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ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA PT NUSANTARA SURYA SAKTI (NSS) DEALER BALIKPAPAN Alifah Shawalia; C. Prihandoyo; Nadi Hernadi Moorcy
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 2 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i2.275

Abstract

The purpose of this study was to determine the influence of Culture, Social, Personality, and Psychology on purchase decisions for Honda motorbikes at PT. Nusantara Surya Sakti (NSS) Balikpapan Dealer. This research was conducted at PT. Nusantara Surya Sakti (NSS) Balikpapan Dealer, with 210 respondents, this research method used quantitative. Data collection by means of interviews, observation, and distribution of questionnaires via google form. The data analysis technique used is multiple linier analysis by conducting instrument test, classical assumption tests, and hypothesis testing. The test results show that the cultural, social, personality, and psychological variables have a positive and significant effect on the decision to purchase a honda motorbike at PT. Nusantara Surya Sakti (NSS) Balikpapan Dealer.
Bilqis ANALISIS EFEKTIVITAS, EFISIENSI, DAN CAPAIAN KINERJA PENYERAPAN ANGGARAN PERIODE 2019 – 2021 PEMERINTAH KOTA BALIKPAPAN: Bilqis Nabilah Bilqis Nabilah; Nadi Hernadi Moorcy
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 2 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i2.276

Abstract

This study aims to determine out how well the financial performance of the Balikpapan city government for the period 2019 - 2021 is measured based on effectiveness ratios, efficiency ratios, achievement of budget absorption performance. The type of research used in this study is quantitative descriptive. The data processed is a report on the realization of the Balikpapan city government budget from 2019 to 2021. The data collection techniques used in this study is documents, observation (direct observation), and literature study. The data analysis technique used in this study is descriptive statistics. The results identifie that the level of effectiveness is with a different percentage but within the same effectiveness criteria, the 2019 period was 86% (effective enough), the 2020 period was 90% (effective enough), and the 2021 period was 84% (effective enough). Where as at the level of efficiency with varying results, the 2019 period at 95% (less efficient), the 2020 period at 87% (quite efficient), and the 2021 period at 90% (quite efficient). The budget absorption performance achievements were well absorbed, but there were still some expenditures that did not reach the target due to existing policies and their realization according to the needs of the current period.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, TOTAL ASSET TURNOVER DAN RETURN ON ASSET TERHADAP HARGA SAHAM PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Lisa Aprilliana; Dwi Susilowati; Nadi Hernadi Moorcy
MEDIA RISET EKONOMI [MR.EKO] Vol 2 No 2 (2023): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v2i2.277

Abstract

The purpose of this study is to determine the influence of Current Ratio, Debt To Equity Ratio, Total Asset Turnover and Return On Assets on Stock Prices in Food and Beverage Companies Listed on the Indonesia Stock Exchange. The data analysis technique used is multiple linear analysis by conducting anova test, classical assumption test, and partial hypothesis testing (t-test). The results showed that the Current Ratio variable had a negative and insignificant effect on stock prices, while the Debt To Equity Ratio variable had a positive and insignificant effect, Total Asset Turnover and Return On Assets had a positive and significant effect on stock prices
STRATEGI PEMASARAN UMKM DALAM PEMANFAATAN DIGITAL MARKETING UMKM DALAM BIDANG PERABOT RUMAH TANGGA DI DESA KAMPUNG BARU KABUPATEN TANAH BUMBU MARYA YULLY C; Nadi Hernadi Moorcy
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.278

Abstract

The digital marketing trend is a business opportunity for MSMEs in the digital information era, one of which is in the form of digital marketing. Research purposes to find out how the digital marketing strategy by business actors must be applied by owners of micro, small and medium enterprises (MSMEs). And the impact of using digital marketing on increasing sales of micro, small and medium enterprise (MSMEs) products. Benefits of Research from Academic Aspects as a contribution of thought to other researchers in raising the same theme even though the time and object are different. Aspects of Knowledge Development As an application, especially marketing management in increasing knowledge and skills, especially regarding MSME Marketing Strategies in Utilizing MSME Digital Marketing in the Sector of Household Furniture. This research can add to and develop readers' insights regarding issues regarding MSME Marketing strategies in the Utilization of MSME Digital Marketing in the Field of Household Furniture.
Sosialisasi Pengembangan Usaha Mikro Para Pelaku Usaha di Kabupaten Penajam Paser Utara Nurlia Nurlia; Amir Iskandar; Dwi Susilowati; Tutik Yuliani; Nadi Hernadi Moorcy; Tamzil Yusuf; Wiwik Saraswati; Umi Kasanah; Khofifah Oktavia
Abdimas Universal Vol. 5 No. 2 (2023): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v5i2.357

Abstract

Micro businesses contribute to the economy of families and the government, therefore there needs to be attention to business actors. With the development of business actors it will be able to help the government in absorbing labor and overcoming the problem of unemployment. The importance of business actors for the government is that steps can be taken by identifying the potential of business actors in their own regions. North Penajam Paser Regency is one of the districts in East Kalimantan which has business actors in various businesses. Business actors in North Penajam Paser district have problems related to knowledge in developing their businesses. This Community Service aims to increase knowledge of business actors in North Penajam Paser Regency so they can develop their businesses. The result of this service activity is that business actors understand the need to develop their business and know how to develop the business they already have.
Pelatihan Penyusunan Laporan Keuangan Berdasarkan Standar Akuntansi EMKM pada UMKM Sepaku Ranita Ramadhani; Rihfenti Ernayani; Hairul Anam; Dimas Rama Pramudia; Lipo Andy Willian Oey; Nadi Hernadi Moorcy
Abdimas Universal Vol. 4 No. 2 (2022): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v4i2.362

Abstract

Currently, MSME players are increasing in number, but in their application they do not have adequate financial statements. This service was carried out in collaboration with  Balikpapan University, Micro, Small and Medium Enterprises (MSMEs) in Sepaku District. The purpose of holding community service in Sepaku District is to increase insight, expertise, and knowledge to MSME actors regarding procedures for preparing financial statements based on financial standards that can be implemented in their business operations so that MSME actors can know their financial condition and can manage and plan their finances in a more structured manner by making financial statements. The method carried out is by conducting observations, interviews with several MSMEs and providing guidebooks to MSMEs. The number of MSME participants who attended this activity amounted to 60 people. The results obtained from this activity are getting a good response, participants are expected to be able to compile and have the ability to make financial statements well.
Sosialisasi Pencegahan Kebakaran di Selili Kelurahan Manggar RT 42 Kecamatan Balikpapan Timur Nadi Hernadi Moorcy; Felix Kitto Liman Lim; Iswandi Iswandi; Dinda Dita Rahayu; Latifatul Aulia; Annisa Annisa; Nabillah Choirun Nisa; Farhan Budiman; Chandra Aditya W.; Alfian Ersar Anggara; Arsenius Darmawan Orlando
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.397

Abstract

Fire disasters are one of the disasters that often occur in the wider community, be it office environments, residences, or other places of activity. One of them is in densely populated environments, the occurrence of fire disasters themselves has many factors, but in general these fire disasters occur in caused by human factors, which are none other than negligence, such as using electrical loads that exceed the power capacity and forgetting to turn off tools that are sources of heat, such as stoves and irons. One effort to reduce the occurrence of this fire disaster is by providing Fire Prevention Socialization to the surrounding community. The aim of this service itself is to provide insight into how to prevent and deal with fire disasters, which is carried out using lecture methods and direct simulation methods by the material givers. By carrying out this socialization, it is hoped that the surrounding community will be able to apply the methods taught during the simulation. if a fire disaster occurs in the surrounding area.
Penerapan Konsep Sikap Kerja 5S pada Perpustakaan SMPN 023 Balikpapan Timur Nadi Hernadi Moorcy; Putri Nuvira Mada; Dimas Rama Pramudia; Reza Putra Setya; Yoga Pamungkas; Arobby Mali; Natalia De Andrade Monis; Revina Ananda Isnaini; Muhammad Andri Taswin Nurdin; Tohap Prianto Gultom; Muhammad Zainudin Nur
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.404

Abstract

Ignorance of the implementation of 5S has resulted in problems in the work environment. The community service program implemented at the State Middle School Library 023 East Balikpapan, Balikpapan City, has the aim of increasing productivity and comfort in a work environment that is always clean and spacious, reducing danger in the work environment so that the quality of the work environment is good and increasing savings by eliminating various waste in the work environment so as to create work effectiveness. In an effort to assist this community service activity, the method used involves observation, data collection and documentation. Implementation of activities is carried out through observation of daily work in the State Middle School Library 023 East Balikpapan to obtain sufficient data, then processed to prepare for structuring by involving students and teaching staff in implementing these activities. This method is used to identify problems in implementing 5S. Through the implementation of 5S, it is hoped that it will be able to provide an understanding of the importance of the 5S concept (Seiri, Seiso, Seiton, Sheiketsu, Shitsuke) and have a positive impact on optimizing the work environment.
PENGARUH RASIO MARJIN LABA KOTOR DAN RASIO PERTUMBUHAN PENJUALAN TERHADAP RASIO MARJIN LABA BERSIH DI PT SERASI AUTORAYA CABANG BANJARMASIN Nadi Hernadi Moorcy; Gusti Marliani; Suntoro Suntoro
Jurnal GeoEkonomi Vol. 14 No. 2 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v14i2.206

Abstract

This article is motivated by the condition of unstable income movements and indicates the situation or condition of the company, decision making and policies in managing operations to increase profitability. This article aims to determine whether the gross profit Marjin ratio and sales growth ratio are factors that affect the net profit ratio at PT. Serasi Autoraya Banjarmasin branch. This article was prepared using a descriptive method and a quantitative approach. The research data is secondary data taken from the financial statements of PT. Serasi Autoraya and equipped with literature and documentation studies, which are processed statistically and quantitatively using SPSS. The results of this study conclude that the gross profit Marjin ratio variable has a partial effect on the net profit Marjin ratio, while the sales growth ratio variable has no partial effect on the net profit ratio. Simultaneously, the ratio of gross profit Marjin and sales growth ratio has no significant effect on the ratio of net profit Marjin at PT. Serasi Autoraya Banjarmasin branch. The implication of this research is that the company must pay attention to other factors to increase the company's net profit, besides that the company must also pay attention to the situation, market conditions and trends, customer portfolio, asset management and operations so that the company's net profit can be maximized.
Pelatihan SIAPIK di Kelurahan Sumberrejo Kecamatan Balikpapan Tengah Cipto, Rahajeng Cahyaning Putri; Hadiyatno, Didik; Susilowati, Dwi; Saraswati, Wiwik; Juwari, Juwari; Hendrawan, Yudhi; Moorcy, Nadi Hernadi; Novianti, Putri Ramadya; Firdaus, Muhammad Dzaky
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.2629

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in increasing economic growth in Indonesia. The problem of MSMEs that often occurs is the recording of financial statements that have not been done properly. MSMEs consider recording financial statements difficult, complicated, and do not yet have the need for accounting applications. This service aims to help compile and record the financial statements of Bank Indonesia's fostered partners. One of the efforts made by Bank Indonesia is to encourage business capacity building and access to MSME financing by providing a means of recording financial statements. Bank Indonesia has created a web-based and mobile-based financial statement recording application called SIAPIK. SIAPIK is a digital-based financial recording application that is expected to make it easier for MSMEs to record their finances so that it can be a solution for MSME financial access to upgrade. The results of the survey on the quality of SIAPIK training can be concluded that the average assessment from participants of the implementation of the SIAPIK ToT is very good.
Co-Authors Adelia, Zelin Putri Agustina Wulandari Santoso Ahmad Maulana Alfian Ersar Anggara Alifah Shawalia Amir Iskandar Anggoro, Dityo Cahyo Annisa Annisa Arobby Mali Arrywibowo, Imam Arsenius Darmawan Orlando Aurellia Dwi Putri Azzahra Bulan Maghfira Bilqis Nabilah C. Prihandoyo Chandra Aditya W. Chyntia Tiara Putri Deandra Enindyta Delvy Kamila Didik Hadiyatno Dimas Rama Pramudia Dinda Dita Rahayu Dinna Anis Nabila Dwi Susilowati Dwi Susilowati Farhan Budiman Felix Kitto Liman Lim Firdaus, Muhammad Dzaky Gusti Marliani Hairul Anam Hayati, Diana Hendrawan, Yudhi Imam Arrywibowo Arrywibowo Jaa, Anasthasya Juwari Khairunnisa Khairunnisa Khofifah Oktavia Latifatul Aulia Lipo Andy Willian Oey Lisa Aprilliana Mahfud Alwi Mailiana Mailiana Marsanda, Marsanda Marya Yully Christine Matyani Matyani Matyani, Matyani Muhammad Andri Taswin Nurdin Muhammad Zainudin Nur Nabillah Choirun Nisa Natalia De Andrade Monis Novianti, Putri Ramadya Nur Azizah Nur Rahmadani Nur Shakinah Nurlia Nurlia Patmawati Patmawati Patmawati Patmawati, Patmawati Pudjiati Pudjiati Purwoko, Agus Putri Nuvira Mada Rahajeng Cahyaning Putri Cipto Rahmawati Rahmawati Ranita Ramadhani Revina Ananda Isnaini Reza Putra Setya Rihfenti Ernayani Roulina Patrecia Simarmata Sukimin Sukimin Suntoro Suntoro Tamzil Yusuf Tamzil Yusuf Tamzil Yusuf Teguh Prasetyo Tohap Prianto Gultom Tutik Yuliani tutik yuliani Tutik Yuliani, Tutik Umi Kasanah Vicram Ramadhan Welang, Nehemya Gienah Rabecca Wiwik Saraswati, Wiwik Yoga Pamungkas Yudhi Hendrawan