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All Journal Jurnal Computech & Bisnis (e-Journal) Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan JURNAL PENDIDIKAN TAMBUSAI Jusikom: Jurnal Sistem Informasi Ilmu Komputer BERNAS: Jurnal Pengabdian Kepada Masyarakat Sehat Masada Cendikia : Media Jurnal Ilmiah Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ilmu Politik dan Pemerintahan Konsentrasi: Jurnal Manajemen dan Bisnis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Desi Lestari, Desi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence of Price and Product Quality on Cosmetic Purchasing Decisions in a Marketplace Lestari, Desi; Juhana, Dudung
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/y7d3gf48

Abstract

This study aims to examine the impact of price and product quality on consumer choices while purchasing cosmetics in a particular market. The research methodology entails conducting an online survey targeting 100 active users of a marketplace company who have purchased beauty products. The findings indicate that the combination of price and product quality substantially influences purchase choices, accounting for a total contribution of 87.4%. These data suggest that these elements are significant contributors to acquiring cosmetics online. The research suggests that Maybelline's management should prioritize the value dimensions of price and product quality in their marketing tactics. They should focus on techniques that uphold or improve product quality while ensuring competitive prices. This result offers valuable insights for cosmetic companies in navigating the growing competition in the e-commerce market.
Integritas Pendidikan Agama Islam dalam Layanan Bimbingan Konseling untuk Pengembangan Karakter Peserta Didik Lestari, Desi; Ida, Alma
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Perkembangan zaman dan arus globalisasi telah memberikan dampak besar terhadap perilaku generasi muda, termasuk munculnya masalah moral seperti menurunnya disiplin, berkurangnya rasa hormat, dan meningkatnya perilaku menyimpang. Pendidikan agama islam bersama layanan bimbingan dan konseling (Bk) memiliki peran startegis untuk membentuk karakter peseta didik, sehingga mereka tidak hanya beriman dan berakhlak mulia. Tetapi juga siap menghadapi dinamika kehidupan sosial. Penelitian ini bertujuan untuk mengkaji strategi pengintegrasian PAI dalam layanan BK sebagai sarana pengembangan karakter siswa metode yang digunakan adalah pendekatan kualitatif melalui studi literatur secara analisis terhadap praktik yang diterapkan disekolah. Hasil penelitian menunjukkan bahwa integrasi PAI-BK efektif sebagai sarana internalisasi nilai moral, pembentukan akhlak, dan penguatan spiritual, sekaligus mendukung pengembangan kecerdasan emosional dan sosial. Penelitian ini menegaskan bahwa integrasi tersebut dapat membentuk peserta didik yang religius, disiplin, empatik, dan adaptif, serta memberikan pedoman bagi guru PAI dan konselor BK dalam merancang program pendidikan karakter Islami yang menyeluruh.
ADAPTASI MORFOLOGI DAN FISIOLOGIS TANAMAN PADI SAWAH TERHADAP CEKAMAN GENANGAN AIR Fadhillah, Indah Mutiara; Hidayati, Khairunnisa; Hazana, Fatri Nur; Lestari, Desi; Fitriani, Lia; Anjani, Lia Rahmi; Fahrurrozi
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 23 No 2 (2025): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v23i2.5302

Abstract

Rice (Oryza sativa L.) is a major staple food crop in Indonesia whose production is highly vulnerable to flooding stress as a result of climate change. This article presents a systematic–narrative literature review examining scientific publications from the past ten years concerning the morphological and physiological responses of rice plants to flooding stress. The synthesis indicates that the main adaptive mechanisms of rice include the formation of aerenchyma tissue and adventitious roots, regulation of stem elongation (escape and quiescence strategies), and activation of anaerobic metabolism regulated by the SUB1A and SNORKEL1/2 genes. These mechanisms have been reported to enhance plant survival and maintain rice yield by approximately 20–40% compared with flood-intolerant varieties. An integrated understanding of these adaptive responses has important implications for the breeding of flood-tolerant rice varieties, adaptive water management in paddy fields, and the development of cultivation strategies in flood-prone areas to maintain rice production stability and support national food security amid climate change.
PENGARUH DIFERENSIASI PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN ESSENTIEEL COFFEE SHOP DI BANDUNG Lestari, Desi; Bernika, Cindy
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.235

Abstract

This study aims to analyze the influence of product differentiation and brand image on consumer satisfaction at Essentieel Coffee Bandung. The method used in this study is a quantitative descriptive method. The population referred to in this study is the number of Essentieel customers over the past 1 month. From the results of the discussion about the influence of product differentiation and brand image on consumer satisfaction at Essentieel Coffee Bandung. So the final conclusion of this study is as follows: Product Differentiation and brand image have a significant effect on consumer satisfaction at Essentieel Coffee Bandung. This is based on the results obtained. This research is still limited to the creation of perceptions based on the marketing theory of Product Differentiation applied by new business people. Then the researcher processes the data from the results of the study and obtains conclusions that can basically be realized or become consideration for the improvement of a new business. Furthermore, researchers can develop and deepen this research in order to obtain other impacts, for example by examining Product Differentiation from the service and product side together so as to give rise to the possibility of new influences between the variables studied.
ANTESEDEN CUSTOMER LOYALTY Ganawati; Lestari, Desi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.371

Abstract

The aim of this study is to determine the influence factors of e-commerce Service Quality Logistics on Customer Satisfaction and Customer Loyalty. The population in this study are Shopee e-commerce users in Bekasi. The sampling technique used was purposive sampling with 198 respondents. This type of research is quantitative research with data collection techniques distributing questionnaires via Google form using a Likert scale of 1 to 5. This research uses the Structural Equation Modeling (SEM) method through the AMOS software program to process data. The results showed that Order Accuracy had no positive effect on Customer Satisfaction, Order Condition had no positive effect on Customer Satisfaction, Timeliness had no positive effect on Customer Satisfaction, Order Discrepancy Handling had a positive effect on Customer Satisfaction, Customer Satisfaction had a positive effect on Customer Loyalty.
Co-Authors Ahmad Burhanuddin, Ahmad Amrullah, Jahidul Fikri Anjani, Lia Rahmi Apriani, Nadisa Bernika, Cindy Dudung Juhana Fadhillah, Indah Mutiara Fahrurrozi, Fahrurrozi Fikriana, Biben Fitriani, Lia Ganawati Habibah, Adinda Destiani Hadi, Zamarul Hasibuan, Amin Rais Hazana, Fatri Nur Hidayati, Khairunnisa Ida, Alma Imam Prayogo Pujiono Mulharnetti Syas, Mulharnetti muslimah, umi Nuraini, Putri Nuriyati Samatan Putri Puspitasari siti, siti aisyah Wieke, Erzy Asty Yuri Alfrin Aladdin, Yuri Alfrin Yuriska, Yuriska