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Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian HP Iphone di Kota Mataram Supratman; Ridho Rafqi Ilhamalimy
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 12 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss12pp515-521

Abstract

In Indonesia itself, currently the competition for dual camera technology smartphones can be said to be dominated by Asian manufacturers, especially from mainland China. Oppo, Vivo, Huawei, LG, Asus, Lenovo are some of the Asian vendors that have so far competed in the market with dual camera smartphones. The purpose of this study was to determine the effect of brand image and brand awareness on purchasing decisions for iPhone brand mobile phones. The quantitative descriptive research method with a sample size of 97 people. Data analysis was carried out using SPSS Statistical Program for Social Sciences 2.7. The results of the study found that brand image had a positive and significant effect on purchasing decisions for iPhone brand mobile phones, brand awareness had a positive and significant effect on purchasing decisions for iPhone brand mobile phones.
MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Bimaruci, Hazimi; Mahaputra, M. Rizky; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.748

Abstract

The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affecting customer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) Ridho Rafqi Ilhamalimy; M. Rizky Mahaputra
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 1 No. 1 (2020): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (November 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v1i1.604

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.
DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Wydyanto Wydyanto; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i3.822

Abstract

The purpose of writing Literature Review Papers is to determine the effect of variable product quality and service quality on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results showed that product quality effect on purchasing decisions, product quality effect on customer satisfaction, service quality effect on purchasing decisions, service quality effect on customer satisfaction and purchasing decisions effect on customer satisfaction.
PERAN ATTRACTIVENESS, TOURIST HAPPINESS, DAN PAST EXPERIENCE TERHADAP REVISIT INTENTION WISATAWAN PANTAI KUTA LOMBOK Ilhamalimy, Ridho Rafqi; Wulandari, Yayang Erry; Hanna, Fermatika Oktavia; Sujeni, Sujeni
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38657

Abstract

Pariwisata pantai merupakan sektor strategis yang berperan penting dalam meningkatkan daya saing destinasi, namun keberlanjutannya sangat bergantung pada kemampuan destinasi dalam mendorong niat kunjungan ulang wisatawan (revisit intention). Penelitian ini bertujuan untuk menganalisis pengaruh attractiveness, tourist happiness, dan past experience terhadap revisit intention wisatawan Pantai Kuta Lombok. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory research dan teknik analisis Structural Equation Modeling Partial Least Squares (SEM-PLS). Data dikumpulkan melalui kuesioner terhadap 200 responden yang pernah berkunjung ke Pantai Kuta Lombok. Hasil penelitian menunjukkan bahwa seluruh variabel independen berpengaruh positif dan signifikan terhadap revisit intention, dengan tourist happiness sebagai variabel yang memiliki pengaruh paling dominan (β = 0,38; p 0,001), diikuti oleh attractiveness (β = 0,31; p 0,001) dan past experience (β = 0,29; p 0,001). Nilai R² sebesar 0,67 mengindikasikan bahwa model memiliki kemampuan penjelasan yang kuat. Temuan ini menegaskan bahwa pembentukan loyalitas wisatawan pada destinasi pantai tidak hanya ditentukan oleh daya tarik fisik, tetapi juga oleh pengalaman emosional dan memori jangka panjang. Penelitian ini memberikan kontribusi empiris bagi literatur pariwisata pantai serta implikasi praktis bagi pengelola destinasi dalam merancang strategi pemasaran berbasis pengalaman dan kebahagiaan wisatawan untuk meningkatkan kunjungan ulang secara berkelanjutan.
Exploring Tourist Behavior and Sustainability in Island Tourism: A Systematic Literature Review Ilhamalimy, Ridho Rafqi; Suhud, Usep; Wibowo, Setyo Ferry
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.354

Abstract

This study aims to explore the relationship between tourist behavior and the sustainability of island tourism through a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol. Data were obtained from two main databases, namely Scopus and ScienceDirect, covering publications from 2021–2025. In the initial identification stage, 733 articles were found. After going through the screening, eligibility, and inclusion processes, 53 articles were obtained that met the criteria for further analysis. The analysis was conducted bibliometrically and thematically to map tourist behavior variables, frequently used theories, and the geographical distribution of global research. The results show that the dominanttheories used are the Theory of Planned Behavior (TPB), Service Quality (SERVQUAL), and Social Exchange Theory (SET). The most frequently studied variables include tourist satisfaction, destination loyalty, destination image, and revisit intention. Thematically, the research focuses on three main areas: (1) sustainable practices and environmental awareness, (2) tourist experience, satisfaction, and revisit intention, and (3) destination image, local culture, and loyalty formation. Geographically, publications are dominated by Europe, followed by ASEAN and non-ASEAN Asia. The results of this study provide a conceptualcontribution to strengthening tourist behavior models that support the sustainability of island destinations and enrich the global research direction in the field of sustainable tourism.
The Role of Education in Tourism Development: Focus on Attractions, Amenities, and Accessibility Ridho Rafqi Ilhamalimy; Achmad Husen Husen; SUPARNO SUPARNO SUPARNO; DONI SUGIANTO SIHOTANG; SURATMAN SURATMAN SURATMAN
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25224

Abstract

This study aims to develop a theoretical proposition concerning the role of education in tourism development based on the core components of attractions, amenities, and accessibility (commonly referred to as the 3A framework). The background of this research lies in the limited integration of educational strategies in shaping sustainable and competitive tourism sectors. Education is identified as a key factor in enhancing human resource capabilities, facility management, and accessibility planning—primarily through vocational training, curriculum development, and knowledge-based policy-making. The study employs a qualitative method using literature review and bibliometric analysis with the aid of Vosviewer software. The research offers a theoretical and historical analysis of how education supports tourism development by improving the quality and sustainability of attractions, enhancing the management and service standards of amenities, and increasing accessibility through inclusive policy frameworks and data-driven infrastructure planning. The findings suggest that the effectiveness of the 3A components is significantly influenced by the educational capacity and competencies of tourism stakeholders. This paper provides a conceptual foundation for future studies and recommends further empirical investigation using exploratory or confirmatory factor analysis. Future researchers are encouraged to examine the causal relationships between educational strategies and the enhancement of tourism infrastructure and services using quantitative and multilevel analytical methods.