Article Per Year (5 Year)
p-Index From 2021 - 2026
11.477
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Solo International Collaboration and Publication of Social Sciences and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Prosiding International Conference on Sustainable Innovation (ICoSI) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 131 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 131 Documents
Search

 10   11   12   13   14 
Downy User Loyalty: The Influence of Brand Attractiveness, Experience, Trust, and Satisfaction Rahmawati, Auliyya Ayu; Setyawan, Anton Agus
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5839

Abstract

Purpose: This study analyzes the influence of brand attractiveness, brand experience, brand trust, and brand satisfaction on brand loyalty toward Downy fabric softener goods sold in Indonesia. Methodology/approach: This investigation employed a numerical methodology, delivering surveys to 150 Downy users 17 years of age or older, who had experience with the product for at least three months. Purposive sampling was applied, and the data were examined using SPSS, employing validity and reliability assessments alongside multiple linear regression analysis. Results: The results suggest that brand attractiveness, experience, and satisfaction positively and significantly affect brand loyalty. Brand satisfaction is the most influential factor, even though faith in the brand does not notably shape loyalty. These findings highlight that consumer loyalty is more strongly driven by satisfaction and direct product experience than by trust. Conclusions: The study concludes that in the fabric care industry, customer loyalty is primarily formed through positive experience and high satisfaction. Theoretically, these findings position brand trust as a supporting factor rather than a direct driver of loyalty. Limitations: This study is limited to one brand and selected variables; it is advisable that subsequent investigations broaden their focus to include different brands and additional determinants. Contributions: This study offers empirical insights into the key determinants of brand loyalty in the fabric care industry, emphasizing the dominant role of brand satisfaction compared to other brand-related factors.
Local Businesses to Global Digital Presence: Building Authentic Online Identities among Small Businesses in Surakarta Kyeyune Hamidu; Ihwan Susila; Anton Agus Setyawan; Muhammad Sholahuddin
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 02 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i02.574

Abstract

Objective: This study examines how small batik businesses in Surakarta build authentic online identities while entering the global digital marketplace. Theoretical framework: Guided by the concept of Digitally Mediated Authenticity, the study explains how authenticity is created through digital communication, cultural storytelling, transparency, and customer engagement. Literature review: The study addresses the limited research on how cultural SMEs translate local heritage, craftsmanship, and brand authenticity into digital formats that global consumers can understand and trust. Method: A qualitative case study approach was employed using semi-structured interviews with nine informants representing batik businesses and related stakeholders. Data were analysed through thematic analysis to identify key patterns and themes. Results: The findings reveal four key practices for building authentic online identities: visual transparency, narrative grounding, interactive co-construction, and platform alignment. Export-oriented SMEs also rely on digital communication tools, although challenges remain in visibility, financial integration, and logistics. Implications: The study enriches the literature on brand authenticity, cultural branding, and SME digitalisation by demonstrating that authenticity is continuously negotiated and sustained through digital practices and trust-based relationships. Novelty: This research provides a new perspective on how cultural SMEs digitally construct and communicate authenticity in global markets. It highlights authenticity as a dynamic and digitally mediated process rather than a fixed organisational attribute.
Konsumsi Hijau : Peran Simbolik yang Dirasakan dan Inovasi Pribadi – Studi Empiris pada Kendaraan Listrik Fitriyah Handayani Acreta; Anton Agus Setyawan
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10255

Abstract

Penelitian ini bertujuan menganalisis pengaruh inovasi pribadi dan nilai simbolis yang dirasakan terhadap niat pembelian kendaraan listrik sebagai produk ramah lingkungan. Pendekatan penelitian bersifat kuantitatif dengan metode survei dan desain deskriptif korelasional, melibatkan 153 responden calon konsumen kendaraan listrik di perkotaan yang berusia minimal 20 tahun. Data dikumpulkan melalui kuesioner berbasis Google Form dengan skala Likert 5 poin dan dianalisis menggunakan Partial Least Square (PLS) melalui SmartPLS4. Hasil penelitian menunjukkan bahwa seluruh instrumen valid dan reliabel serta bebas dari multikolinearitas, sehingga model penelitian stabil dan dapat diandalkan secara statistik. Analisis path coefficient membuktikan bahwa inovasi pribadi berpengaruh positif dan signifikan terhadap niat pembelian ramah lingkungan (path coefficient = 0,402; t-statistic = 4,353; p-value = 0,000) dan nilai simbolis yang dirasakan (path coefficient = 0,356; t-statistic = 5,211; p-value = 0,000), sementara nilai simbolis yang dirasakan juga berpengaruh positif terhadap niat pembelian ramah lingkungan (path coefficient = 0,540; t-statistic = 8,237; p-value = 0,000). Temuan ini memberikan kontribusi akademis dalam literatur perilaku konsumen hijau dan praktis bagi strategi pemasaran kendaraan listrik.
The Influence of E-Service Quality on Patient Satisfaction and Loyalty in Hospitals: A Systematic Literature Review Using the PRISMA Framework in 2020-2025 Leny Widio Wati; Anton Agus Setyawan; Siti Soekiswati
Indonesian Health Issue Vol. 5 No. 1 (2026): FEBRUARY
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/inhis.v5i1.137

Abstract

Background: The advancement of digital technology in the healthcare sector has driven hospitals to improve the quality of electronic services (e-service quality) in meeting patients’ expectations for convenience, speed, and service effectiveness. Objective: This study aims to analyze the influence of e-service quality on patient satisfaction and loyalty in hospitals. Methods: This research employed a Systematic Literature Review guided by the PRISMA framework and conducted in October 2025. Articles were collected from the ScienceDirect, PubMed, ProQuest, and Google Scholar databases, yielding a total of 14,273 articles, which were screened and filtered into eight relevant studies that met the inclusion criteria. Results: E-service quality has a significant effect on patient satisfaction through four factors: integrated digital services, emotional and trust dimensions, technical quality and user experience, and ease of use. Furthermore, patient loyalty is formed through two mechanisms improvement of electronic service quality and technological integration that encourages revisit intention. Conclusion: E-service quality plays an important role in enhancing patient satisfaction and loyalty in hospitals.
PENGARUH PENGALAMAN MEREK, KEPERCAYAAN DAN KEPUASAN DALAM MEMBANGUN LOYALITAS MEREK PADA BRAND SEPATU LOKAL DI KALANGAN MAHASISWA Mario Eko Prasetyo; Anton Agus Setyawan
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21739

Abstract

This study seeks to investigate the roles of brand experience and brand trust as predictors of consumer satisfaction, while simultaneously examining their strategic implications for fostering brand loyalty toward domestic footwear brands within the student segment. This study employs a quantitative methodology with a causal associative model, operated through a series of statistical hypothesis tests. The research population consisted of active university students aged 18–35 years who had purchased and used Indonesian local footwear brands within the last six months. Purposive sampling was applied to ensure the relevance of respondents to the research objectives. Data collection was conducted through the distribution of a structured questionnaire adopting a five-point Likert scale, while data processing utilized inferential statistical techniques. The findings reveal that brand experience has a positive and significant effect on customer satisfaction, while brand trust also significantly enhances customer satisfaction. Furthermore, customer satisfaction is proven to have a positive and significant influence on brand loyalty, indicating that satisfaction plays a crucial role in fostering long-term consumer commitment to local footwear brands. These results highlight the strategic importance for local footwear businesses to consistently strengthen brand experience and trust in order to enhance customer satisfaction and ultimately build sustainable brand loyalty, particularly within the student segment as a promising market
The Effect of Job Satisfaction, Organizational Commitment on Turnover Intention and Employee Performance At PT JJ Gloves Indo Company Adiyono M; M. Farid Wajdi; Jati Waskito; Anton Agus Setyawan
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1848

Abstract

This study aims to determine the impact of job satisfaction and organizational commitment on turnover intention and its effect on employee performance in the context of PT. JJ Gloves Indo is a manufacturing company. No previous research has studied this relationship at PT JJ Gloves Indo. This research was conducted using quantitative methods. A questionnaire survey was conducted on 200 staff members working in the production department. Data was collected through a proportional sampling technique. Structural Equation Model (SEM) from the Partial Least Square (PLS) program package was used to analyze the data to determine whether there is a relationship between the research variables. The results of this study show that job satisfaction and organizational commitment have a significant direct effect on turnover intention and employee performance. However, turnover intention does not have a significant direct effect on employee performance and cannot mediate the effect of job satisfaction and organizational commitment on employee performance, this states that any change in turnover intention either in the condition of direct influence or as a mediator will not reduce or increase employee performance. This suggests that maintaining job satisfaction and organizational commitment can help reduce turnover intention and improve employee performance.
The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO Rizki Juwita Sari; Anton Agus Setyawan
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3800

Abstract

This study aims to explore the influence of corporate social responsibility (CSR) on consumer purchase intention, with corporate image and brand image as mediating variables, in the context of a multi-brand fashion company. The study utilized a quantitative approach with a correlational design, involving 140 respondents collected through an online survey using a Likert scale. Data analysis was conducted using Smart PLS 3.0 software. The results showed that CSR has a positive and significant influence on purchase intention, corporate image, and brand image. In addition, brand image also has a positive influence on purchase intention. However, corporate image did not show a significant effect in mediating the relationship between CSR and purchase intention, while brand image showed significant mediation. The validity and reliability of the data have been tested using the Confirmatory Factor Analysis method, with the results showing that all indicators are valid and reliable. This study confirms the importance of CSR as a strategy that strengthens corporate and brand image, while driving consumer purchase intention. Practical implications include the importance of fashion companies to design an integrated CSR strategy to increase competitiveness in the market. This research also recommends further studies to explore the mediation mechanism and expand the sample to other industries for generalization of the findings.
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia Gezha Meisya Azzahra; Anton Agus Setyawan
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3801

Abstract

With the rapid growth of social commerce, TikTok Shop has emerged as a leading mobile shopping platform that integrates entertainment with e-commerce. Understanding the factors driving impulse buying on this platform is essential for businesses and policymakers. While previous research highlights the role of browsing behavior in purchasing decisions, the influence of hedonic and utilitarian browsing on impulse buying remains underexplored. This study aims to analyze the relationship between hedonic and utilitarian browsing behavior on TikTok Shop and its impact on impulse buying tendencies. Specifically, it investigates the mediating role of utilitarian browsing and considers external factors such as mobility, visual appeal, and interpersonal influence. A quantitative survey was conducted in 2024 with 153 TikTok Shop users, and data were analyzed using SmartPLS 3.0 to examine the proposed relationships. The findings reveal that hedonic browsing significantly influences impulse buying, with utilitarian browsing acting as a mediator. Moreover, external factors, including mobility, visual appeal, and social influence, enhance consumer engagement and drive impulse purchases. These insights provide valuable implications for e-commerce businesses in optimizing marketing strategies through interactive content, social recommendations, and visually appealing elements. Policymakers can also leverage these findings to promote responsible shopping behavior. Future research should explore self-control mechanisms and long-term digital shopping trends to foster a more sustainable online shopping environment.
Capital Structure in the Context of Taxation and Financial Access: A Theoretical Synthesis Mujiyati Mujiyati; Imronuddin Imronuddin; Anton Agus Setyawan
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6856

Abstract

This study examines the evolution and integration of capital structure theories and their implications for firm value, with emphasis on taxation and financial access in emerging markets. It applies a systematic literature review supported by bibliometric analysis and narrative synthesis. The article selection process followed PRISMA guidelines, covering identification, screening, eligibility assessment, and final inclusion. Articles were collected from Scopus and ScienceDirect using keywords related to capital structure, taxation, tax shield, financial access, financing constraints, firm value, and emerging markets. The final corpus was analyzed through keyword co-occurrence, thematic mapping, thematic evolution, co-citation analysis, bibliographic coupling, and qualitative narrative synthesis. The findings show that capital structure research has shifted from a static optimality perspective toward a more contextual and institutionally grounded framework. Although debt financing may enhance firm value through tax shields, these benefits are often constrained by information asymmetry, limited external finance, and institutional pressures. The results indicate that taxation and financial access should not be treated as separate determinants, but as interrelated mechanisms shaping corporate financing decisions. The study contributes by developing an integrative theoretical synthesis linking classical capital structure theories with taxation, financial access, agency conflicts, and institutional context in emerging markets, particularly Indonesia.
The Role of Digital Marketing in Improving SME Performance: A Systematic Literature Review Edwin Zusrony; Anton Agus Setyawan; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is a Systematic Literature Review (SLR) study that aims to identify, examine, and synthesize the latest findings related to the adoption of digital marketing and e-commerce in Micro, Small, and Medium Enterprises (MSMEs). By analyzing 20 selected international journals, this study explores various determinants, challenges, and impacts of digital technology implementation on MSME business performance. The results of the study reveal that technological, organizational, and environmental factors (TOE framework), digital marketing capabilities, innovation capacity, and customer connectivity through digital platforms are key elements in the adoption process. In addition, external factors such as the COVID-19 pandemic, market globalization, and competitive pressures also drive the acceleration of MSME digitalization. Other findings show that the adoption of e-commerce and digital marketing not only improves financial performance and market competitiveness, but also contributes to business sustainability, supply chain efficiency, and export market expansion, especially in the context of cross-border e-commerce. The study analysis suggests approaches for policymakers and researchers to create an MSME digital transformation strategy concerning technology and collaboration within a digital ecosystem.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Adiyono M Agata, Celci Agripina Agusto, Richie Dwi Aisyah Putri Agustin Ali Imron Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dea Pradita Kumalasari Dendyto Daniel Lafrinda Dhewi, Elsa Riliana Hantika Didi Junaedi Didit Aditya Edwin Zusrony Edy Purwo Saputro Eka Prasetya, Dimas Farid Adi Prasetya Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fikri, Emawan Noor Fitriyah Handayani Acreta Gezha Meisya Azzahra Guntoro, Amed Gatut Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi Ihwan Susila Ihwan Susila Imron, I Imronuddin Imronuddin Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kurniawan, Fery Indra Kussudyarsana Kusuma, Candra Kyeyune Hamidu L. Lisnawati Leny Widio Wati M, Adiyono M. Farid Wajdi M. Farid Wajdi M. Sholahuddin Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Mario Eko Prasetyo Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Halim Maimun Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Muhammad Reza Muhammad Sholahuddin Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nabila Putri Sayekti Nafisa Mukarromah Chaliloeddin Nandita, Wanda Vidya Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Praswati, Aflit Nur Yulia Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri Silvia Istiqomah Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Rahmawati, Auliyya Ayu Ram Vemuri Rini Kuswati Rizki Juwita Sari Rohmadi Tri Susilo Romaniyanto, Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi Ryan Agung Pangestu Sadewa, Aldy Bagas Safari Wahyu Jatmiko Saraswati, Astrid Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, M Arkan Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Soekiswati Soepatini SP Nugroho Sri Padmantyo Sumarwoto, Tito Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon