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All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen COMMICAST Journal of Management and Entrepreneurship Research Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Architecture and Human Experience JER Economic Education Analysis Journal Industrial & System Engineering Journals (ISEJOU) International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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The Effect of Online Sacrificial Animal Donation Intentions using the Kitabisa.com Application (Case study there is a Muslim community in Indonesia) Anisya Rahmadani; Anas Hidayat
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.711 KB) | DOI: 10.35335/enrichment.v12i4.699

Abstract

Donation activities for sacrificial animal donations can be done through online media such as the Kitabisa.com application. This study aims to analyze the intention of donating sacrificial animals online using the Kitabisa.com application in Muslim communities in Indonesia. The parameters measured include perceptions of use, ease, trust, and religiosity. Quantitative research with a statistical approach. Primary data were collected using questionnaires in the goggle forms, which were then shared via social media. One hundred ninety people were sampled using purposive sampling. Data analysis using SmartPLS with a level of evidence of 95% (p<0.05). The results of the study obtained the intention of donating sacrificial animals online to the Muslim community in Indonesia using the application Kitabisa.com were not influenced by the perception of usefulness (p = 0.187) and trust (p = 0.400) while positively influenced by the perception of ease (p = 0.003) and religiosity (p = 0.001). Hence, service providers, Kitabisa.com need to increase the information related to the usefulness and trust of the Muslim community to increase the intention of donating sacrificial animals online.
Assessing social media marketing activities and customer equity activities influencing customer loyalty to clothing thrifting in Yogyakarta Aditya Ainurrisqi Rais; Anas Hidayat
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.07 KB) | DOI: 10.35335/enrichment.v12i4.709

Abstract

Marketing activities using social media have been carried out by providers of products, goods, and services to attract consumers. However, there have not been many studies that measure social media marketing activities and customer equity activities regarding value equity and relationship equity and their impact on customer loyalty. This study analyzes the influence of social media marketing and customer equity activities on loyalty to thrifting clothing in Yogyakarta. Design quantitative research with a statistical approach. The study was conducted by distributing questionnaires to respondents focused on consumers of thrifted clothing in Yogyakarta, with as many as 332 respondents using a google form. The research sample was determined by convenience sampling. Analysis of data using a structural equation model with AMOS. The results show that social media marketing has a significant influence on value equity (p= 0.000), customer loyalty (p= 0.011), and relationship equity (p= 0.000), while customer loyalty is significantly influenced by value equity (p= 0.000) and relationship equity (p= 0.000). Hence, social media marketing and equity activities significantly affect customers loyalty to clothing thrifting in Yogyakarta.
Application Quality, Product Innovation, and Popularity in Influencing Shopee Consumer Satisfaction and Repurchase Intentions in Indonesia Alfath Ibrahim; Anas Hidayat
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3005

Abstract

The use of e-commerce as a medium for online goods and service transactions has increased every year, including shopping. In its application, the quality of the application, product innovation, and product popularity is of concern to various parties. This study aims to analyze the correlation between application quality, product innovation, and popularity influencing the satisfaction and repurchase intentions of Shopee consumers in Indonesia. Quantitative research with a statistical approach was used in this study. Primary data came from Indonesia, where 314 people filled out questionnaires sent through google forms. The data was taken using non-probability sampling, and the data analysts used structural equations models with AMOS. The results showed that the satisfaction and repurchase intentions of shopping consumers in Indonesia were influenced by product quality (p = 0.000) and popular products (p = 0.000) but not influenced by product innovation (p = 0.071). Consumer satisfaction directly affects repurchase intentions of Shopee consumers in Indonesia. Hence, shopping service providers need to improve the quality and popularity of their products and support them with new ideas to make customers happier and more likely to buy again.
PENGARUH LAYANAN MOBILE BANKING TERHADAP LOYALITAS PELANGGAN Hastiar Kurniawan; Anas Hidayat
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 2 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i2.2023.710-720

Abstract

Kemajuan tekhnologi perbankan ditandai dengan kemajuan mobile banking  yang dapat memberikan peningkatan kualitas layanan kepada nasabah, dan nasabah akan selalu mempertimbangkan sejauh mana nilai yang mereka dapatkan dari layanan yang telah diberikan. Sampel dalam penelitian ini berjumlah 300 orang metode sampling menggunakan random sampling kepada pengguna mobile banking di seluruh Indonesia. Pengumpulan data menggunakan kuesioner dan analisis yang digunakan adalah metode Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil analisis uji hipotesis menunjukkan semua hipotesis terdukung yaitu layanan mobile banking berpengaruh positif dan signifikan terhadap loyalitas dengan nilai t-test 3,969, layanan mobile banking berpengaruh positif dan signifikan terhadap nilai pelanggan dengan nilai t-test 14,442, nilai pelanggan berpengaruh positif dan signifikan terhadap loyalitas dengan nilai t-test 14,701 dan  nilai pelanggan dapat memoderasi pengaruh layanan mobile banking terhadap loyalitas dengan nilai t-test 2,040 dan nilai P-Value < 0,05 yaitu 0,042. Hal ini dapat menjelaskan adanya peran moderasi nilai pelanggan menunjukkan bahwa penilaian pelanggan merupakan faktor penting dalam pengembangan layanan mobile banking.
Strategi Pemasaran Kredit Kepemilikan Rumah (KPR) Pada Bank BTN Kantor Cabang Cilegon Di Tinjau Dari Analisis SWOT Dicky Firdaus; Anas Hidayat
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.48

Abstract

BTN Cilegon Branch Office is a bank that provides mortgage products that are in demand by the public, especially those who don't have a place to live. However, as time goes by, many other banks provide KPR products, therefore the BTN Cilegon Branch Office is required to prepare more effective marketing strategies. The problem raised by the author in the context of this research is regarding how the marketing strategy for KPR BTN products is viewed from a SWOT analysis. The implementation of this research was at PT. Bank Tabungan Negara (BTN) Cilegon Branch Office and utilizes qualitative research methods, namely by the author describing problems based on various existing data and then analyzing them to conclude. The results of this research are that the marketing of KPR products by Bank BTN Cilegon Branch Office uses an analysis strategy that combines two external and internal factors into the SWOT Matrix: SO Strategy, in the form of establishing communication with developers and potential customers. ST's strategy, namely finding the right and good marketing to promote KPR Sejahtera products compared to other bank marketing. WO's strategy, namely promoting to a wide audience by using its advantages as the largest mortgage disbursing bank in mortgage financing. WT's strategy is to provide good understanding to potential customers and provide marketing to market mortgage products more effectively.
Education marketing mix for private vocational high schools in Indonesia Panditatwa, Panduaji; Hidayat, Anas
Jurnal Pendidikan Teknologi dan Kejuruan Vol. 30 No. 1 (2024): (May)
Publisher : Faculty of Engineering, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jptk.v30i1.67842

Abstract

Private vocational high schools (VHS) in Indonesia are crucial to the education system yet facing unique marketing challenges that have not been adequately studied. This study aims to develop tailored marketing mix elements for private VHS institutions in Indonesia, providing valuable insight for education marketing studies and enhancing the competitiveness of these institutions in the education service landscape. This study utilises an inductive approach with an exploratory design. It leverages existing data to address marketing mix issues specific to private VHS institutions. Key stakeholders in the private VHS sector were engaged for insights and expert judgement was employed for validation. Pilot testing involving 37 students assessed the instrument's validity and reliability. The study retains a total of 60 components from the seven marketing mix elements. Further validation through robust tools like confirmatory factor analysis (CFA) is necessary to ensure the accuracy and applicability of these elements. This study introduces novel marketing mix elements tailored to private VHS institutions in Indonesia, filling a significant gap in education marketing studies by offering a customised approach that can potentially transform strategies, enhance market impact, and provide substantial substance for analytical tools. The proposed elements can reshape marketing for private VHS institutions, boosting competitiveness and market presence, providing valuable insights for informed decisions and fostering sustainable growth in the dynamic education landscape. Limitations of this study lies in its focus on private VHS institutions implementing the Ministry of Education's centre of excellence program, potentially generalising the formulated elements, requiring further inquiry for adaptation to diverse private VHS contexts.
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya Arief Bustaman, Jauhari; Hidayat, Anas
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1643

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.
PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA AGROWISATA PULESARI, SLEMAN, DIY Pandu Kusuma Jati; Uswatun Chasanah; Anas Hidayat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v30i1.282

Abstract

The goal of this research was to discover the impact of product quality and service quality on loyalty and customer satisfaction. Product quality and service quality are the independent variabels which influence user loyalty in an integrated manner. The researchers employed an intervening variable which is customer satisfaction. This study used a questionnaire survey for carrying out the data of research. Simple random sampling was used as a technique for determining of 275 respondents as the number of samples in this research. The researchers employed Path Analysis as the analysis method in this study. The SPSS Version 23.00 was used as tool for testing the data. Based on Kolmogorov-Smirnov test, all data were normally distributed as the results of the normality test conducted. Meanwhile, the items in all variables are valid based on the results of Pearson Correlation as the validity test and the researchers employed the Cronbach Alfa test for testing the reliability whose values are seen. There are three tests for testing the hypothesis such as t-test, F test, and R Square in this study. The results show that all are accepted. Customer loyalty and customer satisfaction are affected by product quality and service quality. And, the effect of service quality and product quality on consumer loyalty is also proven mediated by customer satisfaction
Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta Hidayat, Anas; Ardian
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1010

Abstract

This study aims to analyze the application of direct marketing strategies in the leasing of non-transportation assets by PT Kereta Api Indonesia (Persero) through the Unit Commercialization Non-Transportation (KNA) in Operational Area 6 Yogyakarta. Direct marketing is conducted through various media such as direct mail, internet amd telemarketing. This study examines how direct marketing strategies can increase the leasing of non-transportation assets such as kiosks, company-owned houses, and commercial spaces owned by PT Kereta Api Indonesia (Persero). The results show that the implementation of direct marketing is effective in increasing non-transportation revenues and expanding market reach, particularly through targeted direct mail and digital promotion via websites and social media. Challenges include the suboptimal intensity of promotion and the need to enhance the use of various marketing channels. This research highlights the importance of personalization and market segmentation in direct marketing strategies, as well as the significant impact of digital media in promoting the company’s non-transportation assets.
Analysis The Influence of Trust on Wow With Congruence and Attitudes As Variables Intervening (Case Study on Go-Food Services in the Special Region of Yogyakarta) Daffa, Muhammad; Hidayat, Anas
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of trust on word of mouth (WOM) with congruence and attitudes as intervening variables, with a case study on Go-Food services in the Special Region of Yogyakarta. In this context, trust is considered the main factor influencing consumer WOM behavior, while congruence (the match between expectations and experiences) and attitudes act as mediators connecting trust with WOM. This study uses a quantitative method with data collection techniques through surveys of Go-Food users in the Special Region of Yogyakarta as many as 340 respondents. The sampling technique uses a non-probability sampling technique using the purposive sampling method which is then processed using the PLS-SEM statistical analysis tool using SmartPLS software version 3.0. The results of the study indicate that trust has a significant positive effect on WOM, both directly and through consumer attitudes as an intervening variable. In addition, congruence is also proven to mediate the relationship between trust and attitudes, which in turn increases the tendency of consumers to share positive experiences about Go-Food services. The implication of this finding is the importance for companies to maintain and increase consumer trust levels, create experiences that match expectations, and build positive customer attitudes to strengthen WOM. This study contributes to the development of consumer relationship-based marketing strategies, especially in the food delivery application service industry.
Co-Authors Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Andika, Binarin Tirto Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak, Asmai Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Dicky Firdaus Diego, Nadya Amanda Putri Efandaru, James Fitra, M. Riyanda Ghaissani, Afina Guruh Ghifar Zalzalah Halimah, Titi Harianto, Yohanes Kristianus Hastiar Kurniawan Headystya Wildan Taufiq, Bea Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Isfianadewi, Desy Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Kristianto, Ryan Putranda Kurniawan, Adam Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lutters, Emmanuelle Litania Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Muhammad Suyanto, Muhammad Nanda Pradwiningtyas Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Peano, Axioma Phoebe S.P., Bernadeth Chiquita Priskila, Onny Purba, Lasman Parulian Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Ratna Roostika Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Sari, Weliya Aprita Wulan Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Shiddiq, Naufal Moh Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Supardin, Lalu Sutrisno, Sutrisno Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Windria Khoirunnisaa, Ulfah Yustiani, Sofia Zakky Fahma Auliya