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Journal : Journal of Hotel Management

Pengaruh Online Customer Review Terhadap Keputusan Pembelian Kamar Di Kaamala Resort Ubud Wahyuni, Ni Made Mega; Suastini, Ni Made
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1014

Abstract

Tourism in this era of globalization is developing very rapidly which causes tourism actors to run their business by observing changes in consumers so that they can anticipate changes in consumer behavior, to then be used as material in improving marketing strategies. With the development of technology, Tourism players, especially the hotel industry, will use media distribution channels such as online travel agents as a medium for booking rooms. Data collection techniques used in this study include: documentation studies, interviews, and questionnaires. The data obtained were then analyzed using the IBM SPSS 25 (Statistical Package of Social Science). In obtaining numerical results that are in accordance with the rules, the tests are carried out on the classical assumption test, simple linear regression analysis, and the determination test. Based on the results of research that has been done, found the results that online customer reviews have a significant positive effect on purchasing decisions by 67,3 percent and 32,7 percent is influenced by other variables that not examined in this study. As an effort to improve purchasing decisions, Kaamala Resort Ubud should respond to every negative or positive review that given by consumers. and provide what the hotel promises so that expectations and reality will not be much different and consumers will become more confident to stay at Kaamala Resort Ubud.
The Promotion Impact through Instagram toward Purchasing Intention at Alila Ubud Pradyumna, Ayu Gania; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1542

Abstract

The lodging industry is as of now creating, which has made competition between inns, making it fundamental to supply techniques that can increment tourists' buying intrigued. This ponder points to decide the impact of advancements by means of Instagram on obtaining intrigued at Alila Ubud. The sort of think about utilized is quantitative information. Information collection was carried out by conveying surveys employing a Likert scale with 12 articulation things. The populace of this think about is domestic and outside visitors who know Alila Ubud, conjointly Alila Ubud's Instagram supporters, numbering 45,200. This consider delivered a test decided utilizing the Slovin equation with a add up to of 100 respondents. This think about appears that advancement through Instagram (X) contains a positive or noteworthy impact on Buy Intrigued (Y) at Alila Ubud. Promotion by means of Instagram has very a huge commitment in impacting buying intrigued as much as 57.7% is still within the direct category, at that point the remaining 42.3% impacts other viewpoints that have not been investigated in this ponder such as item quality, brand, cost, and so on.
Pengaruh harga Kamar dan Kualitas Pelayanan terhadap Keputusan Menginap di Westin Resort & Spa di Ubud Atiramaniya, Ni Wayan Cittin; Suastini, Ni Made; Mas Wiartha, Nyoman Gede
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1552

Abstract

The increasingly competitive growth of hotels in Gianyar Regency will also impact the competitiveness of its business. To enhance the decision-making process for staying at The Westin Resort & Spa Ubud, Bali, attention must be paid to several factors that influence guests' decisions to stay. Factors such as Room Price and Service Quality can increase guests' willingness to stay or make repeat purchases. This study aims to determine the influence of room price and service quality on the decision to stay at The Westin Resort & Spa Ubud, Bali. The population of this study comprises individuals who stayed at The Westin Resort & Spa Ubud, Bali, in the last month up to March, totaling 1250 people, with a sample size determined using simple random sampling technique amounting to 93 samples. Data collection method involved questionnaires analyzed using multiple linear regression analysis. The data analysis results show that room price and service quality have a positive and significant influence on the decision to stay. The regression value obtained is F-statistic of 36.852, which is greater than the critical F-value of 2.70. The strength of the relationship between Room Price (X1) and Service Quality (X2) as independent variables in this study with the percentage of Stay Decision as the dependent variable is 0.871. This indicates a very strong and positive relationship between the independent variables and the dependent variable. The magnitude of the influence of room price and service quality on the decision to stay is 75.8%. Recommendations from the researcher include enhancing room price strategies to compete with nearby hotels. Additionally, management should consider aligning prices with room quality to improve guest stay decisions. For future research, it is suggested to investigate other factors influencing stay decisions such as location, promotions, and advertising.