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All Journal Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL MODELING: Jurnal Program Studi PGMI Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Jurnal Riset Bisnis dan Investasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Tebuireng: Journal of Islamic Studies and Society Indonesian Journal of Innovation Studies ANWARUL: Jurnal Pendidikan dan Dakwah Kajian Ilmu Sosial Al Himam: Jurnal Ilmu Ilmu Pendidikan & Bahasa Arab Kreativitas Pada Pengabdian Masyarakat (Krepa) Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora Tashdiq: Jurnal Kajian Agama dan Dakwah VISA: Journal of Vision and Ideas Recent in Engineering Science and Technology
Ahmad Zaky, Ahmad
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Micro Small and Medium Enterprises and Socioeconomic Welfare in Bayah Barat Village: Usaha Mikro Kecil dan Menengah dan Kesejahteraan Sosial Ekonomi Desa Bayah Barat Zaky, Ahmad; Padillah, Teja Amhar; Saputra, Dimas; Oktavia, Salwa; Akhdam, Nasywa Fawwaz; Delfiza, Yandri; Daeng, Amalina Adani Putri; Pidreansyah, Syarifah Khansa
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1890

Abstract

General Background: Micro, Small, and Medium Enterprises are widely recognized as a fundamental pillar of rural economic systems in Indonesia, particularly in supporting household livelihoods and local economic circulation. Specific Background: In Bayah Barat Village, Lebak Regency, MSMEs based on banana processing and home industries represent dominant community economic activities rooted in local resources and traditional knowledge. Knowledge Gap: Despite their persistence, limited empirical studies have documented how these MSMEs contribute to socio-economic welfare while simultaneously facing constraints related to capital access, marketing reach, and digital literacy at the village level. Aims: This study aims to analyze the contribution of MSMEs to socio-economic welfare in Bayah Barat Village and to formulate a digital-based strengthening strategy grounded in community participation. Results: Using a Participatory Rural Appraisal approach, the findings indicate that MSMEs contribute to employment absorption, household income generation, and local economic strengthening, while encountering structural challenges including limited financing, raw material stability, and conventional marketing practices. Novelty: The study highlights a community-based perspective that integrates traditional production systems with participatory analysis to identify digital marketing and alternative financing pathways. Implications: These findings imply the need for inclusive financing access, entrepreneurial capacity building, digital literacy improvement, product standardization, and strengthened village institutional collaboration to support sustainable community-based MSME development. Highlights • MSMEs support employment and household income through banana-based home industries• Participatory Rural Appraisal reveals capital and marketing constraints at village level• Community-based digital strategies align local resources with economic sustainability Keywords Micro Small And Medium Enterprises; Socioeconomic Welfare; Participatory Rural Appraisal; Digital Marketing; Bayah Barat Village
Co-Authors Abdul Aziz Shidiq Abimanyu, Muhammad Dimas Ade Muhammad Ritonga Aji, Habib Rachman Akhdam, Nasywa Fawwaz Amalia, Shandyaga Nurti Bahrul Ulum Baskara, Vanza Aulia Daeng, Amalina Adani Putri Delfiza, Yandri Dewantari, Ayu Puspita Eliana, Khairida Farizi, Abdurrahman Al Fitri Fatimah, Fitri Friyadi, Arif Hadi, Alvindi Abdul Ilham Tumanggor Isnawati Isnawati Jamaluddin, Muhajirah Binti Kurniawaty Fitri Latifah, Latifatul Lusi Yana Dewi Mahar, Indana Zulfa Mahsa, Fadil Alvaro Manalu, Sri Rahmayani Marzolina -, Marzolina Mudaryoto, Johny Wahyuadi Muhajirah Binti Jamaluddin, Muhajirah Mukaram Mukaram Mutawalli, Mahdhurul Nadya Kharima Nisa, Pia Khoirotun Nur Ismiyati Oktavia, Salwa Padillah, Teja Amhar Pidreansyah, Syarifah Khansa Rahmawati, Rahmawati Rizqiananda, Naufal Rohman, Fatkhur Romat Efendi Sipahutar, Mardianto, Wahyudin Nur Nasution Rusdaya Basri, Rusdaya Saiful Akhyar Lubis Salsabila, Dinda Aurellia Samudra, Imam Saputra, Dimas Sari, Asnilam Sinaga, Hana Khoirany SITI NAPSIYAH ARIEFUZZAMAN, SITI NAPSIYAH Sudirman L, Sudirman Suhendri Suhendri Suhendri Suib, Muhammad Suswanto Suswanto, Suswanto Ummi Fadhila, Ummi Unggaran, Bayu Usman Mulbar Wagiman Manik Yudha Pratesa Yulianti Yulianti Zainal Said