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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Solo International Collaboration and Publication of Social Sciences and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Prosiding International Conference on Sustainable Innovation (ICoSI) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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The Influence of Fashion Innovativeness and Electronic Innovativeness on The Purchase Intention of Fashion Products Mediate by Brand Attitude Murti, Anggun Cempaka; Setyawan, Anton Agus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5371

Abstract

This study examines the effect of fashion innovation and electronic innovation on purchase intention of fashion products mediated by attitude towards the brand. A quantitative approach was used by collecting data through an online survey to respondents in Indonesia who are interested in fashion and digital platforms. Study confirm that both fashion innovation and electronic innovation have a positive effect on purchase intention, with attitude towards the brand as a significant mediator. This study provides new insights into the combined effects of fashion and technological innovation on consumer purchasing behavior, and contributes to the literature related to consumer decision making in the digital era.
The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO Sari, Rizki Juwita; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3800

Abstract

This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a positive influence on purchase intention. However, corporate image did not show a significant effect in mediating the relationship between CSR and purchase intention, while brand image showed significant mediation. The validity and reliability of the data have been tested using the Confirmatory Factor Analysis method, with the results showing that all indicators are valid and reliable. This study confirms the importance of CSR as a strategy that strengthens corporate and brand image, while driving consumer purchase intention. Practical implications include the importance of fashion companies to design an integrated CSR strategy to increase competitiveness in the market. This research also recommends further studies to explore the mediation mechanism and expand the sample to other industries for generalization of the findings.
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia Azzahra, Gezha Meisya; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3801

Abstract

With the rapid growth of social commerce, TikTok Shop has emerged as a leading mobile shopping platform that integrates entertainment with e-commerce. Understanding the factors driving impulse buying on this platform is essential for businesses and policymakers. While previous research highlights the role of browsing behavior in purchasing decisions, the influence of hedonic and utilitarian browsing on impulse buying remains underexplored. This study aims to analyze the relationship between hedonic and utilitarian browsing behavior on TikTok Shop and its impact on impulse buying tendencies. Specifically, it investigates the mediating role of utilitarian browsing and considers external factors such as mobility, visual appeal, and interpersonal influence. A quantitative survey was conducted in 2024 with 153 TikTok Shop users, and data were analyzed using SmartPLS 3.0 to examine the proposed relationships. The findings reveal that hedonic browsing significantly influences impulse buying, with utilitarian browsing acting as a mediator. Moreover, external factors, including mobility, visual appeal, and social influence, enhance consumer engagement and drive impulse purchases. These insights provide valuable implications for e-commerce businesses in optimizing marketing strategies through interactive content, social recommendations, and visually appealing elements. Policymakers can also leverage these findings to promote responsible shopping behavior. Future research should explore self-control mechanisms and long-term digital shopping trends to foster a more sustainable online shopping environment.
Consumer Reactions to Price Discount and Store Atmosphere on Shopping Behavior in Modern Retail Industry Wardana, Candra Kusuma; Siska Kumalasari; Anton Agus Setyawan
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.952 KB) | DOI: 10.30640/digital.v2i1.664

Abstract

Understanding on what factors which drive customer behavior is crucial for business owners. This study analyzes the effect of discounts and store atmosphere on impulse purchasing decisions. The study was conducted in modern retail business which involved 150 respondents. The sampling method used is a purposive sampling method with the criteria that consumers have experience shopping in modern retail and have knowledge of products in modern retail. Hypothesis testing was used multiple linear regression with SPSS ver. 22. The results showed that price discounts and store atmospheres had a significant effect on impulse purchasing decisions in modern retail business. Creating strategic marketing plan on price deduction and designing impressive store atmosphere is critical in order to increase the impulsive buying and reach the sales target.
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Pradigda, Fadel Muhammad; Setyawan, Anton Agus
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6266

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hal-hal berikut: (1) pengaruh kualitas pelayanan terhadap loyalitas pelanggan di Makan Daging Cabang Rajiman Surakarta, (2) pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Makan Daging Cabang Rajiman Surakarta, (3) pengaruh kepuasan pelanggan terhadap loyalitas pelanggan di Makan Daging Cabang Rajiman Surakarta, (4) pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada pelanggan Makan Daging Cabang Rajiman Surakarta. Jumlah responden dalam penelitian ini sejumlah 110 pelanggan Makan Daging Cabang Rajiman Surakarta. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Jawaban dari pengisian kuesioner menjadi sumber data primer dalam penelitian ini. Metode analisis Partial Least Square digunakan pada penelitian ini dengan bantuan perangkat lunak SmartPLS. Analisis yang dilakukan untuk penelitian ini menghasilkan kesimpulan sebagai berikut: (1) kualitas pelayanan secara positif signifikan mempengaruhi kepuasan pelanggan; (2) kualitas pelayanan secara positif signifikan mempengaruhi loyalitas pelanggan; (3) kepuasan pelanggan secara positif signifikan mempengaruhi loyalitas pelanggan; dan (4) kualitas pelayanan secara positif signifikan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan. Kata Kunci: Kualitas Pelayanan, Loyalitas Pelanggan, Kepuasan Pelanggan
The Effect of Job Satisfaction, Organizational Commitment on Turnover Intention and Employee Performance At PT JJ Gloves Indo Company M, Adiyono; Farid Wajdi, M.; Waskito, Jati; Agus Setyawan, Anton
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1848

Abstract

This study aims to determine the impact of job satisfaction and organizational commitment on turnover intention and its effect on employee performance in the context of PT. JJ Gloves Indo is a manufacturing company. No previous research has studied this relationship at PT JJ Gloves Indo. This research was conducted using quantitative methods. A questionnaire survey was conducted on 200 staff members working in the production department. Data was collected through a proportional sampling technique. Structural Equation Model (SEM) from the Partial Least Square (PLS) program package was used to analyze the data to determine whether there is a relationship between the research variables. The results of this study show that job satisfaction and organizational commitment have a significant direct effect on turnover intention and employee performance. However, turnover intention does not have a significant direct effect on employee performance and cannot mediate the effect of job satisfaction and organizational commitment on employee performance, this states that any change in turnover intention either in the condition of direct influence or as a mediator will not reduce or increase employee performance. This suggests that maintaining job satisfaction and organizational commitment can help reduce turnover intention and improve employee performance.
Pengukuran Persepsi Masyarakat Terhadap Stunting Dengan Konseptual Health Belife Model Muh Ilham Fikri Fathoni; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7610

Abstract

Penelitian ini bertujuan untuk mengukur persepsi masyarakat terhadap stunting menggunakan kerangka teori Health Belief Model (HBM), yang mencakup persepsi kerentanan, keparahan, manfaat, dan hambatan. Penelitian dilakukan di wilayah Kota Surakarta dengan menyebarkan 250 kuesioner kepada responden yang dipilih menggunakan teknik stratified disproportionate area sampling. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kerentanan, keparahan, dan manfaat berpengaruh positif dan signifikan terhadap persepsi masyarakat terhadap dampak stunting, sedangkan persepsi hambatan berpengaruh negatif dan signifikan. Temuan ini memberikan implikasi penting bagi perancangan strategi edukasi dan intervensi kesehatan masyarakat yang lebih efektif dalam mencegah stunting sejak dini.
The Effect of Service Quality, Infrastructure, and Hospital Image on Patient Satisfaction in Pharmaceutical Services at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo Setyawan, Ari Bambang; Setyawan, Anton Agus; Romadhon, Yusuf Alam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.944

Abstract

This study aims to analyze the effect of service quality, infrastructure, and hospital image on patient satisfaction in pharmaceutical services at the outpatient pharmacy depot of RSUD Dr. Harjono Ponorogo. The research method used is quantitative correlational research with a descriptive quantitative approach. The population consists of 200 patients who purchased medications at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo in May 2025, with total sampling technique. Data collection was conducted using questionnaires with a Likert scale. Data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that service quality has a positive and significant effect on patient satisfaction (t = 7.230, sig = 0.000), infrastructure has a positive and significant effect on patient satisfaction (t = 6.846, sig = 0.000), and hospital image has a positive and significant effect on patient satisfaction (t = 9.312, sig = 0.000). Simultaneously, service quality, infrastructure, and hospital image have a significant effect on patient satisfaction (F = 187.729, sig = 0.000). The coefficient of determination (Adjusted R²) is 0.738, indicating that 73.8% of patient satisfaction variation is explained by the three independent variables. The study concludes that improving service quality, infrastructure, and hospital image is crucial for enhancing patient satisfaction in pharmaceutical services.
Pengaruh E-WOM Pada Sikap Konsumen dan Niat Membeli Produk Kosmetik Halal Haliza, Anissya Nur; Setyawan, Anton Agus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1590

Abstract

Penelitian ini menerapkan metode analisis kuantitatif, yaitu metode analisis data dalam bentuk angka yang dapat diukur atau dihitung. Tujuan analisis kuantitatif adalah untuk memperkirakan besarnya pengaruh suatu variabel terhadap variabel lain melalui statistik. Dalam pengolahan data, penelitian ini menggunakan SmartPLS sebagai alat analisis statistik yang mendukung pendekatan kuantitatif. Populasi yang menjadi objek penelitian ini meliputi semua orang yang telah menerima informasi tentang produk kosmetik halal melalui media electronic word-of-mouth (eWOM). (1) Terdapat pengaruh positif dan signifikan dari E-WoM terhadap Sikap Konsumen, dibuktikan dengan nilai P sebesar 0.000 <0.05 yang menunjukkan pengaruh positif yang signifikan. (2) Terdapat pengaruh positif dan signifikan dari E-WoM terhadap Niat Pembelian, dibuktikan dengan nilai P sebesar 0,014 <0,05 yang menunjukkan pengaruh positif yang signifikan, (3) Terdapat pengaruh positif dan signifikan dari Sikap Konsumen terhadap Niat Pembelian, dibuktikan dengan nilai P sebesar 0,000 <0,05 yang menunjukkan pengaruh positif yang signifikan.
The influence of customer satisfaction and service quality on customer loyalty at moh yamin's wedangan Ar Royan, Halim Muhammad; Setyawan, Anton Agus
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1779

Abstract

The development of the times, many businesses have developed in the food business sector such as restaurants and similar types of businesses. Consumers increasingly understand and understand not service or product quality but also cleanliness that they will consume. The purpose of this study was to determine the effect of customer satisfaction and service quality on customer loyalty at Wedangan Moh Yamin. This research includes quantitative research with 100 respondents. The sampling technique in this study uses non-probablity sampling with the purposive side method. The data collection technique used a questionnaire that was distributed via google form. To analyze the data that has been collected, researchers use the help of SPSS 25.0 software to analyze respondent characteristics and SMARTPLS 3.0 to analyze data. According to the findings of this study, client satisfaction has a good influence on service quality and a positive influence on customer loyalty. Companies can build strong relationships with customers and increase loyalty by focusing on good service and customer satisfaction, which can contribute to business growth. Advice for entrepreneurs is to pay attention to service quality so that customers are satisfied and loyal to the products offered.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Adiyono M Aflit Nur Yulia Praswati Agata, Celci Agripina Aisyah Putri Agustin Ali Imron Al-Ma’ruf Amed Gatut Guntoro Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Ari Bambang Setyawan Astrid Saraswati Auliyya Ayu Rahmawati Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dea Pradita Kumalasari Dedhy Sastiyono Dendyto Daniel Lafrinda Didi Junaedi Didit Aditya Edwin Zusrony Edy Purwo Saputro Eka Prasetya, Dimas Elsa Riliana Hantika Dhewi Emawan Noor Fikri Farid Adi Prasetya Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fery Indra Kurniawan Fitriyah Handayani Acreta Gezha Meisya Azzahra Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi I Imron Ihwan Susila Ihwan Susila Imronuddin Imronuddin Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kussudyarsana Kusuma, Candra Kyeyune Hamidu L. Lisnawati Leny Widio Wati M Arkan Setyawan M, Adiyono M. Farid Wajdi M. Farid Wajdi M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Mario Eko Prasetyo Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Halim Maimun Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Muhammad Reza Muhammad Sholahuddin Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nabila Putri Sayekti Nafisa Mukarromah Chaliloeddin Nia Riska Puspitawati Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri Silvia Istiqomah Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Richie Dwi Agusto Rini Kuswati Rizki Juwita Sari Rohmadi Tri Susilo Romaniyanto Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi Ryan Agung Pangestu Sadewa, Aldy Bagas Safari Wahyu Jatmiko Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Rahmawati Siti Soekiswati Soepatini SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Tito Sumarwoto Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wanda Tri Yuliyanti Wanda Vidya Nandita Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon