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All Journal Ahkam: Jurnal Ilmu Syariah Al-Jami'ah: Journal of Islamic Studies MILLATI: Journal of Islamic Studies and Humanities Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Mandala Education (JIME) JUPE : Jurnal Pendidikan Mandala Jurnal Review Pendidikan dan Pengajaran (JRPP) Ulumuna Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Agribios Forum Bisnis dan Kewirausahaan International Journal of Social Science Jurnal Ekonomi Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Annals of Human Resource Management Research Tropical Plantation Journal Journal of Agriculture (JoA) SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Indonesian Journal of Religion, Spirituality, and Humanity Nomico International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Pertanian dan Peternakan Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Munajat Munajat, Munajat
Institut Teknologi Medan
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Journal : international journal of social science

 1 
ANALYSIS OF THE FEABILITY STUDY AND MARKETING MIX OF COFFEE BUSINESS IN OKU REGENCY SOUTH SUMATERA PROVINCE Bursana, Bursana; Munajat, Munajat; Fifian, Fifian Permata Sari
International Journal of Social Science Vol. 3 No. 5: February 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i5.7413

Abstract

The coffee agro-industry has quite a big opportunity for development, where the prospects and market opportunities for the ground coffee business have many enthusiasts. South OKU Regency is the center for ground coffee MSMEs in South Sumatra. This research examines the marketing mix and development strategy for ground coffee businesses in South OKU Regency. This research was carried out in Mekakau Ilir District, South OKU Regency. The location determination was carried out purposively considering that Mekakau Ilir District, South OKU Regency is the coffee center in South Sumatra, especially South OKU. The research will be carried out in November 2023. The research method used is the survey method and the sampling method uses the census method where all those registered as coffee businesses in South OKU are taken as samples. There are 30 coffee business actors registered with the South OKU industry and trade service and all of them were taken as research samples. The results of the research show that the coffee business in South Oku Regency is feasible to operate with a feasibility level of the Net B/C value of 3.08 shows that the implementation of the coffee powder business which has been running for more than 5 years using an interest rate of 9.95% will provide a net profit of 3.08 double, which means that every investment made is equal to Rp. 1 money will produce a profit of Rp. 3.08, so that the ground coffee agro-industry activity is feasible to carry out.
CONTRIBUTION OF PALM SUGAR BUSINESS TO FARMERS INCOME IN SOUTH OKU REGENCY Indriyani, Indriyani; Munajat, Munajat; Fifian Permata Sari
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.7681

Abstract

The sub-districts of Mekakau Ilir, Banding Agung and Warkuk Ranau Selatan are several agricultural areas because approximately 70% of the population makes their living as coffee farmers, and within them there are sugar palm farmers in South OKU Regency. The majority of farmers choose to develop palm sap processing businesses compared to other businesses. Processing palm sap really helps the community in the community economy of South OKU Regency.  This research is aimed at analyzing the contribution of palm sugar business income to farmers' income in South Oku Regency. The research was carried out in March 2024 using survey research methods. The sampling method used was a simple random method with 52 palm sugar entrepreneurs taken as samples. The research result shows that the contribution of income from the palm sugar business to the total income of craftsmen's families is 24.00%. The contribution of income from palm sugar to the total income of craftsmen's families is in the low category because the contribution of palm sugar farming to total income is <33.3%.
Co-Authors Abdullah Yusof Achmad Tarmizi Adi Ismul Mubaraq Agunawan, Agunawan Ahmad Albar Tanjung Aji Sofanudin Alawiyah, Refni Arwansyah Arwansyah Benyu Khalalkand Budi, Julian Setia Budiyanto, Sigit Bursana, Bursana Caroline, Sevia Dadang Kurnia, Dadang Dapiokta, Jum Dede Ruslan, Dede Ruslan Dewi Yunita Djati, Sri Dewa Barata Kusuma Dodi Pramana Dodi, Dodi Dunan, Hendri Dunan Dwisepti, Betaria E. Yunita Edwinsyah, Edwinsyah Efrianti, Rini Efriyanty, Rini Farado, C Fatmayati, Anggi Feri , Feri Furqany, Al Hendri Hendri Hutapea, Yohana Oktavia Indah Pagiriani Indah, Ivanya Meisya Indriyani Indriyani Jumroni Kastolani, Kastolani Kenamon, Mardiah Marbun, Revelya MARDIAH KENAMON Martini Martini Ma’mun, Sukron Muliyawan, Muliyawan Mulyana Mulyana Mustagfiri, Mustagfiri Oktarina , Yetty Oktarina, Yetti Oktarina, Yetty Pakhruddin, Pakhruddin Pasaribu, Ruspida Permatasari, Amel Pusvita, Ema Putra, Aidin Eka Putra, Firman Syah Ratih Primandari, Novegya Rini Efrianti Ruslain, Ruslain Sahroni, Sahroni Saputri, Emaliana Sari, E. Yunita Sari, Fifian Permata Sari, Nisma Ulda Sari, Septiana Sianturi, Santa Lusia Sibuan, Sibuan Sinaga, Jesika Slamet Supriyanto Supriyanto Susanti, Fitri Yani Syaiful Amin Tarmizi, A Telaumbanua , Nikmah Abidah Thamrin Thamrin Tibyan, Tibyan Ummi, Nur Veranita, L Y Sari Yetty Oktarina Yunita Sari Yunita Yunita Zora Arfina Sukabdi