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Puspita, Veny
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Journal : Jurnal Ekonomi

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Pengaruh Varian Produk, Harga Dan Media Sosial Terhadap Keputusan Pembelian Martabak Boss Di Kota Bengkulu Danang Andrean, Mohammad; ., Syofian; Puspita, Veny
Ekonomi & Bisnis Vol 22 No 2 (2023): Jurnal Ekonomi & Bisnis Desember 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i2.5849

Abstract

The purpose this study to find out how much influence product variants, prices and social media on buying decisions for martabak boss Bengkulu. variables study product variants, prices and social media. method used research distributing questionnaires. research quantitative approach research. research population all consumers martabak boss Bengkulu City, 150 samples using saturated sample method. analytical tool used study used SPSS. data analysis method used was multiple linear regression. results showed ( 1) product variant has a significant effect on the purchasing decision of martabak boss Bengkulu City, (2) price has a significant negative effect on purchasing decisions of martabak boss Bengkulu City, (3) social media has no significant effect on purchasing decisions of martabak boss in Bengkulu city, (4) variant product, price and social media have a simultaneous effect on purchasing decisions for martabak boss in Bengkulu City. Keywords: product variants, prices and social media and purchasing decisions
PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI DAN FASILITAS TERHADAP KINERJA KARYAWAN BIDANG PEMASARAN DI PT. INDOMARCO PRISMATAMA KOTA MANNA KEBUPATEN BENGKULU SELATAN Marsella, Nella; Puspita, Veny; Waliamin, Janusi
Ekonomi & Bisnis Vol 22 No 2 (2023): Jurnal Ekonomi & Bisnis Desember 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i2.5876

Abstract

tujuan penelitian ini untuk mengetahui pengaruh gayakepemimpinan, kompensasi dan fasilitas terhadap kinerjakaryawan diPT. Indomarco Prismatama KotaManna Kabupaten BengkuluSelatan. Penelitian ini fokus pada pengaruh gayakepemimpinan, kompensasi, dan fasilitas terhadap kinerjakaryawan diPT. Indomarco Prismatama KotaManna KabupatenBengkulu Selatan tahun 2023. Berdasarkan karakteristik penelitian maka diperoleh sampel penelitian sebanyak 30 orang untukmeneliti pada populasi atau sampel tertentu. Hasil penelitian menunjukkan bahwa hasil uji t untuk gayakepemipinan tidak berpengaruh signifikan terhadap kinerjakaryawan PT. Indomarco Bengkulu Selatan. Hasiluji t untuk GayaKepemimpinan (X1) terhadap kinerjakaryawan (Y) thitung > ttabel 0,668>0,05. Kompensasi berpengaruh positif terhadap kinerja karyawan PT Indomarco Prismatama BengkuluSelatan. Hasil uji t untuk variabelKompensasi (X2) terhadap KinerjaKaryawan (Y) menunjukkan thitung lebihkecil dari ttabel (0,000<0,05). Fasilitas berpengaruh positif terhadap kinerjakaryawan PT. Indomarco Bengkulu Selatan. Hasil uji t untuk variabelFasilitas (X3) terhadap KinerjaKaryawan (Y) thitung < ttabel (0,004<0,05). Nilai t positif menunjukkan X3 memiliki hubungan searah dengan Y. Gayakepemimpinan, kompensasi, dan fasilitas, secara bersama-sama berpengaruh signifikan terhadap variabeldependen yaitu kinerjakaryawan. Di lihat darihasil Ftabel sebesar 2.991. hal ini mengartikan hasil Fhitung> Ftabel, yaitu 138.793 > 2.991.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herlina, Meti Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mikaresti, Pamela Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Rhaeny, Rhaeny Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira venti, fikrialhadi99@gmail.com Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano