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The Correlation Between Awareness of Sustainable Fashion and Willingness to Pay with Intention to Purchase Sustainable Fashion Products Ariabryna Batari Nadyasworo; S. Rouli Manalu; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid growth of the fast fashion industry has given rise to a new phenomenon referred to as sustainable fashion, hence prompting a paradigm shift in consumers' perspectives towards their clothes consumption habits. The objective of this study is to investigate the correlation between customer awareness of sustainable fashion and their willingness to pay, specifically in relation to their intention to purchase sustainable fashion products. The hypotheses posited in this study are derived from the theoretical framework of the Theory of Reasoned Action. The data for this study was collected from a sample of 310 participants through an online survey. The sampling approach employed was non-probability sampling, specifically purposive sampling. The selection of participants for the survey was based on certain criteria, (1) Male and female from Indonesia (2) Male or female consisted of individuals between the ages of 18 and 50.This study tested one hypothesis. As a result, it shows that awareness of sustainable fashion and willingness to pay, does correlate positive and significant with intention to purchase sustainable fashion products with a result of 0.000 (<0.01) on both variables. The aforementioned evidence supports the validity of the existing theory, that customers who have a greater understanding about the problems related with the consequences of fast fashion or the opposite of sustainable fashion are more likely to make purchases of sustainable fashion products. The findings of this study provide an important implication as knowledge of the impact of various barriers to sustainable fashion consumption can increase their intention to purchase sustainable fashion goods. Although public awareness of the negative environmental effects of the fashion industry is relatively high, there is still much work to be done to educate consumers on the consequences of their decisions. Furthermore, Indonesian market has already demonstrated a willingness to pay a higher price for environmentally and socially responsible products. Thus, it may serve as an encouragement for both global and regional fashion brands to make the transition towards sustainability.
PENGARUH TINGKAT FEAR OF MISSING OUT (FOMO) DAN TINGKAT SOCIAL OVERLOAD TERHADAP INTENSI PENGHENTIAN PENGGUNAAN INSTAGRAM Rania Rizki Zulkarnain; S. Rouli Manalu
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The proliferation of social media platforms has provided researchers with ample opportunities to explore the implications of these platforms' positive and negative use. Focusing on the latter, this research has highlighted the implications of the fear of missing out (FoMO) and social overload as two from many aspects of social media inappropriate use. Previous studies on this aspect mainly focuses on Facebook and Weibo as social media in used, meanwhile based on a survey conducted by Royal Society for Public Health in England at 2017 shows that among five social media platforms commonly used by people, Instagram placed number one in being the most negative social media that impact young people's mental health. This paper analyzes whether fear of missing out and social overload has effects on user intention to leave or quit using social media, specifically Instagram. This study uses previous research as a reference for reducing the hypothesis. In determining the sample, this study used a non-probability sampling technique and took a total of 200 samples. the criteria of this research sample are students of Diponegoro University Communication Sciences who enroll from year 2018 to 2022, and have an Instagram account. Tests were carried using simple linear regression analysis. Results shows that fear of missing out has an influence on discontinuance use of Instagram with significance value of 0,000  0,01 which means highly significant, and R Square of 0,441 or an influence value of 44,1 percent. Furthermore, social overload also has an influence on discontinuance use of Instagram with significance value of 0,000  0,01 which means highly significant, and R Square of 0,485 or an influence value of 48,5 percent.
Self-empowered Palm Oil Small-holder Farmers: The Case of Tani Subur Cooperative, Kotawaringin Barat, Indonesia Alfirdaus, Laila Kholid; Manalu, S. Rouli; Ardianto, Hendra Try; Kushandajani, Kushandajani
Politika: Jurnal Ilmu Politik Vol 13, No 1 (2022)
Publisher : Magister Ilmu Politik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/politika.13.1.2022.119-130

Abstract

Academic discussion on palm oil business in Indonesia mostly shares us stories about community’s powerlessness vis a vis the corporation and the state. The powerlessness is depicted through the lost land, the fragmented farmers, and the weak bargaining position of the farmers before the corporation dealing with the crop price, Syahza and Asmit (2019) and MCCarthy and Cramb (2009) argue. This research is based on interview and observation in “Tani Subur” Cooperative, Pangkalan Tiga, Kotawaringin Barat, Central Kalimantan, Indonesia, known as transmigration area in the district. The experience of Tani Subur Cooperative farmers told us the different story of smallholder palm oil farmers who try to build solidarity amongst community to strengthen farmers’ ability to join in the business. Despite challenges and difficulties, Tani Subur cooperative has succeeded to be an alternative for farmers to have better life and earning through the development of various businesses, owned and run by community.
POLA KONSUMSI INFORMASI MELALUI MEDIA DI KALANGAN GENERASI Z (Studi terhadap SMAN 4, SMAN 9, SMA Mardisiswa, dan SMA Al-Azhar 14 di Kota Semarang) Krisan Putri, Florentina; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Differing from its predecessors that tend to have conventional media, Generation Z tends to choose digital media especially social media to obtain information. This study aims to get explanations behind the shifting pattern of such media access. Specifically this study aims to reveal the kinds of information accessed, the using patterns of digital and conventional medias, and the reasons behind Generation Z's choices of media. This research uses the theory of information consumption patterns and the Uses and Gratifications theory by Katz, Blumer, and Gurevitch. This study employs a mixed-methods of quantitative and qualitative in a sequential explanatory strategy. A survey takes 400 students of four high school of Semarang city is followed by a series of Focus Group Discussion (FGD) involving 20 students chosen purposively out of the respondents. The results show that Generation Z tends to access information through digital media, particularly through social media platforms like Instagram, TikTok, and YouTube. The main topics of information sought by Generation Z, in order, are entertainment, health, and education. Generation Z tends to use search and exploration features on digital media to obtain information efficiently and effectively. These findings align with the Uses and Gratifications theory, which emphasizes media selection based on users' specific needs.
PEMAKNAAN PEREMPUAN ANTARGENERASI TERHADAP PERKAWINAN Miratus Sholekhah, Ana; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The phenomenon of generational transition has given rise to a shift in perception and marriage patterns among women as a group that is culturally attached to this issue. This study aims to examine the meaning of marriage experienced by women across generations. Meaning emerges along with human efforts to develop themselves and their minds in social life as the Symbolic Interaction Theory used in this study. Through interviews with six respondents from two different generations, namely the Old Generation with a birth range of 1947-1980 and the Young Generation born around 1981 to the present and have reached the legal age for marriage, this study reveals that the shift in meaning occurs as a product of their experiences in socializing and consuming different information. The interpretative paradigm applied in the interpretative phenomenological analysis (IPA) method helps researchers interpret the differences in the meaning of marriage from two groups of women related to several aspects to produce conclusions; 1) both generations position marriage as a sacred institution, although the Younger Generation emphasizes optional and contextual values, 2) there is a view from the Older Generation that marriage completes happiness, although in the majority non-material welfare is seen as being under the control of the individual, 3) both generations agree that marriage has the potential to present an economic burden, although the Older Generation considers marriage to be still relevant in creating financial stability, 4) a happy marriage can only be achieved if there is no domination by one party, either husband or wife, 5) the presence of children is not seen as something natural by the majority of informants, although there is an opinion from the Older Generation that children must be present in marriage, 6) the perception of the Younger Generation is formed from the accumulation of information about their offline and online activities, while the previous generation only relied on physical interaction.
RUNNING EVENT “TRACKPRESSO: 5K COLOR RUN 2024 DI KOTA SEMARANG, JAWA TENGAH” Regita Pratitis, Penthasuci; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project discusses the preparation and execution of the Trackpresso: 5K Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the organizing team based on a desire to host a trending event in recent months, utilizing the "riding the wave" strategy. This report follows the event management framework outlined in Joe Goldblatt's book *Special Events*, which divides the event process into five stages, from research to evaluation. Trackpresso: 5K Color Run targeted 150 participants and took place on August 24 in Semarang City. The results of this report indicate that the event was carried out in accordance with the initial target of 150 participants who attended the Trackpresso: 5K Color Run. In fulfilling the roles of Coordinator of Publications and Documentation, Marketing Manager, and Finance and Administration Manager, the team successfully managed all tasks related to publication and documentation. The Marketing Manager achieved the pre-determined Instagram follower target of 300 through promotional strategies, and the Finance and Administration Manager successfully handled all necessary paperwork and financial management for the event. This report recommends that the Trackpresso: 5K Color Run project can provide academic contributions to the preparation of similar events in the future.
PENGARUH INTENSITAS MENONTON LIVE STREAMING PENJUALAN (LAZLIVE) DI LAZADA DAN AKTIVITAS WORD OF MOUTH TERHADAP MINAT BELI DI LAZADA Nur Fadila, Jihan; Lukmantoro, Triyono; Manalu, Rouli
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Competition between e-commerce makes each platform compete with each other's strategies. Not wanting to be less competitive with its competitors, Lazada created a sales feature via live streaming in 2019. This feature is called LazLive which is expected to be able to increase the number of sales or transactions at Lazada. In fact, the number of transactions and sales at Lazada is at the bottom compared to its competitors. Especially with the momentum of Harbolnas 12.12 2023, of course this momentum is an opportunity for business owners to maximize their sales. A person's desire to buy a product is influenced by assessments originating from word-of-mouth activities. The purpose of this research is to determine the influence of the intensity of watching live streaming sales (LazLive) on Lazada and word of mouth activity on buying interest on Lazada. The theories used in this research are Cognitive Response Theory and Traditional Word Of Mouth Communication Theory. This research used a sample of 60 people aged 18-55 years who had watched, heard, and carried out word of mouth activities both online and offline about LazLive and lived on the island of Java. The sampling technique for this research uses non-probability with a purposive sampling method approach. The research results show that there is a significant influence on the variable intensity of watching live streaming sales (LazLive) on Lazada (X1) on buying interest on Lazada (Y), a significance value of 0.001 is obtained, where this figure is smaller or less than (<) 0.05 with a regression coefficient of 0.098. Likewise, for the word of mouth activity variable (X2) on buying interest at Lazada (Y), a significance value of 0.000 was obtained, where this number is smaller or less than (<) 0.05 with a regression coefficient of 0.080, which means it is significant and there is an influence.
PROSES KOMUNIKASI ORANG TUA DAN ANAK DALAM KEPUTUSAN PROGRAM STUDI DI PERGURUAN TINGGI Zakira, Tuhfah; Nur Suryanto Gono, Joyo; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to understand the communication process between parents and children in making decisions regarding the choice of a study program in higher education. In the family context, educational decisions often involve complex discussions between parents and children, where topics like the child's interests, career aspirations, and future become key points of discussion. This study uses an Interpretative Phenomenological Analysis (IPA) approach to explore the subjective experiences of children and parents during this communication process. Data were collected through in-depth interviews with four parent-child pairs who are currently or have already gone through the process of selecting a study program in higher education. The research findings indicate that the communication style of parents, such as authoritative or democratic styles, has a significant impact on the final decision. Moreover, factors such as parental expectations, the child's interests, as well as social and cultural pressures also influence the dynamics of communication. Children involved in open communication with their parents are more likely to choose study programs that align with their own interests, while in cases of authoritarian communication, the decision is more often determined by the parents. These findings emphasize the importance of openness and support in the educational decision-making process within the family environment. This research also offers practical implications for families and educational institutions in improving more effective and supportive communication between parents and children.
INTERNATIONAL STUDENTS’ADAPTABILITY IN THE CONTEXT OF CROSS-CULTURAL ENVIRONMENT Khairani, Yulia; Manalu, S. Rouli; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The objective of this research is to explain the experience of cross-cultural environment adaptation in international students and what makes international students able to overcome the crisis. The phenomenon of adaptation in a cross-cultural environment is an interesting phenomenon to study because cultural barriers are some of the things that most often cause international students to fail to complete their studies abroad. Many people who are in a new environment face culture shock, which is believed to be a normal condition. However, the level of disturbance experienced by the individual can differ from one person to another. This study uses two concepts, namely u-shaped curve and cross-cultural adaptation theories. The u-shaped curve concept has four stages of adaptation process namely honeymoon phase, crisis, recovery, and adjustment Moreover, the cross-cultural adaptation concept believes that individuals’ capacity for communicating in accordance with new cultural norms and values depends on their ability to change or adapt. It is made up of three crucial elements namely acculturation, deculturation, and assimilation. Each informant is able to be identified with a different process of cross cultural adaptation. There are three findings in this study. First, u-shaped curve theory may not prove for a number of adaptation processes in general. Second, international students undergo different processes of cross-cultural adaptation in cross-cultural environments. Third, what makes international students overcome the crisis include several strategies.
MEMAHAMI PENGALAMAN PRASANGKA DAN DISKRIMINASI SOSIAL YANG DIALAMI OLEH PEMILIK TATO Pertiwi, Bunga; Manalu, S. Rouli; Noor Rakhmad, Wiwid
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to understand the experiences of tatto owners related to experiences of This study aims to understand the experiences of tattoo owners related to experiences of prejudice and discrimination experienced in the community using a phenomenological approach. The focus of this study is the subjective experiences of tattoo owners who experience stigma, prejudice and discrimination from family, social environment, or work. This study uses Symbolic Interactionism Theory which examines how the meaning of tattoos is constructed through social interactions which then give rise to stigma, prejudice and discriminatory actions against tattoo owners. The interpretive paradigm used in this study is Interpretative Phenomenological Analysis (IPA) which helps researchers to explore in depth the personal experiences of informants. Data were collected through in-depth interviews with six individuals who have permanent tattoos on their bodies from various social and cultural backgrounds. The results of the study showed that male tattoo owners are often perceived with criminal acts such as drug addicts, pickpockets, being rude, thugs. Female tattoo owners are associated as bad women and naughty women. In addition, dynamics of change in the social environment were found before and after having a tattoo. Tattooed individuals experience prejudice and discrimination after they have tattoos on their bodies. Manifestations of prejudice are manifested through marginalization in the workplace, as well as exclusion in everyday social interactions.
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso S.Sos, M.Si, Agus Naryoso Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Mila Ningrum Azzahrani, Safira Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kurnia, Ayu Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nur Suryanto Gono, Joyo Nurindah Zahra Harya Puspa Nurul Hasfi Nurul Hidayah Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Qurrota Ayun, Primada Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Sakti Kaloeti, Dian Veronika Sarah Nabila Septiana Devi Permatasari Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Suryanto Gono, Joyo Nur Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah