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All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) COMMICAST Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Equilibrium: Jurnal Ekonomi Syariah Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Architecture and Human Experience JER Economic Education Analysis Journal International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare Titi Halimah; Anas Hidayat
Economic Education Analysis Journal Vol. 14 No. 1 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/2khxw478

Abstract

Social media platforms’ emergence and rapid growth have significantly transformed how consumers behave, especially within the beauty industry. In this realm, influencer marketing has evolved into a crucial strategy that brands increasingly rely on to connect with their audience. This research focuses on influencer reviews' impact on consumers' purchasing choices regarding The Originote skincare products. It considers various moderating factors, including convenience, interactivity, and the source's credibility, to understand this phenomenon comprehensively. This research delves into the intricate dynamics of consumer attitudes by examining various theoretical frameworks, including the Source Credibility Theory and the Theory of Planned Behavior. It specifically focuses on the pivotal roles that trustworthiness, expertise, and attractiveness play in shaping how consumers perceive social media influencers and the products they promote. Through this exploration, the study aims to uncover the underlying mechanisms that drive consumer behavior in the context of influencer marketing. A quantitative approach was utilized in this study, engaging 301 respondents who took part in a meticulously structured online survey. The analysis of the data gathered from a varied sample of consumers was conducted using Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) methodology. The study results indicate that convenience and interactivity are crucial in shaping consumer attitudes toward influencers. The findings presented here offer significant insights for marketers looking to utilize influencers as effective advocates in promoting affordable and accessible skincare products such as The Originote.
The Impact of Using Live Streaming E-Commerceon Urge to Buy Impulsively Nadya Amanda Putri Diego; Anas Hidayat
Economic Education Analysis Journal Vol. 14 No. 1 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/45y1qb25

Abstract

This research aims to explore the factors that drive impulsive buying during e-commerce live streaming though the Stimulus-Organism-Response (S-O-R) theory. The study was distributed to 290 respondents who are users of Shopee and TikTok platforms and have made purchases during live streaming, using purposive sampling in non-probability sampling and utilizing Google Forms for data collection. Data analysis was conducted quantitatively and processed using PLS-SEM with the SmartPLS 3.0 software. The findings reveal that trustworthiness and expertise positively and significantly influence perceived enjoyment, while purchase convenience and product price positively and significantly influence perceived usefulness. Additionally, perceived enjoyment and perceived usefulness positively and significantly affect the urge to buy impulsively. This indicates that live streaming can enhance consumers’ impulsive buying behavior. This study contributes by providing insights for e-commerce platform developers, businesses, managers and marketing teams to leverage the potential of e-commerce live streaming in this evolving digital era.
Determinants of Generation Z’s Purchase Decisions for Viral Foods Online Fear of Missing Out as a Mediating Variable Mayabubun, Khoirunisa Fadia Nadayu; Hidayat, Anas
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 3 (2026): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i3.7044

Abstract

The phenomenon of viral foods spreading through social media has transformed Generation Z’s purchasing decision-making patterns; however, the psychological mechanisms that mediate the impact of the digital environment on purchasing decisions still require further study. This study aims to analyze the influence of social media exposure, electronic word of mouth (E-WOM), and social influence on viral food purchasing decisions, with Fear of Missing Out (FoMO) as a mediating variable among Generation Z in Jayapura City. The study employs a quantitative approach using a survey design with 200 respondents selected via purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 4. The results indicate that social influence has a positive and significant effect on purchasing decisions, both directly and through FoMO. Additionally, E-WOM has a positive and significant effect on FoMO and indirectly influences purchasing decisions through FoMO. Conversely, social media exposure does not have a significant effect on either FoMO or purchasing decisions; therefore, FoMO does not mediate this relationship. These findings suggest that Generation Z’s purchasing decisions regarding viral food items are more influenced by social and psychological factors than by direct social media exposure. Consequently, marketing strategies based on social interaction and the creation of FoMO have the potential to be more effective in driving purchasing decisions.
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Kepercayaan dan Kepuasan Konsumen pada Aplikasi Dompet Digital Adam Kurniawan; Anas Hidayat; Binarin Tirto Andika
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 3 (2023): February 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i3.17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi kemudahan dan persepsi kegunaan terhadap kepuasan dan kepercayaan konsumen, serta variabel kepuasan konsumen terhadap kepercayaan. Pengujian dalam penelitian ini menggunakan 258 responden metode yang digunakan untuk pegambilan sampel adalah non probability sampling. Dalam penelitian ini analisis yang digunakan dalam pembuktian hipotesis adalah analisis linear berganda menggunakan program SPSS versi 23.0. Dari keempat variabel tersebut membentuk lima hipotesis, hasil dari analisis kelima hipotesis tersebut yaitu persepsi kemudahan memiliki pengaruh positif signifikan terhadap kepercayaan dan kepuasan konsumen serta persepsi kegunaan memiliki pengaruh postif signifikan terhadap kepercayan dan kepuasan konsumen, yang terakhir kepuasan konsumen memiliki pengaruh positif signifikan terhadap kepercayaan.
The Influence of Hedonic and Utilitarian Engagement in Generation Z on Continued Use of the Spotify App Muhammad Firdaus; Anas Hidayat
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 5 (2024): June 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i5.82

Abstract

The massive growth of social media has kept generation z updated. Spotify created spotify recap which increased the number of downloads and listeners. This study aims to determine the effect of hedonic involvement and utilitarian involvement on application attitudes and sustainable application use aimed at generation z (1997-2012). Primary data with 200 respondents. Using non probability sampling technique with convencience sampling method. Hypothesis testing using Structural Equation Modeling - Partial Least Square method with Smart-PLS application. The results concluded that hedonic engagement and utilitarian engagement are proven to have a positive and significant influence on application attitudes and continued application use. In addition, this study also proves that application attitude has a positive and significant influence on continued application use.
The Influence of Ewom on The Shopee Application on Intention to Purchase Make Over Products Naufal Moh Shiddiq; Anas Hidayat
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.95

Abstract

The E-commerce phenomenon has shifted and transformed the way conventional marketing works, thus creating a new term in digital marketing, namely eWOM. Online reviews or eWOM have a big impact on consumer purchasing decisions, so this research examines the influence of eWOM on Shopee on intentions to buy local skincare. The research strategy in this study is a survey strategy, which means data collection uses a questionnaire to obtain quantitative data from 400 respondents which is distributed via Google Form. The data analysis technique used to test the hypothesis in this research is the SEM (Structural Equation Modeling) method on the SmartPLS 4.0.6 program. The results of this research show that information quality, information quantity, information credibility have a positive and significant effect on the usefulness of information. The Usefulness of information has an positive and significant effect on the usefulness of information. The usefulness of information has a positive and significant effect on the usefulness of information. The usefulness of information has a positive and significant effect on the usefulness of information adoption. And information adoption has a positive and significant effect on purchase intention.
Phoenix Badminton Academy: Badminton Training Services Axioma Peano; Anas Hidayat
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.96

Abstract

Phoenix Badminton Academy is a badminton training services business that successfully combines effective business management with innovative operational strategies. This research explores various aspects of the design and implementation of this academy business, starting from market analysis, segmentation, to comprehensive distribution strategies. These findings confirm that investments in training program innovation, facility improvements, and human resource development are critical to ensuring sustainable growth. Phoenix Badminton Academy is committed to providing high-quality services and continuously adapting to industry trends, which makes it a profitable and sustainable business model in the sports industry. The results of this research provide valuable insight for similar business players who want to maximize market potential in the sports training services industry.
Co-Authors Adam Kurniawan Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Anissa Pranadewi Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak Axioma Peano Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Bea Headystya Wildan Taufiq Binarin Tirto Andika Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Desy Isfianadewi Dicky Firdaus Efandaru, James Fitra, M. Riyanda Guruh Ghifar Zalzalah Hana Wira Pratiwi Harianto, Yohanes Kristianus Hastiar Kurniawan Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Lalu Supardin Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lilis Karlina Lutters, Emmanuelle Litania Mayabubun, Khoirunisa Fadia Nadayu Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Nadya Amanda Putri Diego Nanda Pradwiningtyas Naufal Moh Shiddiq Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Phoebe S.P., Bernadeth Chiquita Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Rama Rama Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Sutrisno, Sutrisno Titi Halimah Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Weliya Aprita Wulan Sari Windria Khoirunnisaa, Ulfah Yustiani, Sofia