese Local Wisdom Abstract This community service activity aims to strengthen the marketing capacity of Dodol Bhuana Sari products as a typical food of Selat Village, Karangasem, through the implementation of digital branding strategies. The main problems faced by partners are the marketing system which is still conventional, the absence of a strong brand identity, and the limited use of digital media. The activity was carried out using a participatory method involving lecturers, students, and business actors through stages of socialization, logo and packaging label creation training, digital marketing training through social media, Google My Business, and websites, as well as mentoring and evaluation. Evaluation is conducted through observation, interviews, and analysis of sales records to ensure the validity of the results. The results of the activity showed an increase in product demand from 100 kg to 280 kg in two months of activity as well as an increase in partners' capabilities in managing digital promotions. Initial findings indicate a positive impact on promotional capacity and product demand, although further evaluation is needed to measure the long-term impact.
Balinese Women's Role and Gender Gap in the Sustainable Tourism Development Budi Shantika; Ernawati, Ni Made; Sarja, Ni Luh Ayu Kartika Yuniastari
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.49-57

Abstract

This study aims to determine women's role and involvement in the development of sustainable tourism in Bali and to know how Balinese women are the main drivers of cultural and environmental preservation in Bali. The study uses a qualitative method of literature review. The research stage was carried out by collecting literature sources, both primary and secondary. Balinese women have a vital role in the preservation of culture and the environment in Bali. It can be concluded that Balinese women are the drivers of sustainable tourism in several tourism sectors, such as culinary tourism, cultural tourism, and environmental conservation. Balinese women are pioneers in the development of culinary tourism, especially traditional culinary in Bali but are not given many chance to participate in development planning actively. Balinese women are still collided by the patriarchal hegemony in the local traditional culture.
Designing Rawa Pening as a new nature-based tourism area Prawesti D, Ashri; Paramita, Widia Nur Intan; Widana, I Putu Krisna Arta; Sarja, Ni Luh Ayu Kartika Yuniastari
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.1-8

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The purpose of this research is to determine the potential of Rawa Pening area which can be developed as a new nature-based tourism area in Central Java, Indonesia. The research method is qualitative research. This method of data collection during the Covid 19 pandemic used more secondary data than primary data. The interview method with resource persons through field survey method is carried out to complete the analysis of this research. The findings resulting from this research are on several potentials that can be developed, both physical and non-physical potentials. The results of this research are ideas and suggestions through the plan of design ideas or initial concepts in developing new nature-based tourist areas.
Green tourism practices through Odesa social media storytelling method Sujawoto, Fitra Ananta; Kartasudjana, Tata; Shishido, Kumiko; Sarja, Ni Luh Ayu Kartika Yuniastari
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.27-44

Abstract

This study aimed to describe how Odesa Indonesia, Bandung, effectively uses the storytelling communication method to introduce its programs on social media. A qualitative method presents a description of the storytelling communication method carried out by Odesa Indonesia in its green tourism practice. In contrast, the data collection and analysis process uses the content analysis method. Odesa Indonesia has practiced four elements of the storytelling communication method: identifiable character, authentic emotion, significant moments, and specific details. Apart from these four elements, in the variety of social media content, there are also three round structures of the storytelling communication method: the normal phase, the explosion phase, and the new normal phase. The writers arranged these three phases in narrative relationships that are in line with the framework of the green tourism concept, namely ecology, sanitation, literacy, and solidarity. Based on the findings of this study, the use of storytelling communication methods is not only limited to being a mere promotional differentiator but, at the same time, can be the most effective way to convey the dimensions of green tourism, not only at the level of the program but also to convey the transformation process that will and has been carried out through the practice of green tourism.
Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali Dewi, Kadek Isa Engelita; Bagiastuti , Ni Ketut; Sutama, I Ketut; Sarja, Ni Luh Ayu Kartika Yuniastari
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.68-85

Abstract

This study aimed to find out the implementation of Eco-friendly behavior by front office employees to support the Green hotel at The Ritz-Carlton Bali, Indonesia, and the influence of the implementation. The data collection method used was by conducting field observations, distributing questionnaires with saturated samples to 40 employees in the front office department as respondents and interviews with the Assistance front office Manager of The Ritz-Carlton Bali. The data analysis techniques used are descriptive statistical and simple linear regression analysis techniques to answer the problem formulation in this study. All the tests was carried out with measurements using IBM SPSS Statistics 26 for windows application. The results of the analysis show that the implementation of Eco-friendly behavior by front office employees as a whole is already within very high criteria.  There are 2 implementations that still on high criteria and are still not very optimal, namely prioritizing using stairs over elevators and disposing of garbage according to their type.  The implementation of Eco-friendly behavior has a positively strong relationship and has a significant effect on the green hotel.
Co-Authors Agus Adi Putrawan Agus Wirawan Ashri Prawesti D Astri Pramitari, I Gusti Ayu Ayu Widya Wulandari Bagiastuti , Ni Ketut Brahmantya Adi Guna, Brahmantya Budi Shantika Budi Susanto Candra Ahmadi Candra Ahmadi, Candra Dewa Made Suria Antara Dewi, Kadek Isa Engelita Dwijuliasri, Kadek Ayu erma sulistyorini, erma Fitra Ananta Sujawoto Gatot Teguh Iman Gatot Teguh Iman, Gatot Teguh Hilda Irmayanti Ningtyas, Hilda Hilda Irmayanti Ningtyas, Hilda Irmayanti I Dewa Made Cipta Santosa I Gde Agus Jaya Sadguna I Gede Muriarka, I Gede I Gede Nyoman Suta Waisnawa I Gusti Agung Oka Sudiadnyani I Gusti Ayu Desi Saryanti, I Gusti Ayu I Gusti Ayu Desi Saryanti, S.Kom, I Gusti Ayu Desi I Gusti Ayu Sri Melati, I Gusti Ayu I Gusti Lanang Made Parwita I Kadek Ervan Hadi Wiryanta I Ketut Budarma I Ketut Parnata I Ketut Purna Wirananta I Ketut Suada I Ketut Suarja I Ketut Suharsana I Ketut Sutama I Ketut Sutama I Made Anom Adiaksa I Made Ari Santosa, I Made Ari I Nengah Suastika I Nyoman Abdi I Nyoman Abdi I Nyoman Yudi Anggara Wijaya I Putu Adi Kusumantara I Putu Angga Wiastawan, I Putu Angga I Putu Krisna Arta Widana I Putu Krisna Arta Widana I Wayan Budi Sentana I Wayan Budi Sentana, I Wayan Budi I Wayan Hendra sanjaya, I Wayan Hendra I Wayan Nita Kusnawan, I Wayan I Wayan Satya Dharmawan Ida Ayu Gde Suwiprabayanti Putra Ida Bagus Suradarma, Ida Bagus IGP Wirarama Wedashwara Wirawan IGP Wirarama Wedashwara Wirawan, IGP Wirarama Wedashwara Indrawan, I Kadek Surya Kadek Adi Parthama Kadek Isa Engelita Dewi Kadek Nita Sumiari, Kadek Nita Kartasudjana, Tata Kumiko Shishido Luh Mei Wahyuni Made Ari Santosa Made Dana Saputra Manuel Eduardo X. Do Rego, Manuel Eduardo Ni Gst Nym Suci Murni Ni Ketut Bagiastuti Ni Ketut Pradani Gayatri Sarja Ni Luh Gede Pivin Suwirmayanti, S.Kom, MT, Ni Luh Gede Pivin Ni Luh Putu Norma Dewi Abdi Pradnyani Ni Luh Putu Wulandari, Ni Luh Putu Ni Luh Ratniasih, Ni Luh Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Mega Abdi Utami Ni Made Wirasyanti Dwi Pratiwi Ni Nyoman Harini Puspita, Ni Nyoman Ni Nyoman Triyuni Ni Putu Intan Diantari, Ni Putu Ni Putu Novie Darmayanti Dewi, Ni Putu Novie Ni Wayan Wahyu Astuti Nyoman Ayu Nila Dewi Nyoman Ayu Nila Dewi, Nyoman Pamularsih, Tyas Raharjeng Paramita, Widia Nur Intan Prawesti D, Ashri Puspita, Ni Made Ayu Maya Putu Adi Suprapto Putu Adi Suprapto Putu Eka Raharja Putra, Putu Eka Putu Rian Arde Surya Ratna Kartika Wiyanti Ratna Kartika Wiyati Ratna Kartika Wiyati Ratna Kartika Wiyati, Ratna Kartika Ricky Aurelius Nutanto Diaz, Ricky Aurelius Sagung Putri Ayu Laras Ningsih, Sagung Putri Ayu Shantika, Budi Shishido, Kumiko Suwastika, I Wayan Kayun Tata Kartasudjana Teo Turangga, Teo Tyas Rahajeng Pamularsih Wayan Hesadijaya Utthavi Wayan Styawan Saputra, Wayan Widana , I Putu Krisna Arta Widana, I Putu Krisna Arta Widia Nur Intan Paramita