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All Journal EkoBis ( Ekonomi & Bisnis ) JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Economic Journal of Emerging Markets Jurnal Siasat Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Atrium : Jurnal Arsitektur Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Syntax Idea Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) COMMICAST Devotion: Journal of Research and Community Service Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Bisnis Asian Journal of Community Services (AJCS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Equilibrium: Jurnal Ekonomi Syariah Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Architecture and Human Experience JER Economic Education Analysis Journal International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Anas Hidayat, Anas
Fakultas Ekonomi Universitas Islam Indonesia
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Teori Production of Space Henri Lefebvere dalam Konteks untuk Membaca Ruang di Indonesia Ibadi, Raden Mohamad Wisnu; Roosandriantini, Josephine; Hidayat, Anas; Lestari, Nia Yunia
ARCHIHUMANUM Vol 3 No 2 (2025): October
Publisher : CV. Gio Architect

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59810/archimane.v3i2.175

Abstract

Konsep ruang kota menurut Lefebvre dalam The Production of Space, ada kontradiksi antara ruang abstrak dan ruang sosial. Ruang abstrak diproduksi oleh kapitalis yang memiliki kuasa mengatur dan mengarahkan perencanaan ruang kota, sementara ruang sosial diproduksi oleh masyarakat dari kehidupan keseharian mereka. Di dalam buku The Production of Space, ada beberapa konsep terlihat berbeda, tetapi sebenarnya memiliki prinsip yang sama, atau bisa disebut sebagai: paralel. Misalnya perceived space paralel dengan ruang abstrak, sementara lived space paralel dengan ruang sosial, hanya sudut pandangnya yang sedikit berbeda. Juga ada konsep spatial practice yang paralel dengan perceived space, lalu space of representation yang parallel dengan conceived space, dan juga ada representational space yang paralel dengan lived space. Ketiganya bisa dipakai untuk membaca fenomena empirik di Indonesia. Namun kota-kota di Indonesia memiliki keunikan seperti pertentangan antara abstract space dan social space yang cukup kompromis, dengan batas-batas territorial cukup jelas, membentuk hubungan simbiosis yang saling menguntungkan. Hal ini memberi peluang membaca teori Lefebvere lebih mendalam, lebih reflektif dan lebih kritis, dengan contoh kasus yang empirik, bisa dari rumah yang biasa kita tempati, bisa juga dari kampong atau pasar yang tidak asing di kehidupan sehari-hari. Hal ini menunjukkan bahwa realitas empirik selalu memiliki keunikan diluar teori
DAMPAK PERSEPSI WISATAWAN NON-MUSLIM PADA DESTINASI WISATA HALAL Fitra, M. Riyanda; Hidayat, Anas
Jurnal Locus Penelitian dan Pengabdian Vol. 2 No. 9 (2023): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v2i9.1583

Abstract

Pertumbuhan ekonomi berfungsi sebagai indikator ekonomi makro suatu negara yang dapat menunjukkan kemampuan untuk memenuhi semua jenis kebutuhan ekonomi bagi warga negaranya dan pendatang. Salah satu sektor terbaik yang mendukung pertumbuhan ekonomi suatu negara adalah pariwisata karena dampak yang diperoleh sangat signifikan dalam memberikan kontribusi terhadap pendapatan Negara. Penelitian ini bertujuan untuk mengetahui persepsi wisatawan non-muslim terhadap pelayanan yang diberikan dan juga larangan saat mengunjungi destinasi wisata halal, serta menilai loyalitas wisatawan terhadap wisata halal. Pengumpulan data dilakukan dengan menggunakan kuesioner google form pada 200 orang non-muslim yang pernah mengunjungi wisata halal lalu data dianalisis menggunakan SmartPLS. Pendekatan yang peneliti ambil dalam penelitian ini menggunakan metode asosiatif dengan pendekatan kuantitatif. Hasil penelitian menemukan bahwa layanan halal dan produk makanan halal berpengaruh positif dan signifikan terhadap pengalaman perjalanan, sedangkan larangan layanan non halal tidak berpengaruh signifikan terhadap pengalaman perjalanan. Pengalaman perjalanan berpengaruh positif dan signifikan terhadap kepuasan dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas wisatawan saat mengunjungi wisata halal. Penelitian ini memberikan perspektif yang berguna dalam mengembangkan destinasi wisata halal di Indonesia agar wisatawan non-muslim merasa nyaman dengan pelayanan dan larangan yang diberlakukan, khususnya bagi penyedia dan pemasar jasa wisata.
Identifying Opportunities and Threats of Tourism Destinations in Pancuran 13 and Curug Serwiti, Guci Tegal, Central Java Muafi, Muafi; Nursyamsiah, Siti; Hidayat, Anas; Arundati, Rahajeng; Purnama, Rava Fernanda; Sabellah, Ria Eka; Andestari, Yonada; Suhada, Suhada; Tamara, Karima; Yustiani, Sofia; Veisz, Adrienn; Huszár, Barbara
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7682

Abstract

This community service activity aims to identify opportunities and challenges for the Curug Serwiti tourist park in Guci Tegal, Central Java. As tourist destinations, Pancuran 13 and Curug Serwiti are managed by Berkah Tirta Guci, a village-owned enterprise. The focus of activities is directed at identifying opportunities and threats in developing these two destinations. This community service activity have been carried out well, which are indicated by: (1) the number of participants and SMEs involved was 100%, (2) increased knowledge and insight related to village-owned enterprise management, especially in managing tourist destinations, (3) gained knowledge related to motivation endeavor, (4) publication in scientific journals to identify opportunities and threats as well as provide policy recommendations.
Pengaruh Green Innovation, Green Product Knowledge dan Environmental Concerns Terhadap Green Purchase Intentions Rama Rama; Anas Hidayat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9114

Abstract

Penelitian ini bertujuan untuk menguji pengaruh green innovation, green product knowledge, dan environmental concerns terhadap green purchase intention konsumen di Indonesia. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 4. Teknik pengambilan sampel dilakukan dengan metode purposive sampling dengan jumlah responden sebanyak 200 orang yang merupakan mahasiswa di Indonesia. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan Google Form. Hasil penelitian menunjukkan bahwa green innovation, green product knowledge, dan environmental concerns memiliki pengaruh positif dan signifikan terhadap green purchase intention. Selain itu, penelitian ini juga menemukan bahwa green product knowledge dan green innovation berpengaruh positif terhadap environmental concerns, yang selanjutnya memperkuat minat beli hijau konsumen.
LAPORAN PRAKTIK INVESTASI DI CABANG BARU MARTABAK MINI KAJEK DI JALAN KALIURANG Bea Headystya Wildan Taufiq; Dessy Isfianadewi; Anas Hidayat
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i9.9106

Abstract

The research method used in this business practice report is descriptive qualitative with a case study approach at the Martabak Mini Kajek business branch on Jalan Kaliurang. Data were collected through direct observation at the outlet, interviews with the owner, employees, and consumers, documentation in the form of sales records and promotional media, and literature studies related to MSME business strategies. All data were analyzed descriptively analytically by comparing the actual conditions of the business with business management theory, and using SWOT analysis and Porter's Five Forces to identify the strengths, weaknesses, opportunities, threats, and competitive position of Martabak Mini Kajek in the local culinary market.
MENGEMBANGKAN DESA AGROWISATA SEBAGAI TUJUAN DESTINASI WISATA BARU DI GUNUNG KIDUL, DAERAH ISTIMEWA YOGYAKARTA Asmai Ishak; Sri Rejeki Ekasasi; Anas Hidayat; Lalu Supardin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.42155

Abstract

Pengembangan desa agrowisata sebagai destinasi wisata baru di Gunung Kidul, Daerah Istimewa Yogyakarta, merupakan upaya strategis untuk meningkatkan perekonomian masyarakat lokal sekaligus melestarikan potensi alam dan budaya. Artikel ini membahas langkah-langkah pengembangan desa agrowisata melalui pendekatan partisipatif yang melibatkan masyarakat, pemerintah, dan pihak swasta. Fokus utama adalah pemanfaatan lahan pertanian, perkebunan, dan keunikan budaya lokal sebagai daya tarik wisata. Metode yang digunakan meliputi identifikasi potensi desa, pelatihan sumber daya manusia, serta pengembangan infrastruktur pendukung. Hasilnya menunjukkan bahwa desa agrowisata tidak hanya mampu menarik minat wisatawan, tetapi juga menciptakan lapangan kerja baru dan meningkatkan pendapatan masyarakat. Dengan demikian, pengembangan desa agrowisata di Gunung Kidul dapat menjadi model bagi daerah lain dalam memanfaatkan potensi lokal untuk pariwisata berkelanjutan.
The Influence Of Social Media Marketing And E-Wom On Purchasing Decision With Trust And Brand Image As Mediating Variables On Fashion Purchases In Tiktok Shop Lilis Karlina; Anas Hidayat
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10720

Abstract

This study aims to analyze the influence of social media marketing and electronic word of mouth (E-WOM) on purchasing decisions for fashion products in TikTok Shop, with trust and brand image as mediating variables. The study used a quantitative approach with a population of university students in Indonesia who had shopped for fashion through TikTok Shop. Sampling was carried out using a non-probability sampling technique through convenience sampling with a total of 280 respondents. Data were collected through an online questionnaire using Google Form with a five-point Likert scale, then analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results showed that social media marketing and E-WOM had a positive and significant effect on trust, brand image, and purchasing decisions. In addition, trust and brand image were also proven to have a positive effect on purchasing decisions. Mediation tests showed that trust was able to mediate the influence of social media marketing on purchasing decisions, while brand image mediated the influence of E-WOM on purchasing decisions. These findings indicate that online social media marketing activities play an important role in building trust and brand image that drive purchasing decisions in TikTok Shop.
Optimalisasi Strategi Pemasaran Untuk Meningkatkan Kepuasan Pelanggan Pada Bisnis Pisang Coklat Lumer “Lsy” Weliya Aprita Wulan Sari; Desy Isfianadewi; Anas Hidayat
Jurnal Pendidikan Indonesia Vol. 6 No. 9 (2025): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i9.8624

Abstract

Persaingan industri kuliner yang semakin ketat menuntut pelaku usaha mikro menerapkan strategi pemasaran yang efektif untuk menarik dan mempertahankan pelanggan. Penelitian ini bertujuan menganalisis dan mengoptimalkan strategi pemasaran guna meningkatkan kepuasan pelanggan pada bisnis Pisang Cokelat Lumer LSY. Metode yang digunakan adalah deskriptif kualitatif melalui observasi, survei, dan wawancara terhadap pelanggan, dengan fokus pada bauran pemasaran (7P), customer relationship management (CRM), dan digital marketing. Hasil penelitian menunjukkan bahwa meskipun produk memiliki inovasi unik, terdapat permasalahan seperti ketidakkonsistenan ukuran, keterbatasan distribusi, dan promosi yang belum optimal. Evaluasi terhadap 7P memperlihatkan bahwa produk, harga, distribusi, promosi, serta aspek people, process, dan physical evidence perlu perbaikan agar lebih sesuai dengan kebutuhan pasar. Penerapan strategi yang lebih terarah, termasuk pemanfaatan media sosial, program loyalitas berbasis CRM, serta integrasi pemasaran online dan offline, terbukti dapat meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini menyimpulkan bahwa optimalisasi strategi pemasaran berperan penting dalam memperkuat daya saing usaha kuliner skala kecil dan dapat menjadi referensi praktis bagi pelaku usaha sejenis dalam merancang strategi berorientasi pelanggan.
The Influence of Visual Appeal on Trust Mediated by Presence and Authenticity in Shopee Live Users Anissa Pranadewi; Anas Hidayat
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10651

Abstract

This study aims to analyze the influence of visual appeal on trust with the mediating role of presence and authenticity in Shopee Live users. This study uses a quantitative approach with a survey method of 292 respondents who are active users of Shopee Live in Yogyakarta, who have exceeded the minimum number of samples required in the PLS-SEM analysis. The sampling technique used non-probability sampling using the convenience sampling method, and the data analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of the study show that visual appeal has a positive effect on presence and authenticity. Furthermore, presence and authenticity have a positive effect on trust, and presence also affects authenticity. In addition, presence and authenticity have been shown to mediate the relationship between visual appeal and trust, both partially and sequentially. These findings suggest that visual appeal not only increases trust directly, but also through psychological mechanisms such as a sense of presence and perception of authenticity.
The Influence of Religiosity and Destination Image on Tourist Loyalty Through Satisfaction: A Case of Halal Tourism in the Special Region of Yogyakarta Hana Wira Pratiwi; Anas Hidayat
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2365

Abstract

This study aims to analyze the influence of religiosity and destination image on the Satisfaction and Loyalty of Muslim tourists at halal tourist destinations in the Special Region of Yogyakarta (DIY). The research population includes all tourists who have visited halal destinations in DIY, and sampling is conducted using convenience sampling, with a selected sample of 247 respondents. Data were collected via an online questionnaire and analysed using a mediation approach to test the direct and indirect effects among variables, which were subsequently tested using Smart PLS. The results showed that religiosity and destination image had a positive and significant effect on the Satisfaction and Loyalty of Muslim tourists. Tourists with high levels of religiosity felt more satisfied and were more loyal when their travel experiences aligned with Islamic values. Destination image that reflects hospitality, cleanliness, and the availability of halal facilities strengthens tourists' positive perceptions and trust. In addition, Satisfaction was found to mediate the relationship between religiosity and destination image on loyalty, indicating that spiritually meaningful experiences can foster emotional attachment and commitment to return.
Co-Authors Adam Kurniawan Aditya Ainurrisqi Rais Ahmad Sarifudin Alfath Ibrahim Andestari, Yonada Anissa Pranadewi Anisya Rahmadani Ardian Arief Bustaman, Jauhari Arundati, Rahajeng Asmai Ishak Axioma Peano Ayu Hema Ajeng Diwasasri, Ayu Hema Ajeng Bea Headystya Wildan Taufiq Binarin Tirto Andika Catyanadika, Putra Endi D.C., Vebyola Indah Daffa, Muhammad Dessy Isfianadewi Desy Isfianadewi Dicky Firdaus Efandaru, James Fitra, M. Riyanda Guruh Ghifar Zalzalah Hana Wira Pratiwi Harianto, Yohanes Kristianus Hastiar Kurniawan Helmy Ilham Nugraha Huszár, Barbara Ibadi, Raden Mohamad Wisnu Josephine Roosandriantini Kania Alayda Shafa Karima Tamara Khaerunisa Amalia Sofia, Khaerunisa Amalia Lalu Supardin Lazuardy, Ilman Taufiq Lhia Dwi Agustin Lhia Dwi Agustin, Lhia Dwi Lilis Karlina Lutters, Emmanuelle Litania Mayabubun, Khoirunisa Fadia Nadayu Mazda Halim, Mazda Moh Nasuka Muafi Muhamed, Nurul Aini Muhammad Firdaus Nadya Amanda Putri Diego Nanda Pradwiningtyas Naufal Moh Shiddiq Nia Yunia Lestari Nugraha, Helmy Ilham Panditatwa, Panduaji Pandu Kusuma Jati Phoebe S.P., Bernadeth Chiquita Purnama, Rava Fernanda Puteri Lefina, Ziyan Putra Endi Catyanadika Rafif Leksono, Agra Rama Rama Ratri, Shafira Fitri Cahyaning Roostika, Raden Roro Ratna Sabellah, Ria Eka Santi Budiman Sari, Cindy Alifia Setiadi, Widriyakara Setiadi, Y.A. Widriyakara Setiawan, Valerio Sultan Agni Shafira Fitri Cahyaning Ratri Siti Nursyamsiah Sri Rejeki Ekasasi, Sri Rejeki Suhada Suhada, Suhada Sutrisno, Sutrisno Titi Halimah Tony Wijaya Uswatun Chasanah Utiyati Utiyati Utomo, Ariel Suryo Veisz, Adrienn Weliya Aprita Wulan Sari Windria Khoirunnisaa, Ulfah Yustiani, Sofia