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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Riau Journal of Empowerment GANEC SWARA Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management BASKARA: Journal of Business and Entrepreneurship Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UNDIKMA JOURNAL SCIENTIFIC OF MANDALIKA (JSM) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Business Management Sasambo: Jurnal Abdimas (Journal of Community Service)
Ridho Rafqi Ilhamalimy
Faculty Of Culture, Management And Business, Universitas Pendidikan Mandalika
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) Rafqi Ilhamalimy, Ridho; Mahaputra, M. Rizky
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 1 No. 1 (2020): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (November 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.844 KB) | DOI: 10.38035/jihhp.v1i1.604

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.
Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian HP Iphone di Kota Mataram Supratman; Ridho Rafqi Ilhamalimy
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 12 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss12pp515-521

Abstract

In Indonesia itself, currently the competition for dual camera technology smartphones can be said to be dominated by Asian manufacturers, especially from mainland China. Oppo, Vivo, Huawei, LG, Asus, Lenovo are some of the Asian vendors that have so far competed in the market with dual camera smartphones. The purpose of this study was to determine the effect of brand image and brand awareness on purchasing decisions for iPhone brand mobile phones. The quantitative descriptive research method with a sample size of 97 people. Data analysis was carried out using SPSS Statistical Program for Social Sciences 2.7. The results of the study found that brand image had a positive and significant effect on purchasing decisions for iPhone brand mobile phones, brand awareness had a positive and significant effect on purchasing decisions for iPhone brand mobile phones.
MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Bimaruci, Hazimi; Mahaputra, M. Rizky; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 6 (2021): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i6.748

Abstract

The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affecting customer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) Ridho Rafqi Ilhamalimy; M. Rizky Mahaputra
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 1 No. 1 (2020): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (November 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v1i1.604

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.
DETERMINATION OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF SERVICE QUALITY AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW) Wydyanto Wydyanto; Ridho Rafqi Ilhamalimy
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 3 (2021): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i3.822

Abstract

The purpose of writing Literature Review Papers is to determine the effect of variable product quality and service quality on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results showed that product quality effect on purchasing decisions, product quality effect on customer satisfaction, service quality effect on purchasing decisions, service quality effect on customer satisfaction and purchasing decisions effect on customer satisfaction.
Co-Authors AFRIDA NUR CHASANAH Afrida Nur Chasanah Afrida Nurchasanah Baiq Herdina Septika Baiq Rabiatul Adawiyah Kartika Wulan Bimaruci, Hazimi Chasanah, Afrida Nur Erna Sofriana Imaningsih Fermatika Oktavia Hanna Hamdan Hapzi Ali Hapzi Ali Hazi Ali Husen, Achmad Husen I KETUT KUSUMA WIJAYA I Ketut Sukarma Indra Raharja KARTIKANINGRUM, SARI Krisnahadi, Tama M. Rizky Mahaputra Mahaputra, M. Rizky Menik Aryani Muhamad Ilham Syachrony Muhammad Reza Putra Sari Kartika Ningrum Sari Kartikaningrum Septika, Baiq Herdina Setyo Ferry Wibowo SIHOTANG, DONI SUGIANTO Sujeni, Sujeni Suparno, Suparno Suparno Supratman Supratman Supratman Supratman Supratman, Supratman SURATMAN, SURATMAN SURATMAN Usep Suhud Veithzal Rivai Zainal Wydyanto Wydyanto Wydyanto Wydyanto, Wydyanto