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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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Journal : creative research management journal

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PENGARUH EKUITAS MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BANK BRI CABANG S. PARMAN BENGKULU Veny Puspita
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1264

Abstract

The purpose of this study was to determine the composition of brand equity and word of mouth for customer decisions regarding deposit accounts at BRI Bank Parman Bengkulu. The nature of this research is associative. In accordance with the nature of this study, two types of qualitative data and quantitative data. Research data sources: primary data and secondary data. Respondents in this study are those who have savings at Bank BRI Parman Bengkulu. Data collection techniques using a questionnaire and the data obtained were analyzed using. Research Results The brand equity variable and Word of Mouth has influence both partial and simultaneous on the customer's decision to save. It should be like that
PENGARUH PENGEMBANGAN PRODUK USAHA, KERAGAMAN PRODUK EKONOMI KREATIF DAN ETIKA PELAKU USAHA PARIWISATA TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA DI KOTA BENGKULU Veny Puspita
Creative Research Management Journal Vol 2 No 2 (2019): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (105.576 KB) | DOI: 10.32663/crmj.v2i2.1106

Abstract

Tujuan dilakukannya penelitian ini untuk mengetahui “Pengaruh Pengembangan Produk Usaha, Keragaman Produk Ekonomi Kreatif dan Etika Pelaku usaha Pariwisata terhadap Keputusan Berkunjung ke Objek Wisata di Kota Bengkulu”. Jumlah responden dalam penelitian ini sebanyak 100 orang dengan menggunakan instrument penelitian berupa kuesioner yang hasil datanya dioleh menggunakan instrument SPSS dengan hasil regresi linier berganda Y = 1,196 + 0,243X1 + 0,331 X2+ 0,412 X3 , perhitungan korelasi berganda sebesar R = 0,736, berarti pengaruh sama X1 (Pengembangan Produk Usaha) X2 (Keragaman Produk Ekonomi Kreatif) dan X3 (Etika pelaku usaha) terhadap minat berkunjung ke Objek wisata di Kota Bengkulu memiliki hubungan yang kuat karena angka 0,736. Hasil dari uji koofisien determinasi (R²) sebesar 52,7 % sedangkan sisanya 47,3 % dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini. Hasil pengujian hipotesis dengan uji F, hipotesis yang dibuat membuktikan ada pengaruh. Dimana nilai signifikansi sebesar 0,000 < 0,05 dan Fhitung> Ftabel (37,793> 2,70). Berdasarkan hasil pengujian dengan uji t, hipotesis yang dibuat membuktikan ada pengaruh. Hasil pengujian untuk variabel X1(Pengembangan Produk usaha) menunjukkan thitung lebih besar dari ttabel (3,087 > 1,661) dan nilai signifikansi sebesar 0,003< 0,05. Variabel X2 (Keragaman Produk Ekonomi Kreatif) menunjukkan nilai thitung lebih besar dari ttabel (3,561 > 1,661) dan signifikansi sebesar 0,001< 0,05.Variabel X3 (Etika Pelaku usaha) menunjukkan nilai thitung lebih besar dari ttabel (3,328 > 1,661) dan nilai signifikansi sebesar 0,001< 0,05
STRATEGI PEMASARAN GUNA MENINGKATKAN PENJUALAN SEKTOR INDUSTRI KREATIF KOTA BENGKULU DI MASA PANDEMI COVID 19 Veny Puspita
Creative Research Management Journal Vol 3 No 2 (2020): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i2.1641

Abstract

Creatives of bengkulu city in the pandemic time of covid 19. In terms of its nature, this research is descriptive research, namely research that describes certain objects and explains things related to or systematically explains certain facts or frequencies in certain fields factually and careful. This study uses a qualitative descriptive method that leads to a marketing strategy to increase sales of the creative industry sector of bengkulu city during the covid pandemic 19. The data sources in this study were derived from primary data and secondary data. The population in this study were all creative industries. The sampling technique used accidental sampling technique and was analyzed using swot analysis. This kanian is expected to be an input for marketing creative industrial products during a pandemic so that sales will not occur.
PERAN MANAJEMEN KEUANGAN UMKM DI KOTA BENGKULU SEBAGAI STRATEGI PADA MASA NEW NORMAL COVID-19 Sintia Safrianti; Veny Puspita
Creative Research Management Journal Vol 4 No 1 (2021): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i1.1923

Abstract

In general, this study aims to provide knowledge to UMKM owners in Bengkulu City to be able to survive and thrive in running a business by paying attention to and applying the principles of good and correct financial management. This study uses a descriptive research method with a qualitative approach.The population in this study were 1286 SMEs in Bengkulu City. The method of determining the sample uses the slovin formula, so as to get results as many as 93 MSME actors. From the results of the new slovin formula, a sample of 45 SMEs was taken with a purposive sampling technique. Data collection techniques with interviews, and questionnaires. The results of this study are that there is still a lack of application of financial management carried out by UMKMowners, namely only by recording incoming and outgoing money and still not using good andcorrect financial management principles such as budget utilization, financial recording, financial reporting and control. This is because UMKM owners feel that managing finances is too difficult and inconvenient. Apart from that, ignorance of the importance of doing financial management factors is also one of the UMKM owners not implementing financial management. This study also conducted a SWOT analysis which resulted in 5 main strategies related to financial management that could be carried out by UMKM owners in Bengkulu City
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Ashibly Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herlina, Meti Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mikaresti, Pamela Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Renie Kurniah Rhaeny, Rhaeny Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira USWATUN HASANAH venti, fikrialhadi99@gmail.com Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano