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Pengaruh Citra Destinasi & Persepsi Risiko  terhadap Minat Kunjung Ulang: Peran Kepuasan Wisatawan pada Pendaki Gunung Prau  Via Patak Banteng Amalia Romadhani; Rahayu, Tri Septin Muji; Anggara, Ali Akbar; Miftahuddin, Muchammad Agung; Innayah, Maulida Nurul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9356

Abstract

This study examines how destination image and perceived risk influence hikers’ revisit intention, with tourist satisfaction as a mediating variable, in the context of Mount Prau hiking route via Patak Banteng. Using a quantitative approach, data were collected online through a Google Form questionnaire distributed to respondents who had hiked the route at least twice, ensuring adequate experience for evaluation. The analysis employed PLS-SEM to assess measurement validity and to test direct and indirect relationships among constructs. The findings indicate that destination image significantly strengthens tourist satisfaction and directly increases revisit intention. Tourist satisfaction also plays a crucial role in shaping revisit intention and mediates the effect of destination image on revisit intention, indicating that revisit intention is largely driven by how hikers evaluate their actual experience after visiting. Conversely, perceived risk does not significantly affect satisfaction or revisit intention, and satisfaction does not mediate the risk–revisit relationship. Practically, strengthening emotional-visual impressions, improving facilities, managing crowding, and reinforcing safety management are strategic priorities to enhance satisfaction and sustain revisit intention for nature-based adventure destinations.
Analisis Pengaruh Kompetensi, Lingkungan Kerja, Disiplin Kerja dan Etos Kerja terhadap Kinerja Karyawan pada PT Sinar Tambang Arthalestari Ajibarang Aisya Fadyla; Hermin Endratno; Tri Septin Muji Rahayu; Purnadi Purnadi
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2961

Abstract

This study aims to analyze the influence of competence, work environment, work discipline, and work ethic on employee performance at PT Sinar Tambang Arthalestari. A quantitative approach with an associative design was employed. The population consisted of 456 employees, and a sample of 100 respondents was selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results reveal that competence and work ethic have a positive and significant effect on employee performance, while work environment and work discipline do not exhibit a significant effect. The Adjusted R Square value of 0.279 indicates that the four independent variables explain 27.9% of the variance in employee performance. These findings underscore the importance of developing competence and strengthening work ethic as primary strategies for enhancing employee performance in the cement industry.
Driving Intention to Use Dana E-Wallet: The Role of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security Ahmad Musyaffa`; Dian Widyaningtyas; Tri Septin Muji Rahayu; Arini Hidayah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20144

Abstract

The rapid growth of fintech has shifted society toward cashless transactions, making e-wallets a preferred digital payment method valued for their ease of use and usefulness. In Banyumas, the rising digital payment adoption alongside growing fraud cases has made trust and security central to e-wallet intention. This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security on the Intention to Use the DANA e-wallet in Banyumas. This study employs a quantitative approach based on the Technology Acceptance Model (TAM) with a purposive sampling method. The population in this study is the people of Banyumas who are already familiar with the DANA e-wallet. The sample size was determined using G*Power analysis, which yielded a minimum of 85 respondents, and increased to 130 respondents to enhance statistical power and data accuracy. Data were collected through an online questionnaire using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through SmartPLS 3. The results show that Trust and Perceived Security have a positive and significant effect on Intention to Use. However, the variables Perceived Ease of Use and Perceived Usefulness were found to have no significant effect on the intention to use. These findings indicate that trust and security are the main factors driving people in Banyumas to use the DANA e-wallet, while ease of use and usefulness are no longer primary considerations.
Determinant of Purchasing Decision on Hand and Body Lotion: Evidence from Indonesia Mutiara Fitri Rahmadani; Herni Justiana Astuti; Tri Septin Muji Rahayu; Maulida Nurul Inayah
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1852

Abstract

This study aims to analyze the influence of content marketing, brand awareness, product quality, brand ambassador, and brand image on students’ decision to purchase Citra hand and body lotion. This study employs a quantitative research approach. Purposive sampling was used. The research data were collected by distributing questionnaires to 179 active students at three universities. All data were analyzed using multiple linear regression in SPSS version 25. The results of the study show that product quality, the brand ambassador variable, and brand image have significant effects on the decision to purchase. Meanwhile, the content marketing and brand awareness variables indicate that they do not affect purchase decisions. The conclusion of research on superior product quality, the active role of brand ambassadors, and a strong brand image can increase purchase decisions. The implications of this study show that product quality, the role of brand ambassadors, and brand image play a strategic role in influencing purchasing decisions among students. The novelty of this study lies in its focus on students who use hand and body lotion products, showing that purchase decisions are more influenced by product quality, brand ambassador roles, and brand image than by content marketing and brand awareness.
Co-Authors Agnes Hidiani Ahmad Musyaffa` Ai Sinta Rosita Aisya Fadyla Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Amalia Romadhani Anggara, Ali Akbar Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Biky, Muh Amir Dian Widyaningtyas Dumasari Dumasari, Dumasari Ekta Ratri Pramudita Erny Rachmawati Fatmah Bagis Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Haryanto, Totok Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Lusiana Suprapti Luthfi Zamakhsyari Mar'atun Sururiyah Maulida Nurul Inayah Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhammad Agung Miftahuddin Muhammad Fadhiil Maulana Mutiara Fitri Rahmadani Nadya Nur Alifa Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Prisca Restu Triana Purnadi Purnadi Purnadi, Purnadi Putri Rizky Aulia Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Suyoto Suyoto Syifaramadan, Choiruddin Totok Haryanto Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa