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The Effect of Servitization on Purchase Intention Using Digital Technology and Service Business Focus as Mediating Variable Akhmad, Dati Putra Nur; Sidiq Permono Nugroho
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1105

Abstract

The development of digital technology has changed the business landscape significantly, especially in terms of improving operational efficiency and customer experience. One strategy that companies are increasingly implementing is servitization, namely a shift from a product-based business model to a service that provides added value for customers. This study aims to analyze the influence of servitization on purchase intention and the role of digital technology and service business focus as mediators in this relationship. This research uses quantitative methods with data collection techniques through questionnaires distributed to 75 respondents consisting of coffee shops and restaurant businesses in Solo Raya. Data analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 3.0 software. The research results show that servitization positively and significantly affects purchase intention, digital technology, and service business focus. However, digital technology does not directly influence purchase intention, indicating that digital technology alone is insufficient to increase customer purchase intention without an appropriate service strategy. Meanwhile, service business focus has been proven to significantly influence purchase intention and mediate the relationship between servitization and purchase intention. These findings confirm that companies that implement servitization and have a strong focus on business services are better able to increase customer purchasing intentions than relying solely on digital technology. Therefore, companies are advised to adopt digital technologies and ensure that their service strategies can increase customer value.
PENGARUH ENTREPRENEURSHIP EDUCATION DAN INNOVATION CAPABILITY TERHADAP ENTREPRENEURIAL INTENTION DENGAN SELF EFFICACY SEBAGAI VARIABEL MEDIASI Eka Adhitya Yuana Putra; Sidiq Permono Nugroho
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.924

Abstract

This research was conducted to examine the effect of entrepreneurship education and innovation capability on entrepreneurial intention with self-efficacy as a mediating variable. The sample in this study were active students who took the Management study program in Surakarta using a random sampling technique. Collecting data using a questionnaire to 150 respondents. The data analysis tool in this study used smart PLS version 3.2.8, with testing the outer model and inner model. The results of this study indicate that (1) entrepreneurship education has a negative effect on entrepreneurial intention. (2) entrepreneurship education has a positive effect on self-efficacy. (3) innovation capability has a positive effect on entrepreneurial intention. (4) innovation capability has a positive effect on self-efficacy. (5) self-efficacy has a positive effect on entrepreneurial intention. (6) entrepreneurship education has a positive effect on entrepreneurial intention mediated by self-efficacy. (7) innovation capability has a positive effect on entrepreneurial intention mediated by self-efficacy.
Pengaruh Omnichannel Integration Quality Terhadap Niat Pembelian Dimediasi Kepercayaan Konsumen Di Surakarta Sidiq Permono Nugroho; Nina Sri Lestari; Edi Priyono; Triyanto
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1, No. 2, Tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i2.41

Abstract

This research is related to Omnichannel integration quality and purchase intention and consumer trust. This study aims to determine the influence of Omnichannel integration quality on purchase intentions mediated by coffee consumer confidence in Surakarta. This research uses causal quantitative research. This study's population consisted of all coffee users at Cafe Surakarta, with an infinite number of participants and a total sample of 100 respondents. The sampling approach employs unintentional sampling. According to the study's findings, the layout of service channels has a considerable beneficial impact on purchase intentions. Consumer confidence is significantly boosted via service channels. The configuration of service channels has a considerable beneficial impact on purchase intentions, which are mediated through customer trust. Integrated contact has no discernible detrimental impact on purchasing intent. Consumer trust is affected through integrated interactions. Purchase intentions are significantly influenced by integrated interactions, which are mediated by customer trust.
THE INFLUENCE OF WORK LIFE BALANCE ON TURNOVER INTENTION WITH JOB ENGAGEMENT AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR AS INTERVENING VARIABLES Amelia, Nur; Nugroho, Sidiq Permono
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.150

Abstract

The purpose of this research is to analyze the influence of work-life balance mediated with job engagement and organizational citizenship behavior on turnover intention. This research uses quantitative methods. The population in this study is all married female workers in the city of Surakarta. Later samples will be taken that can be generalized to represent the existing population. The sample is part of the number and characteristics of the population. Determining the sample size for this research used the Malhotra formula with the formula for the number of questions multiplied by six (6), so the number of respondents is 144 respondents. The sample determination in this research was carried out using purposive sampling. This research uses primary data collection techniques using interviews assisted by questionnaires. This research also uses the help of the Smart-PLS (Partial Least Square) approach data analysis application. From the results of the analysis that has been carried out, this research can be concluded as follows: Work-life balance has a significant positive effect on turnover intention so that the first hypothesis is supported. Work-life balance has a significant positive effect on job engagement so that the second hypothesis is supported. Work-life balance has a significant positive effect on organizational citizenship behavior so that the third hypothesis is supported. Job engagement has a significant negative effect on turnover intention so that the fourth hypothesis is not supported. Organizational citizenship behavior has a significant negative effect on turnover intention so that the fifth hypothesis is not supported. Work-life balance has a significant negative effect on turnover intention, mediated by job engagement, so the sixth hypothesis is not supported. Work-life balance has a significant negative effect on turnover intention, mediated by organizational citizenship behavior, so the sixth hypothesis is not supported.
Pengaruh Marketing Communication dan Market Orientation Terhadap Competitive Advantage Melalui Product Innovation Sebagai Variabel Mediasi Fatham Mubina Winangun; Sidiq Permono Nugroho
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.828

Abstract

This study aims to examine the effect of marketing communication and market orientation on competitive advantage, with product innovation as a mediating variable, especially in MSMEs in Tasikmalaya City. The method used in this research is quantitative, by taking a sample of 100 MSMEs selected through purposive sampling techniques in the area. Data analysis was carried out using Partial Least Square (PLS) techniques assisted by the SmartPLS 3.0 application. The results showed that marketing communication, market orientation, and product innovation have a significant influence on competitive advantage.
What drives e-commerce repurchase intention? Mediating role of customer satisfaction Indraswari, Salsabila Pavita; Mardalis, Ahmad; Nugroho, Sidiq Permono
Journal of Enterprise and Development (JED) Vol. 5 No. 3 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i3.7105

Abstract

Purpose — The main objective of this study is to evaluate the behavioral models of TAM (Technology Acceptance Model) and SDL (Service Dominant Logic). Its specific focus is to investigate how ease of use, servitization, and security impact repurchase intention in e-commerce. Additionally, this study aims to examine the mediating role of customer satisfaction.Method — This study utilized quantitative method which involved an online survey with 125 student participants. The sampling technique involved non-probability and purposive sampling. The validity and reliability of the outer model were assessed through SmartPLS analysis, while the smartPLS inner model was used to test hypotheses.Result — Our findings indicate that there is a direct impact of ease of use, servitization, and security on repurchase intentions in e-commerce. Additionally, we observed that perceived customer satisfaction serves as a mediator in the behavioral model of e-commerce repurchase intention.Contribution — This study provides empirical evidence on how ease of use, servitization, and security impact customer repurchase intentions in e-commerce, with customer satisfaction serving as the mediator and TAM and SDL behavioral models as the primary frameworks for analysis.
Pengaruh Locus of Control Terhadap Proses Inovasi Kerja di Sektor Pemerintahan Muhammad Fahrurrozi Sundawa; Sidiq Permono Nugroho
Center of Economic Students Journal Vol. 8 No. 2 (2025): April-June (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i2.1176

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Locus of Control terhadap Innovation Work Behavior dengan mempertimbangkan peran mediasi dari Attitude, Subjective Norm, dan Perceived Behavioral Control pada pegawai sektor pemerintahan di wilayah Surakarta, Sukoharjo, dan Karanganyar. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik analisis Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Locus of Control tidak memiliki pengaruh langsung yang signifikan terhadap Innovation Work Behavior. Namun demikian, variabel ini terbukti berpengaruh positif dan signifikan terhadap Attitude, Subjective Norm, dan Perceived Behavioral Control. Lebih lanjut, Attitude dan Subjective Norm terbukti berperan sebagai mediator yang signifikan dalam menjembatani hubungan antara Locus of Control dan Innovation Work Behavior. Sementara itu, Perceived Behavioral Control tidak menunjukkan peran mediasi yang signifikan dalam hubungan tersebut. Temuan ini mengindikasikan bahwa pembentukan sikap positif serta dukungan sosial di lingkungan kerja memainkan peran penting dalam mendorong munculnya perilaku kerja inovatif di sektor pemerintahan. Oleh karena itu, penguatan aspek psikologis dan sosial pegawai perlu menjadi perhatian dalam strategi peningkatan inovasi organisasi publik.
Pengaruh Autonomy, Competence, Dan Relatedness Terhadap Green Innovation Melalui Sustainable Behavior Wibowo, Sri; Nugroho, Sidiq Permono
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1649

Abstract

Tujuan dari studi ini adalah untuk mengkaji pengaruh Autonomy, Competence, dan Relatedness terhadap Green Innovation melalui Sustainable Behavior, yang telah menjadi fokus utama dalam konteks keberlanjutan perusahaan. Manajer yang bekerja di PT Kobex Indo, PT Gewin Gold Utama, dan PT Four Diesel menjadi responden dalam studi ini.  Metode PLS (Partial Least Squares) digunakan untuk mengolah data dengan aplikasi Smart PLS 4. Hasil analisis menunjukkan bahwa Autonomy, Competence, dan Relatedness memiliki pengaruh yang signifikan terhadap Green Innovation melalui Sustainable Behavior. Di antara ketiga variabel tersebut, Relatedness memiliki pengaruh paling besar, diikuti oleh Competence dan Autonomy. Sustainable Behavior bertindak sebagai variabel mediasi, meningkatkan hubungan antara variabel-variabel tersebut dengan Green Innovation. Model yang dikembangkan menunjukkan tingkat kecocokan yang sangat baik, dengan nilai R-Square yang mengindikasikan kemampuan model untuk memberikan penjelasan varians Sustainable Behavior dan Green Innovation secara substansial. Hasil ini memiliki konsekuensi praktis yang signifikan bagi perusahaan untuk meningkatkan Autonomy karyawan, memperkuat Competence dalam bidang keberlanjutan, serta menciptakan Relatedness sosial (relatedness) yang lebih baik guna mendukung Green Innovation yang berkelanjutan.
Pengaruh Human Capital Dan Cowoker Support Terhadap Performance Dengan Collaborative Innovation Sebagai Variabel Mediasi Pada Karyawan PUD. BPR Bank Karanganyar Izzati, Wildan Hanif; Nugroho, Sidiq Permono
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1650

Abstract

Di era globalisasi dan Sumber daya manusia (SDM) adalah aset strategis bagi suatu organisasi untuk mencapai keunggulan bersaing tujuan dalam konteks persaingan bisnis yang semakin ketat. Keberhasilan suatu organisasi tidak ditentukan oleh teknologi dan modal, tetapi juga oleh kualitas Human Capital. Tujuan penelitian ini adalah untuk mengevaluasi dampak Human Capital dan Cowoker Support terhadap Performance dengan Collaborative Innovation sebagai variabel mediasi, sampel studi ini terdiri dari karyawan PUD. BPR Bank Karanganyar dengan jumlah 101 responden yang dikumpulkan melalui metode sampling purposive. Kuesioner digunakan sebagai instruksi untuk mengumpulkan data dan mengolahnya menggunakan program SPSS 27. Hasil studi menunjukkan bahwa Performance dipengaruhi secara signifikan oleh Human Capital. Sumber daya manusia berpengaruh signifikan terhadap Collaborative Innovation. Collaborative Innovation tidak berpengaruh signifikan terhadap Performance. Cowoker Support berpengaruh signifikan terhadap Performance. Cowoker Support berpengaruh signifikan terhadap Collaborative Innovation. Human Capital yang dimediasi oleh Collaborative Innovation berpengaruh signifikan terhadap Performance. Cowoker Support yang dimediasi oleh Collaborative Innovation juga berpengaruh signifikan terhadap Performance.
Inovasi Teknologi dan Penerapannya pada IKM Kota Surakarta, Sebuah Studi Pendahuluan Setyawan, Anton Agus; Praswati, Aflit Nur Yulia; Nugroho, Sidiq Permono; Isa, Muzakar; Prasetya, Farid Adi; Kurniawan, Fery Indra; Setyawan, M Arkan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.724

Abstract

This study aims to identify the types and levels of technology innovation adopted by Small and Medium Enterprises (SMEs) and cooperatives in Surakarta City, as well as to analyze its impact on their business development. A qualitative approach was applied using surveys, in-depth interviews, and focus group discussions (FGD). The findings indicate that most SMEs have implemented input-level innovations through human resource (HR) training and alternative raw material utilization, but have yet to advance significantly in product development or production process innovation. Business process innovations, especially in digital marketing, have been more widely adopted and directly contributed to increased sales. Key driving factors for innovation include government-provided training programs and revenue growth post-innovation. Meanwhile, obstacles faced by SMEs include limited R&D and training budgets, and inadequate technological auditing capabilities. This study recommends optimizing the roles of local governments and universities in innovation facilitation and providing incentives to support innovation sustainability in the SME sector.