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All Journal Ahkam: Jurnal Ilmu Syariah Al-Jami'ah: Journal of Islamic Studies MILLATI: Journal of Islamic Studies and Humanities Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Mandala Education (JIME) JUPE : Jurnal Pendidikan Mandala Jurnal Review Pendidikan dan Pengajaran (JRPP) Ulumuna Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Agribios Forum Bisnis dan Kewirausahaan International Journal of Social Science Jurnal Ekonomi Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Annals of Human Resource Management Research Tropical Plantation Journal Journal of Agriculture (JoA) Media Bina Ilmiah Indonesian Journal of Religion, Spirituality, and Humanity Nomico International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Munajat Munajat, Munajat
Institut Teknologi Medan
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Journal : Media Bina Ilmiah

 1 
PENGARUH MARKETING MIX , KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DI BENGKEL NISSAN PALEMBANG Muliyawan, Muliyawan; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the effect of marketing mix, service quality and customer satisfaction on customer loyalty. The method used in this study is quantitative analysis method. The sampling method used in the study is non-probability sampling or random chance. This method is a method with sampling that does not provide equal opportunities to members of the population, and its determination is not random. In this study, all consumers who come to the Nissan workshop to service their cars are taken as samples. The number of samples taken for the study was 120 consumers. The data processing method uses multiple regression and multicollinearity test. Multicollinearity testing is used to determine whether or not there is a linear relationship between independent variables in the regression model. The prerequisite that must be met in the regression model is the absence of multicollinearity. Multicollinearity testing is carried out by looking at the value of Tolerance and Variance Inflation Factor (VIF). Data does not experience multicollinearity if the VIF value is below 5. Based on the results of the study, the influence of Marketing Mix, service quality and customer satisfaction on customer loyalty simultaneously has a positive and significant effect on customer loyalty at the Nissan Palembang Workshop and partially has a positive and significant effect on customer loyalty at the Nissan Palembang Workshop.
PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM E-COMMERCE SHOPEE DI KOTA BATURAJA Dodi, Dodi; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the influence of Promotion Mix and lifestyle on purchasing decisions on the Shopee e-commerce platform, focusing on fashion category customers (clothing and shoes) in Baturaja. Promotion Mix, which includes direct selling, advertising, public relations, and sales promotions, is an important element in attracting consumer attention and increasing sales volume. Meanwhile, lifestyle reflects an individual's lifestyle patterns in activities, interests, and opinions, which contribute to purchasing decision making. The research method used is quantitative, with path analysis to measure the direct and indirect effects between the research variables. Data were collected through questionnaires distributed to 180 respondents. The results of the analysis show that the Promotion Mix variable has a direct and significant effect on purchasing decisions, while lifestyle functions as an intervening variable that strengthens the relationship between Promotion Mix and purchasing decisions. Path analysis also reveals that the combined influence of these two variables contributes significantly to Shopee customers' purchasing decisions. Effective marketing strategies and an understanding of consumer lifestyles greatly influence purchasing decisions. These findings are expected to be a strategic basis for Shopee in designing more effective and innovative promotional campaigns, as well as contributing to digital marketing literature
ANALISIS PENGARUH DIGITAL MARKETING, ONLINE COSTUMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN (STUDI PADA ASN PENGGUNA TIKTOK SHOP DI BATURAJA) Thamrin, Thamrin; Munajat, Munajat; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the influence of Digital Marketing and Online Customer Reviews on Consumer Trust and Purchasing Decisions of State Civil Apparatus (ASN) users of TikTok Shop in Baturaja. Using quantitative research methods, data were collected from 200 respondents through a structured questionnaire. The variables studied include Digital Marketing, Online Customer Reviews, Consumer Trust, and Purchasing Decisions. The validity and reliability of the research instrument were tested, and a classical assumption test was conducted to ensure the suitability of the regression model. The results of the study indicate that Digital Marketing has a significant and positive effect on Consumer Trust and Purchasing Decisions. Online Customer Reviews have a significant effect on Purchasing Decisions but do not have a significant effect on Consumer Trust. In addition, Purchasing Decisions partially mediate the relationship between Digital Marketing and Consumer Trust, although the mediation effect is not statistically significant. The results also show the important role of Digital Marketing in building Consumer Trust and driving Purchasing Decisions on the TikTok Shop platform. These findings provide practical implications for businesses looking to optimize marketing strategies through digital platforms and leverage customer reviews to increase consumer engagement and trust. Future research is recommended to explore additional variables that may influence this relationship.
PENERAPAN INFLUENCER MARKETING TERHADAP SENSITIVITAS HARGA PRODUK (STUDI PADA UMKM KOTA BATURAJA) Feri , Feri; Munajat, Munajat; Rini Efrianti; Fifian Permata Sari
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the effect of implementing influencer marketing strategies on product price sensitivity in MSMEs in Baturaja City, with a case study on Aneka Kue & Kemplang Syafira. In this study, price sensitivity is defined as the level of consumer response to changes in the price of products offered. Data were obtained through a survey of 40 respondents and analyzed using statistical tests, especially the t-test, to measure the relationship between influencer marketing variables and price sensitivity. The results of the study indicate that the implementation of influencer marketing has a significant effect on the price sensitivity of MSME products. Influencer credibility, content quality, and the level of audience interaction with the promoted content play an important role in building product value perceptions. Influencer marketing has been shown to reduce price sensitivity by shifting consumer focus from price to perceived product value. In the long term, this strategy can help MSMEs strengthen their market position by increasing customer loyalty, brand awareness, and consumer retention. However, to ensure the sustainability of its impact, longitudinal analysis and combination with other marketing strategies are needed. This study contributes to the development of MSME marketing strategies, especially in the increasingly competitive digital era.
PENGARUH LOGISTICS SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN JASA KURIR DI KANTOR POS BATURAJA Hendri, Hendri; Fifian Permata Sari; Munajat, Munajat
Media Bina Ilmiah Vol. 19 No. 11: Juni 2025
Publisher : LPSDI Bina Patria

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This study aims to analyze the effect of logistic service quality on customer satisfaction of courier services at the Baturaja Post Office. The method used in the study is an explanatory method using 100 consumer samples in the analysis. The data analysis used is multiple linear regression analysis. The results of the analysis show that Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel simultaneously have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office. Timeliness, Accuracy of Order, Quality of Information, and Quality of Contact Personnel partially have a positive and significant effect on customer satisfaction of courier services at the Baturaja Post Office.
Co-Authors Abdullah Yusof Achmad Tarmizi Adi Ismul Mubaraq Agunawan, Agunawan Ahmad Albar Tanjung Aji Sofanudin Alawiyah, Refni Arwansyah Arwansyah Benyu Khalalkand Budi, Julian Setia Budiyanto, Sigit Bursana, Bursana Caroline, Sevia Dadang Kurnia, Dadang Dapiokta, Jum Dede Ruslan, Dede Ruslan Djati, Sri Dewa Barata Kusuma Dodi Pramana Dodi, Dodi Dunan, Hendri Dunan Dwisepti, Betaria E. Yunita Edwinsyah, Edwinsyah Efrianti, Rini Efriyanty, Rini Farado, C Fatmayati, Anggi Feri , Feri Hendri Hendri Hutapea, Yohana Oktavia Indah Pagiriani Indah, Ivanya Meisya Indriyani Indriyani Jumroni Kastolani, Kastolani Kenamon, Mardiah Marbun, Revelya MARDIAH KENAMON Martini Martini Ma’mun, Sukron Muliyawan, Muliyawan Mulyana Mulyana Mustagfiri, Mustagfiri Oktarina, Yetti Oktarina, Yetty Pakhruddin, Pakhruddin Pasaribu, Ruspida Pusvita, Ema Putra, Aidin Eka Putra, Firman Syah Ratih Primandari, Novegya Rini Efrianti Ruslain, Ruslain Sahroni, Sahroni Saputri, Emaliana Sari, E. Yunita Sari, Fifian Permata Sari, Nisma Ulda Sari, Septiana Sianturi, Santa Lusia Sibuan, Sibuan Sinaga, Jesika Slamet Sukabdi, Zora Arfina Supriyanto Supriyanto Susanti, Fitri Yani Syaiful Amin Tarmizi, A Telaumbanua , Nikmah Abidah Thamrin Thamrin Tibyan, Tibyan Ummi, Nur Veranita, L Y Sari Yetty Oktarina Yunita Sari Yunita Yunita