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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Prosiding International Conference on Sustainable Innovation (ICoSI) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions Aisyah Putri Agustin; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6009

Abstract

This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to 24% (Sritanakorn & Nuangjamnong, 2021). Increased income and accessible credit options have escalated impulsive buying tendencies, driven by consumers’ desire to fulfill immediate needs with ease (Park et al., 2006). The study examines the impact of consumer fashion involvement, positive emotions, online platform quality, and online sales promotions on impulsive buying behavior. Using a quantitative approach, data were collected through online questionnaires distributed to 208 purposively sampled respondents and analyzed with Structural Equation Modeling (SEM) using Smart PLS. The findings reveal significant direct effects of fashion involvement, positive emotions, online platform quality, and sales promotions on impulsive buying behavior, alongside potential mediating and interacting effects, such as positive emotions amplifying the influence of platform quality and sales promotions. These results highlight the importance of synergistic promotional strategies and user-friendly platform designs in stimulating impulsive purchases, while also acknowledging limitations in sample representativeness and suggesting further investigation into causal mechanisms and interactions between these factors to provide nuanced insights for e-commerce strategies.
Analysis of the Impact of Shopee's Double Days Festival Online Shopping Promotion Strategy on User Participation Intention (Study on Millennial Generation Shopee E-Commerce Users) Muhammad Ilham Maulana; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6273

Abstract

This study aimed to analyze the impact of Shopee's double days festival online shopping promotion strategy on user participation intentions (Study on Millennial Generation Shopee E-Commerce Users). This research is a type of quantitative descriptive research. The population in this study were all millennial generation Shopee e-commerce users spread throughout Indonesia. The sample size of this study was 150 respondents. The sampling technique used was non-probability, with purposive sampling. This research uses primary data. The data collection technique used was a questionnaire. This analysis process was carried out using the Smart PLS 3.2 application. The results of this study show that the Perceived temptation of price promotion has a positive and significant influence on participation intention. This means that the higher the perceived temptation of price promotion, the higher the participation intention. Perceived fun of promotion activities positively and significantly affects participation intention. This means the higher the perceived fun of promotion activities, the higher the participation intention. Perceived category richness of promotion positively and substantially influences participation intention. This means the higher the perceived categories' richness of promotion, the higher the participation intention.
The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products Putri Silvia Istiqomah; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6669

Abstract

This study investigates the influence of Electronic Word of Mouth (E-WoM), brand disposition, and brand affection on consumers’ online purchase intentions specifically within the halal skincare product segment. Grounded in the Theory of Planned Behavior and the Affect Transfer Theory, this research explores how cognitive and emotional brand evaluations, combined with peer-generated online information, shape consumer decision-making in a faith-driven market. While prior studies predominantly emphasized affirmative word of mouth or examined these variables in isolation within conventional cosmetic contexts, this study integrates them in the emerging domain of halal skincare a sector where ethical alignment and perceived credibility are crucial. The research focuses on The Originote, a halal-certified skincare brand, with a purposive sample of 229 respondents including potential buyers, current users, and past consumers of the brand. This sampling method was selected to ensure participants had relevant exposure or intent toward halal skincare, though it limits broader generalization. Data were analyzed using SEM-PLS (version 3.2.9). Findings confirm that E-WoM, brand disposition, and brand affection each have a significant and positive effect on online purchase intention. Furthermore, the study highlights that various forms of E-WoM, such as customer reviews, product ratings, and influencer endorsements, differentially influence purchasing behavior, underscoring the strategic value of digital engagement in halal consumer markets.
The Influence of Halal Brand Awareness and Religiosity on Muslim Consumers' Halal Product Purchasing Decisions Muhammad Reza; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9056

Abstract

This research investigates the influence of halal brand recognition and religious commitment on Muslim consumers’ purchasing decisions regarding halal products. Utilizing a quantitative research framework, original data were obtained through questionnaires from 150 purposively selected respondents who were Muslim, aged 21 or older, and had purchased halal products. Three constructs were assessed using a five-point Likert scale: Consumer Awareness of Halal Brands, Religious Commitment, and Halal Product Purchase Decisions. Halal Brand Awareness assesses consumers’ knowledge and recognition of halal-certified products, including awareness of ingredients, labeling, and compliance with Islamic dietary laws. Religiosity examines the impact of personal religious beliefs and practices on consumer behavior. Halal Purchase Decision reflects consumers’ evaluation and commitment to acquiring halal products, considering factors such as religious guidance, hygiene, quality, family influence, and health. The analysis of the data indicated that halal brand awareness and religiosity both positively and significantly influence Muslim consumers’ decisions to purchase halal products, confirming the study’s hypotheses. These findings provide insights for marketers to enhance consumer education and emphasizing the significance of halal certification, while also underscoring the role of religiosity in shaping purchasing behavior.
The Influence of E-Service Quality on Patient Satisfaction and Loyalty in Hospitals: A Systematic Literature Review Using the PRISMA Framework in 2020-2025 Leny Widio Wati; Anton Agus Setyawan; Siti Soekiswati
Indonesian Health Issue Vol. 5 No. 1 (2026): FEBRUARY
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/inhis.v5i1.137

Abstract

Background: The advancement of digital technology in the healthcare sector has driven hospitals to improve the quality of electronic services (e-service quality) in meeting patients’ expectations for convenience, speed, and service effectiveness. Objective: This study aims to analyze the influence of e-service quality on patient satisfaction and loyalty in hospitals. Methods: This research employed a Systematic Literature Review guided by the PRISMA framework and conducted in October 2025. Articles were collected from the ScienceDirect, PubMed, ProQuest, and Google Scholar databases, yielding a total of 14,273 articles, which were screened and filtered into eight relevant studies that met the inclusion criteria. Results: E-service quality has a significant effect on patient satisfaction through four factors: integrated digital services, emotional and trust dimensions, technical quality and user experience, and ease of use. Furthermore, patient loyalty is formed through two mechanisms improvement of electronic service quality and technological integration that encourages revisit intention. Conclusion: E-service quality plays an important role in enhancing patient satisfaction and loyalty in hospitals.
Konsumsi Hijau : Peran Simbolik yang Dirasakan dan Inovasi Pribadi – Studi Empiris pada Kendaraan Listrik Acreta, Fitriyah Handayani; Setyawan, Anton Agus
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10255

Abstract

Penelitian ini bertujuan menganalisis pengaruh inovasi pribadi dan nilai simbolis yang dirasakan terhadap niat pembelian kendaraan listrik sebagai produk ramah lingkungan. Pendekatan penelitian bersifat kuantitatif dengan metode survei dan desain deskriptif korelasional, melibatkan 153 responden calon konsumen kendaraan listrik di perkotaan yang berusia minimal 20 tahun. Data dikumpulkan melalui kuesioner berbasis Google Form dengan skala Likert 5 poin dan dianalisis menggunakan Partial Least Square (PLS) melalui SmartPLS4. Hasil penelitian menunjukkan bahwa seluruh instrumen valid dan reliabel serta bebas dari multikolinearitas, sehingga model penelitian stabil dan dapat diandalkan secara statistik. Analisis path coefficient membuktikan bahwa inovasi pribadi berpengaruh positif dan signifikan terhadap niat pembelian ramah lingkungan (path coefficient = 0,402; t-statistic = 4,353; p-value = 0,000) dan nilai simbolis yang dirasakan (path coefficient = 0,356; t-statistic = 5,211; p-value = 0,000), sementara nilai simbolis yang dirasakan juga berpengaruh positif terhadap niat pembelian ramah lingkungan (path coefficient = 0,540; t-statistic = 8,237; p-value = 0,000). Temuan ini memberikan kontribusi akademis dalam literatur perilaku konsumen hijau dan praktis bagi strategi pemasaran kendaraan listrik.
Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention Anggun, Nita Putri; Setyawan, Anton Agus; Saputro, Edy Purwo; Kussudyarsana, Kussudyarsana
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2974

Abstract

Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors. This study aims to examine the effect of celebrity endorsement on purchase intention by positioning emotional attachment and customer engagement as mediating variables. A quantitative approach was used with 200 followers of Somethinc’s official social media account as respondents. Data were analyzed using PLS-SEM with SmartPLS 3.0. The results reveal that celebrity endorsement has a significant positive influence on purchase intention. Furthermore, celebrity endorsement enhances emotional attachment and customer engagement, both of which strengthen consumers’ intention to purchase. Mediation analyses confirm that emotional attachment and customer engagement play important roles in bridging the relationship between celebrity endorsement and purchase intention. In conclusion, the study demonstrates that celebrity endorsement is most effective when supported by strategies that foster emotional closeness and active engagement, offering valuable insights for digital marketing practices in the skincare and cosmetics industry.
The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance Febrianti, Bella; Kussudyarsana, Kussudyarsana; Setyawan, Anton Agus; Sholahuddin, Muhammad; Maimun, Muhammad Halim
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19251

Abstract

Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined.
Pengaruh Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Pada Industri Apple Ananda Ricky Faturohman; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9610

Abstract

Penelitian ini berfokus pada pengujian korelasi antara rasa percaya, kepuasan, serta loyalitas konsumen di ranah konteks pengguna produk Apple. Studi dilakukan menggunakan pendekatan kuantitatif dengan pemanfaatan data numerik yang diolah melalui program SPSS. Instrumen berupa kuesioner disebarkan kepada 150 orang sebagai sumber data, memanfaatkan skala penilaian Likert lima poin untuk mengukur persepsi terhadap setiap variabel. Variabel independen dalam penelitian ini mencakup kepercayaan serta kepuasan pelanggan, sedangkan loyalitas konsumen berperan sebagai variabel dependen. Karakteristik partisipan digambarkan berdasarkan faktor demografis seperti jenis kelamin, tingkat usia, latar belakang pendidikan, serta lama pengalaman menggunakan produk Apple. Hasil pengujian regresi linier berganda memperlihatkan kepercayaan ataupun kepuasan menyebabkan efek positif yang signifikan terhadap loyalitas konsumen. Dengan demikian, meningkatnya rasa percaya dan kepuasan pelanggan mendorong kecenderungan mereka untuk terus menggunakan serta merekomendasikan produk Apple, yang menegaskan pentingnya strategi perusahaan dalam menjaga hubungan jangka panjang dengan konsumen
Pengaruh Pengalaman Merek, Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Merek Pengguna Smartphone Samsung Annastasya Zulfa Rosada; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9611

Abstract

Penelitian ini mengeksplorasi bagaimana Brand Experience, Brand Image, dan Brand Trust memengaruhi loyalitas konsumen pengguna smartphone Samsung. Penelitian ini menargetkan individu berusia 17–50 tahun yang telah membeli dan saat ini menggunakan perangkat Samsung. Dengan menggunakan purposive sampling, sebanyak 150 responden berpartisipasi dalam penelitian ini. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Brand Experience, yang mencerminkan interaksi konsumen secara sensorik, emosional, perilaku, dan kognitif, diukur melalui daya tarik visual, persepsi kualitas, kepuasan emosional, keterlibatan, dan rasa ingin tahu. Brand Image, yang merepresentasikan persepsi konsumen terhadap kekuatan, favorabilitas, dan keunikan merek, dievaluasi melalui kualitas produk, relevansi teknologi, prestise, pengenalan logo, dan variasi produk. Brand Trust, yang menggambarkan sejauh mana konsumen percaya pada keandalan dan kejujuran merek, dioperasionalisasikan menggunakan konsistensi produk, keandalan, akuntabilitas, tingkat kepercayaan relatif, dan kualitas layanan. Brand Loyalty, yang menunjukkan komitmen konsumen untuk melakukan pembelian ulang, diukur melalui aspek perilaku dan sikap, termasuk niat pembelian ulang, preferensi utama terhadap merek, kelanjutan penggunaan, rekomendasi, dan berbagi pengalaman positif. Hasil penelitian menunjukkan bahwa Brand Loyalty dipengaruhi secara kuat oleh Brand Experience dan Brand Trust, sementara Brand Image tidak menunjukkan pengaruh signifikan. Temuan ini menegaskan bahwa peningkatan keterlibatan pengalaman dan hubungan berbasis kepercayaan memegang peran penting dalam memperkuat loyalitas konsumen terhadap smartphone Samsung.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Agusto, Richie Dwi Aisyah Putri Agustin Ali Imron Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dea Pradita Kumalasari Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Edy Purwo Saputro Eka Prasetya, Dimas Farid Adi Prasetya Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fikri, Emawan Noor Guntoro, Amed Gatut Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Imronuddin Imronuddin, Imronuddin Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kusuma, Candra L. Lisnawati Leny Widio Wati M, Adiyono M. Farid Wajdi M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Halim Maimun Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Muhammad Reza Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nabila Putri Sayekti Nafisa Mukarromah Chaliloeddin Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri Silvia Istiqomah Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Rahmawati, Auliyya Ayu Ram Vemuri Rini Kuswati Rohmadi Tri Susilo Romaniyanto, Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi Ryan Agung Pangestu Sadewa, Aldy Bagas Safari Wahyu Jatmiko Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Soekiswati Soepatini SP Nugroho Sri Padmantyo Sumarwoto, Tito Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon