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Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian HP Iphone di Kota Mataram Supratman; Ridho Rafqi Ilhamalimy
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 12 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss12pp515-521

Abstract

In Indonesia itself, currently the competition for dual camera technology smartphones can be said to be dominated by Asian manufacturers, especially from mainland China. Oppo, Vivo, Huawei, LG, Asus, Lenovo are some of the Asian vendors that have so far competed in the market with dual camera smartphones. The purpose of this study was to determine the effect of brand image and brand awareness on purchasing decisions for iPhone brand mobile phones. The quantitative descriptive research method with a sample size of 97 people. Data analysis was carried out using SPSS Statistical Program for Social Sciences 2.7. The results of the study found that brand image had a positive and significant effect on purchasing decisions for iPhone brand mobile phones, brand awareness had a positive and significant effect on purchasing decisions for iPhone brand mobile phones.
MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Bimaruci, Hazimi; Mahaputra, M. Rizky; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.748

Abstract

The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affecting customer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) Ridho Rafqi Ilhamalimy; M. Rizky Mahaputra
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 1 No. 1 (2020): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (November 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v1i1.604

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.
DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Wydyanto Wydyanto; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i3.822

Abstract

The purpose of writing Literature Review Papers is to determine the effect of variable product quality and service quality on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results showed that product quality effect on purchasing decisions, product quality effect on customer satisfaction, service quality effect on purchasing decisions, service quality effect on customer satisfaction and purchasing decisions effect on customer satisfaction.
Exploring Tourist Behavior and Sustainability in Island Tourism: A Systematic Literature Review Ilhamalimy, Ridho Rafqi; Suhud, Usep; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.354

Abstract

This study aims to explore the relationship between tourist behavior and the sustainability of island tourism through a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol. Data were obtained from two main databases, namely Scopus and ScienceDirect, covering publications from 2021–2025. In the initial identification stage, 733 articles were found. After going through the screening, eligibility, and inclusion processes, 53 articles were obtained that met the criteria for further analysis. The analysis was conducted bibliometrically and thematically to map tourist behavior variables, frequently used theories, and the geographical distribution of global research. The results show that the dominanttheories used are the Theory of Planned Behavior (TPB), Service Quality (SERVQUAL), and Social Exchange Theory (SET). The most frequently studied variables include tourist satisfaction, destination loyalty, destination image, and revisit intention. Thematically, the research focuses on three main areas: (1) sustainable practices and environmental awareness, (2) tourist experience, satisfaction, and revisit intention, and (3) destination image, local culture, and loyalty formation. Geographically, publications are dominated by Europe, followed by ASEAN and non-ASEAN Asia. The results of this study provide a conceptualcontribution to strengthening tourist behavior models that support the sustainability of island destinations and enrich the global research direction in the field of sustainable tourism.
The Role of Education in Tourism Development: Focus on Attractions, Amenities, and Accessibility Ridho Rafqi Ilhamalimy; Achmad Husen Husen; SUPARNO SUPARNO SUPARNO; DONI SUGIANTO SIHOTANG; SURATMAN SURATMAN SURATMAN
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25224

Abstract

This study aims to develop a theoretical proposition concerning the role of education in tourism development based on the core components of attractions, amenities, and accessibility (commonly referred to as the 3A framework). The background of this research lies in the limited integration of educational strategies in shaping sustainable and competitive tourism sectors. Education is identified as a key factor in enhancing human resource capabilities, facility management, and accessibility planning—primarily through vocational training, curriculum development, and knowledge-based policy-making. The study employs a qualitative method using literature review and bibliometric analysis with the aid of Vosviewer software. The research offers a theoretical and historical analysis of how education supports tourism development by improving the quality and sustainability of attractions, enhancing the management and service standards of amenities, and increasing accessibility through inclusive policy frameworks and data-driven infrastructure planning. The findings suggest that the effectiveness of the 3A components is significantly influenced by the educational capacity and competencies of tourism stakeholders. This paper provides a conceptual foundation for future studies and recommends further empirical investigation using exploratory or confirmatory factor analysis. Future researchers are encouraged to examine the causal relationships between educational strategies and the enhancement of tourism infrastructure and services using quantitative and multilevel analytical methods.
DIGITAL FINANCIAL TRANSACTION MANAGEMENT EDUCATION TO IMPROVE THE EFFICIENCY OF MICRO-ENTERPRISES IN THE TOURISM AREA TETEBATU, SIKUR, EAST LOMBOK Afrida Nur Chasanah; Baiq Herdina Septika; Miratul Husna Neris; Ridho Rafqi Ilhamalimy; Menik Aryani
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.11321

Abstract

ABSTRACT The growing use of digital transactions in the tourism sector has encouraged business actors to adapt their services to increasingly cashless payment systems. However, this shift has not been fully embraced by micro, small, and medium enterprises (MSMEs) in South Tetebatu Tourism Village, where limited digital financial literacy, dependence on cash transactions, and inadequately documented transaction management remain prevalent challenges. In response to these conditions, this community service program was designed to strengthen MSME capacity in utilizing digital financial services while promoting the implementation of the Quick Response Code Indonesian Standard (QRIS) as a more efficient transaction method. A Participatory Action Research (PAR) approach was employed through a series of activities, including partner needs assessment, digital financial literacy education, QRIS registration and installation assistance, and hands-on practice in the use of digital transactions within business settings. The program demonstrated that MSME actors responded positively to cashless payment systems and were able to operate QRIS in their daily business activities. The assistance provided not only facilitated the creation of digital wallet accounts and the implementation of QRIS but also enhanced the use of transaction histories as part of a more structured business management process. These findings indicate that the adoption of digital payment technology becomes more effective when literacy enhancement, technical assistance, and practical experience are developed in an integrated manner. The integration of these three components contributes to strengthening financial inclusion, improving digital transformation readiness, and developing an MSME empowerment model that supports the competitiveness of community-based tourism destinations. ABSTRAK Perkembangan transaksi digital di sektor pariwisata mendorong pelaku usaha untuk menyesuaikan pola layanan yang semakin mengarah pada sistem pembayaran nontunai. Kondisi tersebut belum sepenuhnya diikuti oleh pelaku usaha mikro, kecil, dan menengah (UMKM) di Desa Wisata Tetebatu Selatan yang masih menghadapi keterbatasan literasi keuangan digital, dominasi transaksi tunai, serta pengelolaan transaksi yang belum terdokumentasi secara optimal. Berangkat dari kebutuhan tersebut, kegiatan pengabdian ini dirancang untuk memperkuat kapasitas pelaku UMKM dalam memanfaatkan layanan keuangan digital sekaligus mendorong penerapan Quick Response Code Indonesian Standard (QRIS) sebagai sarana transaksi yang lebih efisien. Pendekatan Participatory Action Research (PAR) digunakan melalui rangkaian kegiatan yang meliputi identifikasi kebutuhan mitra, edukasi literasi keuangan digital, pendampingan registrasi dan pemasangan QRIS, serta praktik langsung penggunaan transaksi digital pada lingkungan usaha. Pelaksanaan program menunjukkan bahwa pelaku UMKM memberikan respons positif terhadap penggunaan sistem pembayaran nontunai dan mampu mengoperasikan QRIS dalam aktivitas usaha sehari-hari. Pendampingan yang dilakukan tidak hanya memfasilitasi pembuatan akun dompet digital dan implementasi QRIS, tetapi juga meningkatkan pemanfaatan riwayat transaksi sebagai bagian dari pengelolaan usaha yang lebih terstruktur. Temuan ini mengindikasikan bahwa adopsi teknologi pembayaran digital menjadi lebih efektif ketika peningkatan literasi, pendampingan teknis, dan pengalaman praktik dikembangkan secara terpadu. Integrasi ketiga aspek tersebut berkontribusi pada penguatan inklusi keuangan, peningkatan kesiapan transformasi digital, serta pengembangan model pemberdayaan UMKM yang relevan untuk mendukung daya saing kawasan wisata berbasis masyarakat.