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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Brilliant International Journal of Management and Tourism (BIJMT) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Examining Brand Experience, Brand Trust, and Customer Satisfaction as Predictors of Loyalty in Halal Skincare Products Wanda Vidya Nandita; Anton Agus Setyawan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3176

Abstract

This study aims to analyze the influence of brand experience, brand trust, and customer satisfaction on brand loyalty in halal skincare products. Additionally, this research explores the mediating role of customer satisfaction in the relationship between brand experience and brand loyalty. This study employs a quantitative approach, collecting data through an online questionnaire distributed to consumers of the halal skincare brand Somethinc. The data collected was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results indicate that brand experience, brand trust, and customer satisfaction have a positive and significant influence on brand loyalty. Furthermore, customer satisfaction significantly mediates the relationship between brand experience and brand loyalty. This study has several limitations, including its focus on a single halal skincare brand, Somethinc, making it difficult to generalize the findings to other brands. Additionally, the cross-sectional approach used does not allow for observing long-term changes in brand loyalty. This research contributes to both academics and marketing practitioners by providing insights into the factors influencing brand loyalty in halal skincare products. The findings can be used by companies to enhance their marketing strategies by strengthening brand experience, building customer trust, and improving satisfaction to maintain customer loyalty.
Pengaruh Pengalaman Merek, Kepercayaan dan Kepuasan dalam Membangun Merek: Loyalitas; Sebuah Penelitian Empiris Tentang Merek Kosmetik Ramah Lingkungan Pasya Istiara Dhea; Anton Agus Setyawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6863

Abstract

The purpose of this study is to analyze the impact of brand experience, brand trust, and brand satisfaction on brand loyalty for environmentally friendly cosmetic products, with a focus on consumers who have purchased and used the product. This research employs a quantitative approach with purposive sampling techniques, involving 200 respondents. Data collection was conducted using a questionnaire that assessed aspects such as brand experience, satisfaction, trust, and brand loyalty. The analysis method used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results indicate that brand experience, brand trust, and brand satisfaction have a positive and significant effect on brand loyalty, with a significance value of 0.000 (p < 0.05). These findings provide valuable insights for marketers to strengthen brand loyalty by enhancing positive brand experiences, maintaining product communication transparency, and increasing consumer engagement through social media and loyalty programs.
Pengaruh Kepercayaan dan Kepuasan Pelanggan terhadap Loyalitas Konsumen Wanita pada Produk Kecantikan Wardah Dimas Eka Prasetya; Anton Agus Setyawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10262

Abstract

This study aims to analyze the influence of customer trust and satisfaction on female consumer loyalty to Wardah beauty products. The approach used was quantitative with an explanatory research method, which focuses on testing the relationship between variables through statistical analysis. The research sample was obtained using a purposive sampling technique based on the criteria of women aged 15 years and over who have purchased Wardah products at least twice. Primary data were collected through an online questionnaire using a five-point Likert scale. Data analysis was performed using multiple linear regression at a significance level of 5%. The results showed that customer trust and satisfaction variables have a positive and significant effect on customer loyalty. This indicates that the higher the level of trust and satisfaction felt by consumers, the greater their tendency to remain loyal to Wardah products. These findings have implications for companies to continue strengthening their educational marketing communication strategies and improving customer loyalty programs to maintain long-term relationships with consumers.
Segmentasi Pasar Terkait Manfaat Pakaian Bagi Mahasiswi: Studi Tentang Penggunaan Produk Fashion oleh Mahasiswi Karina Thalita Adhani; Anton Agus Setyawan
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.672

Abstract

Penelitian ini bertujuan untuk mengkaji segmentasi pasar terkait manfaat pakaian bagi mahasiswi dan bagaimana faktor-faktor seperti evaluasi atribut pakaian, orientasi belanja, serta niat pembelian ulang memengaruhi keputusan pembelian mereka. Pendekatan kuantitatif digunakan dengan metode survei, melibatkan 150 mahasiswi Universitas Muhammadiyah Surakarta yang aktif berbelanja pakaian secara online. Analisis data dilakukan menggunakan MANOVA untuk menguji perbedaan antar kelompok manfaat yang dicari, yakni utilitarian, hedonis, dan gabungan. Hasil penelitian menunjukkan bahwa kelompok utilitarian lebih mengutamakan kenyamanan dan fungsionalitas pakaian, sementara kelompok hedonis lebih menekankan aspek estetika dan tren mode. Selain itu, konsumen hedonis lebih cenderung dipengaruhi oleh pengalaman emosional dalam berbelanja dibandingkan dengan kelompok utilitarian yang lebih rasional dalam mempertimbangkan harga dan fungsionalitas. Dalam hal loyalitas merek, kelompok hedonis memiliki niat pembelian ulang yang lebih tinggi dibandingkan dengan kelompok lainnya. Keterbatasan penelitian ini meliputi cakupan sampel yang terbatas dan fokus pada kategori produk pakaian saja. Kontribusi penelitian ini adalah memberikan wawasan tentang bagaimana strategi pemasaran dapat disesuaikan dengan kebutuhan segmen konsumen yang berbeda dalam industri fashion.
Co-Authors A.A. Ketut Agung Cahyawan W Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Dimas Eka Prasetya Eka Prasetya, Dimas Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati Rosiyani, Anggita RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wanda Vidya Nandita Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon