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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Brilliant International Journal of Management and Tourism (BIJMT) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Perceived Credibility, Perceived Reputation, dan Brand Trust terhadap Brand Loyalty pada Pengguna Smartphone Prayogo, Muhammad Aditya; Setyawan, Anton Agus
Journal of Economics Business Finance and Accounting Vol. 1 No. 1 (2023): Journal of Economics Business Finance and Accounting
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jebfa.v1i1.2132

Abstract

Changes that occur in the technology and economic sectors have an impact on individual jobs and careers, making it important to analyze the factors that influence career success. This study aims to analyze the effect of Perceived Credibility, Perceived Reputation, and Brand Trust on Brand loyalty (OPPO smartphone research study. The study used a sample of 100 student respondents at UIN Raden Mas Said Surakarta). The data collection method in this study is the questionnaire method. As for the data analysis method used is SEM-PLS analysis with the help of SmartPLS 3. The results show that partially perceived credibility, perceived credibility, and reputation has a positive and significant effect on brand loyalty. Partially brand trust and perceived credibility has a positive and significant effect on band trust. Brand loyalty has a positive and significant effect on brand trust, perceived credibility has a significant positive effect on brand loyalty through brand trust, and perceived reputation has a positive and significant effect on brand loyalty through brand trust.
Analisis Pengaruh Multidimensi Brand Image Terhadap Minat Beli Laptop Asus ROG: Studi pada Generasi Z Kusuma, Candra; Rahardo Suprapto, Madya; Agus Setyawan, Anton
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2023): Benefit : Volume 8 Desember No 2 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i2.2199

Abstract

Generation Z is very interested in using laptops, such as playing games, editing videos, etc. Asus ROG is produced to fulfill these needs, but the high specifications make the price relatively more expensive than regular laptops. This study aims to analyze the effect of corporate image, product image, and owner image on Asus ROG laptop buying intention. The method used is quantitative, using SPSS software. The sampling technique uses a purposive sampling method with several criteria, one of which is the focus on seeing the response from Generation Z in Surakarta City. One hundred fifty respondents who passed the selection were obtained and can be analyzed. The results of this study are that company image and product image do not significantly affect purchase intention. In contrast, the owner's image significantly affects purchase intention. Marketers and manufacturers benefit from this research that the buying behavior of Generation Z is more caused by lifestyle.
The Influence of Halal Awareness and Halal Certificate on Purchasing Decisions for Mixue Products Muhammad Ilham Atha Abhinaya; Anton Agus Setyawan
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2650

Abstract

The purpose of this study was to analyze the effect of halal awareness and halal certificate on purchasing decisions for Mixue products. This type of research is quantitative. The population of this study were students of Universitas Muhammadiyah Surakarta. The sample calculation technique using the malhorta formula, obtained a sample size of 100 respondents. Non-probability sampling design with purpose sampling technique is used to take samples carried out in research. The data source of this research is primary data. The method of data analysis in this study with the help of the SPSS application. The result of this study is that there is an effect of Halal Awareness on purchasing decisions. Halal Certificate has a positive and significant effect on purchasing decisions. This shows that students at Universitas Muhammadiyah Surakarta really consider Halal Awareness and Halal Certificate in consuming a product. A consumer's awareness of halal products is one of them by knowing the food packaging process used, the cleanliness of the food they consume. This is important to ensure that the products they consume are truly halal products.
Model Estimasi Relationship Marketing dalam Business to Business: Pendekatan Dyadic VS Non-Dyadic Setyawan, Anton Agus
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam diskusi tentang relationship marketing perdebatan tentang aliran pemikiran, tradisi penelitian dan metode penelitian sangat beragam. Namun demikian ada satu kesepakatan diantara para peneliti di bidang pemasaran, yaitu pendapat bahwa konstruk dalam relationhip marketing mempunyai sifat alamiah dyadic. Pengukuran dalam penelitian relationship marketing tidak selalu mengikuti pendapat ini, ada banyak peneliti yang menggunakan pendekatan non dyadic dalam pengukuran, meskipun dalam pembahasan konseptual mereka menganggap sebuah konstruk relationship marketing mempunyai sifat dyadic. Penelitian ini menguji model dyadic dan non dyadic untuk dijadikan bahan perbandingan. Sampel dari penelitian ini adalah 204 dyad yang merupakan pasangan peritel dan pemasok. Penelitian ini menggunakan alat analisis jalur untuk mendapatkan kebaikan suai dari model dyadic dan non dyadic. Hasil penelitian menunjukkan bahwa pendekatan dyadic memberikan informasi yang lebih lengkap untuk menganalisis sebuah model relationship marketing.
Pengaruh Kepercayaan Merek pada Loyalitas yang Dimediasi oleh Keyakinan pada Atribut Produk Donat Nurul Aini Widiyastuti; Anton Agus Setyawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1909

Abstract

This research aims to determine the influence of consumer trust and product attributes on loyalty which is mediated by trust in donut consumers. Consumers' assessment of the extent to which their needs and desires are met by the product. Donuts are easy to find in cake shops, malls, restaurants or even the donut shop itself. This phenomenon is characterized by the increasing number of donut brands available, so that consumers are faced with a variety of brand choices such as Dunkin' Donuts, J.CO Donut, Abata Donut, and Donut Boys. In this research, consumer trust, brand attributes (x), brand loyalty (y), and brand trust (z) are used. The sample size consisted of 200 respondents from the public who had purchased one of the Dunkin' Donuts brands, J.Co Donuts, Abata Donuts, or Boys Donuts. This research applies quantitative methods by distributing Google Forms which are distributed via platforms on social media. The findings from this SmartPLS analysis show that brand attributes have a positive impact on increasing brand trust, consumer trust has a positive impact on brand trust, and brand trust has a positive impact on brand loyalty.
The Effect of Service Quality, Infrastructure, and Hospital Image on Patient Satisfaction in Pharmaceutical Services at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo Setyawan, Ari Bambang; Setyawan, Anton Agus; Romadhon, Yusuf Alam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.944

Abstract

This study aims to analyze the effect of service quality, infrastructure, and hospital image on patient satisfaction in pharmaceutical services at the outpatient pharmacy depot of RSUD Dr. Harjono Ponorogo. The research method used is quantitative correlational research with a descriptive quantitative approach. The population consists of 200 patients who purchased medications at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo in May 2025, with total sampling technique. Data collection was conducted using questionnaires with a Likert scale. Data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that service quality has a positive and significant effect on patient satisfaction (t = 7.230, sig = 0.000), infrastructure has a positive and significant effect on patient satisfaction (t = 6.846, sig = 0.000), and hospital image has a positive and significant effect on patient satisfaction (t = 9.312, sig = 0.000). Simultaneously, service quality, infrastructure, and hospital image have a significant effect on patient satisfaction (F = 187.729, sig = 0.000). The coefficient of determination (Adjusted R²) is 0.738, indicating that 73.8% of patient satisfaction variation is explained by the three independent variables. The study concludes that improving service quality, infrastructure, and hospital image is crucial for enhancing patient satisfaction in pharmaceutical services.
Pengaruh Kepercayaan Merek pada Loyalitas yang Dimediasi oleh Keyakinan pada Atribut Produk Donat Nurul Aini Widiyastuti; Anton Agus Setyawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1909

Abstract

This research aims to determine the influence of consumer trust and product attributes on loyalty which is mediated by trust in donut consumers. Consumers' assessment of the extent to which their needs and desires are met by the product. Donuts are easy to find in cake shops, malls, restaurants or even the donut shop itself. This phenomenon is characterized by the increasing number of donut brands available, so that consumers are faced with a variety of brand choices such as Dunkin' Donuts, J.CO Donut, Abata Donut, and Donut Boys. In this research, consumer trust, brand attributes (x), brand loyalty (y), and brand trust (z) are used. The sample size consisted of 200 respondents from the public who had purchased one of the Dunkin' Donuts brands, J.Co Donuts, Abata Donuts, or Boys Donuts. This research applies quantitative methods by distributing Google Forms which are distributed via platforms on social media. The findings from this SmartPLS analysis show that brand attributes have a positive impact on increasing brand trust, consumer trust has a positive impact on brand trust, and brand trust has a positive impact on brand loyalty.
Pengaruh Pengalaman Merek, Kepercayaan dan Kepuasan dalam Membangun Merek: Loyalitas; Sebuah Penelitian Empiris Tentang Merek Kosmetik Ramah Lingkungan Pasya Istiara Dhea; Anton Agus Setyawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6863

Abstract

The purpose of this study is to analyze the impact of brand experience, brand trust, and brand satisfaction on brand loyalty for environmentally friendly cosmetic products, with a focus on consumers who have purchased and used the product. This research employs a quantitative approach with purposive sampling techniques, involving 200 respondents. Data collection was conducted using a questionnaire that assessed aspects such as brand experience, satisfaction, trust, and brand loyalty. The analysis method used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results indicate that brand experience, brand trust, and brand satisfaction have a positive and significant effect on brand loyalty, with a significance value of 0.000 (p < 0.05). These findings provide valuable insights for marketers to strengthen brand loyalty by enhancing positive brand experiences, maintaining product communication transparency, and increasing consumer engagement through social media and loyalty programs.
Pengaruh Gender Terhadap Shopping Value Pada Mahasiswa Di Surakarta Rosiyani, Anggita; Setyawan, Anton Agus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9680

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gender terhadap shopping value mahasiswa di Surakarta. Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner daring yang diisi oleh 181 mahasiswa laki-laki dan perempuan. Instrumen penelitian mengacu pada indikator Babin et al. (1994) untuk belanja hedonis dan rasional, serta Babin et al. (1994) dan Sweeney et al. (1999) untuk evaluasi harga. Sampel dipilih menggunakan purposive sampling, dengan kriteria mahasiswa aktif berusia di atas 17 tahun yang memiliki pengalaman belanja daring maupun luring. Data dianalisis menggunakan regresi linier dengan variabel dummy untuk gender (1 laki-laki, 0 perempuan) melalui SPSS 26, disertai uji normalitas dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa gender hanya berpengaruh signifikan terhadap perilaku belanja hedonis, sedangkan pengaruhnya terhadap perilaku belanja rasional dan evaluasi harga tidak signifikan. Temuan ini dapat menjadi acuan bagi strategi pemasaran yang menyesuaikan karakteristik gender serta sebagai referensi untuk studi perilaku konsumen di lingkungan akademik.
Pengaruh Kepercayaan dan Kepuasan Pelanggan terhadap Loyalitas Konsumen Wanita pada Produk Kecantikan Wardah Eka Prasetya, Dimas; Agus Setyawan, Anton
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10262

Abstract

This study aims to analyze the influence of customer trust and satisfaction on female consumer loyalty to Wardah beauty products. The approach used was quantitative with an explanatory research method, which focuses on testing the relationship between variables through statistical analysis. The research sample was obtained using a purposive sampling technique based on the criteria of women aged 15 years and over who have purchased Wardah products at least twice. Primary data were collected through an online questionnaire using a five-point Likert scale. Data analysis was performed using multiple linear regression at a significance level of 5%. The results showed that customer trust and satisfaction variables have a positive and significant effect on customer loyalty. This indicates that the higher the level of trust and satisfaction felt by consumers, the greater their tendency to remain loyal to Wardah products. These findings have implications for companies to continue strengthening their educational marketing communication strategies and improving customer loyalty programs to maintain long-term relationships with consumers.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Dimas Eka Prasetya Eka Prasetya, Dimas Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati Rosiyani, Anggita RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wanda Vidya Nandita Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon