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PENGARUH SIKAP PEDULI LINGKUNGAN, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PEMBELIAN TERHADAP INTENSI MEMBELI PRODUK PAKAIAN Alya Husni, Asyifa; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pertumbuhan industri pakaian yang sangat cepat telah menyebabkan perubahan pada perilaku masyarakat dan juga pada keadaan lingkungan. Perubahan perilaku masyarakat mendorong kebiasaan untuk membeli pakaian secara terus menerus melebihi kebutuhannya yang memicu terbentuknya perilaku konsumtif. Penelitian ini akan dikaji menggunakan Theory of Planned Behavior dengan menganalisis pengaruh antara sikap peduli lingkungan, norma subjektif, dan kontrol perilaku terhadap intensi membeli. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatori dengan teknik non-probability sampling khususnya convenience sampling. Partisipan penelitian berjumlah sebanyak 300 orang yang berasal dari kalangan Generasi Z dan Milenial. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa seluruh yariabel yaitu sikap peduli lingkungan, norma subjektif dan kontrol perilaku pembelian memiliki pengaruh yang siginifikan terhadap intensi membeli produk pakaian yaitu sebesar 0,000. Dapat diketahui pula besaran persentase pengaruh yang dihasilkan dari variabel sikap peduli lingkungan, norma subjektif, dan kontrol perilaku pembelian tehadap intensi membeli produk pakaian adalah sebesar 10,7%. Hasil temuan penelitian ini mendukung keabsahan teori yang digunakan bahwa sikap, norma subjektif, dan kontrol perilaku dapat memprediksi munculnya intensi pada suatu perilaku. Penelitian ini dikontekstualisasikan pada perilaku pembelian pakaian yang ditinjau melalui faktor sikap kepedulian seseorang pada isu-isu lingkungan, norma subjektif seperti orang-orang yang berada di sekitar, dan juga kontrol perilaku pembelian atau kemampuan pengendalian diri yang dirasakan untuk membeli atau tidak membeli produk pakaian.
PENGARUH PERSEPSI TERHADAP ‘SPOTIFY WRAPPED’ DAN PERSEPSI KEUNTUNGAN PREMIUM TERHADAP MINAT BERLANGGANAN SPOTIFY PREMIUM Ramadhinda, Azzahra; Manalu, S. Rouli; Pradekso, Tandiyo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Various efforts have been made by Spotify to attract people to subscribe to Spotify Premium, such as offering different types of premium service packages with various benefits and informational services like Spotify Wrapped. However, the presence of Spotify Wrapped and the benefits of Spotify Premium have led to both positive and negative perceptions among the public. This research will analyze whether the perceptions of Spotify Wrapped and the premium benefits influence the interest in subscribing to Spotify Premium. The theory used in this research is the Technology Acceptance Model (TAM). The sampling technique used in this research is non probability sampling, with a sample of 100 respondents residing in DKI Jakarta. This research conducts hypothesis testing using multiple linear regression equations. The results show that the variables of perception towards 'Spotify Wrapped' and the premium benefits variables simultaneously influence the interest in subscribing to Spotify Premium with a significance value of 0.002 < 0.05. Additionally, the value of the coefficient of determination (R Square) shows a value of 0.116, which means that the perception values towards 'Spotify Wrapped' and the perception of premium benefits towards the interest in subscribing to Spotify Premium are 11.6%. The hypotheses proposed in this study are accepted, and the research findings are in line with the theory used in this study, where the two independent variables in this research can provide benefits to the public and increase the interest in subscribing.
EKSPRESI EMOSI NEGATIF DALAM MEDIA SOSIAL (STUDI PADA KOMUNITAS ‘MARAH-MARAH’ DI TWITTER) Azzahrani, Safira; Lukmantoro, Triyono; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Social media continues to grow rapidly and is closely related to the lives of people today. The various benefits obtained from the use of social media are certainly inseparable from its negative impact, which is related to the aspect of freedom. This research examines the phenomenon of individuals who behave violently and verbally aggressive on social media, focusing on the phenomenon that occurs in the Komunitas ‘Marah-Marah’ on Twitter. Komunitas ‘Marah-Marah’ is a community formed on Twitter by @musyihab on August 2022 that has received attention by users, indicated by the number of members reaching hundreds of thousands since it first appeared in 2022. This research aims to find out and explore a number of conditions that make individuals able to behave violently and verbally aggressive in the 'Marah-Marah' Community on Twitter, using a case study approach. Through interviews with six selected informants and pattern matching analysis method, the research has revealed a number of conditions that encourage individuals to behave verbally abusive, by exploring the concept of Online Disinhibition Effects by John Suler (2004). The results confirmed 5 elements of online disinhibition in forming disinhibition effects on individuals, which include: (1) Dissociative Anonymity; (2) Invisibility; (3) Asynchronicity; (4) Dissociative Imagination; and (5) Minimization of Authority, in the context of this study. In addition, it can be concluded that verbally abusive behavior shown through uploading tweets containing harsh words to vulgarity in the community, focuses more on expressing individual personal anger. This indicates that verbally abusive behavior that occurs on social media does not always target other people, but rather as a form of emotional release that cannot be expressed in real life.
HUBUNGAN SIKAP DAN NORMA SUBJEKTIF TENTANG PROMOSI DIRI TERHADAP MINAT MELAKUKAN PROMOSI DIRI DALAM MENCARI PEKERJAAN DI MEDIA SOSIAL Putri Dwikurnia, Josephine; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The intense job competition in Indonesia has made it difficult for job seekers in Indonesia to find a job. Self-promotion could help people to find job easily. The study analyzed whether there was a relationship between the attitude about self-promotion and the subjective norm of self promotion toward the individual's intention in doing self-promoting on social media to find a job. The hypothesis is based on the Theory of Reasoned Action. The sampling of this study was done using non-probability samplings, specifically purposive samplers. The study took 300 respondents. The sample criteria for the study are individuals aged 15-24 years who are jobseeker. This consideration was due to the highest unemployment rate at the age range of 20-24 years, followed by the 15-19 year range. The hypothesis was tested using Kendall's W analysis with SPSS 29. Online questionnaire shared through Instagram, Tiktok, Facebook, Linkedin, and WhatsApp. The results of the research showed that the attitude and the subjective norms of have a relationship with the interest in doing self promotion on social media to find a job with a significance of 0,001<0,05 which means very significant. For the W value of 0,077 or 7,7% which means the relationship between the attitudes and the subjective norm towards the intention of doing self-promoting on social networks for finding a job is very weak. The findings of this study are in line with the theory used
PENGARUH INTENSITAS MENGAKSES MEDIA SOSIAL WEVERSE DAN TINGKAT FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSIVE BUYING BEHAVIOR ARMY INDONESIA Elisa, Nova; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penyebaran hallyu atau Korean Wave khususnya musik KPop dapat memicu terjadinya perilaku impulsive buying dikalangan penggemar. Hal tersebut terjadi pada ARMY yang merupakan penggemar dari boy group BTS. Beberapa cuitan ARMY di Twitter menjadi indikasi bahwa mereka telah melakukan impulsive buying terhadap merchandise official BTS seperti album, merch box, maupun merchandise lainnya. Perilaku impulsive buying ARMY tersebut muncul seriring dikembangkannya media sosial Weverse, dimana melalui Weverse ARMY tidak hanya mendapatkan update resmi mengenai BTS maupun update mengenai merchandise official yang dirilis, akan tetapi ARMY juga dapat melakukan pembelian merchandise yang dirilis tersebut langsung melalui Weverse. Penelitian ini menggunakan teori Uses and Gratification untuk menjelaskan hipotesis. Penelitian ini menggunakan teknik non probabilitas untuk teknik pengambilan sampelnya. Jumlah sampel penelitian ini sebanyak 127 responden dengan karakteristik ARMY Indonesia berusia 20 -30 tahun, pengguna Weverse, dan pernah membeli merchandise official BTS selama tiga bulan terakhir. Hasil tes hipotesis pertama menunjukkan bahwa terdapat pengaruh dari intensitas mengakses media sosial Weverse terhadap impulsive buying behavior ARMY Indonesia Hasil tes hipotesis kedua juga menunjukkan bahwa terdapat pengaruh dari tingkat fear of missing out (FoMO) terhadap impulsive buying behavior ARMY Indonesia. Dengan demikiankedua hipotesis penelitian ini diterima.
Strategi Komunikasi Pemerintah Provinsi di Indonesia Dalam Program Vaksinasi Booster Melalui X Yohanes Thianika Budiarsa; Wildan Namora Ichsan Setiawan; S. Rouli Manalu; Naura Iftika Ramadhanti
Jurnal Komunikasi Global Vol 13, No 2 (2024)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v13i2.38217

Abstract

Jika dibandingkan dengan provinsi lain di Indonesia, akun X Pemerintah Provinsi (Pemprov) DKI Jakarta (@DKIJakarta) paling banyak membuat cuitan terkait program vaksinasibooster.Penelitian ini bertujuan untuk mengetahui strategi komunikasi dalam promosi kesehatan program vaksinasiboosteroleh pemerintah provinsi melalui X. Metode campuran yaitu kombinasi antara analisis tematik dan analisis isi kuantitatif digunakan untuk menganalisis 74tweetsyang diunggah oleh akun X Pemerintah Provinsi DKI Jakarta, Jawa Barat, DI Yogyakarta, dan Bali pada periode Januari hingga Juni 2022. Data cuitan akun X provinsi-provinsi tersebut dianalisis menggunakan kerangka pemikiran fungsimicrobloggingyaituinformation,community, danaction. Hasil penelitian menunjukkan bahwa dari tiga fungsimicroblogging, tidak ada pemerintah provinsi yang menerapkan tiga fungsi sekaligus dalam produksi pesan promosi kesehatan merekadan tidak ada satu pun dari keempat pemprov tersebut yang menerapkan fungsi komunitas. Pemprov DKI Jakarta danJawabBarat menerapkan fungsi informasi danaction,sedangkan pemprov Bali dan Yogyakarta hanya menerapkan fungsi informasi.Compared to other provinces in Indonesia, the X account of the DKI Jakarta ProvincialGovernment (@DKIJakarta) posted the most tweets related to the booster vaccination program.This study aims to identify communication strategies for health promotion of the boostervaccination program by provincial governments through X. A mixed-method approach,combining thematic analysis and quantitative content analysis, was used to analyze 74 tweetsuploaded by the X accounts of the provincial governments of DKI Jakarta, West Java, YogyakartaSpecial Region, and Bali between January and June 2022. The tweets were analyzed using themicroblogging function framework: information, community, and action. The findings reveal thatnone of the provincial governments applied all three microblogging functions simultaneously intheir health promotion messagesandnone of the four provincial governments employed thecommunity function. DKI Jakarta and West Java utilized the information and action functions,while Bali and Yogyakarta only applied the information function.
Electric vehicles narratives in public conversation: the underrepresentation of scientific knowledge in media coverage Manalu, S Rouli; Budiarsa, Yohanes Thianika
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.17-40

Abstract

This study examines the representation of electric vehicle (EV) issues in Indonesian mass media to understand how science, policy, and public discourse intersect in the context of sustainable transportation. Through a mixed-method content analysis of three major online news outlets—Kompas.com, Detik.com, and CNN Indonesia—spanning the years 2023–2024, the research reveals that media coverage is dominated by government narratives, focusing heavily on policy initiatives, subsidies, and market trends. Meanwhile, perspectives from civil society, academics, and environmental advocates remain underrepresented. Scientific information—particularly concerning EV lifecycle emissions, battery supply chains, and broader environmental trade-offs—is largely absent or presented without sufficient depth or balance. The study argues that the media must adopt a more inclusive, evidence-based approach to science communication to better inform the public, support democratic participation in policy-making, and promote informed societal engagement with Indonesia’s transition to sustainable transport.
PENERIMAAN TEKNOLOGI TELEMEDICINE DI INDONESIA: ANALISIS FRAMEWORK TAM2 Nurlita Wahyu Aziza; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The persistence of unmet healthcare service needs in Indonesia underscores the importance of telemedicine as an alternative mode of healthcare delivery. Adoption gap shown through generally positive public sentiment towards telemedicine but relatively low actual usage rates. This study examines the acceptance of telemedicine services using the Technology Acceptance Model 2 (TAM2). A quantitative research design was employed, online survey conducted of 248 respondents who had prior experience using telemedicine applications in Indonesia. Purposive sampling was applied, and the data analyzed using Partial Least Squares (PLS). It was found that perceived usefulness, perceived ease of use, and social influence significantly affect users’ intention to use telemedicine, which in turn influences actual usage behavior. This study highlights the role of social influence as societal pressure in shaping telemedicine acceptance which an aspect that remains underexplored in the Indonesian literature.
PENGARUH TERPAAN INFORMASI DI MEDIA DIGITAL DALAM MEMBENTUK NIAT MELAKUKAN HEALTHY DIET (Analisis Model Pengembangan dari Theory of Planned Behavior dalam Konteks Komunikasi Penerapan Healthy Diet Pada Orang Dewasa) Sasita Dewi Andini; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing use of digital media in Indonesia as a primary source of health information encourages greater exposure to content about healthy lifestyles and balanced nutrition. People are increasingly actively seeking and consuming information related to healthy diets, but the increasing prevalence of obesity indicates a gap between information exposure and actual behavior in adopting a healthy lifestyle. This study aims to analyze the influence of information exposure in digital media on attitudes, as well as the influence of attitudes, subjective norms, and behavioral control on the intention to adopt a healthy diet in adults in Indonesia. In addition, this study also examines the role of attitude as a mediating variable between information exposure and the intention to adopt a healthy diet. The theory used in this study is the Theory of Planned Behavior. This study uses a quantitative approach with a non-probability sampling technique. Hypothesis testing is carried out using Partial Least Squares (PLS-SEM) analysis. The results of the study showed that exposure to information in digital media had a very significant effect on attitudes, with path coefficients of 0.414, P-values of 0.000 (<0.001), T-statistics of 6.674 (>1.96), and had a medium effect (f² = 0.207). Furthermore, attitudes had a very significant effect on the intention to do a healthy diet, with path coefficients of 0.409, P-values of 0.000 (<0.001), T-statistics of 5.372 (>1.96), and had a medium effect (f² = 0.245). Subjective norms had a significant effect on the intention to do a healthy diet, with path coefficients of 0.126, P-values of 0.014 (<0.05), T-statistics of 2.452 (>1.96), and had a small effect (f² = 0.030). Behavioral control has a very significant effect on the intention to do a healthy diet, with path coefficients of 0.359, P-values of 0.000 (<0.001), T- statistics of 5.787 (>1.96), and has a medium effect (f² = 0.191). In addition, the results of the study also show that attitudes significantly mediate the relationship between exposure to information in digital media and the intention to do a healthy diet with path coefficients of 0.169, P-values of 0.000 (<0.001) and T-statistics of 4.063 (>1.96). The coefficient of determination (R Square) shows that information exposure explains 17.1% of the variance in attitudes (R² = 0.171), while attitudes, subjective norms, and behavioral control simultaneously explain 49.7% of the variance in the intention to do a healthy diet (R² = 0.497). Therefore, all hypotheses in this study are accepted and the research findings are in line with the theory used, where behavioral intentions are predicted by attitudes, subjective norms, and behavioral control, and can be strengthened by additional predictors in the form of exposure to information in digital media.
Digital information exposure and behavioral intention toward healthy diet: An application of the theory of planned behavior Sasita Dewi Andini; S Rouli Manalu
JURNAL ILMU SOSIAL Vol 25, No 1 (2026)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.25.1.2026.23-36

Abstract

This study examines the healthy diet intention using the Theory of Planned Behavior framework, in which it investigates the roles of attitude, subjective norms, and perceived behavioral control in predicting individuals’ intentions to adopt healthy dietary behavior, and the mediating role of attitude in the relationship between digital information exposure and healthy diet intention. This study was prompted by the increasing awareness about diet and the proliferation of information about healthy diets in digital media, but there is an increase in the number of obesity cases in Indonesia. A quantitative approach was employed using an online survey involving 213 respondents in Indonesia, and data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). Structural model analysis revealed that digital information exposure significantly influences attitudes toward a healthy diet. Furthermore, attitude, subjective norms, and perceived behavioral control significantly predict healthy diet intention, with attitude emerging as the strongest predictor. These results highlight the important role of digital media in shaping health-related attitudes and behavioral intentions. The study contributes to the development of TPB research by integrating digital information exposure into the model and provides practical implications for digital health communication and nutrition promotion strategies.
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso Ahmad Yafi Fairuzzuhair Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Kurnia S, Ayu Ayu Mila Ningrum Azzahrani, Safira Bryan Anugerah Firdaus Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Evania Angel Callista Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Irvinda Rafii Zharfansyah Joyo Nur Suyanto Gono Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lisa Adelin Putri Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nurinda Zahra Nurindah Zahra Harya Puspa Nurlita Wahyu Aziza Nurul Hidayah Nurwijayanti Nyoman Bagus Wibisana Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Primada Qurrota Ayun Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Safaa Naila Yunisa Sakti Kaloeti, Dian Veronika Sarah Nabila Sasita Dewi Andini Sasita Dewi Andini Saviera Maharani Doniyar Sekar Arum Septiana Devi Permatasari Sharleen Uliartha Hutapea Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah