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All Journal Jurnal Konseling dan Pendidikan Jurnal Teknik Kimia Jurnal Ilmu Komunikasi Eksos LPPM Seminar Nasional Informatika (SEMNASIF) Benefit: Jurnal Manajemen dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen BALANCE: Economic, Business, Management and Accounting Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Journal of Management and Business Environment (JMBE) Jurnal Manajemen dan Inovasi (MANOVA) Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) International Journal of Applied Business and International Management Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa International Journal of Health Science and Technology West Science Business and Management Journal of Business Management and Economic Development Southeast Asian Business Review Strata Social and Humanities Studies Strata Business Review Journal of Business Innovation and Research International Journal of Economics, Business and Innovation Research Strata International Journal of Social Issues PESHUM
Dyah Sugandini
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

 1 
WORD OF MOUTH SEBAGAI KONSEKUENSI KEPUASAN PELANGGAN Eny Purbandari; Dyah Sugandini; Heru Tri Sutiono
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 1 (2018): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4888.948 KB) | DOI: 10.25105/jmpj.v11i1.2355

Abstract

The objective of this study is to investigate the impact of price and service quality on customer satisfaction to increase words of mouth. Data were collected by distributes questionnaires to 110 patient of Bhayangkara Polda DIY Hospital. Then, data was analyzed using structural equation modeling. The result showed that service quality, price and image have positive effect on patient satisfaction and patient satisfaction has a positive effect on words of mouth. The results also shows that image have the highest effect in creating the satisfaction. Therefore, the models of words of mouth have acceptable.
Co-Authors Agus Sasmito Aribowo Agus Sasmito Aribowo Ambarwati, Sri Dwi Ari Aprilivianto Aprilivianto Atika Nur Dhyas Putri Bambang Sugiarto Bayage, Nevri Bayage Bela Yudha Darasta Brigitta, Michelle Yoanna Franscisca Christin Susilowati Dentie Aulina Poetri Izdihari Effendi, Mohamad Irhas Eny Purbandari Esti Dwi Rahmawati Fitri, Rindiyani Alam Garaika Haddy Suprapto Hadi Oetomo Harwidyasto, Raditya Helisia Margahana Heru Tri Sutiono Heru Tri Sutiono Hidayah, Muhammad Rafli Hidayat, Indra Iryanto Nur Holimin Holimin Ignatius Agus Suryono Indra Iryanto Nur Hidayat Kusumadevi, Dyaning Septiana Laksana, Dwi Hari M. Irhas Effendi Maria Dwisakti Nettilin Watu Michelle Yoanna Franscisca Brigitta Muafi Muhammad Irhas Effendi, Muhammad Irhas Muhammad Kundarto Muhammad Rafli Hidayah Muhammad Yusron Fikri Murni, Sri Wahyu Najah, Miftahun Nevri Bayage Bayage Padma, Hilda Carissa Putu Pamuji, Windy Anindya Purbudi Wahyuni PURBUDI WAHYUNI, PURBUDI Puspadewi, Mellania Indah Putri, Atika Nur Dhyas Qisthi Larasati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rahajeng Arundati Rava Fernanda Purnama Rava Fernanda Purnama Rifki, Akbar Faiz Siwi Hardiastuti Endang Kawuryan Sugiarto, Bambang Suranto, Suranto Suryono, Ignatius Agus Sutiono, Heru Tri Titik Kusmantini Trestina Ekawati Uyun, Nadia Azkal Wahyu Hidayat Wahyu Kurniawan Wahyu Kurniawan Widhy Tri Astuti Wiratama, Raihan Wisnalmawati Wisnalmawati Wisnalmawati - Wisnalmawati Wisnalmawati Wisnalmawati Wisnalmawati Wiyoga, Adhe Yenni Sri Utami Yenni Sri Utami, Yenni Sri Yodhatama, Muktiarya Yulia Aji Puspitasari Yuni Istanto Yuni Istanto Yuni Istanto Yuni Istanto, Yuni Yusuf, Akbar Maulana