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All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen COMMICAST Journal of Management and Entrepreneurship Research Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Equilibrium: Jurnal Ekonomi Syariah Journal of Architecture and Human Experience JER Economic Education Analysis Journal International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis The Influence of Trust on Wow With Congruence and Attitudes As Variables Intervening (Case Study on Go-Food Services in the Special Region of Yogyakarta) Daffa, Muhammad; Hidayat, Anas
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of trust on word of mouth (WOM) with congruence and attitudes as intervening variables, with a case study on Go-Food services in the Special Region of Yogyakarta. In this context, trust is considered the main factor influencing consumer WOM behavior, while congruence (the match between expectations and experiences) and attitudes act as mediators connecting trust with WOM. This study uses a quantitative method with data collection techniques through surveys of Go-Food users in the Special Region of Yogyakarta as many as 340 respondents. The sampling technique uses a non-probability sampling technique using the purposive sampling method which is then processed using the PLS-SEM statistical analysis tool using SmartPLS software version 3.0. The results of the study indicate that trust has a significant positive effect on WOM, both directly and through consumer attitudes as an intervening variable. In addition, congruence is also proven to mediate the relationship between trust and attitudes, which in turn increases the tendency of consumers to share positive experiences about Go-Food services. The implication of this finding is the importance for companies to maintain and increase consumer trust levels, create experiences that match expectations, and build positive customer attitudes to strengthen WOM. This study contributes to the development of consumer relationship-based marketing strategies, especially in the food delivery application service industry.
Utilization of the Guard Post as a Business Place at Wisma Permai RT 06 Lutters, Emmanuelle Litania; D.C., Vebyola Indah; Phoebe S.P., Bernadeth Chiquita; Harianto, Yohanes Kristianus; Efandaru, James; Setiawan, Valerio Sultan Agni; Utomo, Ariel Suryo; Setiadi, Widriyakara; Roosandriantini, Josephine; Hidayat, Anas
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Oktober 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i2.9100

Abstract

This community field study aimed to repair the damage to the business post on Rt 6 Wisma Permai Barat, which is an important source of income for local residents. The aim of this activity was to improve the functionality of the business post and increase the comfort of its occupants. The project involved initial site surveys, renovation planning, and post-renovation work. Seven community service program students from Darma Cendika University and several local residents collaborated on this project from March to July 2024 (5 months). The main activities carried out included painting, adding canopies and decorations, filling holes in walls, and leveling the expanded land with paving and plastering. Students and residents participated in the smooth running of this project. The result of this project is that the business post now looks cleaner and more attractive due to the new color scheme. The extension area becomes more comfortable, with additional shade and flatness. This community service project shows the significant impact of collaborative efforts between students and local communities in improving public infrastructure. This project was undertaken so that the upgraded business outpost would hopefully better fulfill its purpose and provide a more enjoyable environment for the business and its customers.
THE IMPACT OF HALAL PRODUCT KNOWLEDGE ON PURCHASE INTENTION BY ENHANCING ATTITUDES TOWARD HALAL FOOD Lazuardy, Ilman Taufiq; Hidayat, Anas
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.48-60

Abstract

This research aims to analyze the role of halal product knowledge on halal food purchase intention through increasing attitudes towards halal food. Using quantitative methods with a survey approach, data was collected from 400 Muslim respondents in Yogyakarta who were aware of the importance of halal food. The research results show that knowledge of halal products significantly influences attitudes towards halal food, which ultimately increases the intention to purchase halal food. The implications of this research support the importance of halal education for consumers to strengthen the halal food market.
Analisis Tata Fisik Candi Jedong dari Sudut Pandang Prinsip Desain Arsitektur Hidayat, Anas; Setiadi, Y.A. Widriyakara
ATRIUM: Jurnal Arsitektur Vol. 7 No. 2 (2021): ATRIUM: Jurnal Arsitektur
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Kristen Duta Wacana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/atrium.v7i2.162

Abstract

Title: Analysis of the Physical Arrangement of Jedong Temple from the Point of view of Architectural Design Principles   Jedong Temple, which is located in Wotan Mas village, Ngoro sub-district, Mojokerto regency, is a temple that spans a very long period, from the ancient Mataram era in Central Java to the Majapahit era in East Java. This unique temple is made from a mixture of stone and brick. The rocks are andesite and temple stones, while brick is a terracotta-colored burnt brick (the soil color). This research uses a comparative-critical method, comparing Jedong temple with similar temples or buildings. With this comparison, it will be able to reveal the architectural aspects that have not been revealed so far. Several architectural findings can be shown from this temple, among others, which indicates that this is a water structure, a building built on water or surrounded by water. Jedong Temple is in the form of 2 padhuraksa, which allegates other padhuraksa based on the symmetrical balance principle of padhuraksa in different temples. Then, access to the springs as the central axis or axis in a straight line. Also, the sequence of space division distinguishes between the outside space and the higher one in the hierarchy. Architecturally, Jedong temple shows that architectural principles have been applied since in the past, which we can use as materials to enrich architectural design principles in the present (the contemporary era).
The Impact of Social Media Influencer Credibility on Consumer Purchase Decisions: A Study on Originote Skincare Halimah, Titi; Hidayat, Anas
Economic Education Analysis Journal Vol. 14 No. 1 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/2khxw478

Abstract

Social media platforms’ emergence and rapid growth have significantly transformed how consumers behave, especially within the beauty industry. In this realm, influencer marketing has evolved into a crucial strategy that brands increasingly rely on to connect with their audience. This research focuses on influencer reviews' impact on consumers' purchasing choices regarding The Originote skincare products. It considers various moderating factors, including convenience, interactivity, and the source's credibility, to understand this phenomenon comprehensively. This research delves into the intricate dynamics of consumer attitudes by examining various theoretical frameworks, including the Source Credibility Theory and the Theory of Planned Behavior. It specifically focuses on the pivotal roles that trustworthiness, expertise, and attractiveness play in shaping how consumers perceive social media influencers and the products they promote. Through this exploration, the study aims to uncover the underlying mechanisms that drive consumer behavior in the context of influencer marketing. A quantitative approach was utilized in this study, engaging 301 respondents who took part in a meticulously structured online survey. The analysis of the data gathered from a varied sample of consumers was conducted using Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) methodology. The study results indicate that convenience and interactivity are crucial in shaping consumer attitudes toward influencers. The findings presented here offer significant insights for marketers looking to utilize influencers as effective advocates in promoting affordable and accessible skincare products such as The Originote.
The Impact of Using Live Streaming E-Commerceon Urge to Buy Impulsively Diego, Nadya Amanda Putri; Hidayat, Anas
Economic Education Analysis Journal Vol. 14 No. 1 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/45y1qb25

Abstract

This research aims to explore the factors that drive impulsive buying during e-commerce live streaming though the Stimulus-Organism-Response (S-O-R) theory. The study was distributed to 290 respondents who are users of Shopee and TikTok platforms and have made purchases during live streaming, using purposive sampling in non-probability sampling and utilizing Google Forms for data collection. Data analysis was conducted quantitatively and processed using PLS-SEM with the SmartPLS 3.0 software. The findings reveal that trustworthiness and expertise positively and significantly influence perceived enjoyment, while purchase convenience and product price positively and significantly influence perceived usefulness. Additionally, perceived enjoyment and perceived usefulness positively and significantly affect the urge to buy impulsively. This indicates that live streaming can enhance consumers’ impulsive buying behavior. This study contributes by providing insights for e-commerce platform developers, businesses, managers and marketing teams to leverage the potential of e-commerce live streaming in this evolving digital era.
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya Arief Bustaman, Jauhari; Hidayat, Anas
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1643

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Kepercayaan dan Kepuasan Konsumen pada Aplikasi Dompet Digital Kurniawan, Adam; Hidayat, Anas; Andika, Binarin Tirto
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 3 (2023): February 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i3.17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi kemudahan dan persepsi kegunaan terhadap kepuasan dan kepercayaan konsumen, serta variabel kepuasan konsumen terhadap kepercayaan. Pengujian dalam penelitian ini menggunakan 258 responden metode yang digunakan untuk pegambilan sampel adalah non probability sampling. Dalam penelitian ini analisis yang digunakan dalam pembuktian hipotesis adalah analisis linear berganda menggunakan program SPSS versi 23.0. Dari keempat variabel tersebut membentuk lima hipotesis, hasil dari analisis kelima hipotesis tersebut yaitu persepsi kemudahan memiliki pengaruh positif signifikan terhadap kepercayaan dan kepuasan konsumen serta persepsi kegunaan memiliki pengaruh postif signifikan terhadap kepercayan dan kepuasan konsumen, yang terakhir kepuasan konsumen memiliki pengaruh positif signifikan terhadap kepercayaan.
The Influence of Hedonic and Utilitarian Engagement in Generation Z on Continued Use of the Spotify App Firdaus, Muhammad; Hidayat, Anas
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 5 (2024): June 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i5.82

Abstract

The massive growth of social media has kept generation z updated. Spotify created spotify recap which increased the number of downloads and listeners. This study aims to determine the effect of hedonic involvement and utilitarian involvement on application attitudes and sustainable application use aimed at generation z (1997-2012). Primary data with 200 respondents. Using non probability sampling technique with convencience sampling method. Hypothesis testing using Structural Equation Modeling - Partial Least Square method with Smart-PLS application. The results concluded that hedonic engagement and utilitarian engagement are proven to have a positive and significant influence on application attitudes and continued application use. In addition, this study also proves that application attitude has a positive and significant influence on continued application use.
Phoenix Badminton Academy: Badminton Training Services Peano, Axioma; Hidayat, Anas
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.96

Abstract

Phoenix Badminton Academy is a badminton training services business that successfully combines effective business management with innovative operational strategies. This research explores various aspects of the design and implementation of this academy business, starting from market analysis, segmentation, to comprehensive distribution strategies. These findings confirm that investments in training program innovation, facility improvements, and human resource development are critical to ensuring sustainable growth. Phoenix Badminton Academy is committed to providing high-quality services and continuously adapting to industry trends, which makes it a profitable and sustainable business model in the sports industry. The results of this research provide valuable insight for similar business players who want to maximize market potential in the sports training services industry.
Co-Authors Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Andika, Binarin Tirto Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Bea Headystya Wildan Taufiq Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Desy Isfianadewi Dicky Firdaus Diego, Nadya Amanda Putri Efandaru, James Fitra, M. Riyanda Ghaissani, Afina Guruh Ghifar Zalzalah Halimah, Titi Harianto, Yohanes Kristianus Hastiar Kurniawan Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Kurniawan, Adam Lalu Supardin Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lilis Karlina Lutters, Emmanuelle Litania Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Muhammad Suyanto, Muhammad Nanda Pradwiningtyas Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Peano, Axioma Phoebe S.P., Bernadeth Chiquita Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Rama Rama Ratna Roostika Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Shiddiq, Naufal Moh Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Sutrisno, Sutrisno Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Weliya Aprita Wulan Sari Windria Khoirunnisaa, Ulfah Yustiani, Sofia Zakky Fahma Auliya