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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Consumer Perception of Host Interaction in Live Streaming Shopping: an Analysis of Purchase Intention and Impulse Buying in Indonesian Live Streaming Media Muna, Khanna Nailil; Setyawan, Anton Agus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5299

Abstract

Purpose: The rapid growth of live streaming shopping in Indonesia has made it essential to understand the factors influencing consumer purchasing decisions in this unique retail format. This study aims to examine the impact of host interaction on purchase intention and impulse buying behavior among Indonesian consumers in Generation Z’s and Millenials. Methodology: This study employed a quantitative research method using online questionnaire with 210 Indonesian respondents who had previously watched and shopped on live streaming shopping platforms. This research uses Smart PLS 4 with PLS-SEM model and bootstrapping analysis to determine the moderating effect on the research variables. Results: This study found that Generation Z's purchase intention and impulse buying are more influenced by engaging live hosts compared to Millennials. Personalized and entertaining host interactions significantly increased purchase intention and impulse buying. This research also indicates that positive and engaging live host interactions can enhance consumers' purchase intention in live streaming shopping. Application/Originals/Value: These findings suggest that live streaming platforms should invest in training hosts to deliver engaging and interactive experiences. Furthermore, this research contributes to the emerging body of knowledge on consumer behavior in the digital marketplace.
The Influence of Fashion Innovativeness and Electronic Innovativeness on The Purchase Intention of Fashion Products Mediate by Brand Attitude Murti, Anggun Cempaka; Setyawan, Anton Agus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5371

Abstract

This study examines the effect of fashion innovation and electronic innovation on purchase intention of fashion products mediated by attitude towards the brand. A quantitative approach was used by collecting data through an online survey to respondents in Indonesia who are interested in fashion and digital platforms. Study confirm that both fashion innovation and electronic innovation have a positive effect on purchase intention, with attitude towards the brand as a significant mediator. This study provides new insights into the combined effects of fashion and technological innovation on consumer purchasing behavior, and contributes to the literature related to consumer decision making in the digital era.
The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO Sari, Rizki Juwita; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3800

Abstract

This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a positive influence on purchase intention. However, corporate image did not show a significant effect in mediating the relationship between CSR and purchase intention, while brand image showed significant mediation. The validity and reliability of the data have been tested using the Confirmatory Factor Analysis method, with the results showing that all indicators are valid and reliable. This study confirms the importance of CSR as a strategy that strengthens corporate and brand image, while driving consumer purchase intention. Practical implications include the importance of fashion companies to design an integrated CSR strategy to increase competitiveness in the market. This research also recommends further studies to explore the mediation mechanism and expand the sample to other industries for generalization of the findings.
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia Azzahra, Gezha Meisya; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3801

Abstract

With the rapid growth of social commerce, TikTok Shop has emerged as a leading mobile shopping platform that integrates entertainment with e-commerce. Understanding the factors driving impulse buying on this platform is essential for businesses and policymakers. While previous research highlights the role of browsing behavior in purchasing decisions, the influence of hedonic and utilitarian browsing on impulse buying remains underexplored. This study aims to analyze the relationship between hedonic and utilitarian browsing behavior on TikTok Shop and its impact on impulse buying tendencies. Specifically, it investigates the mediating role of utilitarian browsing and considers external factors such as mobility, visual appeal, and interpersonal influence. A quantitative survey was conducted in 2024 with 153 TikTok Shop users, and data were analyzed using SmartPLS 3.0 to examine the proposed relationships. The findings reveal that hedonic browsing significantly influences impulse buying, with utilitarian browsing acting as a mediator. Moreover, external factors, including mobility, visual appeal, and social influence, enhance consumer engagement and drive impulse purchases. These insights provide valuable implications for e-commerce businesses in optimizing marketing strategies through interactive content, social recommendations, and visually appealing elements. Policymakers can also leverage these findings to promote responsible shopping behavior. Future research should explore self-control mechanisms and long-term digital shopping trends to foster a more sustainable online shopping environment.
Consumer Reactions to Price Discount and Store Atmosphere on Shopping Behavior in Modern Retail Industry Wardana, Candra Kusuma; Siska Kumalasari; Anton Agus Setyawan
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.952 KB) | DOI: 10.30640/digital.v2i1.664

Abstract

Understanding on what factors which drive customer behavior is crucial for business owners. This study analyzes the effect of discounts and store atmosphere on impulse purchasing decisions. The study was conducted in modern retail business which involved 150 respondents. The sampling method used is a purposive sampling method with the criteria that consumers have experience shopping in modern retail and have knowledge of products in modern retail. Hypothesis testing was used multiple linear regression with SPSS ver. 22. The results showed that price discounts and store atmospheres had a significant effect on impulse purchasing decisions in modern retail business. Creating strategic marketing plan on price deduction and designing impressive store atmosphere is critical in order to increase the impulsive buying and reach the sales target.
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Pradigda, Fadel Muhammad; Setyawan, Anton Agus
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6266

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hal-hal berikut: (1) pengaruh kualitas pelayanan terhadap loyalitas pelanggan di Makan Daging Cabang Rajiman Surakarta, (2) pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Makan Daging Cabang Rajiman Surakarta, (3) pengaruh kepuasan pelanggan terhadap loyalitas pelanggan di Makan Daging Cabang Rajiman Surakarta, (4) pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada pelanggan Makan Daging Cabang Rajiman Surakarta. Jumlah responden dalam penelitian ini sejumlah 110 pelanggan Makan Daging Cabang Rajiman Surakarta. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Jawaban dari pengisian kuesioner menjadi sumber data primer dalam penelitian ini. Metode analisis Partial Least Square digunakan pada penelitian ini dengan bantuan perangkat lunak SmartPLS. Analisis yang dilakukan untuk penelitian ini menghasilkan kesimpulan sebagai berikut: (1) kualitas pelayanan secara positif signifikan mempengaruhi kepuasan pelanggan; (2) kualitas pelayanan secara positif signifikan mempengaruhi loyalitas pelanggan; (3) kepuasan pelanggan secara positif signifikan mempengaruhi loyalitas pelanggan; dan (4) kualitas pelayanan secara positif signifikan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan. Kata Kunci: Kualitas Pelayanan, Loyalitas Pelanggan, Kepuasan Pelanggan
The Effect of Job Satisfaction, Organizational Commitment on Turnover Intention and Employee Performance At PT JJ Gloves Indo Company M, Adiyono; Farid Wajdi, M.; Waskito, Jati; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1848

Abstract

This study aims to determine the impact of job satisfaction and organizational commitment on turnover intention and its effect on employee performance in the context of PT. JJ Gloves Indo is a manufacturing company. No previous research has studied this relationship at PT JJ Gloves Indo. This research was conducted using quantitative methods. A questionnaire survey was conducted on 200 staff members working in the production department. Data was collected through a proportional sampling technique. Structural Equation Model (SEM) from the Partial Least Square (PLS) program package was used to analyze the data to determine whether there is a relationship between the research variables. The results of this study show that job satisfaction and organizational commitment have a significant direct effect on turnover intention and employee performance. However, turnover intention does not have a significant direct effect on employee performance and cannot mediate the effect of job satisfaction and organizational commitment on employee performance, this states that any change in turnover intention either in the condition of direct influence or as a mediator will not reduce or increase employee performance. This suggests that maintaining job satisfaction and organizational commitment can help reduce turnover intention and improve employee performance.
Pengaruh Brand Commitment Terhadap Repurchase Intention Pada Produk Kecantikan Saraswati, Astrid; Setyawan, Anton Agus; Imron, I
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i1.33

Abstract

Saat ini produk kecantikan sudah menjadi kebutuhan seseorang sehingga mudah ditemukan di berbagai wilayah Indonesia dengan banyak jenis merek salah satunya Ms Glow. Maraknya persaingan bisnis skincare saat ini membuat persaingan industri kecantikan Ms. glow semakin ketat. Loyalitas adalah kunci utama dalam memenangkan pangsa persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh Affective Commitment, Continuance Commitment terhadap Repurchase Intention. Populasi dan sampel penelitian ini adalah masyarakat Solo Raya yang menggunakan produk Ms Glow. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan jenis data primer. Metode pengumpulan data menggunakan kuesioner dan pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Dengan sampel besar sebanyak 112 responden, produk kecantikan Ms glow. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan antara variabel Affective Commitment terhadap Repurchase Intention dan pengaruh yang signifikan pada Continuance Commitment terhadap Repurchase Intention. Konsumen produk kecantikan Ms Glow.
Pengaruh E-Satisfaction, E-Trust, Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce Dhewi, Elsa Riliana Hantika; Setyawan, Anton Agus
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i1.34

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-Satisfaction, E-Trust, dan Perceived Value terhadap Repurchase Intention pada E-Commerce. Populasi dan sampel penelitian ini adalah konsumen ecommerce dan jumlah responden sebagai sampel dalam penelitian ini sebanyak 100 responden. Jenis data yang digunakan pada penelitian ini adalah data primer. Metode pengumpulan data dengan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ESatisfaction berpengaruh signifikan terhadap Repurchase Intention, E-Trust tidak berpengaruh signifikan terhadap Repurchase Intention, dan Perceived Value berpengaruh signifikan terhadap Repurchase Intention.
Pengaruh Kualitas Pelayanan Digital, Kepercayaan Pada Produk Terhadap Kepuasan Pelaggan Produk Skincare Lokal Rahmawati, Adelia; Padmantyo, Sri; Setyawan, Anton Agus
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i1.35

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan digital dan kepercayaan pada produk terhadap kepuasan pelanggan skincare lokal. Sample dalam pemelitian ini yakni sebanyak 200 responden,. jenis data yang digunakan pada penelitian ini merupakan data primer. Metode pengumpulan data dengan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Hasil analisis pada penelitian ini menunjukkan kualitas pelayanan digital dan kepercayaan pada produk berpengaruh signifikan terhadap kepuasan pelanggan skincare lokal.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Ali Imron Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Edy Purwo Saputro Eka Prasetya, Dimas Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fikri, Emawan Noor Guntoro, Amed Gatut Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati Leny Widio Wati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nafisa Mukarromah Chaliloeddin Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati Rohmadi Tri Susilo Romaniyanto, Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Safari Wahyu Jatmiko Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Soekiswati SP Nugroho Sri Padmantyo Sumarwoto, Tito Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon