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PENGARUH EKSPEKTASI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PRODUK LUXCRIME BLUR & COVER TWO WAY CAKE DI SHOPEE Lusia Wibowo, Marvela; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The trend of using beauty products is increasing rapidly due to the emergence of awareness from the public to take care of beauty. This is also supported by the spread of e-commerce that carries the marketplace concept, including Shopee, Tokopedia, BliBli, and so on. One of the local cosmetic brands that uses e-commerce as its trading activity is Luxcrime. One of the Luxcrime sales categories that are in great demand by the public is Blur & Cover Two Way Cake. The problem that occurs is the number of complaints that arise from consumers regarding the quality of products and services on the Luxcrime Mall platform at Shopee. This study aims to determine the effect of product quality expectations and service quality on customer satisfaction with Luxcrime Blur & Cover Two Way Cake products. This study uses the explanaotri method with non probability sampling technique involving 100 respondents. The theory used is Expectancy Disconfirmation Theory as a foundation for understanding the effect of product quality expectations and service quality on customer satisfaction on Luxcrime Blur & Cover Two Way Cake products. The results of the research obtained through multiple linear regression hypothesis testing are that product quality expectations and service quality expectations have a simultaneous influence on customer satisfaction with a significance value obtained of 0.000. This means that every time there is an increase in the value of X1 and X2, there is also an increase in the value of Y so that the hypothesis can be accepted.
PENGARUH PERSEPSI TERHADAP ‘SPOTIFY WRAPPED’ DAN PERSEPSI KEUNTUNGAN PREMIUM TERHADAP MINAT BERLANGGANAN SPOTIFY PREMIUM Ramadhinda, Azzahra; Manalu, S. Rouli; Pradekso, Tandiyo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Various efforts have been made by Spotify to attract people to subscribe to Spotify Premium, such as offering different types of premium service packages with various benefits and informational services like Spotify Wrapped. However, the presence of Spotify Wrapped and the benefits of Spotify Premium have led to both positive and negative perceptions among the public. This research will analyze whether the perceptions of Spotify Wrapped and the premium benefits influence the interest in subscribing to Spotify Premium. The theory used in this research is the Technology Acceptance Model (TAM). The sampling technique used in this research is non probability sampling, with a sample of 100 respondents residing in DKI Jakarta. This research conducts hypothesis testing using multiple linear regression equations. The results show that the variables of perception towards 'Spotify Wrapped' and the premium benefits variables simultaneously influence the interest in subscribing to Spotify Premium with a significance value of 0.002 < 0.05. Additionally, the value of the coefficient of determination (R Square) shows a value of 0.116, which means that the perception values towards 'Spotify Wrapped' and the perception of premium benefits towards the interest in subscribing to Spotify Premium are 11.6%. The hypotheses proposed in this study are accepted, and the research findings are in line with the theory used in this study, where the two independent variables in this research can provide benefits to the public and increase the interest in subscribing.
MEMAHAMIMANAJEMENPRIVASIKOMUNIKASIINDIVIDUSAAT MELAKUKANLIVESTREAMINGDIMEDIASOSIALTIKTOK Mumtaz, Tsaniyatul; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research examines how individuals manage privacy while live streaming on TikTok using a qualitative approach through Interpretative Phenomenological Analysis (IPA). By conducting in-depth interviews with individuals actively engaged in TikTok live streaming, the study reveals various perspectives on privacy, where personal information and family issues are considered highly sensitive, while topics such as complaints, work-related problems, education, and romantic relationships are easier to share. The participants employ various strategies for privacy management, such as utilizing TikTok's privacy features and setting boundaries during the broadcast. Supporting Communication Privacy Management (CPM) theory, the findings highlight the dynamic nature of privacy management, influenced by factors such as gender, motivation, and audience interaction, providing valuable insights into the complexities of digital privacy in the context of social media
How the Experience of Living Overseas Sharpened Indonesian Student’s Intercultural Communication Competence Through Student Exchange Program at the University of Pécs Kanaya Faza, Kayla; Lukmantoro, Triyono; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study delves into the intercultural communication competence of Indonesian students participating in the Exchange Student Program at the University of Pécs. It examines how they navigate the substantial cultural differences between Hungary and Indonesia, employing Byram's (1997) five elements of intercultural communication competence—attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness/political education—and intergroup contact theory to explore potential prejudice. The findings reveal that despite facing significant cultural challenges, the students demonstrate and substantially enhance their intercultural communication competence. Utilizing a phenomenological approach, the intellectual perspectives of each student in navigating cultural differences enrich the study, contributing to a deeper understanding of their intercultural experiences and offering insights into broader cultural adaptation in educational exchange programs. All Indonesian students in this study exhibit their intercultural communication competence.
THE CORRELATION BETWEEN KNOWLEDGE OF SEXUAL REPRODUCTION, OPENNESS IN DISCUSSING SEXUAL TOPICS, AND AWARENESS OF THE HUMAN PAPILLOMAVIRUS INFECTION TOWARDS WILLINGNESS FOR HUMAN PAPILLOMAVIRUS INFECTION VACCINATION Dewi Anggraini, Elysia; Manalu, S. Rouli; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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HPV is the cause of cervical cancer, which is a concern to Indonesian women. Despite various efforts, awareness of the HPV is still low. The government has started a program of free HPV vaccination for primary school to reduce future rates of cancer. However, cultural taboos on sexual discussion hinder the effective reproductive health awareness. This research determines the correlation between knowledge of sexual reproduction, openness in discussing sexual topics, and awareness of the HPV infection towards the willingness for HPV vaccination. This research used purposive sampling with 300 respondents. The sample criteria were women aged 17-24 years and who had not received the HPV vaccination. The hypotheses testing was conducted with Kendall’s W and Chi-Square using SPSS. The results showed that the correlation between knowledge of sexual reproduction and awareness of the HPV infection towards openness in discussing sexual topics with Sig. value of 0.006 < 0.01, stated as very significant from the Kendall’s W. Additionally, the correlation between openness in discussing sexual topics towards willingness for HPV infection vaccination with Sig. value of 0.000 < 0.01, stated as very significant from the ChiSquare. The findings of this study support the validity of the KAP model.
Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Event Manager dan Sponsorship Manager Rahmanuz Zidan, Aimar; Naryoso, Agus; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project focuses on the comprehensive preparation and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team due to a desire to create an event that aligned with recent popular trends. This project report is based on the event management framework outlined in Joe Goldblatt's book "Special Events," which details the five stages of event planning, from research to evaluation. The Trackpresso: 5k Color Run aimed to attract 150 participants on August 24th in Semarang. The results of this report demonstrate that the event was executed in accordance with the predefined targets. A total of 150 participants joined the Trackpresso: 5k Color Run. As the Event Manager and Sponsorship Manager, we successfully achieved the set targets, including the participation of 150 participants and securing sponsorship worth Rp 35,682,500.Additionally, other targets such as the number of volunteers, government permits, the Strava challenge program, and sponsorship achievements were met. This report recommends that the Trackpresso: 5k Color Run project can contribute academically to the preparation of similar events.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
Hubungan Tingkat Pengetahuan Tentang Program Sosialisasi Pemberantasan Jentik Nyamuk dan Sikap Tentang Sosialisasi dengan Tindakan Masyarakat untuk Memberantas Nyamuk Aedes aegypti dan Penyakit DBD Rachma Fitriani, Areta; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Dengue hemorrhagic fever (DHF) cases, caused by mosquito-borne dengue virus infections, particularly Aedes aegypti, remain endemic in many countries, especially in tropical countries like Indonesia. The number of DHF cases fluctuates from year to year. Even though DHF cases have decreased this year, there is no guarantee that they will continue to decline in the following years. Semarang is no exception, as it is one of the areas experiencing a dengue outbreak. The Semarang City Government, along with various sectors, has made efforts to reduce the spread of Aedes aegypti and dengue through public awareness and education programs, as well as mosquito larvae eradication activities. Despite the implementation of programs to control the mosquitoes that cause DHF, there has been no significant progress in reducing the number of DHF cases. This research aims to clarify the relationship between knowledge, attitudes, and behaviors in efforts to eradicate mosquito larvae, particularly in the Semarang area. An explanatory research type and survey method were used in this study. The study population consists of residents in Meteseh Village who have received and participated in the socialization activities on mosquito larvae eradication (MLE). This research employed a non-probability sampling technique, and the sampling method used was accidental sampling. The data collection process was conducted by distributing questionnaires. The research results showed that the relationship between the level of knowledge about the socialization program on mosquito larvae eradication (X₁) and attitudes toward socialization (X₂) with community based Aedes aegypti mosquito eradication activities and dengue fever (Y) indicates a relationship. This was demonstrated by the results of Kendall’s tau (????) analysis, based on calculations using SPSS version 26, which produced a significance value of 0.00 and < 0.05, thus confirming the existence of a significant relationship.
CODIFYING GENDER COMMUNICATION: A QUASI-EXPERIMENTAL APPROACH TOWARDS IDENTIFYING DIFFERENCES IN EMOTIONAL EXPRESSIVITY Raihan Muhammad, Athar; Dwiningtyas Sulistyani, Hapsari; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Two studies were conducted in order to contribute to diversifying the pillars of understanding on the interaction of gender to the concepts of emotional expression. Designed to understand both its key differences, this study utilizes a quasi-experimental method, with a mix of both controlled stimulant testings by an emotionally-inducing advertisement on populations of highly educated females and males. This study measures emotional expressivity in 6 dimensions, namely Sadness, Fear, Anger, Happiness, Surprise, and Disgusted, the results inhibit that the performative value of gender influences how emotional messages are captured.
PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
Co-Authors ., Sa’adatina Adi Nugroho Afifah Azzahra Agus Naryoso Alifah Erti Puspaningrum Alma Lathifia Adzani Alya Husni, Asyifa Alyanissa R.S., Vania Alyssa Jasmine Aurelia Rahmiqatrunnada Amellia Syaloom Amida Yusriana Annastasia Ediati Ariabryna Batari Nadyasworo Arina Sekar Ayu Pertiwi Avian Savitri, Lulu Ayu Kurnia S, Ayu Ayu Mila Ningrum Azzahrani, Safira Bulandari, Devita Christy Ofeelia, Meyndi Cornelia Larasati Anggraeni Desynta Kurnia Hapsari Dewi Anggraini, Elysia Dhea Ayu Fairuzha Dian Veronika Sakti Kaaloeti Djoko Setyabudi Elisa, Nova Erica Pinasthika, Emilia Gabby Aurelia Gracella Rosaline, Maria Hanafi, Sekar Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendra Try Ardianto Hesa Dhiaokto Hasabi Joyo Nur Suyanto Gono Kanaya Faza, Kayla Khairani, Yulia Khatarina Ika Pramelianti Krisan Putri, Florentina Krisanti Cahyaningtyas, Yulia Kukuh Mujiono Kushandajani . Laila Kholid Alfirdaus Lintang Ratri Rahmiaji Lisa Adelin Putri Lusi Alisah Lusia Wibowo, Marvela March Hot Asi Sitanggang Miratus Sholekhah, Ana Moghni Labib, Ridho Muhammad Irzal Adiakurnia Mumtaz, Tsaniyatul Naafisa Maulida Pratama Naomi Feby Yolanda Br Saragih Naura Iftika Ramadhanti Nosiva Rini, Lilis Novel C Damarjati, Dimas Nur Fadila, Jihan Nurinda Zahra Nurindah Zahra Harya Puspa Nurul Hasfi Nurul Hidayah Nyoman Bagus Wibisana Ova Adelia Paundria Dwijastuti Pertiwi, Bunga Primada Qurrota Ayun Puspa Ningrum, Kumala Putri Dwikurnia, Josephine Putri Pangestu, Tiara Rachma Fitriani, Areta Rafky Muhammad Rahayu, Kusnurul Rahma Az Zahra Laksmitha Rahmanuz Zidan, Aimar Raihan Atha Naufal Wardhana Raihan Muhammad, Athar Ramadhinda, Azzahra Rania Rizki Zulkarnain Regita Pratitis, Penthasuci Rindiana Kiswari Sakti Kaloeti, Dian Veronika Sarah Nabila Saviera Maharani Doniyar Septiana Devi Permatasari Sheila Rafa Azzahra Shela Kusumaningtyas Sunarto Sunarto Sunarto Sunarto Surraya Ulfa, Nurist Syaiful Millah Tahamata, Valentino Marcel Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Tazkia Irsyad, Raihana Tita Adi Tiyawati Tjen Jocelyn Ivana Tjen Maurilia Zerlina Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Vania Malinda Wildan Namora Ichsan Setiawan Wiwid Noor Rakhmad Yanuar Luqman Yohanes Thianika Budiarsa Zakira, Tuhfah Zelda Elsa Khabibah