Article Per Year (5 Year)
p-Index From 2021 - 2026
3.688
P-Index
This Author published in this journals
All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Journal of Innovation in Business and Economics Jurnal Madani JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review Journal Economy And Currency Study (JECS) Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Ekonomika Dan Bisnis Indonesian Journal of Business, Accounting and Management International Journal of Asian Business and Management (IJABM) JER
Nuzul Inas Nabila, Nuzul Inas
Fakultas Ekonomi Institut Teknologi dan Bisnis Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
The role of demographics to actual purchase decision in online shopping Safitri, Dina; Nabila, Nuzul Inas; Sari, Aida; Ramelan, Mudji Rahmat
Indonesian Journal of Business, Accounting and Management Vol. 7 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v7i01.1608

Abstract

Recovery Version (See for detail) This study looks at the factors that influence Indonesian customers' online buying behavior, with a focus on demographics like gender, age, occupation, income, and trust. Using a novel technique that treats demographics as independent variables, the study investigates their differential effects on actual purchases made using bank cards and cash-on-delivery (COD). According to hierarchical regression research, gender has a substantial influence on both bank card and COD purchases, with females having a lower propensity for online transactions. Age was not found to be a significant predictor of bank card purchases, but occupation had a positive relationship with COD transactions, showing that those in higher-status occupations are more inclined to use COD. Income did not significantly predict either manner of purchasing, and trust had only a minor impact on bank card transactions. The study emphasizes the importance of demographic considerations in understanding online shopping behavior, with implications for policymakers, industry practitioners, and academics looking to support long-term growth in Indonesia's e-commerce ecosystem. Article Information: Received 1/30/2023 / Revised 6/22/2024 / Accepted 6/23/2024 / Online First 6/30/2024
PENYULUHAN PENGELOLAAN SDM DAN FINANCIAL LITERASI BAGI PENGELOLA DAN ANGGOTA KOPERASI KREDIT GENTIARAS DI KECAMATAN PRINGSEWU KABUPATEN PRINGSEWU LAMPUNG Hasnawati, Sri; Yuningsih, Yuningsih; Sari, Aida; Nabila, Nuzul Inas
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i2.20306

Abstract

Koperasi merupakah salah satu soko guru perekonomian Indonesia. Kontribusi koperasi dan UKM terhadap PDB (pendapatan domestik bruto) nasional mencapai 56,5%. Kemenkop UKM mencatat, sampai saat ini 99% pelaku perekonomian Indonesia berasal dari koperasi dengan jumlah 177.483 unit, dan UKM yang berjumlah 52,7 juta unit.  Keberlangsungan  koperasi tergantung pada Sumber Daya Manusia dan bagaimana Mengelola Keuangan . Pengelolaan sumber daya manusia yang baik tidak terlepas dari perencanaan SDM  bagi pengelola pada khususnya dan anggota pada umunya. Pengelolaan keuangan koperasi diperlukan agar setiap keputusan keuangan yang dilakukan koperasi mampu memberi nilai tambah bagi para stakeholdersnya. Selain bagi pengelola,  anggota koperasi harus memahami bagaimana mengelola keuangan dengan baik dan melek keuangan (financial literacy). Untuk tujuan ini diperlukan adanya suatu penyuluhan mengenai pengelolaan SDM pada koperasi dan penyuluhan tentang financial literasi bagi pengelola dan anggotanya. Penyuluhan ini diharapkan mampu menambah wawasan dan pemahaman yang baik pagi pengurus maupun anggota koperasi tentang SDM dan manajemen keuangan.  Pengabdian masyarakat yang dilakukan dengan  metode penyuluhan  tentang pengelolaan SDM dan financial literasi bagi pengurus dan anggota KopDit Gentiaras di Kecamatan Pringsewu, Lampung berhasil dengan baik dan berjalan lancer. Hal ini dapat dilihat dari peningkatan pemahaman tentang pengelolaan SDM dan  financial literasi dari hasil posttest yang diperoleh. Oleh karena itu diperlukan dukungan dan pendampingan bagi pengurus dan anggotanya supaya dapat berkembangan guna mendukung perekonomian  masyarakat sekitar  dan pengelolaan koperasi secara professional.Kata Kunci : SDM, Financial Literasi, dan Koperasi Kredit
PENYULUHAN BAURAN PEMASARAN PADA INDUSTRI RUMAH TANGGA DI DESA BERNUNG KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN Sari, Aida; Nabila, Nuzul Inas; Rusdi, Zainnur M.; Ambarwati, Dwi Asri Siti
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2023): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v4i1.28385

Abstract

Strategi pemasaran yang baik pada industri rumah tangga sangat penting agar industri rumah tangga tersebut dapat meningkatkan volume penjualan produknya dan bersaing dengan industri lainnya, tetapi masih banyak pelaku industri rumah tangga yang belum mengetahui bauran pemasaran yang efektif. Tujuan kegiatan pengabdian ini adalah memberikan pengetahuan kepada pelaku industri rumah tangga tentang pengetahuan bauran pemasaran yang meliputi produk, harga, promosi dan distribusi agar dapat tercapai kemampuan bersaing dengan pesaing lainnya sehingga dapat bertahan dalam kompetisi yang ada, meningkatkan penjualan, dan keberlangsungan dari industri rumah tangga produk emping melinjo di Desa Bernung, Kecamatan Gedung Tataan, Kabupaten Pesawaran. Pelaksanaan kegiatan ini menggunakan pendekatan partisipatif dengan melakukan kunjungan kerumah-rumah dan melibatkan pihak pelaku usaha rumah tangga emping melinjo tepatnya di Dusun Taman Rejo, Desa bernung. Hasil dari survei dan penyuluhan dapat dilihat dari hasil post-test yang dilakukan menunjukkan peningkatan pengetahuan dari para peserta tentang strategi bauran pemasaran. Hal ini memberikan optimisme dari tim pengabdian bawa para pelaku usaha dapat meningkatkan kualitas produksi, melakukan promosi yang akhirnya meningkatkan pendapatan pelaku usaha.Kata Kunci : Bauran Pemasaran, Produk, Harga, Promosi, Saluran Distribusi
The Infleunce of Customer Experience, Customer Satisfaction & Customer Loyalty Towards Brand Power (Study on Go-Ride Service by Gojek in Bandar Lampung) Syauqi, Muhammad Ryan; Pandjaitan, Dorothy Rouly Haratua; Nabila, Nuzul Inas
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.6371

Abstract

Amid intensifying competition within the ride-hailing sector, characterized by increased tightness and difficulty, maintaining a long-term competitive edge becomes crucial for a company's survival. Numerous scholars and industry professionals advocate that achieving competitive advantage as a firm entails prioritizing customer-centric strategies aimed at surpassing competitors through superior and expedited fulfillment of client wants. This study examines the impact of customer experience, customer satisfaction, and loyalty on the brand power of the Go-Ride service provided by Gojek. The study questionnaire was administered to a sample population consisting of 177 clients of Gojek, from whose data was collected. This inquiry pertains to using questionnaires as a means of data gathering, specifically focusing on those procedures that have undergone rigorous testing to establish their validity and reliability. The study's findings indicate that customer experience shapes customer satisfaction. Moreover, customer satisfaction has a favorable impact on brand power. Additionally, customer satisfaction influences customer loyalty, affecting brand power. However, the statistical findings did not provide evidence to support the notion that customer experience has a beneficial impact on brand power and customer loyalty
ANALISIS DAYA SAING EKSPOR UDANG BRATASENA ADIWARNA PASCA PEMUTUSAN HUBUNGAN KERJA PETAMBAK DAN PERUSAHAAN Rachmawati, Tety; Lestari, Rahayu; Nabila, Nuzul Inas
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 3 No 1 (2021): Jurnal Publicio
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.456 KB) | DOI: 10.51747/publicio.v3i1.612

Abstract

The termination of the employment relationship between the farmers and the company has changed the shrimp farming pattern in Bratasena Adiwarna. Prior to termination of employment, Bratasena was the largest shrimp exporter in Indonesia. This study aims to analyze the competitiveness of Bratasena shrimp exports, after the termination of employment between farmers and companies. In addition, this research also aims to see the contribution of Bratasena shrimp exports in an effort to support the increase in shrimp exports in Lampung Province following the target of Lampung as the National Shrimp Granary. Data obtained by reviewing several primary and secondary documents and in-depth interviews with several sources, namely farmers, the head of the export division of PT. Central Pertiwi Bahari, as well as the Head of the Office of Marine Affairs and Fisheries in Lampung Province. This study uses a quantitative approach with the calculation of RCA (Revealed Comparative Advantage) to find the value of Bratasena shrimp export competitiveness and market share analysis to see the contribution of Bratasena shrimp exports to the increase in fisheries exports in Lampung Province. The results of this study indicate that the export competitiveness value is quite strong for Bratasena shrimp exports and the contribution of Bratasena shrimp exports to fisheries exports in Lampung Province is also quite large. However, after termination of employment between farmers and companies, the value of export competitiveness and contribution of Bratasena shrimp has decreased. Keywords: competitiveness, export, shrimp
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

Abstract

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.            Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEUNGGULAN BERSAING DENGAN PERILAKU INOVATIF SEBAGAI VARIABEL MEDIASI Adrianisya, Aqifa; Ribhan, Ribhan; Nabila, Nuzul Inas
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i3.2639

Abstract

The high number of competitors gives Micro, Small and Medium Enterprises (MSMEs) Sentra Keripik Pisang on Jalan PU Bandarlampung a competitive advantage, making it superior to similar business competitors. It requires transformational leadership that can encourage and facilitate innovation so that companies can survive in a highly competitive environment. This research aims to determine the impact of transformational leadership on competitive advantage and whether innovative behaviour mediates the impact of transformational leadership on competitive advantage. This type of research is quantitative, and the primary data was obtained by distributing questionnaires. The number of research samples was calculated according to Slovin’s formula, resulting in 130 respondents who were members or employees of the Sentra Keripik Pisang MSMEs on Jalan PU Bandar Lampung. Research data analysis using Structural Equation Modeling (SEM) was conducted using IBM SPSS AMOS 23 software. The results obtained from the research show a p-value> 0.05, so transformational leadership does not significantly impact competitive advantage. Furthermore, innovative behaviour completely mediates the impact of transformational leadership on competitive advantage with a significant value of the Sobel test of 2.811 or > 1.96 and p-value <0.05. Keywords: Transformational Leadership, Innovative Behavior, Competitive Advantage Abstrak Sentra Keripik Pisang di Jalan PU Bandarlampung menghadapi banyak pesaing, sehingga diperlukan keunggulan kompetitif untuk lebih menonjol dibandingkan usaha sejenis. Dalam hal ini, kepemimpinan transformasional berperan penting dalam mendorong dan memfasilitasi inovasi agar perusahaan dapat bertahan di lingkungan bisnis yang sangat kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional terhadap keunggulan bersaing, serta mengevaluasi peran mediasi perilaku inovatif dalam hubungan tersebut. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh melalui kuesioner. Sampel penelitian, sebanyak 130 responden yang merupakan anggota atau karyawan UMKM Keripik Pisang di Jalan PU Bandarlampung, ditentukan menggunakan rumus Slovin. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak IBM SPSS AMOS 23. Hasil penelitian menunjukkan bahwa nilai p-value > 0,05, yang mengindikasikan bahwa kepemimpinan transformasional tidak memiliki pengaruh signifikan secara langsung terhadap keunggulan bersaing. Namun demikian, perilaku inovatif sepenuhnya memediasi hubungan tersebut, dengan nilai signifikansi uji Sobel sebesar 2,811 (lebih besar dari 1,96) dan p-value < 0,05. Kata Kunci: Kepemimpinan Transformasional, Perilaku Inovatif, Keunggulan Bersaing
Co-Authors Adrianisya, Aqifa Agusriyanto, Revando Bennedic Aida Sari Ambarwati, Dwi Asri Siti Aripin Ahmad, Aripin Arnesti, Ines Ayi Ahadiat, Ayi Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Ciptawaty, Ukhti Dorothy R. H. Pandjaitan Endriyani, Fina Fathia, Syaharani N Febriansyah Febriansyah Hidayansyah, Robi Mahrinasari MS Mahrinasari MS Marvinita, Risda Mutiasari Nur Wulan Ningrum, Natasya Dwi Puspita Octaviana, Nadhila Puspitasari, Mutiara Rahayu Lestari Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Roslina Roslina, Roslina Rusdi, Zainnur M. Safitri, Dina Salwa AG, Raden Roro Sari Santoso, Monique Permata Sipa Paujiah, Sipa Sri Hasnawati Suningsih, Sri Syahirah Vedy, Hanifah Syauqi, Muhammad Ryan Tety Rachmawati Vedy, Hanifa Syahirah Wazia, Winia Wiryawan, Driya Yuniarti Fihartini Yuningsih Yuningsih