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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Seocology Community Development Journal: Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Kewarganegaraan Studi Ilmu Manajemen dan Organisasi PROFICIO: Jurnal Pengabdian Masyarakat Social Science Studies Batara Wisnu : Indonesian Journal of Community Services Relevance: Journal of Management and Business Jurnal Sistim Informasi dan Teknologi The Es Accounting and Finance Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Maneggio Wiranomika
Ambarwati, Retnoning
Sekolah Tinggi Ilmu Ekonomi Wijaya Mulya Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

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Journal : Wiranomika

 1 
Analisis Pengaruh Brand Ambassador, Advertising Campaign Serta Country Of Origin Terhadap Minat Beli Pada Produk Nu Green Tea Retnoning Ambarwati; MG Sukamdiani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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This study aims to analyze the influence of brand ambassadors, advertising campaigns, and country of origin toward buying interest of Nu Green Tea. The data source of this research is primary data from the sample, Twitter usser who has buy Nu Green Tea. And the data collection was performed using purposive sampling by distributing questionnaires to 100 respondents. Data has been processed using SPSS Program. The results of this study indicate that: (1) there are partial effects of the brand ambassador (x1), advertising campaign (x2) and the country of origin for the purchasing (y) interest in nu green tea (2), advertaising campaign (x1) and the country of origin (3) toward the buying of nu green tea (3) the most dominant variable for buying (y) in nu green tea is the brand ambassador (x1)Keywords: brand ambassador, advertising campaign, country of origin, buying interest.
Pengaruh Self Efficacy Terhadap Job Crafting Dengan Person Jobfit Sebagai Variabel Moderator Pada Pegawai Dinas Pangan Kabupaten Sukoharjo Hendrianto Hendrianto; Ahmad Husin; Retnoning Ambarwati
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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The problem formulation in this research is whether there is an influence of Self Efficacy on Person Jobfit for Sukoharjo Regency Food Service Office Employees? Is there an influence of Self Efficacy on Job Crafting for Sukoharjo Regency Food Service Office Employees? Is there an influence of Person Jobfit on Job Crafting for Employees? Sukoharjo Regency Food Service Office?, is there an influence of Person Jobfit on Job Crafting of Sukoharjo Regency Food Service Office Employees through Person Jobfit?. The aim of this research is to determine whether there is an influence of self-efficacy on job crafting with job person as a moderator variable. The hypothesis is that it is thought that there is an influence of self-efficacy on job crafting with job person as a moderator variable. This type of research is quantitative research. This research was carried out at the Sukoharjo district food service office by taking a sample of 29 employees. Based on the research results, the results showed that the influence of Self Efficacy on the Personal Jobfit of Sukoharjo Regency Food Service Employees was proven to be true. This is because the t-value obtained was 16.793 > ) of 0.000 (significant), because it was more than 0.05. Because the t-count value is 16.793r1.703 with a significance level ( > t-table 1.703, there is no influence of Self Efficacy on the Personal Jobfit of Sukoharjo Regency Food Service Employees. The second statement states that the influence of Self Efficacy on Job Crafting of Sukoharjo Regency Food Service Employees is proven to be true. This is because the t-value obtained is 3.775 > ) of 0.000 (significant), because it is more or less than 0.05. Because the t-count value is 3.775r1.703 with a significance level ( > t-table 1.703, there is an influence of Self Efficacy on Job Crafting of Sukoharjo Regency Food Service Employees. The third statement which states that there is an influence of Personal Job Fit on Job Crafting of Sukoharjo Regency Food Service Employees is not proven to be true. This is because the t-value obtained is 1.890 > ) of 0.059 (significant), because it is more than 0.05. Because the t-count value is 0.068r1.703 with a significance level ( < t-table 1.703, there is no influence of Personal Jobfit on Job Crafting of Sukoharjo Regency Food Service Employees. It has been proven that the influence of Self Efficacy on Job Crafting with Personal Jobfit as a mediating variable among Food Service Employees in Sukoharjo Regency is true. This is because the t-count value was 1.804 > 1.703. Because the t-count value is 1.804 > t-table 1.703, then Personal Jobfit as a mediating variable is not suitable to use. Self Efficacy with Job CraftingKeywords: Self Efficacy, Job Crafting, Person Jobfit 
Analisis Pengaruh Struktur Modal, Likuiditas dan Earning terhadap Survival Profitabilitas pada Perbankan Nasional Indonesia periode 2017-2020 Ajeng Widyaningrum Putri; Priscilla Uning; Retnoning Ambarwati
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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This research analyzes the Effect of Capital Structure, Liquidity and Earning to Survival Profitability Indonesian National Banking Period 2017-2020. The purpose of this research is to analyze the influence of Capital Structure, Liquidity, and Earning to Survival Profitability Indonesian National Banking. The formulation of the problem in this study is which factors influence between capital structure, liquidity and Earning to Survival Profitability in Indonesian National Banking?. Sampling using purposive sampling method as many as 25 National Banking. The method used in this study uses classical assumption analysis, multiple linear regression analysis, t test, f test, and analysis of the coefficient of determination. The results of this study state that partially Capital Structure has no significant effect on Survival Profitability Indonesian National Banking, Liquidity partially has a significant effect on Survival Profitability Indonesian National Banking, Earning partially significant effect on Survival Profitability Indonesian National Banking.Keywords : Capital Structure, Liquidity, Earnings, and Survival Profitability.
PENGARUH KEPERCAYAAN, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA OJEK ONLINE GRABBIKE Nova Sugeng Riyadi; SRI ISFANTIN PUJI LESTARI; RETNONING AMBARWATI
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract: The purpose of this study is to determine the effect of trust, price, andpromotion on the decision to use GrabBike online motorcycle taxi services in the peopleof Surakarta city, and to determine the results whether there is a significant influence onall variables. The method in this study used 100 samples taken randomly in the people ofSurakarta city. Data collection techniques use questionnaire methods that are sharedthrough gogle forms.Based on the results of the analysis of the positive regression coefficient value of1.621 with a classification of (0.110>0.05), the hypothesis was rejected so that partialconfidence did not have a significant effect. The value of the regression coefficient ispositive value of 3.261 with a significance (0.02 >0.05) then the hypothesis is accepted sothat partially the price has a significant effect. The value of the regression coefficient ispositive value of 3.261 with a specification of (0.02>0.05) then the hypothesis is acceptedso that partially the price has a significant effect. The value of the regression coefficient ispositive 5.999 with a significance of (0.020>0.05), then the hypothesis is accepted so thatpartial promotion has a significant effect on the decision to use online motorcycle taxiservices. From the analysis of the F test is 52.899 with a significance level of 0.000, it canbe seen that the significance value in the F test is smaller than the predeterminedsignificance value of 0.05. The results in this study stated that there was a simultaneousinfluence between trust, price, and promotion on the decision to use online motorcycletaxi services in the people of Surakarta city. This analysis uses the help of the SPSS forWindows version 25 program.Keywords : Analysis Method, Trust, Price, Promotion, Usage Decision
Co-Authors Achmad Choerudin Agus Setyo Utomo Agus Triatmono Agus Triatmono Ahmad Husin Ajeng Widyaningrum Putri Alfansa, Adimas Bara Andriya Risdwiyanto Ashari, Dhea Sashinta Assidiq, Muhammad Tio Wilian Bunga Maharani Utami Cakranegara, Pandu Adi Damanik, Darwin DARSONO Dhea Sashinta Ashari Edi Purwanto Elida Zia'ul Huda Eny Kusumawati FA Luky Primantari Feri Dwi Hastuti Firdaus Yuni Dharta Hardiansyah, Muhammad Faiz Hasan, Rayana Muhammad Hendrianto Hendrianto Hendy Tannady Herlambang, Albert Herlandi Putra, Irsan Ika Yoga Imam Jayanto Istinganah Eni Maryanti Judijanto, Loso Kurniawati Darmaningrum Loso Judijanto MG Sukamdiani MG. Sukamdiani Muftiyanto, R. Taufiq Nur Muhammad Ikhsan Muhammad Sultan, Muhammad Nanang Qosim Nandu Saprudin Nova Sugeng Riyadi Nurdiani, Tanti Widia Pratikto, Aryo Priscilla Uning Ramadhan , Dwinanda Ripta Ramadhan, Dwinanda Ripta Renwarin, Joseph M.J. RINI ADIYANI Santosa Tri Prabawa Setiawan, Fajar Budi Setyawan, Antonius Ary Siti Nuzulia, Siti Sri Isfantin Puji Lestari Sri Isfantin Puji Lestari Sri Wijiastuti Supartini Supartini Susi Arijanti Susilaningtyas Budiana Kurniawati Sy, Arniwita Syahriar Abdullah Triatmono, Agus Utami, Eva Yuniarti Wahyu Wismawati Wiarta, Iqra Wibowo, Rendi Widjayanti, Carolina Ety William Indra S. Mooduto Yety Anggraini Yohanes Totok Suyoto Zandra Dwanita Widodo