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All Journal Journal of Geoscience, Engineering, Environment, and Technology Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Planoearth ILKOM Jurnal Ilmiah Astonjadro Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Mandala Pengabdian Masyarakat Jurnal Kewarganegaraan Maslahah: Jurnal Pengabdian Masyarakat Journal La Lifesci Journal La Multiapp Journal of Universal Community Empowerment Provision Innovative: Journal Of Social Science Research Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Lingkungan Almuslim Jurnal Pengabdian Masyarakat Bumi Anoa
Muhammad Chaerul
Universitas Fajar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Universal Community Empowerment Provision

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Training And Education for Umkm Actors Related to Digital Marketing Strategies and Business Financial Management in Paropo Village, Panakukang District, Makassar City Chaerul, Muhammad; Suyuthi, Nurmadhani Fitri; Riyadi, Syamsul; Djalil, Nur Alim; Yasmi, Yasmi; Rusman, Muh. Khairil; Sepdiansar, Risal; Tamsil, Erni; Alauddin, Alauddin
Journal of Universal Community Empowerment Provision Vol. 5 No. 3 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i3.713

Abstract

This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development.
Co-Authors Abda Abda Abdul Azis Abdul Samad Abdul Samad Arief Abubakar Abubakar Ahmad Hidayat Alauddin Alauddin, Alauddin Amir Mahmud Amrullah Amrullah Anshari, Erwin Anugrah, Anugrah Arabiah Artawan, I Putu Arwansyah Arwansyah Asri Arifin Aulia Alfia Dachrizard Maulana Desi, Natsar Dirman, Eris Nur Efrianto Efrianto, Efrianto Ekawati, Wahyu Erniati Bachtiar Erniati Erniati Fatmeriany, Fatmeriany Firdaus Fidaus Firdaus Firdaus Gunawan Gunawan Gusty, Sri Haeriska, Haeriska Harun, A. Muh. Yusuf Harun, A. Yusuf Hasibuan, Parlindungan Haslinda Haslinda, Haslinda Idris, Jabbar Idris, M. Naufal Az Zarqan Ilda Wilis Ismail Marzuki Iswady, Iswady Jamilah Jamilah Karim, Ham La Ode Ngkoimani La Ode Ngkoimani, La Ode M. Iqbal Mahmud Mahmud Makkaraka, Muhammad Lottong Melsa Safitri Muhammad Idrus Muhammad Reza, Andi Muhammad Rifaldi Saleh Mulyadi Mulyadi Muslika, Muslika Musma, Saddam Musnida Nur Alim Djalil Nur Khaerat Nur Nur Resky Nurbarasamuma Nurbarasamuma Nurbarasamuma, Nurbarasamuma Nurdyansyah, Haris Nurmadhani Fitri Suyuthi Pasorong, Erich Purnama POPPY INDRAYANI, POPPY Putu Rani Diantari Rachim, Yunus Rachman, Ranno Marlany Rachmat Agung Fadillah Rasmita, Riza Riza Rasmita Rusman, Muh. Khairil Sepdiansar, Risal Sinardi, Sinardi Sofyan Sadri Sofyan Sadri, Sofyan Sri Gusty Sri Surti Ramadani Sry Gusty, Sry Sukamto, Ika Sumiyarsi Sunusi, Widia Anggraeni Syamsul Riyadi Syarifudin, Erick Tamsil, Erni Ulfa, Abd. Hadid Rahman Usman, Rizki Wahyu Ekawati Wahyudi, Didy Wahyuningsih A., Sri Wijayanto, Cahyo Yasmi, Yasmi Yoom, Lilis Irjayanti Yusmanizar Yusmanizar Yusmanizar Zulkifli Zulkifli Zulkifli Zulkifli