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All Journal MOTION : Jurnal Riset Physical Education Dinamika Ta'allum: Jurnal Pendidikan Islam Jurnal Sport Science Jurnal Pendidikan Jasmani Indonesia Performance Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Gelanggang Pendidikan Jasmani Indonesia Jurnal Pendidikan Islam Iqra' Pendekar : Jurnal Pendidikan Berkarakter EBSJ Journal of Dedicators Community Jambura Agribusiness Journal Al-Idaroh : Jurnal Studi Manajemen Pendidikan Islam Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal JURNAL KOULUTUS Budimas : Jurnal Pengabdian Masyarakat Jurnal Peduli Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat JSES : Journal of Sport and Exercise Science Journal of Sport Coaching and Physical Education STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE CENDEKIA : Jurnal Ilmu Pengetahuan Rainstek : Jurnal Terapan Sains dan Teknologi Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Keperawatan Journal of Modern Islamic Studies and Civilization Journal of Education Method and Learning Strategy Cendikia: Jurnal Pendidikan dan Pengajaran Tematik JPAP (Jurnal Praktisi Administrasi Pendidikan) Proceeding Of International Conference On Education, Society And Humanity Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Ta'allum: Jurnal Pendidikan Islam
Sulistyorini Sulistyorini, Sulistyorini
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Journal : Journal of Education Method and Learning Strategy

 1 
Branding Strategy for Building Institution Image: Study on Madrasah Aliyah Islamiyah Senori Tuban Chala, Ni'mal; Sujianto, Agus Eko; Sulistyorini, Sulistyorini
Journal of Education Method and Learning Strategy Том 3 № 02 (2025): Journal of Education Method and Learning Strategy
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jemls.v3i02.1573

Abstract

Fierce competition in the education sector requires madrasas to build a positive image of madrasas through effective branding strategies in increasing public trust. As an educational institution Madrasah Aliyah Al Islamiyah Senori Tuban Regency plays an important role in introducing and promoting the name of the madrasah. Madrasah Aliyah Al Islamiyah Senori Tuban Regency implements a branding strategy to improve the image of the institution. This study uses a qualitative approach with a field study approach. The research method uses observation, documentation, and in-depth interviews. Miles and Huberman's interactive analysis is used for data analysis, which includes data condensation activities, data appearance, drawing conclusions, or data verification. The results of this study show that (1) MAIS builds a branding strategy in improving the image of the institution through cost, differentiation, and focus leadership strategies. (2) supporting factors in building branding in improving the image of the MAI Senori institution include management commitment, academic and non-academic achievements, and community support. (3) The inhibiting factor is the limitation of modern facilities and teaching staff with digital competence.
Co-Authors Agus Eko Sujianto Agus Zaenul Fitri Agusrina, Yohana Any Setyarini, Any Ardi, Ahmad Ali Asim Asim, Asim Astuti, Yuni Diah Ayu Nurafni Octavia Budhi Setianto Budi Setiawan Chala, Ni'mal Chusnul Chotimah damawiyah, siti Darmawan, Luqi Dwi Agustiningsih Dwiantari, Scorina Faizah, Imamatul Faizah Farizal Fetrianto, Farizal Ferdiana Safitri, Nuris Fitria, Ufik Fitria, Ufik Rohmatul Fitrianingsih, Rizka Ayu Hanifah, Risti Ulfi herawati, ninik ria Herlambang, Diaz Ramadhan Heru Widijoto, Heru I Nengah Sudjana, I Nengah Indria Widyastuti JABBAR, MOCH. RIKZA ALKHUBRA ABDUL Jaswadi JASWADI, Jaswadi Kertanegara, Hendra Khoiriah, Sintia Nur Khunaifi, A'an Yusuf Kristianto, Havid Luke Kurniati Rahayuni kurniawan, andreas wahyu Kusuma K, Ferie Lailatuzz Zuhriyah, Lailatuzz Lasmono Tri Sunaryanto Latifah, Nur Aini Lesmono, Dwi Septian M. Shodiq M. Yusuf Mardianto Mardianto Misutarno, Misutarno Mulyantomo, Edy Mustari, Mohamad Nanda, Marta Dwi Niati, Asih Noventi, Iis Nur Ainiyah Nurilyasari, Dita Fitrin Nurrul Riyad Fadhli Pratama, Ridwan Putri, Rahmadaniar Aditya Rasidyanto, Akbar Rohmawati, Riska Rohmawati, Riska Rohmawati Romandoni, Ilham Yahya Saputra, Tri Hardi Sari, Ratna Yunita Saudini, Azhar Fadhil Septa D.A, Fira Septianingrum, Yurike Setyo Budiwanto Shanty Natalia Simamora, Elisabeth Rotua Siswahyuningsih, Zahrotunnisa` Siti Kotijah Siti Maimunah Slahanti, Masine Sugiarto, Danu SULISTIO, ANDI Sundaygara, Chandra Supriatna Supriatna Syarifudin, M B Syarifudin, M. B. Tatok Sugiarto Teguh Ariefiantoro, Teguh Tiniyyah, Antiq Kusthon Umi Hanik Wahid Rohmat Setianto, Wahid Rohmat Wardani, Erika Martining Wijayanti, Lono Yanis Kartini Yundari, Yundari