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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Journal of Innovation in Business and Economics Jurnal Madani JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal Economy And Currency Study (JECS) Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Ekonomika Dan Bisnis Indonesian Journal of Business, Accounting and Management International Journal of Asian Business and Management (IJABM) JER
Nuzul Inas Nabila, Nuzul Inas
Fakultas Ekonomi Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS DAYA SAING EKSPOR UDANG BRATASENA ADIWARNA PASCA PEMUTUSAN HUBUNGAN KERJA PETAMBAK DAN PERUSAHAAN Rachmawati, Tety; Lestari, Rahayu; Nabila, Nuzul Inas
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 3 No 1 (2021): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.456 KB) | DOI: 10.51747/publicio.v3i1.612

Abstract

The termination of the employment relationship between the farmers and the company has changed the shrimp farming pattern in Bratasena Adiwarna. Prior to termination of employment, Bratasena was the largest shrimp exporter in Indonesia. This study aims to analyze the competitiveness of Bratasena shrimp exports, after the termination of employment between farmers and companies. In addition, this research also aims to see the contribution of Bratasena shrimp exports in an effort to support the increase in shrimp exports in Lampung Province following the target of Lampung as the National Shrimp Granary. Data obtained by reviewing several primary and secondary documents and in-depth interviews with several sources, namely farmers, the head of the export division of PT. Central Pertiwi Bahari, as well as the Head of the Office of Marine Affairs and Fisheries in Lampung Province. This study uses a quantitative approach with the calculation of RCA (Revealed Comparative Advantage) to find the value of Bratasena shrimp export competitiveness and market share analysis to see the contribution of Bratasena shrimp exports to the increase in fisheries exports in Lampung Province. The results of this study indicate that the export competitiveness value is quite strong for Bratasena shrimp exports and the contribution of Bratasena shrimp exports to fisheries exports in Lampung Province is also quite large. However, after termination of employment between farmers and companies, the value of export competitiveness and contribution of Bratasena shrimp has decreased. Keywords: competitiveness, export, shrimp
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

Abstract

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.            Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEUNGGULAN BERSAING DENGAN PERILAKU INOVATIF SEBAGAI VARIABEL MEDIASI Adrianisya, Aqifa; Ribhan, Ribhan; Nabila, Nuzul Inas
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i3.2639

Abstract

The high number of competitors gives Micro, Small and Medium Enterprises (MSMEs) Sentra Keripik Pisang on Jalan PU Bandarlampung a competitive advantage, making it superior to similar business competitors. It requires transformational leadership that can encourage and facilitate innovation so that companies can survive in a highly competitive environment. This research aims to determine the impact of transformational leadership on competitive advantage and whether innovative behaviour mediates the impact of transformational leadership on competitive advantage. This type of research is quantitative, and the primary data was obtained by distributing questionnaires. The number of research samples was calculated according to Slovin’s formula, resulting in 130 respondents who were members or employees of the Sentra Keripik Pisang MSMEs on Jalan PU Bandar Lampung. Research data analysis using Structural Equation Modeling (SEM) was conducted using IBM SPSS AMOS 23 software. The results obtained from the research show a p-value> 0.05, so transformational leadership does not significantly impact competitive advantage. Furthermore, innovative behaviour completely mediates the impact of transformational leadership on competitive advantage with a significant value of the Sobel test of 2.811 or > 1.96 and p-value <0.05. Keywords: Transformational Leadership, Innovative Behavior, Competitive Advantage Abstrak Sentra Keripik Pisang di Jalan PU Bandarlampung menghadapi banyak pesaing, sehingga diperlukan keunggulan kompetitif untuk lebih menonjol dibandingkan usaha sejenis. Dalam hal ini, kepemimpinan transformasional berperan penting dalam mendorong dan memfasilitasi inovasi agar perusahaan dapat bertahan di lingkungan bisnis yang sangat kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional terhadap keunggulan bersaing, serta mengevaluasi peran mediasi perilaku inovatif dalam hubungan tersebut. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh melalui kuesioner. Sampel penelitian, sebanyak 130 responden yang merupakan anggota atau karyawan UMKM Keripik Pisang di Jalan PU Bandarlampung, ditentukan menggunakan rumus Slovin. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak IBM SPSS AMOS 23. Hasil penelitian menunjukkan bahwa nilai p-value > 0,05, yang mengindikasikan bahwa kepemimpinan transformasional tidak memiliki pengaruh signifikan secara langsung terhadap keunggulan bersaing. Namun demikian, perilaku inovatif sepenuhnya memediasi hubungan tersebut, dengan nilai signifikansi uji Sobel sebesar 2,811 (lebih besar dari 1,96) dan p-value < 0,05. Kata Kunci: Kepemimpinan Transformasional, Perilaku Inovatif, Keunggulan Bersaing
The Influence of Live Streaming and Online Customer Reviews on Purchase Intention on Shopee Live Ningrum, Natasya Dwi Puspita; Mahrinasari MS; Nabila, Nuzul Inas
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1342

Abstract

The rapid advancement of internet technology has significantly transformed consumer behavior, particularly in the realm of online shopping. Among the most prominent digital marketing strategies utilized by e-commerce platforms is the integration of live streaming and online customer reviews. These tools not only enhance user engagement but also play a critical role in shaping consumer perceptions and influencing their purchase decisions. This study investigates the impact of live streaming and online customer reviews on purchase intention, focusing specifically on Shopee Live users in Bandar Lampung. A quantitative research design was adopted, employing a purposive sampling technique to select 120 respondents who have previously watched Shopee Live sessions. Data were gathered through a structured questionnaire and analyzed using multiple linear regression with the aid of SPSS version 26. The findings reveal that both live streaming and online customer reviews exert a positive and statistically significant influence on consumers' purchase intentions. These results underscore the strategic importance of interactive and user-generated content in enhancing consumer trust and encouraging online purchases. The study offers practical insights for e-commerce marketers seeking to optimize their live streaming features and leverage customer feedback to drive sales and improve customer engagement.
Co-Authors Adrianisya, Aqifa Aida Sari Ambarwati, Dwi Asri Siti Aripin Ahmad, Aripin Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Ciptawaty, Ukhti Dorothy R. H. Pandjaitan Endriyani, Fina Fathia, Syaharani N Febriansyah Febriansyah Hidayansyah, Robi Mahrinasari MS Mahrinasari MS Marvinita, Risda Mutiasari Nur Wulan Ningrum, Natasya Dwi Puspita Rahayu Lestari Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Roslina Roslina, Roslina Rusdi, Zainnur M. Safitri, Dina Salwa AG, Raden Roro Sari Santoso, Monique Permata Sipa Paujiah, Sipa Sri Hasnawati Suningsih, Sri Syahirah Vedy, Hanifah Syauqi, Muhammad Ryan Tety Rachmawati Vedy, Hanifa Syahirah Wazia, Winia Yuningsih Yuningsih