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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Prosiding International Conference on Sustainable Innovation (ICoSI) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Do We Need Social eWOM to Bring Up Brand Attitude and Purchase Intention? Murti, Nala Puspita; Setyawan, Anton Agus
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4816

Abstract

This study aims to analyze the positive impact of electronic Word of Mouth (eWOM) on brand attitude and purchase intention of Luxcrime cosmetic products on the Shopee e-commerce platform in Surakarta. It is targeted towards students and university students in Surakarta who are interested in cosmetic products and are engaged in purchasing and eWOM activities through e-commerce platforms. This research employs a non-probability method (purposive sampling), and data collection is conducted using a survey method. The structural equation model is utilized to examine the study data and hypotheses. The study reveals that eWOM significantly influences brand attitude but not purchase intention, and that brand attitude strongly affects purchase intention. The study suggests that e-commerce platforms should establish brand communities and utilize social media marketing to enhance brand awareness and engagement. Additionally, it recommends future research to incorporate the impact of promotions on purchase intention.
PENYULUHAN INVESTASI SAHAM DAN PENGEMBANGAN APLIKASI KALKULATOR SAHAM PEMULA BAGI GURU HONORER Anton Agus Setyawan; Novel Idris Abas; Muhammad Randhy Kurniawan; Helmi Imaduddin; Muhammad Arkan Setyawan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21319

Abstract

Abstrak: Pendapatan bagi guru honorer yang tidak sebanding dengan guru berstatus PNS telah menjadi salah satu tantangan dalam memenuhi kebutuhan hidup, terutama untuk investasi pada aset di masa depan. Pentingnya pengelolaan keuangan yang efektif, termasuk di dalamnya strategi investasi. Tujuan dari program pengabdian masyarakat ini adalah meningkatkan skill berinvestasi para guru. Mitra dalam program ini adalah 15 guru dari sekolah Al Mujahiddin Surakarta. Berdasarkan data yang terhimpun, penyuluhan dan pengembangan aplikasi saham memberikan manfaat signifikan kepada para guru, di mana setelah penyuluhan, pemahaman para guru terkait investasi saham meningkat. Proses evaluasi dilakukan dengan melakukan pre dan post test. Hasil dari post-test menunjukkan adanya peningkatan hingga 185%.Abstract: The income disparity between honorary teachers and those with permanent status as civil servants has become one of the challenges in meeting their living needs, especially for investing in future assets. The importance of effective financial management, including investment strategies, cannot be overstated. The objective of this community service program is to enhance the investment skills of teachers. The partners in this program are 15 teachers from Al Mujahiddin Surakarta School. Based on the gathered data, the counseling and development of stock application have provided significant benefits to the teachers, wherein after the counseling sessions, the teachers' understanding of stock investments improved. Evaluation processes were conducted through pre and post-tests. The results from the post-test indicated an increase of up to 185%.
The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance Febrianti, Bella; Kussudyarsana, Kussudyarsana; Setyawan, Anton Agus; Sholahuddin, Muhammad; Maimun, Muhammad Halim
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19251

Abstract

Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined.
Pengaruh Social E-Wom terhadap Purchase Intention dengan Brand Attitude sebagai Variabel Intervening (Studi Empiris Tiktok Shop pada Produk The Originote di kota Surakarta) Sadewa, Aldy Bagas; Setyawan, Anton Agus
SEIKO : Journal of Management & Business Vol 7, No 1 (2024): January - June
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6323

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh Electronic Word of Mouth (eWOM) terhadap brand attitude dan purchase intenttion pada produk The Originote di Surakarta. Metode penelitian ini ialah kuantitatif. Populasi yang menjadi fokus penelitian ini adalah konsumen yang menggunakan produk The Originote melalui platform TikTok. Sampel yang digunakan dalam penelitian ini terdiri dari masyarakat yang tinggal di Kota Surakarta. Penelitian ini menggunakan metode pengambilan sampel non-probabilitas, yaitu purposive sampling, dengan jumlah sampel sebanyak 265 responden. Data yang digunakan dalam penelitian ini berasal dari sumber data primer. Pengumpulan data dilakukan melalui penggunaan kuesioner atau angket. Teknik analisis data yang digunakan mencakup analisis deskriptif serta analisis Structural Equation Model (SEM) dengan menggunakan metode Smart Partial Least Square (PLS). Hasil penelitian ini ialah bahwa eWOM memiliki dampak yang positif signifikan pada Brand Attitude, eWOM berdampak positif signifikan pada Purchase Intenttion, dan Brand Attitude berdampak positif signifikan pada Purchase Intenttion.
PERAN MEDIASI CINTA MEREK DALAM HUBUNGAN ANTARA KONSUMEN BERDASARKAN EKUITAS MEREK DAN LOYALITAS MEREK DI EKONOMI KREATIF FASHION BATIK: STUDI PADA KONSUMEN BATIK KERIS SURAKARTA Maharani, Diva Putri; Setyawan, Anton Agus
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13708

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peran mediasi cinta merek dalam hubungan antara ekuitas merek dan loyalitas merek di kalangan konsumen Batik Keris Surakarta. Populasi dalam penelitian ini adalah masyarakat Kota Surakarta yang membeli produk Batik Keris. Sampel dipilih dengan menggunakan teknik purposive sampling, dan sebanyak 250 kuesioner didistribusikan untuk memastikan validitas data, yang kemudian menghasilkan 100 responden yang memenuhi kriteria. Data dianalisis menggunakan pendekatan Partial Least Square (PLS) berbasis Structural Equation Modeling (SEM). Hasil penelitian ini mengungkapkan bahwa ekuitas merek memiliki pengaruh positif yang signifikan terhadap cinta merek (t-hitung = 37,733), cinta merek mempengaruhi loyalitas merek (t-hitung = 7,617), dan ekuitas merek juga berpengaruh positif terhadap loyalitas merek (t-hitung = 7,193). Keterbatasan dalam penelitian ini termasuk fokus pada konsumen Batik Keris Surakarta serta penggunaan teknik purposive sampling yang membatasi variasi dalam sampel. Penelitian berikutnya disarankan untuk melibatkan variabel tambahan seperti pengalaman konsumen dan kepercayaan merek, serta memperluas cakupan geografi dan waktu penelitian.
ANALISIS PERILAKU IMPULSE BUYING YANG BERORIENTASI PADA FASHION INVOLVEMENT Putri, Natasya Andini; Setyawan, Anton Agus
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13881

Abstract

Riset ini dimaksudkan untuk mengevaluasi pengaruh keterlibatan dalam fashion, emosi positif, dan kecenderungan konsumsi hedonis terhadap perilaku pembelian impulsif yang berorientasi pada fashion di kalangan mahasiswa Universitas Muhammadiyah Surakarta. Studi ini menggunakan pendekatan kuantitatif dengan data utama yang diperoleh melalui kuesioner yang diisi oleh 200 responden yang memiliki pengetahuan tentang tren fashion.. Data dianalisis untuk menguji enam hipotesis, di mana empat diterima dan satu ditolak. Hasil menunjukkan bahwa impulse buying lebih dipengaruhi oleh hedonic consumption tendency dibandingkan positive emotion atau fashion involvement. Konsumsi hedonis menjadi faktor utama yang mendorong pembelian impulsif untuk memuaskan hasrat, bukan kebutuhan. Rekomendasi untuk ritel fashion mencakup pembaruan koleksi, penyediaan produk eksklusif, dan desain toko yang menarik. Penelitian ini terbatas pada sampel mahasiswa Universitas Muhammadiyah Surakarta, tanpa mempertimbangkan variabel lain atau merek tertentu.
PEMASARAN WORD OF MOUTH : PENGARUH PERAN KESESUAIAN NILAI DAN CINTA TERHADAP MEREK KASUS PADA PEMBELIAN PRODUK RAMAH LINGKUNGAN Ivany, Aprilia Dwi; Setyawan, Anton Agus
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13882

Abstract

Penelitian ini mengkaji hubungan antar variabel seperti Value Congruity, Brand Image, Brand Love, Brand Commitment, dan Positive Word of Mouth pada konsumen Sukin. Dengan menggunakan pendekatan kuantitatif, riset ini melibatkan 150 responden yang berasal dari wilayah Surakarta. Data dikumpulkan melalui kuesioner dan dianalisis dengan Structural Equation Model (SEM) menggunakan metode Partial Least Square (PLS), yang mencakup analisis pada outer model dan inner model. Hasil penelitian menunjukkan adanya pengaruh Value Congruity terhadap Brand Image, pengaruh Bralnd Ilmage terhadap Brand Love, pengaruh Value Congruity terhadap Brand Commitment, serta pengaruh Brland Llove terhadap Brland Comlmitment. Selain itu, ditemukan pula pengaruh antara Brand Love dengan Posiltlive Word of Mouth dan pengaruh Bralnd Commitlment terhadap Polsitive Wolrd of Mlouth.
The Effect of Electronic Word of Mouth on Brand Attitude and Purchase Intention of Healthy Food Products Lisnawati, Lisnawati; Setyawan, Anton Agus
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1970

Abstract

The research aims to highlight the effect of e-WOM on brand attitude and purchase intention for healthy food products, particularly on the TikTok platform. The development of digital technology has changed the way consumers receive information and make purchasing decisions, especially among the younger generation. A quantitative research approach was adopted for this study, using surveys as the primary method. The sample consisted of 160 respondents selected through purposive sampling based on specific criteria such as age, occupation, frequently used social media, and preference for healthy food products. The results showed that e-WOM significantly influenced brand attitude and purchase intention. The conclusion highlights the importance of streng-thening e-WOM marketing strategies on TikTok to encourage positive reviews and companies can enhance their brand position in the market. This research is expected to help business practitioners design effective marketing strategies using e-WOM as a promotional medium.
Consumer Perception of Host Interaction in Live Streaming Shopping: an Analysis of Purchase Intention and Impulse Buying in Indonesian Live Streaming Media Muna, Khanna Nailil; Setyawan, Anton Agus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5299

Abstract

Purpose: The rapid growth of live streaming shopping in Indonesia has made it essential to understand the factors influencing consumer purchasing decisions in this unique retail format. This study aims to examine the impact of host interaction on purchase intention and impulse buying behavior among Indonesian consumers in Generation Z’s and Millenials. Methodology: This study employed a quantitative research method using online questionnaire with 210 Indonesian respondents who had previously watched and shopped on live streaming shopping platforms. This research uses Smart PLS 4 with PLS-SEM model and bootstrapping analysis to determine the moderating effect on the research variables. Results: This study found that Generation Z's purchase intention and impulse buying are more influenced by engaging live hosts compared to Millennials. Personalized and entertaining host interactions significantly increased purchase intention and impulse buying. This research also indicates that positive and engaging live host interactions can enhance consumers' purchase intention in live streaming shopping. Application/Originals/Value: These findings suggest that live streaming platforms should invest in training hosts to deliver engaging and interactive experiences. Furthermore, this research contributes to the emerging body of knowledge on consumer behavior in the digital marketplace.
Employee Commitment and Organizational Policies at PT PLN (Persero) UP3 Surakarta Anton Agus Setyawan; Dea Pradita Kumalasari
Proceedings International Conference on Sustainable Innovation (ICoSI) Vol. 3 No. 1 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/icosi.v3i1.115

Abstract

PT. PLN represents one of BUMN's moving in the field of ready electric power which it's existence is very required by society. Thereby PT. PLN claimed to provide electric power which with quality is good the than facet sum up and also the quality. Others PT. PLN is also claimed to give professional service to customers or society. Along with that's writer has an eye to perform research with the title "Employee Commitment and Organizational Policies PT PLN (Persero) UP3 Surakarta”. State-owned enterprises need to be more community-friendly as a form of public organization. The orientation of state-owned enterprises so far has tended to be towards national interests (bureaucracy), which has led to an unhealthy condition of state-owned enterprises in Indonesia, giving rise to widespread social debate. Purpose and objectives to analyze employee attitudes, roles, and commitment to the work team. This type of research uses quantitative methods. The population in this study were employees of PT PLN (Persero) UP3 Surakarta. There are three variables in this study, namely the dependent, independent, and mediating variables. The results of this study, the commitment variable has a significant effect on organizational behavior.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Agusto, Richie Dwi Aisyah Putri Agustin Ali Imron Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dea Pradita Kumalasari Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Edy Purwo Saputro Eka Prasetya, Dimas Farid Adi Prasetya Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fikri, Emawan Noor Guntoro, Amed Gatut Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Imronuddin Imronuddin, Imronuddin Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kusuma, Candra L. Lisnawati Leny Widio Wati M, Adiyono M. Farid Wajdi M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Halim Maimun Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Muhammad Reza Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nabila Putri Sayekti Nafisa Mukarromah Chaliloeddin Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri Silvia Istiqomah Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Rahmawati, Auliyya Ayu Ram Vemuri Rini Kuswati Rohmadi Tri Susilo Romaniyanto, Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi Ryan Agung Pangestu Sadewa, Aldy Bagas Safari Wahyu Jatmiko Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Soekiswati Soepatini SP Nugroho Sri Padmantyo Sumarwoto, Tito Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon