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Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Event Manager dan Sponsorship Manager Rahmanuz Zidan, Aimar; Naryoso, Agus; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project focuses on the comprehensive preparation and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team due to a desire to create an event that aligned with recent popular trends. This project report is based on the event management framework outlined in Joe Goldblatt's book "Special Events," which details the five stages of event planning, from research to evaluation. The Trackpresso: 5k Color Run aimed to attract 150 participants on August 24th in Semarang. The results of this report demonstrate that the event was executed in accordance with the predefined targets. A total of 150 participants joined the Trackpresso: 5k Color Run. As the Event Manager and Sponsorship Manager, we successfully achieved the set targets, including the participation of 150 participants and securing sponsorship worth Rp 35,682,500.Additionally, other targets such as the number of volunteers, government permits, the Strava challenge program, and sponsorship achievements were met. This report recommends that the Trackpresso: 5k Color Run project can contribute academically to the preparation of similar events.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
Hubungan Tingkat Pengetahuan Tentang Program Sosialisasi Pemberantasan Jentik Nyamuk dan Sikap Tentang Sosialisasi dengan Tindakan Masyarakat untuk Memberantas Nyamuk Aedes aegypti dan Penyakit DBD Rachma Fitriani, Areta; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Dengue hemorrhagic fever (DHF) cases, caused by mosquito-borne dengue virus infections, particularly Aedes aegypti, remain endemic in many countries, especially in tropical countries like Indonesia. The number of DHF cases fluctuates from year to year. Even though DHF cases have decreased this year, there is no guarantee that they will continue to decline in the following years. Semarang is no exception, as it is one of the areas experiencing a dengue outbreak. The Semarang City Government, along with various sectors, has made efforts to reduce the spread of Aedes aegypti and dengue through public awareness and education programs, as well as mosquito larvae eradication activities. Despite the implementation of programs to control the mosquitoes that cause DHF, there has been no significant progress in reducing the number of DHF cases. This research aims to clarify the relationship between knowledge, attitudes, and behaviors in efforts to eradicate mosquito larvae, particularly in the Semarang area. An explanatory research type and survey method were used in this study. The study population consists of residents in Meteseh Village who have received and participated in the socialization activities on mosquito larvae eradication (MLE). This research employed a non-probability sampling technique, and the sampling method used was accidental sampling. The data collection process was conducted by distributing questionnaires. The research results showed that the relationship between the level of knowledge about the socialization program on mosquito larvae eradication (X₁) and attitudes toward socialization (X₂) with community based Aedes aegypti mosquito eradication activities and dengue fever (Y) indicates a relationship. This was demonstrated by the results of Kendall’s tau (????) analysis, based on calculations using SPSS version 26, which produced a significance value of 0.00 and < 0.05, thus confirming the existence of a significant relationship.
CODIFYING GENDER COMMUNICATION: A QUASI-EXPERIMENTAL APPROACH TOWARDS IDENTIFYING DIFFERENCES IN EMOTIONAL EXPRESSIVITY Raihan Muhammad, Athar; Dwiningtyas Sulistyani, Hapsari; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Two studies were conducted in order to contribute to diversifying the pillars of understanding on the interaction of gender to the concepts of emotional expression. Designed to understand both its key differences, this study utilizes a quasi-experimental method, with a mix of both controlled stimulant testings by an emotionally-inducing advertisement on populations of highly educated females and males. This study measures emotional expressivity in 6 dimensions, namely Sadness, Fear, Anger, Happiness, Surprise, and Disgusted, the results inhibit that the performative value of gender influences how emotional messages are captured.
PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
ANALISIS FRAMING PEMBERITAAN PERMENDIKBUD TENTANG PENCEGAHAN DAN PENANGANAN KEKERASAN SEKSUAL DI LINGKUNGAN PERGURUAN TINGGI DI MEDIA ONLINE Avian Savitri, Lulu; Manalu, S. Rouli; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Permendikbud No. 30 of 2021 reflects the government's commitment to preventing and handling sexual violence in universities. However, its implementation triggered debates in various aspects such as religion, socio-culture, and law. Detik.com and Kumparan.com are examples of online media that provide a forum for public discussion on controversial issues related to the regulation. By applying constructivist framing analysis, this study reveals three frames used by online media Detik.com and Kumparan.com, namely "Permendikbud No. 30 of 2021 Upholding Human Rights", "Permendikbud No. 30 of 2021 is a Rudimentary Legal Provision", and "Legalization of Free Sex and increasing the number of LGBT in Permendikbud No. 30 of 2021". Research finds that the media has divided public opinion into three groups such as opponents, moderates, and supporters based on their respective ideological differences. The analysis also highlights the media's dominant focus on religious and legal themes, emphasizing the views of religious figures and referring to Islamic concept and legal prohibitions related to sex outside marriage.
PENGARUH SIKAP PEDULI LINGKUNGAN, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PEMBELIAN TERHADAP INTENSI MEMBELI PRODUK PAKAIAN Alya Husni, Asyifa; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Pertumbuhan industri pakaian yang sangat cepat telah menyebabkan perubahan pada perilaku masyarakat dan juga pada keadaan lingkungan. Perubahan perilaku masyarakat mendorong kebiasaan untuk membeli pakaian secara terus menerus melebihi kebutuhannya yang memicu terbentuknya perilaku konsumtif. Penelitian ini akan dikaji menggunakan Theory of Planned Behavior dengan menganalisis pengaruh antara sikap peduli lingkungan, norma subjektif, dan kontrol perilaku terhadap intensi membeli. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatori dengan teknik non-probability sampling khususnya convenience sampling. Partisipan penelitian berjumlah sebanyak 300 orang yang berasal dari kalangan Generasi Z dan Milenial. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa seluruh yariabel yaitu sikap peduli lingkungan, norma subjektif dan kontrol perilaku pembelian memiliki pengaruh yang siginifikan terhadap intensi membeli produk pakaian yaitu sebesar 0,000. Dapat diketahui pula besaran persentase pengaruh yang dihasilkan dari variabel sikap peduli lingkungan, norma subjektif, dan kontrol perilaku pembelian tehadap intensi membeli produk pakaian adalah sebesar 10,7%. Hasil temuan penelitian ini mendukung keabsahan teori yang digunakan bahwa sikap, norma subjektif, dan kontrol perilaku dapat memprediksi munculnya intensi pada suatu perilaku. Penelitian ini dikontekstualisasikan pada perilaku pembelian pakaian yang ditinjau melalui faktor sikap kepedulian seseorang pada isu-isu lingkungan, norma subjektif seperti orang-orang yang berada di sekitar, dan juga kontrol perilaku pembelian atau kemampuan pengendalian diri yang dirasakan untuk membeli atau tidak membeli produk pakaian.
PENGARUH PERSEPSI TERHADAP ‘SPOTIFY WRAPPED’ DAN PERSEPSI KEUNTUNGAN PREMIUM TERHADAP MINAT BERLANGGANAN SPOTIFY PREMIUM Ramadhinda, Azzahra; Manalu, S. Rouli; Pradekso, Tandiyo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Various efforts have been made by Spotify to attract people to subscribe to Spotify Premium, such as offering different types of premium service packages with various benefits and informational services like Spotify Wrapped. However, the presence of Spotify Wrapped and the benefits of Spotify Premium have led to both positive and negative perceptions among the public. This research will analyze whether the perceptions of Spotify Wrapped and the premium benefits influence the interest in subscribing to Spotify Premium. The theory used in this research is the Technology Acceptance Model (TAM). The sampling technique used in this research is non probability sampling, with a sample of 100 respondents residing in DKI Jakarta. This research conducts hypothesis testing using multiple linear regression equations. The results show that the variables of perception towards 'Spotify Wrapped' and the premium benefits variables simultaneously influence the interest in subscribing to Spotify Premium with a significance value of 0.002 < 0.05. Additionally, the value of the coefficient of determination (R Square) shows a value of 0.116, which means that the perception values towards 'Spotify Wrapped' and the perception of premium benefits towards the interest in subscribing to Spotify Premium are 11.6%. The hypotheses proposed in this study are accepted, and the research findings are in line with the theory used in this study, where the two independent variables in this research can provide benefits to the public and increase the interest in subscribing.
EKSPRESI EMOSI NEGATIF DALAM MEDIA SOSIAL (STUDI PADA KOMUNITAS ‘MARAH-MARAH’ DI TWITTER) Azzahrani, Safira; Lukmantoro, Triyono; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Social media continues to grow rapidly and is closely related to the lives of people today. The various benefits obtained from the use of social media are certainly inseparable from its negative impact, which is related to the aspect of freedom. This research examines the phenomenon of individuals who behave violently and verbally aggressive on social media, focusing on the phenomenon that occurs in the Komunitas ‘Marah-Marah’ on Twitter. Komunitas ‘Marah-Marah’ is a community formed on Twitter by @musyihab on August 2022 that has received attention by users, indicated by the number of members reaching hundreds of thousands since it first appeared in 2022. This research aims to find out and explore a number of conditions that make individuals able to behave violently and verbally aggressive in the 'Marah-Marah' Community on Twitter, using a case study approach. Through interviews with six selected informants and pattern matching analysis method, the research has revealed a number of conditions that encourage individuals to behave verbally abusive, by exploring the concept of Online Disinhibition Effects by John Suler (2004). The results confirmed 5 elements of online disinhibition in forming disinhibition effects on individuals, which include: (1) Dissociative Anonymity; (2) Invisibility; (3) Asynchronicity; (4) Dissociative Imagination; and (5) Minimization of Authority, in the context of this study. In addition, it can be concluded that verbally abusive behavior shown through uploading tweets containing harsh words to vulgarity in the community, focuses more on expressing individual personal anger. This indicates that verbally abusive behavior that occurs on social media does not always target other people, but rather as a form of emotional release that cannot be expressed in real life.
HUBUNGAN SIKAP DAN NORMA SUBJEKTIF TENTANG PROMOSI DIRI TERHADAP MINAT MELAKUKAN PROMOSI DIRI DALAM MENCARI PEKERJAAN DI MEDIA SOSIAL Putri Dwikurnia, Josephine; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The intense job competition in Indonesia has made it difficult for job seekers in Indonesia to find a job. Self-promotion could help people to find job easily. The study analyzed whether there was a relationship between the attitude about self-promotion and the subjective norm of self promotion toward the individual's intention in doing self-promoting on social media to find a job. The hypothesis is based on the Theory of Reasoned Action. The sampling of this study was done using non-probability samplings, specifically purposive samplers. The study took 300 respondents. The sample criteria for the study are individuals aged 15-24 years who are jobseeker. This consideration was due to the highest unemployment rate at the age range of 20-24 years, followed by the 15-19 year range. The hypothesis was tested using Kendall's W analysis with SPSS 29. Online questionnaire shared through Instagram, Tiktok, Facebook, Linkedin, and WhatsApp. The results of the research showed that the attitude and the subjective norms of have a relationship with the interest in doing self promotion on social media to find a job with a significance of 0,001<0,05 which means very significant. For the W value of 0,077 or 7,7% which means the relationship between the attitudes and the subjective norm towards the intention of doing self-promoting on social networks for finding a job is very weak. The findings of this study are in line with the theory used
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso S.Sos, M.Si, Agus Naryoso Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Mila Ningrum Azzahrani, Safira Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kurnia, Ayu Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nur Suryanto Gono, Joyo Nurindah Zahra Harya Puspa Nurul Hasfi Nurul Hidayah Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Qurrota Ayun, Primada Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Sakti Kaloeti, Dian Veronika Sarah Nabila Septiana Devi Permatasari Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Suryanto Gono, Joyo Nur Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah