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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Muhammadiyah International Journal of Economics and Business SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis MANAJEMEN DEWANTARA Jurnal Manajemen Dirgantara Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Community Service and Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Komitmen : Jurnal Ilmiah Manajemen Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Bisnis dan Kewirausahaan Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Health Issue Prosiding University Research Colloquium Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Solo International Collaboration and Publication of Social Sciences and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Prosiding International Conference on Sustainable Innovation (ICoSI) Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal of Economics Business Finance and Accounting Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
Anton Agus Setyawan
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Brand Experience, Trust Dan Satisfaction Dalam Meningkatkan Brand Loyalty Pada Produk Apple Rohmadi Tri Susilo; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9735

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience, brand trust, dan brand satisfaction terhadap brand loyalty pada produk Apple. Mengadopsi pendekatan kuantitatif, data dikumpulkan melalui kuesioner daring dari 115 responden pengguna Apple di Indonesia yang berusia minimal 17 tahun dan memiliki pengalaman menggunakan produk Apple dalam setahun terakhir. Analisis menunjukkan bahwa pengalaman positif konsumen meliputi aspek sensorik, emosional, kognitif, dan relasional serta kepercayaan terhadap integritas, reliabilitas, dan kompetensi merek secara signifikan meningkatkan kepuasan pelanggan. Selanjutnya, kepuasan merek terbukti menjadi mediator penting dalam hubungan antara brand experience dan brand trust dengan loyalitas merek. Konsumen yang puas cenderung melakukan pembelian ulang, merekomendasikan produk, dan tetap setia meskipun ada alternatif lain di pasar. Temuan ini memberikan implikasi praktis bagi perusahaan dalam strategi pengelolaan pengalaman konsumen dan peningkatan kepercayaan untuk memperkuat loyalitas.
A Literature Review of The Influence of Competence and Incentives on Nurses' Performance through Motivation Dedhy Sastiyono; Anton Agus Setyawan; Safari Wahyu Jatmiko
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: Hospital management prioritizes improving nursing staff performance to enhance patient satisfaction. This study aims to examine the effect of competence and incentives with motivation as a mediator variable on nurse performance.Methodology: a Systematic Literature Review (SLR) approach. Results: A total of 27 articles were selected from 1,204 articles searched between 2021 and 2025. The results showed that the majority of studies found that competence, incentives, and motivation had a positive and significant effect on nurses' performance, both partially and simultaneously. However, one study showed that professional competence did not have a significant effect on nursing performance, because nurses continued to carry out their duties in accordance with established standard operating procedures. Applications/Originality/Value: This study differs from previous studies because it analyzes the influence of four variables, namely the number of articles studied, accessibility in full text and pdf form.
Pengaruh Teknologi Virtualisasi Produk Terhadap Minat Beli Masyarakat Potensial Pada Brand Makeup High End Dior Nafisa Mukarromah Chaliloeddin; Anton Agus Setyawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10241

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh teknologi virtualisasi produk terhadap minat beli masyarakat potensial pada brand makeup high-end Dior. Populasi penelitian adalah masyarakat Indonesia berusia 18–45 tahun yang tertarik atau pernah mempertimbangkan membeli produk makeup high-end dan aktif menggunakan media digital dengan fitur virtualisasi produk, seperti AR try-on pada e-commerce atau media sosial. Penelitian menggunakan purposive sampling dengan jumlah responden minimal 150 orang dan pendekatan kuantitatif melalui SPSS untuk menganalisis empat variabel utama: Perceived Usefulness (PU), Perceived Entertainment (PE), Attitude Toward Using (ATT), dan Intention to Purchase (INT) (Jiyeon & Forsythe, 2007; Asrulla et al., 2022). Hasil penelitian menunjukkan bahwa PU dan PE secara positif dan signifikan memengaruhi ATT, yang selanjutnya berdampak signifikan terhadap INT, menunjukkan bahwa persepsi kegunaan dan hiburan dari teknologi virtualisasi produk mampu membentuk sikap positif yang mendorong niat beli serta keinginan untuk menggunakan dan mengunjungi kembali platform tersebut. Penelitian ini memiliki keterbatasan pada konstruk dan sampel, sehingga saran diberikan untuk penelitian selanjutnya memperluas variabel, instrumen, dan objek penelitian.
Electronic Word-of-Mouth and Patient Satisfaction in Hospital Services: A Systematic Literature Review and Bibliometric Analysis Emawan Noor Fikri; Safari Wahyu Jatmiko; Anton Agus Setyawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.42778

Abstract

This study aims to identify the factors influencing electronic word-of-mouth (e-WOM) and assess its impact on healthcare services. This systematic review was conducted following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, along with a bibliometric analysis to develop research on electronic word-of-mouth and satisfaction with hospital services. Article searches were conducted in the PubMed and Lens databases for the years 2015–2024 using the SPICE strategy. Out of 443 articles found, n =112 met the criteria for further analysis. At the beginning of 2015, the publication trend was 6 documents, peaking in 2022 with 44 documents. Based on the VOSviewer analysis, the keyword “humans” appeared most frequently, 41 times, followed by “social media” 23 times. “Male” and “female” each appeared 19 times. The frequency of keyword occurrences in previous research is reflected in 34 articles published during the 2000–2019 period, while the effect size of e-WOM in hospitals shows that the Assurance dimension of SERVQUAL has the highest negative impact (58.3%), followed by Responsiveness (34.2%). The theoretical implication of this article is that e-WOM has a positive impact on satisfaction, image, service choice decisions, and patient loyalty, suggesting that hospitals should manage it effectively and adjust strategies based on patient demographics. The managerial implication is that hospitals need to leverage e-WOM to improve service quality and patient engagement by promoting positive experiences, implementing loyalty programs, pursuing continuous service improvement, using AI-based digital innovations, and analyzing social media to enhance communication and build a supportive patient community. In conclusion, these findings provide strategic insights for hospital managers on strengthening patient loyalty through e-WOM optimization.
The Influence of Work Demands and Rewards on Hospital Service Quality through Employee Satisfaction Ali Imron; Anton Agus Setyawan; Romaniyanto Romaniyanto; Tito Sumarwoto; Amed Gatut Guntoro; Yusuf Alam Romadhon
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.42934

Abstract

This study investigates how job demands and job rewards influence hospital service quality, and whether employee satisfaction mediates these relationships among staff at Prof. Dr. R. Soeharso Orthopedic Hospital, Surakarta. Using an explanatory quantitative design, Likert-scale questionnaires were collected from 235 medical and non-medical employees (n=235) through voluntary response sampling and analyzed with PLS-SEM (SmartPLS) to test a model comprising job demands (X1), job rewards (X2), employee satisfaction (Z), and service quality (Y), operationalized with demand, reward, satisfaction, and SERVQUAL-based service quality indicators. The measurement model met adequacy criteria (AVE>0.50; composite reliability=0.875–0.935; Cronbach’s alpha>0.80) and showed acceptable collinearity (VIF<5). In the structural model, job demands had a negative but non-significant direct effect on service quality (β=-0.025; t=0.415; p>0.05), while job rewards had a positive, significant direct effect (β=0.281; t=3.405; p=0.001). Job demands significantly reduced employee satisfaction (β=-0.198; t=3.455; p=0.001), whereas job rewards strongly increased satisfaction (β=0.759; t=26.836; p<0.001). Employee satisfaction positively predicted service quality (β=0.389; t=4.210; p<0.001) and mediated both exogenous variables’ effects on service quality; effect-size results indicated a large contribution of rewards to satisfaction (f²=1.564). The model explained 63.3% of the variance in employee satisfaction (R²=0.633; Q²=0.439) and 40.5% in service quality (R²=0.405; Q²=0.280). Theoretically, the findings extend job demands–resources logic in a hospital context by evidencing satisfaction as a key mechanism linking work conditions to perceived service quality. Practically, hospital managers should calibrate workloads and institutionalize fair financial and non-financial rewards to sustain satisfaction and improve service delivery. Overall, the study shows that reward strengthening and demand management are strategic levers for consistently high-quality hospital services.
Pengaruh Kualitas Pelayanan Digital, Kepercayaan Pada Produk Terhadap Kepuasan Pelaggan Produk Skincare Lokal Adelia Rahmawati; Sri Padmantyo; Anton Agus Setyawan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i1.35

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan digital dan kepercayaan pada produk terhadap kepuasan pelanggan skincare lokal. Sample dalam pemelitian ini yakni sebanyak 200 responden,. jenis data yang digunakan pada penelitian ini merupakan data primer. Metode pengumpulan data dengan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Hasil analisis pada penelitian ini menunjukkan kualitas pelayanan digital dan kepercayaan pada produk berpengaruh signifikan terhadap kepuasan pelanggan skincare lokal.
Inovasi Teknologi dan Penerapannya pada IKM Kota Surakarta, Sebuah Studi Pendahuluan Anton Agus Setyawan; Aflit Nur Yulia Praswati; Sidiq Permono Nugroho; Muzakar Isa; Farid Adi Prasetya; Fery Indra Kurniawan; M Arkan Setyawan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.724

Abstract

This study aims to identify the types and levels of technology innovation adopted by Small and Medium Enterprises (SMEs) and cooperatives in Surakarta City, as well as to analyze its impact on their business development. A qualitative approach was applied using surveys, in-depth interviews, and focus group discussions (FGD). The findings indicate that most SMEs have implemented input-level innovations through human resource (HR) training and alternative raw material utilization, but have yet to advance significantly in product development or production process innovation. Business process innovations, especially in digital marketing, have been more widely adopted and directly contributed to increased sales. Key driving factors for innovation include government-provided training programs and revenue growth post-innovation. Meanwhile, obstacles faced by SMEs include limited R&D and training budgets, and inadequate technological auditing capabilities. This study recommends optimizing the roles of local governments and universities in innovation facilitation and providing incentives to support innovation sustainability in the SME sector.
Financial Literacy and Perceived Tax Digitalization as Joint Predictors of MSME Tax Compliance: Evidence from Central Java, Indonesia Mujiyati Mujiyati; Anton Agus Setyawan; Eskasari Putri
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8647

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in emerging economies, yet limited administrative capacity may create challenges for tax compliance. This study examined the associations of Financial Literacy and Perceived Tax Digitalization with MSME Tax Compliance among MSME owners and managers in Central Java, Indonesia, while controlling for Business Age. A quantitative cross-sectional survey was conducted using online and paper-based questionnaires distributed through MSME associations, local business communities, and government-supported MSME networks. Of 300 questionnaires distributed, 250 complete and eligible responses were retained. Financial Literacy, Perceived Tax Digitalization, and MSME Tax Compliance were measured using seven, six, and seven items, respectively, on five-point Likert scales. Multiple linear regression was employed, with HC3 heteroskedasticity-consistent robust standard errors examined as a sensitivity analysis. Financial Literacy was positively associated with MSME Tax Compliance (β = .118, p = .007), while Perceived Tax Digitalization showed a stronger positive association (β = .760, p < .001). Business Age was not statistically significant (p = .815). The overall model was statistically significant, F (3, 246) = 188.744, p < .001, with R² = .697 and adjusted R² = .693. The findings indicate that Financial Literacy and user experiences with digital tax services are relevant dimensions of MSME Tax Compliance. The results support combining practical financial and tax capability-building with user-centred digital tax services that emphasise usability, efficiency, reliability, convenience, and security. Given the cross-sectional and purposive sampling design, the findings indicate associations rather than causal effects or population-wide estimates.
Co-Authors A.A. Ketut Agung Cahyawan W Acreta, Fitriyah Handayani Adelia Febriyanti Adelia Rahmawati Adisty, Syahva Salsabila Putri Adiyono M Aflit Nur Yulia Praswati Agata, Celci Agripina Aisyah Putri Agustin Ali Imron Al-Ma’ruf Amed Gatut Guntoro Ananda Ricky Faturohman Anggita Rosiyani Anggun, Nita Putri Annastasya Zulfa Rosada Ar Royan, Halim Muhammad Ari Bambang Setyawan Astrid Saraswati Auliyya Ayu Rahmawati Azzahra, Gezha Meisya Candra Kusuma Wardana, Candra Kusuma Cantika Widi Pramesti Daniel Lafrinda, Dendyto Dea Pradita Kumalasari Dedhy Sastiyono Dendyto Daniel Lafrinda Didi Junaedi Didit Aditya Edwin Zusrony Edy Purwo Saputro Eka Prasetya, Dimas Elsa Riliana Hantika Dhewi Emawan Noor Fikri Farid Adi Prasetya Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Febriyanti, Adelia Fery Indra Kurniawan Fitriyah Handayani Acreta Gezha Meisya Azzahra Hafidh Rozziq Attaqi Haliza, Anissya Nur Helmi Imaduddin Henri Dwi Wahyudi, Henri Dwi I Imron Ihwan Susila Ihwan Susila Imronuddin Imronuddin Ivany, Aprilia Dwi Jati Waskito Karina Thalita Adhani Kussudyarsana Kusuma, Candra Kyeyune Hamidu L. Lisnawati Leny Widio Wati M Arkan Setyawan M, Adiyono M. Farid Wajdi M. Farid Wajdi M. Sholahuddin Ma&#039;ruf Ma&#039;ruf Ma'ruf, Ma'ruf Maharani, Diva Putri Mahardika, Menang Mario Eko Prasetyo Moechammad Nasir Muh Ilham Fikri Fathoni Muhamad Mustofa Muhammad Aditya Prayogo Muhammad Arkan Setyawan Muhammad Halim Maimun Muhammad Ilham Atha Abhinaya Muhammad Ilham Maulana Muhammad Randhy Kurniawan Muhammad Reza Muhammad Sholahuddin Mujiyati Muna, Khanna Nailil Murti, Anggun Cempaka Murti, Nala Puspita Muzakar Isa Nabila Putri Sayekti Nafisa Mukarromah Chaliloeddin Nia Riska Puspitawati Novel Idris Abas Nugroho, SP Nurmahendra, Putra Nurul Aini Widiyastuti Oktavia Wulandari Pangestu, Ryan Agung Pasya Istiara Dhea Pradigda, Fadel Muhammad Pramuji, Iddo Ahmad Prayogo, Muhammad Aditya Puro, Intan Widia Puspitawati, Nia Riska Putra Nurmahendra Putri Silvia Istiqomah Putri, Eskasari Putri, Natasya Andini Rahardo Suprapto, Madya Rahmat Basuki Ram Vemuri Richie Dwi Agusto Rini Kuswati Rizki Juwita Sari Rohmadi Tri Susilo Romaniyanto Romaniyanto RR. Ella Evrita Hestiandari Rustianingsih, Septi Ryan Agung Pangestu Sadewa, Aldy Bagas Safari Wahyu Jatmiko Sari, Rizki Juwita Setyawan, Ari Bambang Setyawan, Ridwan Sidiq Permono Nugroho Siska Kumalasari Siti Rahmawati Siti Rahmawati Siti Soekiswati Soepatini SP Nugroho Sri Padmantyo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syihabuddin, Muhammad Tito Sumarwoto Veriansyah, Satria Wahyono Wahyono Wahyono Wahyono Wahyuddin, M. Wanda Tri Yuliyanti Wanda Vidya Nandita Wijayanti Wiyaning Putri, Angie Wulandari, Oktavia Yuliyanti, Wanda Tri Yusuf Alam Romadhon