Article Per Year (5 Year)
p-Index From 2021 - 2026
9.405
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 115 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 115 Documents
Search

 7   8   9   10   11 
Pengukuran Persepsi Masyarakat Terhadap Stunting Dengan Konseptual Health Belife Model Muh Ilham Fikri Fathoni; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7610

Abstract

Penelitian ini bertujuan untuk mengukur persepsi masyarakat terhadap stunting menggunakan kerangka teori Health Belief Model (HBM), yang mencakup persepsi kerentanan, keparahan, manfaat, dan hambatan. Penelitian dilakukan di wilayah Kota Surakarta dengan menyebarkan 250 kuesioner kepada responden yang dipilih menggunakan teknik stratified disproportionate area sampling. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kerentanan, keparahan, dan manfaat berpengaruh positif dan signifikan terhadap persepsi masyarakat terhadap dampak stunting, sedangkan persepsi hambatan berpengaruh negatif dan signifikan. Temuan ini memberikan implikasi penting bagi perancangan strategi edukasi dan intervensi kesehatan masyarakat yang lebih efektif dalam mencegah stunting sejak dini.
The Effect of Service Quality, Infrastructure, and Hospital Image on Patient Satisfaction in Pharmaceutical Services at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo Setyawan, Ari Bambang; Setyawan, Anton Agus; Romadhon, Yusuf Alam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.944

Abstract

This study aims to analyze the effect of service quality, infrastructure, and hospital image on patient satisfaction in pharmaceutical services at the outpatient pharmacy depot of RSUD Dr. Harjono Ponorogo. The research method used is quantitative correlational research with a descriptive quantitative approach. The population consists of 200 patients who purchased medications at the Outpatient Pharmacy Depot of RSUD Dr. Harjono Ponorogo in May 2025, with total sampling technique. Data collection was conducted using questionnaires with a Likert scale. Data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that service quality has a positive and significant effect on patient satisfaction (t = 7.230, sig = 0.000), infrastructure has a positive and significant effect on patient satisfaction (t = 6.846, sig = 0.000), and hospital image has a positive and significant effect on patient satisfaction (t = 9.312, sig = 0.000). Simultaneously, service quality, infrastructure, and hospital image have a significant effect on patient satisfaction (F = 187.729, sig = 0.000). The coefficient of determination (Adjusted R²) is 0.738, indicating that 73.8% of patient satisfaction variation is explained by the three independent variables. The study concludes that improving service quality, infrastructure, and hospital image is crucial for enhancing patient satisfaction in pharmaceutical services.
Pengaruh E-WOM Pada Sikap Konsumen dan Niat Membeli Produk Kosmetik Halal Haliza, Anissya Nur; Setyawan, Anton Agus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1590

Abstract

Penelitian ini menerapkan metode analisis kuantitatif, yaitu metode analisis data dalam bentuk angka yang dapat diukur atau dihitung. Tujuan analisis kuantitatif adalah untuk memperkirakan besarnya pengaruh suatu variabel terhadap variabel lain melalui statistik. Dalam pengolahan data, penelitian ini menggunakan SmartPLS sebagai alat analisis statistik yang mendukung pendekatan kuantitatif. Populasi yang menjadi objek penelitian ini meliputi semua orang yang telah menerima informasi tentang produk kosmetik halal melalui media electronic word-of-mouth (eWOM). (1) Terdapat pengaruh positif dan signifikan dari E-WoM terhadap Sikap Konsumen, dibuktikan dengan nilai P sebesar 0.000 <0.05 yang menunjukkan pengaruh positif yang signifikan. (2) Terdapat pengaruh positif dan signifikan dari E-WoM terhadap Niat Pembelian, dibuktikan dengan nilai P sebesar 0,014 <0,05 yang menunjukkan pengaruh positif yang signifikan, (3) Terdapat pengaruh positif dan signifikan dari Sikap Konsumen terhadap Niat Pembelian, dibuktikan dengan nilai P sebesar 0,000 <0,05 yang menunjukkan pengaruh positif yang signifikan.
The influence of customer satisfaction and service quality on customer loyalty at moh yamin's wedangan Ar Royan, Halim Muhammad; Setyawan, Anton Agus
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1779

Abstract

The development of the times, many businesses have developed in the food business sector such as restaurants and similar types of businesses. Consumers increasingly understand and understand not service or product quality but also cleanliness that they will consume. The purpose of this study was to determine the effect of customer satisfaction and service quality on customer loyalty at Wedangan Moh Yamin. This research includes quantitative research with 100 respondents. The sampling technique in this study uses non-probablity sampling with the purposive side method. The data collection technique used a questionnaire that was distributed via google form. To analyze the data that has been collected, researchers use the help of SPSS 25.0 software to analyze respondent characteristics and SMARTPLS 3.0 to analyze data. According to the findings of this study, client satisfaction has a good influence on service quality and a positive influence on customer loyalty. Companies can build strong relationships with customers and increase loyalty by focusing on good service and customer satisfaction, which can contribute to business growth. Advice for entrepreneurs is to pay attention to service quality so that customers are satisfied and loyal to the products offered.
Pengaruh Electronic Word of Mouth (eWOM) terhadap Brand Attitude dan Purchase Intention pada Produk Scarlett Whitening Rustianingsih, Septi; Setyawan, Anton Agus
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1574

Abstract

Social media has transformed the way conventional marketing operates and introduced a new form of digital marketing, known as Electronic Word of Mouth (eWOM). eWOM plays an important role in consumer purchasing decisions. The purpose of this study is to help businesspeople understand the benefits of eWOM in marketing efforts and to analyze the effect of eWOM generated by users through social media on brand attitudes and purchase intentions for Scarlett Whitening products. The population raised is male and female respondents who know Scarlett whitening products and have seen posts on social media about Scarlett whitening products. The non-probability sampling technique will be the sampling method. Sampling with a purposive type. In this study, a sample of 250 respondents met the research criteria, and the PLS SEM test tool in Smart PLS 3.0 software was used to process the data. The results of this study show that eWOM has a significant positive impact on Brand Attitude, eWOM has a significant positive impact on Purchase Intention, and Brand Attitude has a significant positive impact on Purchase Intention.
PENGARUH SIKAP UTILITARIAN DAN SIKAP HEDONIS TERHADAP MINAT BELI PRODUK BRANDED BEKAS DI SURAKARTA Daniel Lafrinda, Dendyto; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16789

Abstract

Many types of clothing models create a feeling of desire for ownership among consumers, even though used clothing and frugal lifestyles are also increasingly being implemented in society around the world. Thrifting has become an important trend because it offers individuals an alternative to fulfill their fashion needs and desires. This surge in popularity has given thrift stores a boost, creating a sustainable market for used clothing. This increasing trend is expected to continue, with projected total product sales in 2022. This study aims to test utilitarian behavior on the desire to buy and provide an evaluation of luxury lifestyles on the desire to buy. This study uses a quantitative type with clear and focused calculations, this study was conducted with the main focus being Solo Raya students, the way to collect respondents was purposive sampling. Adopted from a study by Malhotra (2006:291), the questions asked must have a sample of 10 x or at least 5 x the questions, the sample calculation was carried out and found 90 respondents. This study uses main data with results using a questionnaire whose scale is Likert. Data findings were processed using the SPSS program. The findings of this study are that utilitarian behavior has a positive and significant impact on the desire to make a purchase. Luxury lifestyle behavior has a positive and significant impact on the desire to make purchases.
PENGUKURAN KEPUASAN DAN KUALITAS PELAYANAN TERHADAP KONSUMEN JASA KULINER MIE GACOAN (STUDI KASUS PADA MIE GACOAN AREA SURAKARTA) Wulandari, Oktavia; Setyawan, Anton Agus
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16935

Abstract

This research aims to look at the mediating role of service quality in the relationship between consumer service orientation behavior and physical facilities with Mie Gacoan consumer satisfaction in Surakarta. The research respondents were students at Muhammadiyah University of Surakarta who had made purchases at Mie Gacoan in Surakarta region. Data is collected through questionnaires and will be processed using PLS-SEM techniques using SmartPLS. The results conclude that consumer service orientation behavior and physical facilities have a positive and significant effect on the quality of culinary service consumer service in the Surakarta area. Meanwhile, service quality has a positive and significant effect on consumer satisfaction of Mie Gacoan in the Surakarta region
Pengaruh Influencer Marketing Terhadap Niat Beli Pada Produk Sepatu Sport Yuliyanti, Wanda Tri; Setyawan, Anton Agus
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9399

Abstract

Studi ini memiliki tujuan untuk menilai pengaruh pengalaman influencer Marketing, Reputasi Influencer Marketing, Daya Tarik Influencer Marketing, Manfaat Konten Influencer Marketing, Kesesuaian Influencer dan Pengikut terhadap Niat Beli pada produk sepatu sport. Metode penelitian ini menggunakan pendekatan kuantitatif melalui survei dengan kuesioner yang dibagikan kepada 230 responden dan di diuji dengan analisis berganda dengan bantuan software SPSS yang menggunakan berbagai uji statistik. Hasil penelitian menunjukkan bahwa pengalaman influencer marketing, reputasi influencer marketing, daya tarik influencer marketing berpengaruh positif dan signifikan terhadap niat beli. Sementara itu, manfaat konten influencer marketing serta kesesuaian influencer dengan pengikut terbukti berpengaruh positif namun tidak signifikan terhadap niat beli produk sepatu sport. Secara simultan, kelima variabel independen berpengaruh terhadap variabel dependen, meskipun tidak semua variabel menunjukkan signifikansi secara parsial. Hasil penelitian menunjukkan bahwa pengalaman influencer marketing merupakan faktor yang paling berpengaruh terhadap niat beli, sementara konten influencer marketing, kesesuaian influencer dengan pengikut, reputasi influencer marketing, dan daya tarik influencer marketing cenderung berperan dalam menumbuhkan ketertarikan awal. Temuan ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran digital, khususnya dalam optimalisasi peran influencer untuk mempromosikan produk sepatu sport.
Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Perceived Quality Dan Brand Trust Sebagai Mediasi Pada Coffee Shop Di Surakarta Rahmawati, Siti; Setyawan, Anton Agus
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9400

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap brand loyalty dengan perceived quality dan brand trust sebagai variabel mediasi pada konsumen coffee shop di Surakarta. Pendekatan kuantitatif digunakan dengan teknik purposive sampling terhadap 200 responden berusia 17–40 tahun yang telah berkunjung minimal dua kali dalam tiga bulan terakhir. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin dan dianalisis dengan metode Partial Least Square (PLS) berbantuan SmartPLS. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap perceived quality dan brand trust, yang selanjutnya berpengaruh signifikan terhadap brand loyalty. Selain itu, brand experience memiliki pengaruh tidak langsung terhadap brand loyalty melalui kedua variabel mediasi tersebut. Temuan ini menegaskan pentingnya menciptakan pengalaman merek yang konsisten untuk memperkuat kepercayaan dan loyalitas konsumen.
Inovasi Teknologi dan Penerapannya pada IKM Kota Surakarta, Sebuah Studi Pendahuluan Setyawan, Anton Agus; Praswati, Aflit Nur Yulia; Nugroho, Sidiq Permono; Isa, Muzakar; Prasetya, Farid Adi; Kurniawan, Fery Indra; Setyawan, M Arkan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.724

Abstract

This study aims to identify the types and levels of technology innovation adopted by Small and Medium Enterprises (SMEs) and cooperatives in Surakarta City, as well as to analyze its impact on their business development. A qualitative approach was applied using surveys, in-depth interviews, and focus group discussions (FGD). The findings indicate that most SMEs have implemented input-level innovations through human resource (HR) training and alternative raw material utilization, but have yet to advance significantly in product development or production process innovation. Business process innovations, especially in digital marketing, have been more widely adopted and directly contributed to increased sales. Key driving factors for innovation include government-provided training programs and revenue growth post-innovation. Meanwhile, obstacles faced by SMEs include limited R&D and training budgets, and inadequate technological auditing capabilities. This study recommends optimizing the roles of local governments and universities in innovation facilitation and providing incentives to support innovation sustainability in the SME sector.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Agata, Celci Agripina Ali Imron Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Edy Purwo Saputro Eka Prasetya, Dimas Farid Adi Prasetya Farid Wajdi, M. Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fikri, Emawan Noor Guntoro, Amed Gatut Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Imron, I Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Candra L. Lisnawati Leny Widio Wati M, Adiyono M. Farid Wajdi M. Farid Wajdi, M. Farid M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Maimun, Muhammad Halim Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Farid Wajdi Muhammad Ilham Atha Abhinaya Muhammad Randhy Kurniawan Mujiyati Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nafisa Mukarromah Chaliloeddin Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Rini Kuswati Rohmadi Tri Susilo Romaniyanto, Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi S Soepatini Sadewa, Aldy Bagas Safari Wahyu Jatmiko Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Soekiswati SP Nugroho Sri Padmantyo Sumarwoto, Tito Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon