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Peran Koordinator Media Sosial dalam Pengelolaan Kanal Event di Website Phinemo.com Vania Malinda; S. Rouli Manalu
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Selain wisata alamnya yang tersohor, Indonesia sebenarnya mempunyai beragam jenis destinasi wisata lain yang dapat berpotensi menjadi destinasi wisata populer, contohnya event wisata. Potensi event wisata di Indonesia sangat besar, dimana Indonesia sendiri merupakan negara yang penuh dengan keberagaman. Sayangnya event wisata ini belum banyak diliput dan dipublikasikan oleh media online maupun platform pendukungnya seperti media sosial, sehingga jenis wisata ini tidak sepopuler wisata konvensional lain. Berdasarkan hal tersebut, Tim karya bidang melakukan kerjasama dengan Phinemo.com, sebuah media online yang membahas seputar traveling untuk membuat dan mengelola sebuah kanal bertema Event yang akan menyediakan informasi dan berita mengenai event-event pariwisata. Berita-bertita tersebut dikemas menjadi jenis berita feature. Menggunakan bahasa yang lugas dan santai, berita mengenai event wisata tersebut dibahas melalui berbagai sudut pandang. Usaha ini juga didukung dengan penggunaan media sosial agar dapat menjangkau lebih banyak orang untuk mengenal event wisata di Indonesia. Hasil yang didapatkan dari karya bidang ini ialah semakin terbukanya informasi mengenai event wisata di kalangan masyarakat. Serta menyadarkan para jurnalis akan pentingnya berfikir kreatif agar terus menghasilkan produk-produk jurnalistik yang bermanfaat bagi khalayak.
Program Feature Perempuan Bercerita di iNews Semarang Nurul Hidayah; S. Rouli Manalu
Interaksi Online Vol 6, No 3: Juli 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Saat ini televisi masih menempati peringkat tertinggi sebagai media massa yang paling banyak dikonsumsi oleh masyarakat. Perkembangan industri televisi yang marak juga turut diisi oleh televisi lokal yang ada pada setiap daerah. Salah satu televisi lokal yang ada di Jawa Tengah khususnya Semarang yang masih eksis hingga saat ini adalah iNews Semarang. iNews Semarang menjadi stasiun televisi yang mengunggulkan program-program berita dan informasi yang cepat, akurat, informatif, mendidik serta menginspirasi. Beberapa program unggulan iNews Semarang seperti iNews Jateng, Dialog Khusus, Kopi Tarik, dan Jejak Jelajah Wisata. Pembuatan program Perempuan Bercerita bermula dari belum banyaknya program televisi lokal di Semarang yang mengangkat tentang peran perempuan di dalam kehidupan sehari-hari secara mendalam, khususnya di Kota Semarang. Sehingga hal tersebut menjadi tantangan bagi insan jurnalis untuk membuat program berkualitas yang mengangkat peran perempuan dari berbagai bidang yang ada di Kota Semarang. Program ini berjudul Perempuan Bercerita dengan format feature yang hadir untuk menampilkan eksistensi dan peran perempuan dalam berbagai macam aspek kehidupan serta menayangkan kisah-kisah wanita inspiratif di Semarang ini ke dalam tiga belas (13) tema yang berbeda pada setiap episodenya. Program Perempuan Bercerita tayang setiap hari Senin pukul 10.00 WIB di iNews Semarang dengan durasi acara 21-24 menit dan tayang mulai dari tanggal 5 Maret – 4 Juni 2018. Selama memproduksi program Perempuan Bercerita, setiap anggota tim mendapat tugas yang berbeda pada tiap episodenya. Hal ini bertujuan agar semua anggota memiliki pengalaman yang sama dalam menjalankan tugas masing-masing. Setiap anggota wajib bertanggungjawab untuk menjalankan tugas dengan baik antara lain sebagai produser, program director, reporter, penulis naskah, juru kamera, editor, dan voice-over. Melalui program Perempuan Bercerita ini, diharapkan mampu memberikan tayangan program yang lebih variatif sehingga mampu menaikkan popularitas iNews Semarang kepada masyarakat yang tersebar di Semarang dan sekitarnya. Selain itu, tentunya diharapkan agar program ini dapat memberikan semangat dan motivasi agar selalu optimis dalam berkarya serta melakukan hal terbaik di masyarakat.
The Role of Multimedia Coordinator and Reporter in Management of Enjoy Semarang Section in Tribun Jateng Website Muhammad Irzal Adiakurnia; S. Rouli Manalu, Ph.D
Interaksi Online Vol 5, No 2: April 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In the era of advance technology, Indonesia participates as one of the countries that has a great number of internet users with 88,1 million active users in 2016. Yahoo and Daylysocial.net also said that Indonesian internet users prefer to access information through internet rather than radio or newspaper. This phenomenon indicates that various mass media must be converged with online in order to be easily accessed by the users. Tribun Jateng as one of the media incorporated in Group of Regional Newspaper, Kompas Gramedia, has done its convergence with online media. Tribun Jateng has a website called jateng.tribunnews.com. There is a section in the website called Enjoy Semarang, but does not become a priority for Tribun Jateng editorial staff. That phenomenon can be seen from several evidences: the travel news which was not updated and some of them which were adapted from other media. Moreover, the number of its visitors is less than other sections in Tribun Jateng website. We, as the team of the research study, have evaluated that Enjoy Semarang is potential to share information and support the business of Tribun Jateng. This is supported by two reasons: the huge interest of travel news and the rapid evolving of tourism industry in Indonesia. We have worked together with Tribun Jateng to build Enjoy Semarang section, which then changed into travel section. We have applied a lot of innovations with regard to the concept of covering news, multimedia integration (infographic, travel videos, map, and photo gallery), new integration of social media, marketing, and business for the sections. For two months and 21 days, the result is the increase of page view until 12,263. There were 310 news, four infographics, 22 photo galleries, four videos, nine maps, 800 followers of Instagram and Line, and more than 1,000 comments on social media. As for business, we got two advertorials. We made a series of online and offline events to increase the awareness of the travel section from 27% to 75%. Today, online media has become the reference of the readers. High competition makes each media cannot ignore the technology updates because it can build the innovation of technology and the special characteristics of the media. In the implementation, the competition has pulled the journalistic practice so that it has shifted from its own ideal values. The essence of journalism as the resources and the educators has changed, and it more concerns with the entertainment. This has led to the large number of the readers so that the business profit becomes bigger.
Pengaruh Terpaan Promosi Penjualan dan Terpaan E-Word of Mouth #ShopeeHaul di TikTok terhadap Perilaku Impulse Buying Gabby Aurelia; Djoko Setyabudi; S. Rouli Manalu
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to see the effect of exposure to sales promotions (X1) and exposure to e-Word of Mouth #ShopeeHaul on TikTok (X2) on impulsive buying behavior (Y). With the emergence of the Covid-19 pandemic, 61% claimed to have experienced a decrease in income, but on the other hand, online shopping and e-commerce sales increased by 91%, the majority is dominated by Shopee. The success of e-commerce in the Indonesian online store requires a strategy, one of which is to spread product information on social media in the form of sales promotion and electronic word of mouth, one of which is TikTok. However, it turns out that these two things can affect consumer behavior in shopping and even trigger impulsive buying behavior. This study uses previous research as the basis for deriving hypotheses and uses simple linear regression analysis with non-probability sampling technique with the convenience sampling method. The sample is 100 people with the characteristics of social media users aged 18-40 years in Indonesia. The hypothesis test results of sales promotion exposure (X1) on impulsive buying behavior (Y) show a significance value of 0.007 which means there is a significant effect, and the hypothesis is accepted. The significance value of the e-WOM #ShopeeHaul TikTok exposure test (X2) on impulsive buying behavior (Y) is 0.031, which means there is a significant effect, and the hypothesis is accepted. This study hopes that related parties, especially Shopee consumers and sellers, can better understand impulse buying due to sales promotions exposure and e-WOM #ShopeeHaul exposure which has a negative impact. Therefore, consumers must be more careful in using their money, so they are not used to living extravagantly, especially during this pandemic. However, impulse buying behavior can benefit the seller and Shopee, so this research is also expected to create new ideas for Shopee sellers to increase their sales
Pola Konsumsi Informasi Dan Pengenalan Berita Hoax Di Kalangan Generasi Usia Lanjut: Studi Kasus Pada Penggunaan Aplikasi Whatsapp Septiana Devi Permatasari; S. Rouli Manalu
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Information consumption patterns are people's habits in receiving and using information that is seen based on the source of information used, the type of information received, the way they process information (asking, discussing, comparing information, or verifying through other sources of information or other media) and their responses when obtaining information (reading, muting, deleting or forwarding the message). The aim of the study is to describe the pattern of information consumption and recognising of hoax news in the elderly generation through the Whatsapp application that they use daily. The subjects of this research are informants who are 50 years old and over, and actively use Whatsapp as a medium for exchanging information. The result of the study show that Whatsapp is used by the older generation to fulfill their information needs. The informant said that messages obtained through Whatsapp were always up to date. Most of the informants have made Whatsapp the main medium to meet their information needs. The topic of health is the main topic that is most in demand by the elderly generation. The reason is because the topic is in accordance with what they need and is useful for their health. The next topics that interest them are religion and culinary. While other topics are entertainment, politics, and information related to job vacancies. When receiving information, the informant feels happy and will share it with his family or friends who are members of the same group. Informants feel that the information they share will be useful to others. The ability to recognize hoaxes from each informant is different, but the majority of informants are able to recognize the characteristics of the hoax news they receive. The length of use also affects their sensitivity to hoax news, the longer they have a Whatsapp account, the more they can identify hoax news or not. However, if they spread hoax information accidentally then they do not feel responsible for the message and leave it entirely to the reader.
MEMAHAMI MEKANISME CROWDFUNDING DAN MOTIVASI BERPARTISIPASI DALAM PLATFORM Kitabisa.com March Hot Asi Sitanggang; S. Rouli Manalu
Interaksi Online Vol 6, No 3: Juli 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of the internet is more massive with the discovery of web 2.0 facilities gave birth to a new phenomenon of crowdsourcing. Anyone can participate openly through the internet. One of the phenomenon that is the trend in the present is the crowdfunding phenomenon of raising funds openly involving the public by utilizing internet facilities. One of the most popular crowdfunding in Indonesia is crowdfunding donation based on Kitabisa.com. This research is qualitative descriptive type using two stages. The first stage is to know from the side of technology/platform by using the approach of website content analysis. The second stage is to know the motivation of donors in participating in crowdfunding using phenomenology approach. The purpose of this research is to know how crowdfunding mechanism in Indonesia in general and what factors influence people in donating. This research uses altruism theory, gotongroyong culture and social learning theory. Research subject is Kitabisa.com website and six people who have been involved in donation at Kitabisa.com at least twice the funding. The results of this study found that the development of the Internet in the era of web 2.0 brings new alternatives to the funding system. In general, crowdfunding in Indonesia using donation based. In the process of hooking the donors Kitabisa.com as platfrom adopt culture and values in Indonesian society. The individual's motivation in donating is influenced by empathy motivation, cultural motivation, and religious teachings motivation. Kitabisa.com leads the empathy of website visitors by presenting campaigns about humanity, poverty, and health as a content of comodification in Kitabisa.com. With the platform Kitabisa.com can be connected between fundraisers with donors.
Memahami Pengelolaan Pengungkapan Informasi Pribadi di Media Sosial di Kalangan Dewasa Dini Arina Sekar Ayu Pertiwi; S. Rouli Manalu
Interaksi Online Vol 6, No 4: Oktober 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to understand the management of privacy in young adult social media users (18-29), the reasons behind it and how privacy management is carried out on social media. This research is motivated by the emergence of the phenomenon of young adults social media users who have a lot of personal information about them that can be accessed online. While in fact there are many privacy threats that can be experienced by users, such as online harassment, identity theft, and sexual harassment. This study used a sequential mixed method where researcher executed the stage of quantitative research and the qualitative research stage separately. The main theory used in this study is Communication Privacy Management Theory. Data collection techniques were performed by distributing online quantitative questionnaires, and in-depth interviews. This research was conducted on 250 young adult social media users to obtain quantitative data and five young adult social media users to obtain qualitative data. This study found that social media users’ privacy management were shaped by: (1) the views of social media users towards personal information, (2) the perceived benefits of sharing information in social media for users, (3) the technical understanding of the features of privacy settings, (4) the views of users if other users could be trusted or not, and (5) the perception about the possibility of privacy violations and optimistic bias. The majority of individuals revealed that they had their own preferences about personal information that they would not share, so it could be said that the management of private disclosure was a way of regulating privacy, even though this arrangement had its own level depending on the level of privacy desired by the individual. Social media users also use the 'hide story from' feature, 'blocked accounts', 'only certain users', and 'private' profiles for audience segmentation as a manifestation of privacy management on social media.
Peran Koordinator Redaksi Dalam Pengelolaan Kanal Event di Website Phinemo.com The Role of Editorial Coordinator in Management of Event Section in Phinemo.com Website Syaiful Millah; S. Rouli Manalu
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Perkembangan teknologi khususnya dibidang informasi dan komunikasi mengakibatkan kemunculan media online yang mengacu pada perusahaan media massa dengan memanfaatkan teknologi internet. Media online sendiri berkembang sangat cepat dan masif, memungkinkan masyarakat untuk mengakses berbagai informasi dengan mudah dan cepat. Salah satu topik di media online yang menjadi primadona banyak kalangan masyarakat adalah mengenai pariwisata atau traveling. Menurut laporan Kementrian Pariwisata, jumlah kunjungan wisatawan ke Indonesia meningkat signifikan dalam beberapa tahun terakhir. Hal ini membuat pemerintah melakukan berbagai strategi untuk mempromosikan sumber daya yang ada di Indonesia. Salah satunya dengan menyuguhkan event-event wisata yang mengangkat kebudayaan daerah setempat. Namun, belum banyak masyarakat yang mengetahui terkait event wisata yang ada di berbagai daerah di Indonesia, ditambah lagi tidak banyak media yang berfokus menyuguhkan informasi mengenai hal tersebut. Untuk itu, kami melakukan kerjasama dengan media online Phinemo.cm yang merupakan media online dengan fokus bahasan mengenai traveling. Kerjasama dilakukan dengan mengelola sebuah kanal bertema event wisata yang dikemas dalam bentuk berita feature dengan gaya bahasa yang lugas dan santai. Pengelolaan ini sendiri mencakup bidang redaksi, multimedia dan juga media sosial. Hingga akhir periode, total akumulasi viewers yang didapatkan adalah 81.353 dari target yang ditentukan sebanyak 50.000. Total artikel yang diunggah ke website sebanyak 150 dengan jumlah target yang sama. Artikel yang dihasilkan telah melalui proses editing sesuai dengan standar keredaksian. Pemberitaan mengenai event wisata memiliki peluang yang cukup besar untuk bersaing dengan konten lain di media online, terlebih ada banyak kegiatan wisata yang diadakan di berbagai daerah di Indonesia.
Because the sky is the limit: Interpretive phenomenological analysis of millennial elementary school teachers using digital technology in the classroom Dian Veronika Sakti Kaloeti; Rouli Manalu
Premiere Educandum : Jurnal Pendidikan Dasar dan Pembelajaran Vol 11, No 1 (2021)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/pe.v11i1.7843

Abstract

The population of millennials who work as elementary school teachers is currently increasing because it replaces the previous generation who will retire. This generation grows surrounded by technology and educates technology savvy too. This study aims to explore the experience of millennial teacher related to the use of technology in learning in primary schools. Two research questions were proposed, namely: 1) How did millennial teacher experience their role as teacher for elementary school students? ; 2) What is the experience of millennial teacher when using technology in learning for students in elementary schools. This study uses a qualitative method with the Interpretative Phenomenological Analysis (IPA) approach. Semi-structured interviews with open-ended questions were conducted on 6 elementary school teacher. The analysis showed four emergent themes, namely: (1) Interpersonal experience; (2) Technology as a learning tool; (3) Barriers to integrating technology in learning; (4) Strategy to overcome obstacles. Collaborative, and collegial relationships will help the subject to make an active contribution at work. Familiarity with technology helps millennial teachers in innovating learning and interacting with students.
HUBUNGAN KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE REALME Hesa Dhiaokto Hasabi; S. Rouli Manalu
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Diharapkan melalui penelitian ini, dapat mengidentifikasi hubungan diantara kualitas produk dan citra merek pada keputusan pembelian smartphone Realme. Pada penelitian ini, Lavidge Steiner Model digunakan dalam menjelaskan variabel X1 yaitu kualitas produk terhadap variabel Y yaitu keputusan pembelian dan teori Reasoned Action digunakan untuk menjelaskan variabel X2 terhadap Y. Pada penelitian ini, non-probability sampling akan menjadi teknik untuk mengambil sampel menggunakan purposive sampling. Sedangkan target yang ingin diteliti adalah masyarakat Kota Semarang yang memiliki smartphone Realme dengan rentang usia antara 17-35 tahun. Sedangkan, analisis yang dipergunakan yaitu regresi linear sederhana untuk menguji keduanya. Hasil uji membuktikan bahwasanya adanya hubungan diantara variabel kualitas produk dan keputusan pembelian dengan nilai signifikansi 0,000 dan variabel citra merek juga menunjukkan adanya hubungan terhadap keputusan pembelian dengan signifikansi 0,000.
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso S.Sos, M.Si, Agus Naryoso Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Mila Ningrum Azzahrani, Safira Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kurnia, Ayu Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nur Suryanto Gono, Joyo Nurindah Zahra Harya Puspa Nurul Hasfi Nurul Hidayah Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Qurrota Ayun, Primada Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Sakti Kaloeti, Dian Veronika Sarah Nabila Septiana Devi Permatasari Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Suryanto Gono, Joyo Nur Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah