Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

5.921

P-Index

This Author published in this journals

All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen COMMICAST Journal of Management and Entrepreneurship Research Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Architecture and Human Experience JER Economic Education Analysis Journal Industrial & System Engineering Journals (ISEJOU) International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management

Anas Hidayat, Anas

Fakultas Ekonomi Universitas Islam Indonesia

Author-ID : 512243

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

Pengaruh Persepsi Kualitas, Persepsi Harga dan Reputasi Toko terhadap Niat Beli dan Perilaku Beli Konsumen Di Retail Modern Halim, Mazda; Hidayat, Anas; Roostika, Raden Roro Ratna
Syntax Idea Vol 2 No 12 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan ini untuk melihat apakah apakah toko persepsi kualitas, toko persepsi harga, reputasi toko, berpengaruh positif niat beli konsumen Indomaret dan untuk melihat apakah niat beli berpengaruh positif terhadap perilaku beli konsumen Indomaret. Jenis penelitian yang dilakukan merupakan penelitian survei. Penelitian dilakukan di wilayah yogyakarta pada konsumen yang sudah pernah melakukan pembelian di indomaret yogyakarta. Variabel independen berupa kualitas persepsi merek, harga persepsi merek, reputasi toko. Variabel dependen berupa niat beli dan perilaku beli. Teknik data yang digunakan dengan menggunakan kuesioner atau angket. Hasil pengujian menunjukkan H1 diterima yaitu perceived brand quality berpengaruh positif terhadap niat beli, H2 diterima bahwa perceived brand price berpengaruh positif terhadap niat beli, H3 diterima bahwa reputasi store berpengaruh positif terhadap niat beli, H4 diterima artinya niat beli berpengaruh positif terhadap perilaku beli konsumen. Berdasarkan penelitian dan pembahasan yang telah dilakukan, maka kesimpulan yang bisa diambil sebagai berikut: (1) kualitas merek berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi percieved brand quality maka niat beli juga akan meningkat. (2) harga merek yang dipercaya berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti bahwa peningkatan harga merek akan meningkatkan niat beli. (3) reputasi toko berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi reputasi toko maka niat beli juga akan meningkat. (4) niat beli berpengaruh positif dan signifikan terhadap perilaku beli. Hal ini berarti bahwa semakin tinggi niat beli maka perilaku beli konsumen juga akan meningkat.

PENGARUH SERVICE QUALITY DAN PRODUCT QUALITY TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN PADA AGROWISATA PULESARI, SLEMAN, DIY Pandu Kusuma Jati; Uswatun Chasanah; Anas Hidayat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

The goal of this research was to discover the impact of product quality and service quality on loyalty and customer satisfaction. Product quality and service quality are the independent variabels which influence user loyalty in an integrated manner. The researchers employed an intervening variable which is customer satisfaction. This study used a questionnaire survey for carrying out the data of research. Simple random sampling was used as a technique for determining of 275 respondents as the number of samples in this research. The researchers employed Path Analysis as the analysis method in this study. The SPSS Version 23.00 was used as tool for testing the data. Based on Kolmogorov-Smirnov test, all data were normally distributed as the results of the normality test conducted. Meanwhile, the items in all variables are valid based on the results of Pearson Correlation as the validity test and the researchers employed the Cronbach's Alfa test for testing the reliability whose values are seen. There are three tests for testing the hypothesis such as t-test, F test, and R Square in this study. The results show that all are accepted. Customer loyalty and customer satisfaction are affected by product quality and service quality. And, the effect of service quality and product quality on consumer loyalty is also proven mediated by customer satisfaction

Analisis perkembangan industri kecil berdasarkan penyusunan indeks produktivitas dan tingkat efisiensinya di Daerah Istimewa Yogyakarta Anas Hidayat
Economic Journal of Emerging Markets Volume 3, 1994
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v3i0.6592

Pada pembangunan jangka panjang 25 tahun pertama sektor industri mengalami transformasi struktural yang sangat berarti. Jika pada tahun 1969 kontribuso sektor industri pada Produk Domestik Bruto (PDB) sebesar 9,2% menjadi 21,3% pada tahun 1991, sedangkan sektor pertanian, pada periode yang sama, kontribusinya pada PDB dari 49,3% turun menjadi 19,5%.

STUDI PERILAKU ETIS WIRANIAGA Anas Hidayat; Santi Budiman
Jurnal Siasat Bisnis Vol. 17 No. 1 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss1.art4

AbstractThis research aims to test 1) the influence of rewards and control to sales force ethical behavior, 2) the influence of sales force ethical behavior to role conflict, performance and job satisfaction. Respondents of the research represent the automotive sales force at central java. This research adopts the instruments that are developed by Roman and Munuera (2005). Sample selection is performed based on purposive sampling. 212 respondents have fulfilled questionaires completely. The analysed use the path analysis. Result of research indicate that there are influence of rewards and control toward sales force ethical behavior. Findings also show that there are influence of ethical behavior toward role conflict and performance. However, there are no significance influence of ethical behavior toward job satisfaction as well as there are no significance influence of role conflict to job satisfaction.Keywords: Reward, Control, Ethical behavior, Role conflict, Performance, Satisfaction, Sales forceAbstraksiPenelitian ini bertujuan menguji 1) pengaruh kompensasi dan pengawasan terhadap perilaku etis wiraniaga, 2) pengaruh perilaku etis wiraniaga terhadap konflik peran, kinerja dan kepuasan kerja, dan 3) pengauh konflik peran terhadap kepuasan kerja. Responden dalam penelitian ini wiraniaga perusahaan otomotif di Jawa Tengah. Metode pengambilan sampel dilakukan dengan metode purposive sampling, 212 responden berhasil dikumpulkan dalam penelitian ini. Data dikumpulkan menggunakan kuesioner. Penelitian ini mengadopsi instrumen yang dikembangkan oleh Roman dan Munuera (2005). Analisis data menggunakan analisis jalur. Hasil penelitian ini menunjukkan bahwa ada pengaruh yang signifikan kompensasi dan pengawasan terhadap perilaku etis wiraniaga. Hasil penelitian juga menunjukkan adanya pengaruh yang signifikan perilaku etis wiraniaga terhadap konflik peran dan kinerja. Tidak terdapat pengaruh yang signifikan perilaku etis wiarniaga terhadap kepuasan kerja. Hasil penelitian juga menunjukkan tidak ada pengaruh yang signifikan dari konflik peran terhadap kepuasan kerja.Kata kunci: Kompensasi, Pengawasan, Perilaku etis, Konflik peran, Kinerja, Kepuasan kerja, Wiraniaga.

Service Justice Dimensions As Determinants Toward Satisfaction And Word Of Mouth Behavior Utiyati Utiyati; Guruh Ghifar Zalzalah; Sri Rejeki Ekasasi; Anas Hidayat
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 2 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

The research objectives were to analyze the role of service justice (distributive, procedural, interactional) toward the behavior of Word of Mouth (WOM) which was influenced by the satisfaction of the students over the service conducted by Directorate of Student Affairs of a state university. The population of this study was students of a the biggest state university in Yogyakarta- Indonesia with the number of samples taken as many as 220 students. The sampling technique in this research was purposive sampling. The data analysis technique used Structural Equation Modeling (SEM). The results showed that distributive justice and interactional justice had a positive effect on satisfaction, whereas procedural justice had no positive effect on satisfaction. The satisfaction variable succeeded to be a mediator variable between service justice dimension and word of mouth (WOM) behavior.

Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry Anas Hidayat; Lhia Dwi Agustin
Telaah Bisnis Vol 14, No 2 (2013): Desember 2013
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Abstract This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are students in economics faculty of Indonesia Islamic University, and the sample used is 250 respondent. This research was found that the most devotee of blackberry smartphone is women, with 53,6%, aged between 18-23 years old, with a pocket money between Rp1.000.000-Rp2.000.000 monthly and expenditure of Rp500.000-Rp1.499.999 monthly. By using Structural Equation Modeling, the results show that there are positive and significant impact on the country of origin to the purchase intention, positive and significant impact on the country of origin to luxury brand perception, positive and significant impact on the luxury brand perception to purchase intention and positive and significant impact on the brand preference to purchase intention of blackberry smartphone’s consumer in economics faculty of Indonesia Islamic University.

Antecedents of Customers Loyalty towards Go-Jek Service Helmy Ilham Nugraha; Anas Hidayat; Putra Endi Catyanadika; Sri Rejeki Ekasasi
Telaah Bisnis Vol 21, No 2 (2020): Desember 2020
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.

Anteseden Kepuasan Pelanggan terhadap Niat Beli Ulang Shafira Fitri Cahyaning Ratri; Anas Hidayat
Telaah Bisnis Vol 21, No 1 (2020): Juli 2020
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

This study aims to analyze the antecedents of repurchase intention on Apples smartphones. The population used in this study is the Indonesian people. While the sample taken from this study was 250 respondents. The data used in this research is primary data via google form which is distributed online through social media. The sampling technique used in this study was Convienence Sampling. The data were processed by SEM analysis using the AMOS program. Data variables used in this study consisted of variables of service quality, perceived usefulness, customer satisfaction and repurchase intention. The results of the data analysis conducted indicate that there is a positive and significant influence on service quality variables on perceived usefulness, service quality on customer satisfaction, service quality on repurchase intentions, perceived usefulness on customer satisfaction, perceived usefulness on repurchase intentions and satisfaction. customers against repurchase intentions.

Social Media Marketing Activities, Brand Awareness, and Brand Image of Commitment on Somethinc Product Tiktok Account Kania Alayda Shafa; Anas Hidayat
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Social media marketing activities tend to increase and become a trend in the business world. This study analyzes social media marketing activities, brand awareness, and image towards commitment to TikTok products Somethinc. Quantitative descriptive research design by including 305 respondents. Convenience sampling and questionnaires that passed the validity and reliability tests were used to collect the data. The study's findings revealed four variables that affect commitment and have a significant positive effect on some product TikTok accounts: social media marketing activities towards brand awareness (p = 0.000); social media marketing activities towards brand image (p= 0.000); social media marketing activities towards commitment (p= 0.000); and brand image to commitment (p= 0.024), but not brand awareness of commitment (p= 0.086). Hence, Somethinc, product managers need to increase brand awareness for product users.

The role of perceived influence, brand engagement in self concept and expected value brand towards intention to purchase recommended brand on instagram content @jogjafoodhunter Nanda Pradwiningtyas; Anas Hidayat
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Marketing activities are essential to a business, including Instagram content such as @jogjafoodhunter. This study aims to analyze the role of perceived influence, brand engagement in self-concept, and brand expected value towards the intention to purchase recommended brands on Instagram content @jogjafoodhunter. Quantitative research design with the SmartPLS approach Active followers on the Jogja Food Hunter Instagram account was used in this study, and a sample of 300 people was taken by purposive sampling. The research instrument, in the form of a questionnaire, has been tested for validity and reliability—statistical data analysis with a confidence level of 95% (p<0.05). The results showed that various factors influence consumers' intentions in seeing, reviewing, buying, using, and recommending a product based on promoting influencers. In our findings, @jogjafoodhunter's content is influenced by brand expected value, intention to buy suggested brands, perceived influence, brand engagement in self-concept, and intention to purchase. All variables have a significant positive effect with a p- value of 0.000 (p<0.05). The better the marketing of content food products, specifically on Instagram @jogjafoodhunter, the higher the interest and purchasing power of consumers in the recommended products.

Co-Authors Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Andika, Binarin Tirto Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak, Asmai Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Dicky Firdaus Diego, Nadya Amanda Putri Efandaru, James Fitra, M. Riyanda Ghaissani, Afina Guruh Ghifar Zalzalah Halimah, Titi Harianto, Yohanes Kristianus Hastiar Kurniawan Headystya Wildan Taufiq, Bea Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Isfianadewi, Desy Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Kristianto, Ryan Putranda Kurniawan, Adam Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lutters, Emmanuelle Litania Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Muhammad Suyanto, Muhammad Nanda Pradwiningtyas Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Peano, Axioma Phoebe S.P., Bernadeth Chiquita Priskila, Onny Purba, Lasman Parulian Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Ratna Roostika Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Sari, Weliya Aprita Wulan Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Shiddiq, Naufal Moh Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Supardin, Lalu Sutrisno, Sutrisno Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Windria Khoirunnisaa, Ulfah Yustiani, Sofia Zakky Fahma Auliya

Title

Found 43 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 43 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 43 Documents
Search