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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Riau Journal of Empowerment GANEC SWARA Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management BASKARA: Journal of Business and Entrepreneurship Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UNDIKMA JOURNAL SCIENTIFIC OF MANDALIKA (JSM) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Business Management Sasambo: Jurnal Abdimas (Journal of Community Service)
Ridho Rafqi Ilhamalimy
Faculty Of Culture, Management And Business, Universitas Pendidikan Mandalika
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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DETERMINATION OF PURCHASE DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND SERVICE QUALITY (REVIEW LITERATURE OF MARKETING MANAGEMENT) Ali, Hapzi; Rivai Zainal, Veithzal; Rafqi Ilhamalimy, Ridho
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1100

Abstract

The purpose of writing Literature Review Papers is to determine the effect of service quality and brand image variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results show that service quality affects purchasing decisions, service quality affects consumer satisfaction, brand image affects purchasing decisions, brand image affects consumer satisfaction and purchasing decisions affects consumer satisfaction.
THE EFFECT OF BRAND EQUITY ON CUSTOMER SATISFACTION Ilhamalimy, Ridho Rafqi; Sujeni, Sujeni; Krisnahadi, Tama
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2540

Abstract

This study aims to find out how big the influence of brand equity that consists of (brand awareness, brand association, perceived quality and brand loyalty) to customer satisfaction Oppo smartphone at STEI Rawamangun. The research method used is quantitative with quantitative decriptive approach with sample survey method, that is the technique of collecting and analyzing data by looking for opinions or opinions from the subjects studied (respondent) by using questionnaire. This research uses pursposive sampling technique that is sample determination technique with certain consideration. The sample in this research is STEI students who use Oppo smartphones. The sample used in this study as many as 100 people with the help of slovin formula. Analysis used is test of validity, reliability test and coefficient of determination.The results of partial calculations show that (1) The amount of influence of brand awareness on customer satisfaction is 9.73%, (2) The amount of influence of brand association on customer satisfaction is 4.57%, (3) The magnitude of the effect of perceived quality on customer satisfaction is 6 , 15% (4) The amount of influence of brand loyalty to customer satisfaction is 7.23. And the results of simultaneous calculations show that (5) Collectively brand awareness, brand association, perceived quality and brand loyalty have an effect on customer satisfaction is equal to 73.2%.
PENGARUH FAKTOR BUDAYA, SOSIAL, KARAKTERISTIK PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TOKOPEDIA ILHAMALIMY, RIDHO RAFQI; CHASANAH, AFRIDA NUR; KARTIKANINGRUM, SARI
GANEC SWARA Vol 18, No 2 (2024): Juni 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i2.857

Abstract

The development of the times has given rise to a new type of media called the internet. Starting from the convenience provided by the internet to carrying out daily activities such as searching for information, communicating and shopping. Online purchases (Online Shop), are shopping activities carried out via the internet. In the business world, the higher the competition, the higher the marketing strategies implemented by a number of industries and companies at the global level. The aim of this research is to determine the partial influence of cultural, social and personal characteristics factors on purchasing decisions on the Tokopedia application. Descriptive quantitative research method with a sample size of 97 people. Data analysis was carried out using SPSS Statistical Program for Social Sciences 2.7. The results of the research found that cultural factors partially had a positive and significant influence on purchasing decisions at Tokopedia, then partially social factors had a positive and significant influence on purchasing decisions at Tokopedia, and partially personal characteristic factors had a positive and significant influence on purchasing decisions. on Tokopedia
Empowerment of SMEs Through Marketing Optimization and Legality Based on the Tourism Potential of the Tandung Andung Reservoir in Lendang Are Village, Central Lombok Supratman; Afrida Nur Chasanah; Ridho Rafqi Ilhamalimy; Sari Kartikaningrum; Baiq Rabiatul Adawiyah Kartika Wulan
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 2 (2024): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i2.3860

Abstract

Lendang Are Village, located in Kopang Sub-district, Central Lombok Regency, has significant economic potential supported by the micro, small and medium enterprise (MSME) sector and the beauty of Tandung Andung Reservoir tourism. However, MSME players' understanding of digital marketing and business legality is still minimal, hampering their business development. This training aims to improve the understanding of Lendang Are Village MSMEs regarding digital marketing and business legality. The training method consisted of three stages: preparation, implementation, and training with a focus on digital marketing strategies and business legality. The results of the training showed an increase in participants' understanding, especially in utilizing social media and the business legality process. Questionnaire data showed that understanding of digital marketing increased from 40% to 85%, while understanding of business legality increased from 30% to 75%. This training successfully had a positive impact on MSMEs in Lendang Are, especially in preparing them to face a wider market through digital marketing and strong business legality.
Pelatihan Pemanfaatan Talas Menjadi Kue Bolu Dengan Strategi Penjualan Melalui Pemasaran Tradisional Dan Digital Di Desa Jenggik Utara Ridho Rafqi Ilhamalimy; I Ketut Kusuma Wijaya; I Ketut Sukarma Sukarma; Fermatika Oktavia Hanna; Afrida Nur Chasanah
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1505

Abstract

Pengabdian masyarakat bertujuan untuk meningkatkan penolahan talas yang sebelumnya sebagai produk keripik menjadi produk bolu yang akan meningkatkan penghasilan masyarakat di desa Jenggik Utara. Kegiatan ini dihadiri 10 orang staf desa dan masyarakat sekitar. 90 persen masyarakat terbantu dan senang dengan pelatihan ini. Peserta pelatihan berharap dengan produk bolu talas akan menjadi ciri khas dari desa Jenggik Utara. Untuk pemasaran melalu whatss app group atau melalu situs pertemanan. Untuk penjualan langsung melalui penjualan di sekitas masyarakat. Training on the use of taro into sponge cakes with sales strategies through traditional and digital marketing in Jenggik Utara Village This community service aims to improve the taro processing from product chips to other product likes taro sponge that increase income of community North Jenggik Village. This activity attended 10 person consist of staf and other community and has strong desire to learn product of taro sponge. The method is implementing and training. The evaluating activity is 90 % participants are pleasing and helpful for this training. They can practicing for processing taro as a chips to other product likes taro sponge. The participants hope taro product could be special product of North Jenggik. For taro sponge this product can be sold through whats app group or friendship site. For direct sale, taro sponge will be sold through neighbourhood.
Pelatihan dan Strategi Penjualan Olahan Kelapa dalam Bentuk Keripik Dalam Upaya Peningkatan Pendapatan Keluarga Di Desa Semparu Ridho Rafqi Ilhamalimy; Fermatika Oktavia Hanna; Afrida Nurchasanah; I Ketut Kusuma Wijaya; Sari Kartika Ningrum
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i2.1845

Abstract

Pengabdian Masyarakat didesa Semaparu bertujuan untuk Masyarakat dapat memahami materi tentang pengelolahan buah kelapa dalam bentuk keripik dan Masyarakat dpat memahami tentang strategi pemasaran keripik kelapa. Kegiatan ini dihadiri oleh staf dan PKK desa Semaparu berjumlah 20 peserta. Metode pelaksaan dalam pengabdian Masyarakat ini adalah metode ceramah/tutorial dan praktik.  Hasil yang didapat dari pengadian Masyarakat di desa Semaparu yaitu strategi pemasaraan dapat membantu Masyarakat untuk memasarkan produknya dnegna benar dan mendapatkan keuntungan dari hasi produknya, dan Masyarakat mendapatkan peningkatkan keterampilan dari pelatiahan pengolahan olahan kelapa serta membantu perekonomian keluarga. Berdasarkan hasil pengadian diharapakan Masyarakat dapat tetap melanjutkan kegiatan-kegiatan dengan menggunakan inovasi baru dan dapat membangun brand image dari produk keripik kelapa.  Training and Sales Strategy for Processed Coconut in the Form of Chips in an Effort to Increase Family Income in Semparu Village  This Community Service in Semaparu village aims for the community to understand material about processing coconuts in the form of chips and the community to understand marketing strategies for coconut chips. This activity was attended by village staff and the Semaparu village PKK totaling 20 participants. The implementation method in community service is the lecture/tutorial and practical method. The results obtained from community service in Semaparu village are that marketing strategies can help the community to market their products correctly and gain profits from the results of their products, and the community can improve their skills from training in coconut processing and help the family economy. Based on the results of the trial, it is hoped that the community can continue activities using new innovations and can build a brand image of coconut chips products
The Role of Education in Tourism Development: Focus on Attractions, Amenities, and Accessibility Ilhamalimy, Ridho Rafqi; Husen, Achmad Husen; SUPARNO, SUPARNO SUPARNO; SIHOTANG, DONI SUGIANTO; SURATMAN, SURATMAN SURATMAN
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop a theoretical proposition concerning the role of education in tourism development based on the core components of attractions, amenities, and accessibility (commonly referred to as the 3A framework). The background of this research lies in the limited integration of educational strategies in shaping sustainable and competitive tourism sectors. Education is identified as a key factor in enhancing human resource capabilities, facility management, and accessibility planning—primarily through vocational training, curriculum development, and knowledge-based policy-making. The study employs a qualitative method using literature review and bibliometric analysis with the aid of Vosviewer software. The research offers a theoretical and historical analysis of how education supports tourism development by improving the quality and sustainability of attractions, enhancing the management and service standards of amenities, and increasing accessibility through inclusive policy frameworks and data-driven infrastructure planning. The findings suggest that the effectiveness of the 3A components is significantly influenced by the educational capacity and competencies of tourism stakeholders. This paper provides a conceptual foundation for future studies and recommends further empirical investigation using exploratory or confirmatory factor analysis. Future researchers are encouraged to examine the causal relationships between educational strategies and the enhancement of tourism infrastructure and services using quantitative and multilevel analytical methods.
The Shift of Tourism Destinations from Bali to Lombok: A Conceptual Analysis of Tourism Security and Competitiveness Ilhamalimy, Ridho Rafqi; SUHUD, USEP SUHUD; WIBOWO, SETYO FERRY
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8660

Abstract

This conceptual study examines the phenomenon of tourist destination shifting from Bali to Lombok with a focus on two main factors: perceived safety and destination competitiveness. Using a descriptive-qualitative approach and a systematic literature review, this study synthesizes theories related to risk perception in tourism and destination competitiveness. The findings show that tourists’ perceptions of safety significantly influence their destination choice decisions, while competitiveness elements such as unique attractions, infrastructure, service quality, and environmental sustainability enhance Lombok’s attractiveness as an alternative to Bali. Lombok’s increased competitiveness and perception as a safer destination contribute to its popularity among tourists seeking post-crisis travel experiences. The conceptual framework developed provides theoretical contributions and practical implications for destination management, emphasizing the importance of an integrated strategy that includes risk management and competitiveness enhancement to attract and retain tourists in a dynamic global tourism environment. 
FOSTERING ECONOMIC SELF-RELIANCE IN MEKAR BERSATU VILLAGE, CENTRAL LOMBOK, THROUGH THE STRENGTHENING OF MICRO, SMALL, ADAN MEDIUM ENTERPRISES (MSMES) Chasanah, Afrida Nur; Supratman, Supratman; Krisnahadi, Tama; Septika, Baiq Herdina; Ilhamalimy, Ridho Rafqi
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v5i1.5108

Abstract

Mekar Bersatu Village possesses considerable economic potential, particularly in the agricultural and handicraft sectors that are based on local resources. However, local Micro, Small, and Medium Enterprises (MSMEs) face several persistent challenges, including limited market access, low adoption of digital technologies, and the lack of legal business status. This community engagement initiative aims to enhance the capacity of local MSMEs through targeted interventions focusing on digital marketing training and business legalization, aligned with the village’s unique local potential. The methodology involved a needs assessment survey, followed by two training sessions—on digital marketing and business legalization—along with practical simulation exercises. Evaluation outcomes indicate a significant increase in participants' understanding of digital marketing strategies and the importance of legal business registration. The program successfully motivated participants to utilize social media as a promotional platform and to independently initiate business licensing processes. These outcomes demonstrate that the training constitutes a foundational step toward fostering sustainable economic independence in Mekar Bersatu Village. ABSTRAKDesa Mekar Bersatu memiliki potensi ekonomi yang cukup besar, khususnya di sektor pertanian dan kerajinan tangan yang berbasis pada sumber daya lokal. Namun, Usaha Mikro, Kecil, dan Menengah (UMKM) setempat menghadapi beberapa tantangan yang terus berlanjut, termasuk akses pasar yang terbatas, rendahnya adopsi teknologi digital, dan kurangnya status bisnis yang sah. Inisiatif keterlibatan masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM setempat melalui intervensi yang ditargetkan dengan fokus pada pelatihan pemasaran digital dan legalisasi bisnis, yang selaras dengan potensi lokal desa yang unik. Metodologi yang digunakan melibatkan survei penilaian kebutuhan, diikuti oleh dua sesi pelatihan—tentang pemasaran digital dan legalisasi bisnis—bersama dengan latihan simulasi praktis. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam pemahaman peserta tentang strategi pemasaran digital dan pentingnya pendaftaran bisnis yang sah. Program ini berhasil memotivasi peserta untuk memanfaatkan media sosial sebagai platform promosi dan untuk secara mandiri memulai proses perizinan bisnis. Hasil ini menunjukkan bahwa pelatihan merupakan langkah mendasar menuju pembinaan kemandirian ekonomi yang berkelanjutan di Desa Mekar Bersatu.
Pelatihan Pengemasan dan Labeling Produk untuk Meningkatkan Kemampuan Manajemen Pemasaran bagi UKM Kale Cookies Menik Aryani; Baiq Herdina Septika; Tama Krisnahadi; Ridho Rafqi Ilhamalimy; Supratman Supratman
Jurnal Pengabdian UNDIKMA Vol. 3 No. 3 (2022): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i3.6003

Abstract

This Community Service aims to improve marketing management skills for SMEs Kale Cookies through training on product packaging and labeling according to SNI standards. The partner of this activity is UKM Kale Cookies, which consists of 10 people and has a strong desire to learn packaging management and product labeling. The method of implementing this activity includes training, mentoring, monitoring and evaluation. The result of this service activity is that partners have understood the importance of making creative product packaging and labeling in accordance with SNI standards. In addition, partners also have skills in making product packaging and labels in accordance with SNI standards.
Co-Authors AFRIDA NUR CHASANAH Afrida Nur Chasanah Afrida Nurchasanah Baiq Herdina Septika Baiq Rabiatul Adawiyah Kartika Wulan Bimaruci, Hazimi Chasanah, Afrida Nur Erna Sofriana Imaningsih Fermatika Oktavia Hanna Hamdan Hapzi Ali Hapzi Ali Hazi Ali Husen, Achmad Husen I KETUT KUSUMA WIJAYA I Ketut Sukarma Indra Raharja KARTIKANINGRUM, SARI Krisnahadi, Tama M. Rizky Mahaputra Mahaputra, M. Rizky Menik Aryani Muhamad Ilham Syachrony Muhammad Reza Putra Sari Kartika Ningrum Sari Kartikaningrum Septika, Baiq Herdina Setyo Ferry Wibowo SIHOTANG, DONI SUGIANTO Sujeni, Sujeni Suparno, Suparno Suparno Supratman Supratman Supratman Supratman Supratman, Supratman SURATMAN, SURATMAN SURATMAN Usep Suhud Veithzal Rivai Zainal Wydyanto Wydyanto Wydyanto Wydyanto, Wydyanto