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Journal : Annals of Human Resource Management Research

Strategies for Developing Millennial Farmers to Support Food Security Munajat, Munajat; Sari, Fifian Permata; Sari, Yunita
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3793

Abstract

Purpose: This study aims to identify key factors affecting millennial farmer’s human resource development and to formulate a strategic development approach using SWOT and Grand Strategy analyses to support food security in Ogan Komering Ulu Regency. Research Methodology: This study employs a mixed methods approach with an explanatory sequential design. Quantitative data were collected through a survey of 94 millennial farmers aged 19–39 years, while qualitative data were obtained through in-depth interviews supported by a SWOT analysis. Quantitative analysis was conducted using multiple linear regression, while strategy formulation applied the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Matrix, and Grand Strategy Matrix. Results: The findings show that formal education, age, access to financing, agricultural extension services, and family support significantly influence millennial farmers’ human resource development, with an explanatory power of 86%. The SWOT and Grand Strategy analyses place the development strategy in Quadrant I (S-O), indicating a progressive and growth-oriented approach emphasizing digital agriculture training, agripreneurship development, digital markets, and institutional collaboration. Conclusions: Millennial farmers in the OKU Regency have good potential to support food security but require stronger digital skills and technology adoption. An aggressive strategy focusing on digital agriculture, financing access, and institutional collaboration is recommended for the future. Limitations: The study is limited by its regional scope and relatively small sample size, which may limit the generalizability of the findings. Contributions: This study provides strategic and empirical insights for policymakers, extension services, and research on developing millennial farmers to strengthen regional food security.
Strategi Pengembangan Sumber Daya Manusia Koperasi Merah Putih Indonesia Sari, Fifian Permata; Munajat, Munajat
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3846

Abstract

Purpose: This study aims to analyze the internal and external factors of the Merah Putih Cooperative and formulate strategies that can be recommended for human resource development at the Merah Putih Cooperative in South Sumatra Province, Indonesia. Research Methodology: The method used in this study is a case study method, where OKU Regency is used as a sample case of the Merah Putih Cooperative in South Sumatra Province, Indonesia. The sampling method used was a census, in which all 157 members of the Merah Putih Cooperative were taken as research samples in July 2025.  The analysis used in this study was SWOT analysis. Results: The results of the SWOT analysis in Quadrant I show that the strategies that can be recommended for human resource development at the Merah Putih Cooperative include strengthening human resources and institutions, developing businesses based on local economic potential, increasing human resource capacity, and strengthening business partnerships to encourage the sustainability and competitiveness of the cooperative. Conclusions: The Merah Putih Cooperative is positioned in SWOT Quadrant I, indicating strong internal and external conditions to support human resource development. Recommended strategies focus on strengthening human resources and institutions, utilizing local economic potential, and reinforcing business partnerships to enhance sustainability and competitiveness. Limitations: This study is limited to a single cooperative case in OKU Regency, which may limit the generalizability of the findings. The SWOT approach also does not quantify the impact of each proposed strategy. Contribution: This study provides practical insights for cooperative managers and policymakers in formulating human resource development strategies for rural cooperatives, particularly in supporting village-based economic development in Indonesia.