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nur subiantoro
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ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PERPUTARAN KARYAWAN DI PT. BANK MESTIKA DHARMA, TBK. ZAINUL ARIFIN MEDAN Evania Tanady; Wily Julitawaty; Nur Subiantoro
JURNAL BISNIS KOLEGA Vol. 8 No. 1 (2022): Vol 8, No 1 (2022): Vol 8 No 1: Jurnal Bisnis Kolega (JBK) , Juni 2022
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.053 KB) | DOI: 10.57249/jbk.v8i1.74

Abstract

Leadership style is the ability, strength, method, or method that is done by a leader to do something, take a decision, to build a good relationship between leader and employee. Leaders and employees can be integrated to create strategies to achieve company goals. The work environment is the location where tasks are completed, or where employees work in a company. The work environment can include the location, economic conditions, socio-cultural that may affect the company. Employee Turnover is a period when employees decide to quit their place of work or company and employee turnover does not always have a negative impact on the company. Employee turnover occurs when employees who stop working are employees who lack competence and ability to work at the company.The method used in this study is a survey approach, the type of research is quantitative descriptive and the nature of this research is explanatory research. The population in this study were all employees of PT. Bank Mestika Dharma, Tbk. Zainul Arifin Medan, amounting to 500 people with sampling using the Slovin formula were 222 people. Data collection method is done by distributing a list of statements, observations and study documentation. Variables are measured with a Likert scale. The model of data analysis used to answer hypotheses is multiple regression. The research results showed that the leadership style and work environment together had a positive influence on the employee turnover rate of PT. Bank Mestika Dharma, Tbk. Zainul Arifin Medan. Where the two variables affect the desire to work long-term employees, but in this study the two variables are not the main reason for employees to stop working. Partially, the work environment variable has a more dominant influence on the employee turnover of PT. Bank Mestika Dharma, Tbk. Zainul Arifin Medan instead of leadership style variables. Keywords : Leadership Style, Work Environment, Employee Turnover
Pengaruh Sistem Manajemen dan Ekuitas Merek terhadap Minat Beli Ulang PT. Himawan Putra Medan Billy Jovan; Thomas Sumarsan Goh; Nur Subiantoro; Syawaluddin Syawaluddin
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.5415

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Himawan Putra Medan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sistem manajemen mutu dan ekuitas merek terhadap niat beli ulang. Populasi dan sampel dalam penelitian ini berjumlah 50 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa sistem manajemen mutu dan ekuitas merek secara simultan berpengaruh positif dan signifikan terhadap niat beli ulang PT. Himawan Putra Medan. Secara parsial, sistem manajemen mutu berpengaruh terhadap niat beli ulang PT. Himawan Putra Medan. Secara parsial ekuitas merek berpengaruh positif dan signifikan terhadap niat beli ulang PT. Himawan Putra Medan. Besarnya koefisien determinasi terlihat dari nilai RSquare sebesar 0,477 yang berarti sistem manajemen mutu dan ekuitas merek mampu menjelaskan minat beli ulang sebesar 47,7% sedangkan sisanya 52,3% dipengaruhi oleh variabel yang tidak diteliti seperti harga. persepsi, harga, kualitas produk dan sebagainya.Kata Kunci: Sistem Manajemen Mutu, Ekuitas Merek, dan Minat Beli Ulang
IDENTIFIKASI PENANGANAN UTAMA MENGHADAPI ABRASI PADA EKOWISATA PANTAI ALAM SERDANG BAHARI Dian Inda Sari; Nur Subiantoro; Maya Puspita Ningrum
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.4066

Abstract

Pantai Alam Serdang Bahari adalah ekowisata yang dikelola oleh Kelompok Tani Hutan Magrove (KTHM) “Alam Serdang Bahari. Dasar pembentukan KTHM ini salah satunya adalah telah terjadi abrasi di pantai yang mengakibatkan gundulnya hutan di kawasan pesisir pantai Desa Regemuk Kecamatan Pantai Labu. Penanaman kembali Pohon Manggrove yang tumbang dan mati akibat abrasi tetap tidak bertahan lama, pohon hilang terseret ombak dan abrasi semakin mendekat jalan Dusun 3 Desa Regemuk. Dari asesmen lapangan yang dilakukan oleh Tim STIE dan STIH Graha Kirana Medan, dihasilkan roadmap desa binaan yang berkelanjutan dengan kesimpulan bahwa semua rencana yang ada tidak akan berhasil dilakukan tanpa ada usaha untuk menghalang abrasi yang berkepanjangan dengan jalan membangun tanggul penampang di pinggir pantai sebagai pemecah ombak. Dengan pembangunan tanggul penampang di bibir pantai Ekowisata Alam Serdang Bahari ini diharapkan bisa meningkatkan taraf hidup KTHM Alam Serdang Bahari,menjadikan mereka entrepreneurial tangguh, memajukan wisata kreatif rakyat kecil.
AMBIDEXTERITY CAPABILITIES AND HUMAN CAPITAL IN INDONESIAN TOURISM MSMEs PERFORMANCE Tarigan, Imanuel; Harsono, Subambang; Subiantoro, Nur; Sitompul, Pandapotan
JURNAL DARMA AGUNG Vol 32 No 2 (2024): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i2.4120

Abstract

Indonesian tourism MSMEs have a low level of resilience, making them unprepared for crises like the COVID-19 pandemic. This is due to a lack of resources for organizational adaptability. Researchers are exploring the role of organizational resilience and strategic renewal in improving the performance of these MSMEs. Structural equation modeling (SEM) analysis shows a positive relationship between ambidexterity capability and human capital on strategic renewal, and strategic renewal positively impacts performance. However, organizational resilience has little impact on strategic renewal. Factors such as limited resources and unpreparedness for economic crisis conditions impede the resilience of these MSMEs.
ANALISIS CUSTOMER DELIGHT DAN LOKASI USAHA TERHADAP LOYALITAS PELANGGAN PADA KENTUCKY FRIED CHICKEN (KFC) CABANG RINGROAD MEDAN Maulidini, Maulidini; Subiantoro, Nur; Saputra, Rizky
Jurnal Manajemen Ekonomi dan Bisnis Vol 1, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v1i1.66

Abstract

AbstractThis study aims to determine the effect of Customer Delight and business location on customer loyalty at KFC Ringroad Medan Branch. This research method is in the form of an explanation, namely the research method aims to be able to explain the position of each of the variables studied and the influence between one variable and another. The object of this research is the consumers of the Medan Ringroad Branch. The data collected in this study came from questionnaires, direct observations, and documentation studies. Data is processed using SPSS 20.0 for windows. The data analysis method used in this study is multiple regression analysis using descriptive methods and quantitative methods to measure the effect of Customer Delight, and location on customer loyalty at KFC Ringroad Medan Branch. Based on the simultaneous test on the variables consisting of Customer Delight and location together have a positive and significant effect on the dependent variable (customer loyalty). By using the correlation coefficient test (R2) it is found that the level of correlation or relationship between justice, esteem, finish touch and location on customer loyalty at KFC Ringroad Medan Branch is a fairly high relationship.AbstrakPenelitian ini bertujuan untuk bisa mengetahui pengaruh Customer Delight dan lokasi usaha terhadap loyalitas pelanggan pada KFC Cabang Ringroad Medan. Metode penelitian ini berbentuk eksplanasi, yaitu metode penelitian bertujuan untuk dapat menjelaskan kedudukan masing-masing variabel- yang diteliti serta pengaruhnya antara variabel satu dengan variabel lainnya. Obyek penelitian ini adalah konsumen cabang Ringroad Medan. Data yang dikumpulkan dalam penelitian ini berasal dari kuisioner, hasil pengamatan langsung, dan studi dokumentasi. Data diproses dengan menggunakan SPSS 20.0 for windows. Metode analisis data yang digunakan dalam penelitian ini analisis regresi berganda dengan menggunakan metode deskriptif dan metode kuantitatif guna untuk mengukur pengaruh Customer Delight, dan lokasi terhadap loyalitas pelangan pada KFC Cabang Ringroad Medan. Berdasarkan uji simultan pada variabel yang terdiri Customer Delight, dan lokasi secara bersama-sama memiliki pengaruh yang positif dan signifikan terhadap variabel terikat (loyalitas pelanggan). Dengan menggunakan pengujian koefisien korelasi (R2) diperoleh bahwa tingkat korelasi atau hubungan antara justice, esteem, finish touch dan lokasi terhadap loyalitas pelanggan pada KFC Cabang Ringroad Medan merupakan hubungan yang cukup tinggi.3032-5382
PERILAKU PENGGUNAAN IKLAN FACEBOOK TERHADAP KINERJA BISNIS UMKM BERBASIS DIGITAL Tarigan, Imanuel; Sihotang, Helena; Subiantoro, Nur; Harsono4, Subambang
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the factors that encourage MSMEs to use Facebook advertising and its impact on business kinerjance. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the study validates a theoretical model through a survey of 250 Indonesian MSME owners. The results show a direct and significant influence between compatibility, social influence, and perceived ease of use on Facebook advertising behavior. However, no influence was found from cost, facilitating conditions, or perceived usefulness. The perceived financial resource availability factor has a significant moderating effect on the relationship between Facebook advertising and business kinerjance. Generally, Facebook advertising does not significantly influence business kinerjance, especially in terms of profit and efficiency, but it positively affects indicators supporting business kinerjance, such as growth, personal goals, and reputation.
PERILAKU PENGGUNAAN IKLAN FACEBOOK TERHADAP KINERJA BISNIS UMKM BERBASIS DIGITAL Tarigan, Imanuel; Sihotang, Helena; Subiantoro, Nur; Harsono4, Subambang
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the factors that encourage MSMEs to use Facebook advertising and its impact on business kinerjance. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the study validates a theoretical model through a survey of 250 Indonesian MSME owners. The results show a direct and significant influence between compatibility, social influence, and perceived ease of use on Facebook advertising behavior. However, no influence was found from cost, facilitating conditions, or perceived usefulness. The perceived financial resource availability factor has a significant moderating effect on the relationship between Facebook advertising and business kinerjance. Generally, Facebook advertising does not significantly influence business kinerjance, especially in terms of profit and efficiency, but it positively affects indicators supporting business kinerjance, such as growth, personal goals, and reputation.
PENGARUH DISIPLIN KERJA DAN PENGAWASAN TERHADAP KINERJA PERANGKAT DESA PEMATANG BIARA KECAMATAN PANTAI LABU KABUPATEN DELI SERDANG Haris, Abdul; Subiantoro, Nur
Jurnal Manajemen Ekonomi dan Bisnis Vol 1, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v1i1.49

Abstract

AbstractThis study aims to determine and analyze the effect of the influence of work discipline and work supervision on the performance of village officials at the Pematang Biara Village Office, Pantai Labu District, Deli Serdang Regency. The type of this research is descriptive quantitative. The population in this study were all village officials at the Pematang Biara Village Office, Pantai Labu District, which amounted to 32 people. Data collection techniques in this study are: Interviews with entitled parties, making a list of questioneire and Documentation studies conducted to all village officials. The analysis technique uses multiple linear regression analysis with the results of the analysis Y = 12.523 + 0.014X1 + 0.570X2. The results of this study indicate that simultaneously discipline and supervision have a significant effect on the performance of village officials, which includes indicators of ability, discipline and responsibility given. AbstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengaruh disiplin kerja dan pengawasan kerja terhadap kinerja perangkat desa di kantor Desa Pematang Biara Kecamatan Pantai Labu Kabupaten Deli Serdang Adapun jenis penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh perangkat desa di Kantor Desa Pematang Biara Kecamatan Pantai Labu yang berjumlah 32 orang. Teknik pengumpulan data dalam penelitian ini adalah : Wawancara (interview) kepada pihak yang berhak, membuat daftar pertanyaan (questioneire) dan Studi dokomentasi yang dilakukan kepada kepada seluruh perangkat desa Teknik analisis menggunakan analisis regresi linear berganda dengan hasil analasis  Y = 12,523 + 0,014X1 + 0,570X2. Hasil penelitian ini menunjukkan bahwa secara serempak bahwa Kedisiplinan dan pengawasan berpengaruh secara signifikan terhadap kinerja perangkat desa, yang meliputi indikator kemampuan, disiplinan dan tanggung jawab yang diberikan. ABSTRACTThis study aims to determine and analyze the effect of the influence of work discipline and work supervision on the performance of village officials at the Pematang Biara Village Office, Pantai Labu District, Deli Serdang Regency. The type of this research is descriptive quantitative. The population in this study were all village officials at the Pematang Biara Village Office, Pantai Labu District, which amounted to 32 people. Data collection techniques in this study are: Interviews with entitled parties, making a list of questioneire and Documentation studies conducted to all village officials. The analysis technique uses multiple linear regression analysis with the results of the analysis Y = 12.523 + 0.014X1 + 0.570X2. The results of this study indicate that simultaneously discipline and supervision have a significant effect on the performance of village officials, which includes indicators of ability, discipline and responsibility given.Keywords  : Work Discipline, Supervision, Performance  ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengaruh disiplin kerja dan pengawasan kerja terhadap kinerja perangkat desa di kantor Desa Pematang Biara Kecamatan Pantai Labu Kabupaten Deli Serdang Adapun jenis penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh perangkat desa di Kantor Desa Pematang Biara Kecamatan Pantai Labu yang berjumlah 32 orang. Teknik pengumpulan data dalam penelitian ini adalah : Wawancara (interview) kepada pihak yang berhak, membuat daftar pertanyaan (questioneire) dan Studi dokomentasi yang dilakukan kepada kepada seluruh perangkat desa Teknik analisis menggunakan analisis regresi linear berganda dengan hasil analasis  Y = 12,523 + 0,014X1 + 0,570X2. Hasil penelitian ini menunjukkan bahwa secara serempak bahwa Kedisiplinan dan pengawasan berpengaruh secara signifikan terhadap kinerja perangkat desa, yang meliputi indikator kemampuan, disiplinan dan tanggung jawab yang diberikan.
Stock Price Prediction Model On Automotive Companies And Its Components Listed On The Indonesia Stock Exchange Rulliyani, Rulliyani; Subiantoro, Nur; Nasib, Nasib; Rinanda, Teja
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.665

Abstract

The purpose of this study is to analyze whether economic value added and profitability (ROA) can affect prices for automotive companies and their components on the Indonesia Stock Exchange. This study uses 12 automotive companies and their components listed on the Indonesia Stock Exchange in 2014-2019. Methods of collecting data by means of documentation or literature study. The sampling technique in this study used purposive sampling and the ardl panel research method. Based on the results of the study, it can be concluded that there are nine automotive companies on the Indonesian stock exchange, namely; PT. Astra International, Tbk; PT. Astra Otoparts, Tbk; PT. Indo Kordsa, Tbk; PT. Goodyear Indonesia, Tbk; PT. Gajah Tunggal, Tbk; PT. Multi Prima Sejahtera, Tbk; PT. Multistrada Directions Sarana, Tbk; PT. Nippres, Tbk; PT. Prima Alloy Steel Universal, Tbk, Economic Value Added and Profitability variables have a significant influence on stock prices. While in two companies, namely PT. Indomobil Sukses Internasional, Tbk and PT. Selamat Sempurna, Tbk, only the Economic Value Added variable has a significant influence on stock prices. And in one company, namely PT. Indospring, Tbk only profitability variables that significantly affect stock prices. In general, Economic Value Added and Profitability are leading indicators for controlling stock prices. However, on a panel basis, neither of the two has been able to become a leading indicator for controlling share prices in automotive companies and their components on the Indonesian stock exchange. This is because the two variables have not provided a stable influence on a panel basis for all companies studied as automotive companies and their components on the Indonesian stock exchange.
Rekayasa Teknik Guludan sebagai Upaya Rehabilitasi Ekosistem Mangrove di Ekowisata Pantai Alam Serdang Bahari, Pantai Labu, Sumatera Utara Dian Inda Sari; Nur Subiantoro; Riri Rezeki Hariani; Maya Puspita Ningrum; Abu Salim
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 3 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.3.372-378

Abstract

Abrasion at Alam Serdang Bahari Beach (ASB) is increasingly worrying, causing the reduction of mangrove forests on the coast. ASB Beach is located in Regemuk Village, Labu Beach. The ASB Mangrove Forest Farmers Group (KTHM) has made many efforts to continue to exist morally and materially to survive in the ecotourism industry and is trying to re-green the beaches to minimize the impact of abrasion. The results of a field assessment involving lecturers, village officials, and KTHM ASB obtained a roadmap for a sustainable development village with a solution to prevent prolonged abrasion using the simplest and most economical way through engineered bund techniques to protect mangrove plants and also act as a wave breaker. Implementing this PKM aims to make new efforts to plant mangrove trees as coastal abrasion protection. Implementing activities uses a participatory action research (PAR) approach. KTHM, as the partner, carried out the construction of the bund enclosure, and the PKM team was the drafter and supervisor. The results of the PKM implementation are three plots of bunds in the shape of a ship's bow as an effort to break the beach waves using the Rhizopora sp. propagules collected from mangrove seeds by KTHM ASB. This innovation is still early to assess because it requires ongoing monitoring. It is hoped that this effort will better protect newly planted mangrove plants from fierce waves and abrasion as a joint effort to prevent abrasion on ASB Beach.
Co-Authors Abdul Haris Abu Salim Agusty Ningrum, Dhea Alvin Alvin Billy Jovan Carin Carin Caska - Chairina Chairina Chairina, Chairina Darwanto Pangestu Dewi Robiyanti Dian Inda Sari Evania Tanady Fatin Nadifa Tarigan Hariani, Riri Rezeki Harsono4, Subambang Helman Helman Helman Helman, Helman Hutagaol, Jarungjung Imanuel Tarigan Ismayani Ismayani ISMAYANI ISMAYANI Jarungjung Hutagaol Joceline Giovanna Angel Lisa Susan Mahyudin Situmeang Maulidini, Maulidini Maya Puspita Ningrum Muhammad Razali Nasib Nunti Sibuea Palacheta Subies Subianto Pangeran, Pangeran Pasti almi Priono, Joko Rahmaniah Rahmaniah Rahmaniah, Rahmaniah Rasyid, Mhd Andi Razali, Muhammad Rizky Saputra Rizky Saputra, Rizky Robiyanti, Dewi Rulliyani Rulliyani Rulliyani, Rulliyani Safrawali Safrawali Safrawali, Safrawali Siagian, Tomy Sun Sibuea, Nunti Sihotang, Helena Siti Aminah Hasibuan Sitompul, Pandapotan Situmeang, Mahyudin Subambang Harsono Syaiful Khoiri Harahap Syawal Fachruzi Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Sylvy Sylvy Tanjung, Yulia Tiara Teja Rinanda Thomas Sumarsan Goh Viona Violita Wily Julitawaty Yulia Tanjung Tiara