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Journal : Bulletin of Electrical Engineering and Informatics

Enhancing costumer churn prediction with stacking ensemble and stratified k-fold Rofik, Rofik; Unjung, Jumanto; Prasetiyo, Budi
Bulletin of Electrical Engineering and Informatics Vol 14, No 1: February 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/eei.v14i1.8112

Abstract

In the era of rapid technological advancement, the telecommunications industry undergoes significant changes. Factors such as the speed of technological change, high customer expectations, and changing preferences are the main obstacles that affect the dynamics of telecommunications companies. One major issue faced is the high customer churn rate, adversely impacting company revenue and profitability. Previous studies indicate that customer churn prediction remains complex in the telecommunications industry, with opportunities to optimize algorithm selection and prediction model construction methods. This research aims to improve the accuracy of customer churn prediction by employing a complex model that utilizes stacking ensemble learning techniques. The proposed model combines 6 base algorithms: extreme gradient boosting (XGBoost), random forest, light gradient boosting machine (LightGBM), support vector machine (SVM), K-nearest neighbor (KNN), and neural network (NN), with XGBoost as the meta-learner model. The research process involves preprocessing, class data balance with synthetic minority oversampling technique (SMOTE), training using stratified k-fold, and model evaluation. The model is tested using the Telecom Churn dataset. The evaluation results show that the constructed stacking model achieves 98% accuracy, 98.74% recall, 98.03% precision, and 98.38% F1 score. This study demonstrates that optimizing the stacking ensemble model with SMOTE and stratified k-fold enhances customer churn prediction accuracy.
Co-Authors Aditya Wardhana Afrizal Rizqi Pranata, Afrizal Rizqi Ahmad Roziqin, Ahmad Aisy, Salsabila Rahadatul Aji Purwinarko, Aji Alamsyah - Amidi Amidi, Amidi Anggraini, Tasya Fitria Anggyi Trisnawan Putra Ardila Rahma, Rana Aziz, Alif Abdul Azura, Amberia Narfi Bachtiar, Muhammad Irgi Bambang Widjajanta, Bambang Bayuaji, Hibatullah Zamzam Tegar Beta Noranita Biyantoro, Arell Saverro D.W, Made Bagus Paramartha Deske W. Mandagi Didimus Tanah Boleng Dinova, Dony Benaya Endang Sugiharti, Endang Fachrezi, Farhan Rifa Fadhilah, Muhammad Syafiq Fadlil, Affan Fajriati, Nafa Fata, Muhamad Nasrul Fata, Muhamad Nasrul Ferninda, Varin Fikri Mohamad Rizaldi Fitria, Yunita Fitriana, Jevita Dwi Hakim, Ade Anggian Hakim, M Faris Al Hakim, M. Faris Al Hani Fitria Rahmani Ilham Maulana Jhonatan, Edward Julianto, Richy Jumanto Jumanto , Jumanto Jumanto Jumanto, Jumanto Jumanto Unjung KA, Cecep Bagus Suryadinata Korina, Nanda Putri Leo nardo Lestari , Apri Dwi Lestari, Apri Dwi Lestari, Fitri Duwi Lintang, Irendra M. Faris Al Hakim Makrina Tindangen Maulidia Rahmah Hidayah, Maulidia Rahmah Much Aziz Muslim Muhammad Sugiharto Mukhlisin, Ahmad Munahefi, Detalia Noriza Mustaqim, Amirul Muzayanah, Rini Naufal Zuhdi, Hamzah Ndruru, Toni Krisman Nelly, Fredy Kusuma Nendya, Bima Nicko, Robertus Nikmah, Tiara Lailatul Nina Fitriani, Nina Ningsih, Maylinna Rahayu Nisa, Intan Khairun Niswah Baroroh Partini, Emilia Paundra, Fajar Pertiwi, Dwika Ananda Agustina Pradana, Fadli Dony PRASETYO, ERWIN Pratama, Muhammad Hasbi Puspo Dewi Dirgantari Rachmawati, Eka Yuni Rachmawati, Eka Yuni Rahmat Gernowo Ramadhian, M. Arief Rahman Ratih Hurriyati Riesnandar, Edi Ristiawati, Monika Riza Arifudin Robianty, Nenden Sondari Rofik Rofik, Rofik S.Pd. M Kes I Ketut Sudiana . Sadid, Moh Naufal Salsabila, Malika Putri Saparina, Iska Ayu Saputra, Angga Riski Dwi Satriawan, Grace Yudha Satrio Ardiansyah, Adi Seivany, Ravenia Septian, M Rivaldi Ali Subhan Subhan Sulastri, Ai Syaharani, Reisya Triyadi, Indra Ulhaq, Moch Daffa Dhiya Vember, Hilda Wahyu, Aufa Azfa Walean, Ronny H. Yahya Nur Ifriza Yosza Dasril Yulia Nur Hasanah