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All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) COMMICAST Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Equilibrium: Jurnal Ekonomi Syariah Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Architecture and Human Experience JER Economic Education Analysis Journal International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis The Influence of Trust on Wow With Congruence and Attitudes As Variables Intervening (Case Study on Go-Food Services in the Special Region of Yogyakarta) Daffa, Muhammad; Hidayat, Anas
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of trust on word of mouth (WOM) with congruence and attitudes as intervening variables, with a case study on Go-Food services in the Special Region of Yogyakarta. In this context, trust is considered the main factor influencing consumer WOM behavior, while congruence (the match between expectations and experiences) and attitudes act as mediators connecting trust with WOM. This study uses a quantitative method with data collection techniques through surveys of Go-Food users in the Special Region of Yogyakarta as many as 340 respondents. The sampling technique uses a non-probability sampling technique using the purposive sampling method which is then processed using the PLS-SEM statistical analysis tool using SmartPLS software version 3.0. The results of the study indicate that trust has a significant positive effect on WOM, both directly and through consumer attitudes as an intervening variable. In addition, congruence is also proven to mediate the relationship between trust and attitudes, which in turn increases the tendency of consumers to share positive experiences about Go-Food services. The implication of this finding is the importance for companies to maintain and increase consumer trust levels, create experiences that match expectations, and build positive customer attitudes to strengthen WOM. This study contributes to the development of consumer relationship-based marketing strategies, especially in the food delivery application service industry.
Utilization of the Guard Post as a Business Place at Wisma Permai RT 06 Lutters, Emmanuelle Litania; D.C., Vebyola Indah; Phoebe S.P., Bernadeth Chiquita; Harianto, Yohanes Kristianus; Efandaru, James; Setiawan, Valerio Sultan Agni; Utomo, Ariel Suryo; Setiadi, Widriyakara; Roosandriantini, Josephine; Hidayat, Anas
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Oktober 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i2.9100

Abstract

This community field study aimed to repair the damage to the business post on Rt 6 Wisma Permai Barat, which is an important source of income for local residents. The aim of this activity was to improve the functionality of the business post and increase the comfort of its occupants. The project involved initial site surveys, renovation planning, and post-renovation work. Seven community service program students from Darma Cendika University and several local residents collaborated on this project from March to July 2024 (5 months). The main activities carried out included painting, adding canopies and decorations, filling holes in walls, and leveling the expanded land with paving and plastering. Students and residents participated in the smooth running of this project. The result of this project is that the business post now looks cleaner and more attractive due to the new color scheme. The extension area becomes more comfortable, with additional shade and flatness. This community service project shows the significant impact of collaborative efforts between students and local communities in improving public infrastructure. This project was undertaken so that the upgraded business outpost would hopefully better fulfill its purpose and provide a more enjoyable environment for the business and its customers.
THE IMPACT OF HALAL PRODUCT KNOWLEDGE ON PURCHASE INTENTION BY ENHANCING ATTITUDES TOWARD HALAL FOOD Lazuardy, Ilman Taufiq; Hidayat, Anas
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.48-60

Abstract

This research aims to analyze the role of halal product knowledge on halal food purchase intention through increasing attitudes towards halal food. Using quantitative methods with a survey approach, data was collected from 400 Muslim respondents in Yogyakarta who were aware of the importance of halal food. The research results show that knowledge of halal products significantly influences attitudes towards halal food, which ultimately increases the intention to purchase halal food. The implications of this research support the importance of halal education for consumers to strengthen the halal food market.
Analisis Tata Fisik Candi Jedong dari Sudut Pandang Prinsip Desain Arsitektur Hidayat, Anas; Setiadi, Y.A. Widriyakara
ATRIUM: Jurnal Arsitektur Vol. 7 No. 2 (2021): ATRIUM: Jurnal Arsitektur
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Kristen Duta Wacana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/atrium.v7i2.162

Abstract

Title: Analysis of the Physical Arrangement of Jedong Temple from the Point of view of Architectural Design Principles   Jedong Temple, which is located in Wotan Mas village, Ngoro sub-district, Mojokerto regency, is a temple that spans a very long period, from the ancient Mataram era in Central Java to the Majapahit era in East Java. This unique temple is made from a mixture of stone and brick. The rocks are andesite and temple stones, while brick is a terracotta-colored burnt brick (the soil color). This research uses a comparative-critical method, comparing Jedong temple with similar temples or buildings. With this comparison, it will be able to reveal the architectural aspects that have not been revealed so far. Several architectural findings can be shown from this temple, among others, which indicates that this is a water structure, a building built on water or surrounded by water. Jedong Temple is in the form of 2 padhuraksa, which allegates other padhuraksa based on the symmetrical balance principle of padhuraksa in different temples. Then, access to the springs as the central axis or axis in a straight line. Also, the sequence of space division distinguishes between the outside space and the higher one in the hierarchy. Architecturally, Jedong temple shows that architectural principles have been applied since in the past, which we can use as materials to enrich architectural design principles in the present (the contemporary era).
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya Arief Bustaman, Jauhari; Hidayat, Anas
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1643

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.
Anteseden Peran Influencer Dalam Consumer Purchase Intention Pada Platform Media Social Instagram Sari, Cindy Alifia; Hidayat, Anas
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17336

Abstract

Influencers are a digital marketing channel that is now widely used by marketers by utilizing their influence in social media to advertise a product. This study objectives to examine the influence of customer experience, trust and perceived value which ultimately affect consumer purchase intention in social media influencer marketing in Indonesia. Data was collected by distributing online questionnaires to 250 respondents via google form using convenience sampling technique. This research was processed with SPSS and PLS-SEM (SmartPLS) applications. The criteria for respondents in this study are aged 17 years and over who are users of the Instagram platform and follow the fadil jaidi influencer account on Instagram. The results of this study indicate that customer experience significantly affects consumer purchase intention, with influencer trust and perceived value acting as mediators. This study found that a positive experience with a trusted influencer can increase purchase intention, and the perceived value of an influencer's recommendation has a positive impact on purchase intention
Tantangan Implementasi Nilai-Nilai Bisnis Islami Dalam Strategi Pemasaran Konsinyasi: Studi Kasus Pada Bisnis Seragam Sekolah Agung Jaya Sarifudin, Ahmad; Sutrisno, Sutrisno; Hidayat, Anas
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Edisi Mei 2025 - Agustus 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i1.1769

Abstract

Tujuan – Penelitian ini bertujuan untuk memahami peran etika bisnis Islami dalam strategi pemasaran konsinyasi pada distribusi seragam sekolah. Fokus diarahkan pada implementasi nilai kejujuran, amanah, keadilan, dan kemandirian dalam kemitraan UMKM Agung Jaya di Kecamatan Sendang Agung, Lampung Tengah. Signifikansi riset ini terletak pada pentingnya penerapan etika syariah untuk memperkuat praktik bisnis yang berkelanjutan dan berkeadilan dalam sektor UMKM, terutama pada bidang distribusi pendidikan yang jarang dijadikan objek kajian. Kebaruan – Penelitian ini mengisi celah dalam literatur dengan mengintegrasikan pendekatan strategi konsinyasi dan etika bisnis Islami dalam konteks distribusi seragam sekolah oleh UMKM. Kombinasi ini masih jarang diteliti secara mendalam, khususnya dalam konteks lokal dan kemitraan skala kecil. Metode – Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi pada usaha Agung Jaya. Teknik analisis data mengacu pada model Miles, Huberman, dan Saldana, yang mencakup tahap reduksi data, penyajian data, dan penarikan kesimpulan. Temuan – Hasil penelitian menunjukkan bahwa penerapan prinsip etika bisnis Islami secara konsisten membentuk hubungan kemitraan yang saling percaya, meningkatkan efisiensi operasional, serta mendukung keberlanjutan usaha. Strategi konsinyasi terbukti membantu pelaku UMKM mengatasi keterbatasan modal dan ketidakpastian pasar, serta memberikan fleksibilitas dalam pengelolaan distribusi produk Keterbatasan dan Implikasi – Penelitian ini terbatas pada satu unit usaha di wilayah Sendang Agung, sehingga belum mewakili keseluruhan UMKM dengan karakteristik berbeda. Kendati demikian, temuan ini memberikan implikasi penting bagi pelaku UMKM dan akademisi dalam merancang strategi bisnis berbasis nilai-nilai syariah yang adaptif, efisien, dan berkeadilan.
Enhancing merchant participation in QRIS adoption through digital marketing strategies: A case study of BPD Kaltim Kaltara in festival events Rafif Leksono, Agra; Hidayat, Anas
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.13248

Abstract

In Indonesia’s accelerating digital economy, the promotion of cashless payments is central to advancing financial inclusion, particularly through the Quick Response Code Indonesian Standard (QRIS). Despite its growing use, many micros, small, and medium enterprises (MSMEs) remain hesitant to adopt QRIS due to limited digital literacy and trust in digital transactions. This study investigates how PT Bank Pembangunan Daerah Kalimantan Timur and Kalimantan Utara (BPD Kaltim Kaltara) employs digital marketing strategies to increase merchant participation in QRIS during festival events. Adopting a qualitative case study design, data were collected through semi-structured interviews with seven BPD marketing staff and participating vendors, complemented by secondary documentation. The findings reveal that digital marketing, through social media outreach, incentive programs, and integration with the DG by Bankaltimtara application, enhances awareness and engagement. However, adoption is hindered by obstacles such as low digital literacy among older merchants, skepticism regarding transaction security, and infrastructural limitations. These challenges underscore the limited effectiveness of current strategies in reaching all merchant segments. The study concludes that fostering QRIS adoption requires not only promotional efforts but also sustained education, technical assistance, and collaborative partnerships tailored to MSME needs. Theoretically, the research contributes to the discourse on digital marketing and innovation diffusion by highlighting the role of context-specific strategies in financial technology adoption. Practically, it offers insights for policymakers and financial institutions to design more inclusive, trust-building approaches that advance Indonesia’s digital financial ecosystem.
The Importance Of Involvement: Examining The Impact Of Somethinc’s Instagram Page On Future Purchase Intention Hidayat, Anas; Windria Khoirunnisaa, Ulfah
Devotion : Journal of Research and Community Service Vol. 3 No. 8 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i08.175

Abstract

Effective online marketing today is through social media, because the users are many and wide, therefore this research examines the marketing done on Instagram. The purpose of this study is to examine the effect of Brand Familiarity, Involvement on Brand’s Social Media, Attitude Towards Brand’s Social Media, and Future Purchase Intention towards Somethinc’s Instagram Page. This research uses purposive random sampling method. The data collection was done by distributing online questionnaires via google form with a total sample size of 250 people. AMOS 22.0 software was used to analyze the data. The result show that 1) Involvement on brand’s social media positively influences attitude towards the brand’s social media, 2) Involvement on a brand’s social media positively influences future purchase intention, 3) Attitude towards a brand’s social media positively influences future purchase intention, 4) Brand familiarity positively influences consumer involvement on brand’s social media.
The Influence of Social Media Influencer’s Trustworthiness on Engagement, Expected Value and Purchase Intention Puteri Lefina, Ziyan; Hidayat, Anas
Devotion : Journal of Research and Community Service Vol. 3 No. 8 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i08.176

Abstract

In this digital age, it is indisputable that the internet has become an essential part of human existence and has had a great impact on society. By having this condition, businesses may consider allocating budgets to use influencer marketing as a marketing strategy. This study aimed to examine whether followers' perception of a social media influencer's trustworthiness can lead to responses to the influencers' recommended brands, specifically brand engagement in self-concept, expected brand value, and intention to purchase recommended brands. This study used non-probability sampling with the criteria of Indonesians who follow an influencer. The data was gathered by distributing an online questionnaires via Google Form to a total of 264 respondents. The data analysis technique utilized is SEM, which was conducted using the AMOS 22 application. The results showed that perceived influencer trustworthiness positively influence brand engagement in self-concept, brand expected value and intention to purchase recommended brand. While, brand engagement in self-concept positively influence brand expected value and intention to purchase recommended brand. Also, brand expected value positively influence intention to purchase recommended brand. This research will assist in understanding how social media influencers' recommendations influence customers' perceptions and behavior patterns.
Co-Authors Adam Kurniawan Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Anissa Pranadewi Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak Axioma Peano Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Bea Headystya Wildan Taufiq Binarin Tirto Andika Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Desy Isfianadewi Dicky Firdaus Efandaru, James Fitra, M. Riyanda Guruh Ghifar Zalzalah Hana Wira Pratiwi Harianto, Yohanes Kristianus Hastiar Kurniawan Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Lalu Supardin Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lilis Karlina Lutters, Emmanuelle Litania Mayabubun, Khoirunisa Fadia Nadayu Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Nadya Amanda Putri Diego Nanda Pradwiningtyas Naufal Moh Shiddiq Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Phoebe S.P., Bernadeth Chiquita Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Rama Rama Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Sutrisno, Sutrisno Titi Halimah Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Weliya Aprita Wulan Sari Windria Khoirunnisaa, Ulfah Yustiani, Sofia