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THE INFLUENCE OF E-WOM ON DESTINATION IMAGE AND TOURIST ATTITUDE AND ITS IMPACT ON REVISIT INTENTION AT THE GUNUNG SALAK TOURIST DESTINATION Safwan; Heriyana; Mohd. Heikal; Sapna Biby; Nurainun
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study investigates the influence of electronic word-of-mouth (e-WOM) on destination image and tourist attitudes, as well as their subsequent impact on revisit intention within the Gunung Salak tourist destination. The sample comprised 120 tourists who had previously visited the site. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM), operationalized through the Analysis of Moment Structures (AMOS) software. The results indicate that e-WOM exerts a significant influence on tourist attitudes, destination image, and revisit intention. Furthermore, both tourist attitudes and destination image possess a direct effect on revisit intention. Analysis of indirect effects reveals that tourist attitudes and destination image serve as partial mediating variables in the relationship between e-WOM and revisit intention. These findings are intended to provide critical insights for the management of the Gunung Salak tourist destination to assist in formulating policies regarding the development of the tourism sector in North Aceh Regency.
Co-Authors . Roslidar Abdul, Abdul Rahman Wahid Abdurahman Abdurrahman Almunadiya Amalia, Ananda Ayu Amalia Ambri Arif, Muhammad Tarmizi Bin Shamshul Bakhtiar, Dandi Benazir Cut Dewi, Cut Darmawati Dedi Munandar Devi Mulia Sari Devi Mulia Sari Dien Taufan Elfi Zahara Elfisa Erlinawati Fajarna, Farah Fauziyah, Nurul Khansa Feri susilawati Firma, Firma Amelia Kusuma Fitriana Furqan a’la maududy Hastuti Syahnita, Hastuti Hendriyani, Irmatika Heriyana Heriyana Husnus Sawab Ichsan Khairi, Widayatul Kurniawati Mutmainah Lubis, Nita Andriani Lubis, Rakhmad Syaputra Maisari, Lia Masdar Djamaludin Maulana, Nora Mauliza Sari Mirza Mirza Fuady mislamah Mislamah, Mislamah Mizanul Ahkam Mohd. Heikal MUHAMMAD ILHAM Munzir Umran Muslimsyah Mutia, Liza N, Zahrum Nurainun Nurma Khusna Khanifa Rachmad Ikhsan Rahmiatul Aula Ramadhani Rasidah Rasidah Raudhatinur Razali Rizal Munadi Rizky Fadhillah Rosmiati, Karolina Safridha Kemala Putri Sapna Biby Siti Hadijah Situmorang, Paska Ramawati Suhaeri Suhaeri, Suhaeri Syahrial, Syahrial teuku ivan Teuku Salfiyadi Titi Lasmini Trian Ahmadi Vitto Syahputra WARDHANI, SRI MURI DASA Yosantia, Muhammad Ferah Yuwaldi Away Zaid Haritsah