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All Journal Jurnal Riset Akuntansi dan Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Inovasi Teknologi Pendidikan IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Reglement & Society (IJRS) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Wahana Pendidikan ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Jurnal Nasional Teknologi Komputer Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management Specialists CSR International Journal
Efni Siregar & Vivianti Novita -
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Upaya Peningkatan Penjualan pada Rumah Makan Khas Jawa “TUGIAH” Melalui Digital Marketing Safaruddin; Fitri, Nursiah; Siregar, Efni; Novita, Vivianti
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2205

Abstract

The target audience of this Community Service Program (PKM) is an economically productive community, namely the typical Javanese restaurant “Tugiah” on Jalan K.L. Yos Sudarso, Km 7, Tanjung Mulia Village, Medan City. Tanjung Mulia, Medan City, North Sumatra Province. The partner's problem is the low sales turnover of partners per day; partners do not understand how to promote through social media, never prepare financial reports, and the physical condition of business equipment, such as tables and brand boards, is too worn out. physical condition of business equipment such as tables and signboards are too worn out. The solution offered is in the form of digital marketing training, which includes training in preparing financial reports and providing business equipment. The results of the implementation of the activity show that this service activity can overcome the problem of low business turnover with an increase in sales after marketing through the promotion of digital marketing activities. marketing through the promotion of digital marketing activities. The constraints and limitations of cooking utensils can be overcome by receiving a grant from the service implementers. The stall's unattractive appearance can be overcome by organizing or preparing banner stickers and business brand boards. Constraints ability to manage business finances, the PKM Team provided brief training on how to compile a cash book, Sales book, purchase Book, and business cost book.
Pengaruh E-Trust dan E-Service Quality terhadap Repurchase Intention E-Commerce Shopee pada Mahasiswa di Kota Medan Danise Ramadhani; Vivianti Novita; Desri Wiana; Edi Putra Berutu; Djames Siahaan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2586

Abstract

E-trust has an important role for consumers because especially transactions carried out by consumers through the Marketplace (online) have quite high potential risks compared to offline purchases, e-service quality indirectly provides customersatisfaction so that if consumers feel satisfied they will want to buy again will alsoincrease. The research method used is a quantitative research method. Sampling was carried out using incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression using SPSS version 22 statistics. The research results show was e-trust has an effect on repurchase intention with a t value of 6.050 and a significance value of 0.000, e-service quality has an effect on repurchase intention with a tcount value of 6.505 and a significance value of 0.000, simultaneously e-trust and e-service quality influence repurchase intention with a fcount of 241.902 and a significance value of 0.000, the adjusted R square coefficient of determination test result is 0.835 which means that 83, 5% of Shopee e- commerce repurchase intention is influenced by e-trust and e-service quality while the remaining 16.5% repurchase intention isinfluenced by other variables not examined in this research.
Pengaruh Citra Merek dan Kualitas Produk Sunscreen Azarine terhadap Kepuasan dan Loyalitas Konsumen Rika Fadhila; Efni Siregar; Desri Wiana; Sarah Rouli Tambunan; Vivianti Novita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): December: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i4.2631

Abstract

Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.
Pelatihan Perhitungan Harga Pokok Produksi dan Harga Jual berbasis Digital serta Rencana Bisnis untuk Peningkatan Tata Kelola UMKM pada UMKM Koperasi Produsen Sinergy Maju Makmur Medan Nurlinda; Purwa Hasan Putra; Vivianti Novita
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2128

Abstract

This activity aims to assist MSME partners of the Koperasi Produsen Sinergy Maju Makmur Medan. PKM was carried out in Mei 2024 by the implementing team, namely 3 Medan Politeknik Negeri Medan lecturers and students together with Partners which was attended by 20 UMKM and 20 Students. The material presented in this PKM activity is the calculation of the cost price and selling price of the product, as well as the preparation of business planning documents. The results of this service activity increase the experience and knowledge of MSMEs regarding the importance of cost price calculations and thorough business planning documents.
Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan Umkm Today88perfume Di Kota Medan Monalisa Juniartha Damanik; Vivianti Novita; Desri Wiana; Edi Putra Berutu; Safaruddin
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Kualitas Pelayanan merupakan pemenuhan dan keinginan pelanggan serta ketepatan penyampaiannya untuk mengimbangi harapan pelanggan. Citra Perusahaan merupakan fisik dan atribut yang berhubungan dengan perusahaan seperti nama, bangunan, jasa, untuk mempengaruhi kualitas yang dikomunikasikan oleh setiap orang supaya tertarik dengan perusahaan. Kepuasan Pelanggan merupakan tingkat perasaan seseorang setelah membandingkan kinerja yang dirasakan dengan harapan. Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai bagaimana pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan BPJS Ketenagakerjaan di kota Medan. Penelitian yang digunakan adalah penelitian kuantitatif. Pengambilan sampel dilakukan dengan teknik simple random sampling dengan jumlah responden sebanyak 88 pelanggan BPJS Ketenagakerjaan Kantor Cabang Medan Kota dan pengumpulan data dilakukan dengan menyebar kuesioner melalui studi lapangan (penyebaran angket) dan studi pustaka. Teknik analisis data yang digunakan adalah regresi linear berganda dengan bantuan alat statistik SPSS versi 25. Berdasarkan hasil penelitian menunjukkan: (1) kualitas pelayanan berpengaruh terhadap kepuasan pelanggan denggan nilai thitung 2,464 dan nilai signifikansi 0,016 (2) citra perusahaan berpengaruh terhadap kepuasan pelanggan dengan nilai thitung 5,336 dan nilai signifikansi 0,000 (3) secara simultan kualitas pelayanan dan citra perusahaan berpengaruh terhadap kepuasan pelanggan dengan nilai Fhitung 80,529 dan nilai signifikansi 0,000, (4) hasil uji koefisien determinasi adjusted R square adalah sebesar 0,616 yang berarti bahwa 61,6 % kepuasan pelanggan BPJS Ketenagakerjaan dipengaruhi oleh kualitas pelayanan dan citra perusahaan. Sementara sisanya yaitu 38,4 % kepuasan pelanggan dipengaruhi oleh variabel- variabel lainnya yang tidak diteliti dalam penelitian ini
Pengaruh Kepercayaan Dan Kepuasan Pelanggan Terhadap Loyalitas Pengguna Shopeepay Arinda Shafa Nabila; Efni Siregar; Desri Wiana; Safaruddin; Vivianti Novita
Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Pertumbuhan e-commerce di Indonesia telah melahirkan dompet digital seperti ShopeePay yang praktis untuk melakukan pembayaran online tanpa perlu detail kartu kredit. Pengguna ShopeePay di Indonesia juga mendapatkan keuntungan dari penawaran khusus, menjadikannya sebagai gaya hidup baru dengan manfaat yang signifikan bagi masyarakat.Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pada pengguna ShopeePay. Sampel yang digunakan adalah 100 sampel yang merupakan mahasiswa Jurusan Administrasi Niaga Politeknik Negeri Medan. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, pengujian hipotesis melalui uji t dan uji f serta analisis koefisien determinasi. Berdasarkan analisis data statistik, indikator-indikator pada penelitian ini bersifat valid dan bersifat reliabel. Pada pengujian asumsi klasik, model regresi bebas multikolinieritas, tidak terjadi heteroskedastisitas dan berdistribusi normal. Berdasarkan uji parsial (t) kepercayaan dan kepuasan pelanggan memiliki pengaruh yang signifikan secara parsial terhadap loyalitas. Berdasarkan uji simultan (f) dan dilihat bahwa kepercayaan dan kepuasan pelanggan memiliki pengaruh yang signifikan secara simultan terhadap loyalitas. Sehingga hasil penelitian ini dengan menggunakan SPSS versi 23 menunjukkan bahwa kepercayaan dan kepuasan pelanggan memiliki pengaruh positif terhadap loyalitas dilihat dari hasil analisis regresi linier berganda, yaitu Y = 3,743 + 0,537 X_1 + 0,525 X_2+ e
Analisis Efisiensi Tata Letak Gudang Di Bossfood Medan Simanjuntak, Rizka A; Ermawati, Devy; Napitu, Regina F.G; Nasution, Wulan F.A.I; Novita, Vivianti
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 6 No. 1 (2024): (Maret 2024)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v6i1.703

Abstract

This study aims to analyze the efficiency of the warehouse’s layout at Bossfood Medan, a company operating in the food industry. With the increasing market demand, warehouse layout becomes a critical element impacting productivity, space optimization, and operational cost reduction. This research adopts a qualitative approach using observation and interviews, with primary data obtained from the warehouse manager of Bossfood Medan. The findings reveal that the implemented warehouse layout, including the use of the FIFO (First In First Out) method and cross-docking processes, supports operational efficiency. However, there are challenges related to limited human resources, Which hinder smooth operations, especially in tasks such as stock-taking. The current outsourcing system is also not fully effective in meeting the warehouse labor needs. Based on these findings, the study concludes that the warehouse layout of Bossfood Medan is relatively efficient but requires improvements in human resource management and technology adoption. Recommendations include hiring additional staff, implementing a technology-based warehouse management system, and conducting regular evaluations of the layout to support the company’s growth in the future.
OPTIMALISASI PERHITUNGAN HARGA POKOK PRODUK MELALUI PENGGUNAAN APLIKASI HPPPRO Nurlinda, Nurlinda; Azzanuddin, Azzanuddin; Novita, Vivianti; Putra, Purwa Hasan; Hiya, Nirmadarningsih
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2759

Abstract

Abstract: This study aims to produce an application to help MSMEs in calculating the cost of goods produced, predicting selling prices with competitive margin levels and producing financial reports that can be used as supporting data in making business decisions. The cost of goods is urgently studied because the determination of the wrong cost of goods and not in accordance with the business carried out by MSME entrepreneurs will have an impact on the selling price set. This research is a qualitative study. Data collection techniques are carried out using a combination of Observation, interviews, surveys and FGDs and data analysis using full costing, and descriptive analysis. User satisfaction is measured using webqual 4.0. The results of the study produce an application for cost of goods, contribution margins and selling price projections. Keywords: Cost Price, Selling Price, Application Utilization, MSMEs Abstrak: Penelitian ini bertujuan untuk menghasilkan apalikasi  untuk membantu UMKM dalam menghitung harga pokok barang yang dihasilkan, memprediksi harga jual dengan tingkat margin yang kompetitiv serta menghasilkan laporan keuangan yang dapat digunakan sebagai data dukung dalam pengambilan keputusan bisnis. Harga pokok menjadi urgen diteliti karena penetapan harga pokok yang salah dan tidak sesuai dengan bisnis yang dilakukan oleh pengusaha UMKM akan berdampak pada harga jual yang ditetapkan. Penelitian ini merupakan penelitian kualitatif. Teknik pengumpulan data dilakukan menggunakan kombinasi Observasi, wawancara, survei dan FGD serta analisis data menggunakan full costing, dan analisis deskripsi. Kepuasan pengguna diukur menggunakan webqual 4.0. Hasil penelitian menghasilkan aplikasi harga pokok, margin kontribusi dan proyeksi harga jual. Kata kunci: Harga Pokok, Harga Jual, Pemanfaatan Aplikasi, UMKM
Pengembangan Sarana dan Tekhnologi Pembelajaran Interaktif di MTsS Nurul Iman, Tanjung Morawa, Kabupaten Deli Serdang, Provinsi Sumatera Utara Nasution, Harris Pinagaran; Nursiah; Novita, Vivianti; Purnami, Suri
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2318

Abstract

learning system development begins with improving the quality of facilities and infrastructure that support learning activities. Very different from the learning system that still seems traditional. Learning facilities are everything that supports the smooth running of the learning process. With various school learning facilities and infrastructure available, their use can support learning activities. Educational facilities are a tool that supports children in the learning process. Learning media facilities are one of the facilities for teachers to transfer information from teachers to students. MTS Nurul Iman, Tanjung Morawa, is one of the foundations in child welfare and Islamic education, which aims to make the nation's children intelligent. However, the condition is still lacking in the development of learning technology, which can hamper children's learning process. Children's learning process at MTsS Nurul Iman, Tanjung Morawa, is still conventional, and only a few classes use projectors and portable screens, which should be used as learning support media.
Pengaruh Website Dan Social Media Marketing Terhadap Keputusan Berkunjung Pada Pameran Multifinance Situmorang, Yogi Valentino; Musriza, Irwan; Novita, Vivianti
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 6.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Co-Authors Ageng Rahyan Al Amin Ageng Rahyan Al Amin Alika Rahmadia Alika Rahmadia Alya Rahmita Amelira Haris Nasution Anjelina Padang Arinda Shafa Nabila Asmalindar Asmalindar Aulia Benazira Azzanuddin, Azzanuddin Danise Ramadhani Diba, Sabrina Dina Arfianti Siregar - Edi Putra Berutu Efni Siregar Ermawati, Devy Fachmi Ridho Faulina Faulina Faulina, Faulina Harris Pinagaran Nasution Hasibuan, Jumjuma Hiya, Nirmadarningsih Ika Mary Pasaribu Jumjuma Khairani Lily Maryam Nasution Marlya Fatira AK Martolop Sinambela Mohd Muslim bin Md Zalli Mohd Ridhuan Mohd Jamil Monalisa Juniartha Damanik Musriza, Irwan Nadzimah binti Idris Napitu, Regina F.G Nasution, Lily Maryam Nasution, Wulan F.A.I Nirmadarningsih Hiya Nurlinda Nurlinda Nurlinda Nurlinda, Nurlinda Nursiah Nursiah Fitri - Nursiah Nursiah, Nursiah Nurulrabihah Mat Noh Putra, Purwa Hasan Rahma Rahmadani Rahmadani Rahmadani Raisa Atthiyah Arin Raisa Atthiyah Arin Raya Puspita Sari Hasibuan Rika Fadhila Rizka Salsabila Riadi Rovidatul Hikmah T RR. Ella Evrita Hestiandari Safaruddin Safaruddin Safaruddin Sarah Rouli Tambunan, Sarah Rouli Siahaan, Djames Simanjuntak, Rizka A Sintiya Rajagukguk Sintiya Rajagukguk Sinuraya, Junus Siti Arimbi Situmorang, Yogi Valentino Suri Purnami - Suryanto Suryanto Tasril, Virdyra Wiana, Desri Zulia Hanum