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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Jurnal Scientia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Mandiri Elektriese: Jurnal Sains dan Teknologi Elektro Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Pharmaceutical Science Journal
Ilham Arief
STIKes Widya Dharma Husada Tangerang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Scientia

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THE INFLUENCE OF BRANDING AND PRICE ON PURCHASE DECISIONS OF SKINCARE PRODUCTS Frans Sudirjo; Rachmadi Indrapraja; Ilham Arief; La Mema Parandy; Siti Nuridah
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1830

Abstract

The purpose of this study is to ascertain the impact of pricing and branding on skincare purchase decisions. This research employs a quantitative methodology. There were 200 participants in this study, all of them were students. The sample is used through random sampling, which groups the adjusted ages. In this investigation, 150 samples were used. strategies for gathering data for research using a questionnaire. According to the data analysis's findings, branding and price have a considerable, simultaneous, and partial influence on consumers' decisions to buy skincare. As can be observed, the findings of the study's partial t test indicate that branding has a significance of 0.000. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. Additionally, a significant value of 0.000 was found for the price significance results for skincare choices. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. 60% is indicated by the coefficient of determination, or R square, of 0.60.
THE INFLUENCE OF PERCEPTION, CONSUMER AWARENESS AND PREFERENCES ON CONSUMER BEHAVIOR IN CONSUMING LOCAL FRUIT IN MAJOR CITIES IN INDONESIA Syarifuddin Syarifuddin; Sofyan Oktavian Tubagus; Anita Bawaiqki Wandanaya; Febri Sari Siahaan; Ilham Arief
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.1921

Abstract

The aim of this research is to determine the characteristics of respondents regarding consumer behavior when consuming local fruit. This research uses qualitative and quantitative analysis. Sampling was carried out randomly, with a total of 100 respondents. The data collection technique used in this research is a questionnaire. Statistical Product and Service Solution (SPSS). The data obtained will be processed and then analyzed using the multiple linear regression method. The results of the data analysis show consumer behavior can be explained by the independent variables used in the model, namely awareness, perception, and preference. Based on the results of the F test, it shows that the three independent variables observed have a significant effect together on the behavior of consuming local fruit. The t test results show that consumer awareness has a real positive effect on the dominant indicator of the consumer's physical condition after consuming local fruit, consumer perception has an insignificant positive effect on the dominant indicator, namely the consumer's time spent consuming local fruit and consumer preferences have a real positive effect on the dominant indicator, namely product attributes, where consumers find it easy to obtain local fruit on consumer behavior in consuming fruit.
Co-Authors Abdul Tahir Afrizal Afrizal Alifian Nugraha Almira Ulimaz Amanda Rachim Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Asri Ady Bakri Balla Wahyu Budiarto Bekti Setiadi Budi Akhmad Tarigan Caka Gatot Priambodo Cindy Sandra Lumingkewas Dasep Supriatna desi kristanti, desi Desty Endrawati Subroto Didik Cahyono Etty Yusrika Fitri Faisal Abubakar Fildzah Shabrina Frans Sudirjo Gamar Al Haddar Handy Ferdiansyah Hendy Tannady Hisnol Jamali Ichsan Ichsan Israwaty Israwaty Iwan Henri Kusnadi Jimmy Nganta Ginting Johannis Siahaya Joko Ariawan Kraugusteeliana Kraugusteeliana Kusumowardani L.M. Zulfahrin UZ La Mema Parandy Liana Zulfa M. Novan Saputra Mohzana Mozart Malik Ibrahim Muhammad Reza Aulia Muhammad Subandi Mukhtar Efendi Mutmainnah, Muthia NURUL KARTIKASARI Nurul Kartikasari Nurul Komaria Rachmadi Indrapraja Rachmat Kamaluddin Ratih Pratiwi Ratna Ayu Pawestri Kusuma Dewi Riesna Apramilda Rifqi Sonia Putra Riyanti, Apriani Rudy Rudy Sahat Simbolon Saut Maruli Tua Pandiangan Singgih Prastawa Siti Annisa Wahdiniawati Siti Nuridah Sofyan Oktavian Tubagus Sri Hartati Sri Winingsih W.A Sugisman Sugisman Suharyatun Suharyatun Sulastri Sidabutar Sulistyo Budi Utomo Susi Indriyani Syarifuddin Syarifuddin Tanti Widia Nurdiani Tirwan Tyahya Whisnu Hendratni Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya Yoesoep Edhie Rachmad Yoseb Boari Yudho Kusworo