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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Tourism & Hospitality Essentials Journal JOIV : International Journal on Informatics Visualization Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ilmiah Pariwisata Syntax Literate: Jurnal Ilmiah Indonesia JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Tourism Scientific Journal INTERACTION: Jurnal Pendidikan Bahasa IJAIT (International Journal of Applied Information Technology) Community Development Journal: Jurnal Pengabdian Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial Charity : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Media Bina Ilmiah eProceedings of Applied Science Jurnal Indonesia Sosial Teknologi BINA CIPTA Journal of Business on Hospitality and Tourism Barista : Jurnal Kajian Bahasa dan Pariwisata Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Vany Octaviany
Telkom University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Efektivitas Pemasaran Online Pada Shopping Mall Kota Bandung 2019 Milza Darmays Mozin; Vany Octaviany; Edwin Baharta
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

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ABSTRAK Kota Bandung terkenal dengan julukan “surganya belanja”, karena kota Bandung merupakan salah satu tujuan destinasi wisata belanja atau shopping tourism. Trans Studio Mall, Paris Van Java, dan Bandung Indah Plaza merupakan beberapa pusat perbelanjaan atau shopping mall yang terkenal dikalangan wisatawan kota Bandung maupun luar kota Bandung. Setiap pusat perbelanjaan memanfaatkan strategi pemasaran online sebagai media komunikasi saat ini yaitu dengan memanfaatkan digital marketing untuk meningkatkan minat kunjungan dan belanja konsumen. Digital Marketing adalah suatu kegiatan pemasaran yang menggunakan Internet sebagai media interaksi komunikasi perusahaan dengan konsumennya, indikator digital marketing yang penulis teliti adalah website, jejaring sosial instagram, dan review & ratting tripadvisor. Namun sejauh mana efektivitas pemasaran online dapat mempengaruhi dan meningkatkan minat kunjungan dan belanja konsumen. Penelitian ini dimaksudkan untuk mengetahui dan menganalisis efektivitas pemasaran online pada shopping mall di kota Bandung dengan menjadikan digital marketing melalui website, jejaring sosial instagram dan review & rating tripadvisor sebagai objek penelitian, dan menggunakan metode penelitian kuantitatif deskriptif dengan menggumpulkan data menggunakan kuesioner, dan wawancara serta sampel dalam penelitian ini adalah simple random sampling dengan teknik analisa menggunakan garis kontinum dengan menyebarkan 100 kuesioner. Hasil akhir penelitian menggunakan garis kontinum mendapatkan skor 8303 dan berada dalam kategori efektif diantara 7680 dan 9600 di garis kontinum. Maka pemasaran online pada ketiga shopping mall kota Bandung dapat dikatakan efektif dalam meningkatkan minat kunjungan konsumen. Kata Kunci: Pemasaran Online, Digital Marketing, Shopping Mall kota Bandung ABSTRACT The city of Bandung is famous for the nickname "shopping paradise" because the city of Bandung is one of the destinations for shopping or shopping tourism destinations. Trans Studio Mall, Paris Van Java, and Bandung Indah Plaza are some of the famous shopping centers or shopping malls among tourists from the city of Bandung or outside of Bandung. Every shopping center utilizes online marketing strategies as a medium of communication today, namely by utilizing digital marketing to increase consumer interest and visits. Digital Marketing is a marketing activity that uses the Internet as a medium of the interaction of corporate communications with consumers, indicators of digital marketing that the author examines are websites, Instagram social networks, and tripadvisor reviews & ratting. But the extent to which the effectiveness of online marketing can influence and increase interest in consumer visits and shopping. This research is intended to find out and analyze the effectiveness of online marketing at shopping malls in the city of Bandung by making digital marketing through websites, social networks Instagram and tripadvisor reviews & ratings as research objects, and using descriptive quantitative research methods by collecting data using questionnaires, and interviews and The sample in this study was simple random sampling with analysis techniques using a continuum line by distributing 100 questionnaires. The final results of the study using the continuum line get a score of 8303 and are in the effective category between 7680 and 9600 in the continuum line. So online marketing at the three shopping malls in Bandung can be said to be effective in increasing the interest of consumer visits.. Keywords: Marketing Online, Digital Marketing, Shopping Mall at Bandung City
Potensi Pengembangan Sungai Mati Citarum Baleendah Sebagai Daya Tarik Wisata Tirta Di Kabupaten Bandung 2019 Nasrudin Firmansyah; Nurlena Nurlena; Vany Octaviany
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

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ABSTRAK Sungai Citarum adalah Sungai terpanjang di Jawa barat, Dan sangat mempengaruhi kehidupan masyarakat di sekitarnya. Namun saat ini Citarum tercemar oleh aktivitas manusia. Bahkan, karena kondisinya tersebut, tahun 2010 sebuah studi World Bank menjadikan Sungai Citarum dijuluki sebagai Sungai terkotor di dunia. Namun saat ini pemerintah meluncurkan Program baru yaitu Citarum Harum untuk memulihkan Sungai terpanjang di Jawa Barat. Didukung juga dengan program Sungai Mati atau Oxbow lake. Dari penomena yang sudah di jelaskan diatas penulis merasa perlu melakukan penelitian mengenai potensi pengembangan Sungai Mati Citarum Baleendah sebagai daya tarik wisata Tirta di Kabupaten Bandung. Wisata tirta yang berpotensi dikembangkan di sungai mati Baleendah antara lain yaitu kolam pemancingan dan usaha rekreasi air. Pada penelitian ini menggunakan metode kualitatif. Kolam pemancingan di sungai mati Baleendah berpotensi dikembangkan, karna didukung dengan adanya aktifitas memancing yang di lakukan masyarakat sekitar dan di dukung juga dengan banyaknya varian ikan yang sudah hidup. Sungai mati Baleendah memiliki potensi Usaha rekreasi air dalam hal ini sepeda air dan perahu keliling sungai. Akan tetapi pada saat ini untuk belum ideal dikembangkan, karna belum memenuhu beberapa aspek seperti lingkungan yang indah dan air yang jernih. Kata Kunci: Wisata Tirta, Citarum, Baleendah ABSTRACT Citarum River is the longest river in West Java, and greatly affects the lives of the surrounding communities. But now Citarum is polluted by human activity. In fact, because of these conditions, in 2010 a World Bank study made the Citarum River dubbed the dirtiest river in the world. But now the government is launching a new program called Citarum Harum to restore the longest river in West Java. Supported also by the program Sungai Mati or Oxbow lake. From the phenomenon described above, the author feels the need to conduct research on the potential for the development of the Matiendah Citarum River as a tourist attraction of Tirta in Bandung Regency. Tirta tourism that has the potential to be developed in the dead Baleendah river include fishing ponds and water recreation businesses. In this study using qualitative methods. Fishing pond in the Baleendah Oxbow lake has the potential to be developed, because it is supported by the fishing activities carried out by the surrounding community and also supported by the many variants of fish that are already alive. The Baleendah Oxbow lake has potential for water recreation business, in this case water bicycles and boats around the river. However, at this time it has not been ideal to be developed, because it has not met several aspects such as the beautiful environment and clear water. . Keywords: Water Tourism, Citarum, Baleendah
Dampak Aktifitas Pariwisata Terhadap Ekonomi, Sosial Dan Budaya (studi Kasus : Daya Tarik Wisata Ranca Upas) Jajang Bintang; Ratu Ratna Mulyati Karsiwi; Vany Octaviany
eProceedings of Applied Science Vol 5, No 3 (2019): Desember 2019
Publisher : eProceedings of Applied Science

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ABSTRAK Penelitian ini membahas tentang dampak aktivitas pariwisata terhadap ekonomi, sosial dan budaya. Objek yang diteliti di daya tarik wisata Ranca Upas, Kecamatan Rancabali, Kabupaten Bandung. Daya tarik wisata Ranca Upas memiliki iklim yang sejuk dan keindahan alam yang luar biasa, hal tersebut menjadi daya tarik tersendiri bagi wisatawan yang datang. Dengan jumlah wisatawan yang terus meningkat setiap tahunnya berdampak secara ekonomi, banyak peralihan profesi yang dulunya berprofesi sebagai petani kemudian beralih ke sektor pariwisata, untuk itu harus diteliti. Tujuan dari penelitian ini adalah untuk mengetahui dampak aktivitas pariwisata terhadap ekonomi, sosial dan budaya masyarakat sekitar daya tarik wisata Ranca Upas. Penelitian ini menggunakan metode kualitatif yang disajikan secara deskriptif dan teknik pengumpulan data yang digunakan yaitu berupa obervasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukan bahwa aktivitas pariwisata berdampak positif terhadap ekonomi seperti meningkatnya perekonomian masyarakat sekitar, adanya kesempatan bekerja dan meningkatnya pendapatan Pemerintah Daerah. Sedangkan dampak negatif terlihat dari meningkatnya inflasi, tidak adanya kontrol kepemilikan daya tarik wisata Ranca Upas oleh masyarakat sekitar dan ketergantungan masyarakat sekitar terhadap pariwisata. Aktivitas pariwisata juga berdampak positif terhadap sosial dan budaya masyarakat, hal tersebut dibuktikan dengan adanya pementasan kesenian tradisional, norma masyarakat, terbukanya wawasan masyarakat sekitar dan adanya pembangunan dan perbaikan infrastruktur umum. Sedangkan dampak negatif yang timbul dari adanya aktivitas pariwisata yaitu adanya kerusakan kontur tanah, rasa tidak nyaman wisatawan karena dikerumuni pedagang asongan dan terjadi kemacetan lalu lintas karena padatnya volume kendaraan. Kata Kunci : Dampak Pariwisata, Daya Tarik Wisata Ranca Upas, Ranca Bali ABSTRACT This study discusses the impact of tourism activities on the economy, society, and culture. The object under study is the tourist attraction of Ranca Upas, Rancabali District, Bandung Regency. Ranca Upas tourist attraction has a cool climate and extraordinary natural beauty, it is a special attraction for tourists who come. With the number of tourists that continues to increase each year to have an economic impact, many of the professional shifts that once worked as farmers then turned to the tourism sector, for that must be examined. The purpose of this study is to determine the impact of tourism activities on the economic, social and cultural community around the tourist attraction of Ranca Upas. This study uses descriptive qualitative methods with data collection techniques with observation, interviews with tourism stakeholders, including managing tourist attractions, tourists, government and surrounding communities, as well as documentation, data analysis, and triangulation to combine all data obtained. The results showed that tourism activities had a positive impact on the economy such as an increase in the economy of the surrounding community, the existence of employment opportunities and increased income of local governments. While the negative impact can be seen from the increase in inflation, the absence of control of ownership of Ranca Upas tourism attraction by the surrounding community and the dependence of the surrounding community on tourism. Tourism activities also have a positive impact on the social and cultural community, this is evidenced by the performance of traditional arts, community norms that are still awake, the opening of the surrounding community's insight and the development and improvement of public infrastructure. While the negative impacts arising from the presence of tourism activities are the contour of the land and traffic congestion due to the dense vehicle volume. Keywords: Tourism Impact, Ranca Upas Tourism Attraction, Ranca Bali
VISITOR BEHAVIOR AT THEME PARKS AS AN URBAN TOURISM IN THE CITY OF BANDUNG, INDONESIA Ersy Ervina; Vany Octaviany
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.814 KB) | DOI: 10.22334/jbhost.v2i1.49

Abstract

The presence of a variety of theme parks in Bandung, Indonesia is intended as an urban tourism and public green spaces whereby the townspeople can make interactions. In reality, there are many visitors who still not realize the purpose and function of the theme parks. Some of the newly constructed parks are damaged by visitor behavior. This condition makes  the theme park less comfortable. This study was aimed to identify and analyze of visitor behavior at the Bandung theme parks as urban tourism.This study used quantitative descriptive analysis technique by tabulating the frequency responses of respondents. Visitor behavior was analyzed using two (2) sub variables, including personal and interpersonal factors. Personal factors consist of six indicators, i.e. (1) need, want and motivation; (2) perception; (3) learning; (4) personality; (5) lifestyle; and (6) self-concept. Meanwhile, interpersonal factors consist of five indicators, i.e. (1) culture; (2) reference group; (3) social class; (4) opinion leader; and (5) family. The analysis results show that the visitor behavior at theme parks as urban tourism, analyzed by personal and interpersonal factors, is in sufficient condition (not yet positive). On the personal factors, the highest indicator is need, want and motivation and the lowest indicator is personality. On interpersonal factors, the highest indicator is opinion leader. Therefore, it is necessary to enhance socialization in order to increase the knowledge of visitors pertaining to the function of theme parks and to amke proper regulations regarding superintendence of theme parks.
THE CREATION OF VISITOR SATISFACTION THROUGH QUALITY OF EXPERIENCE IN THE GASTRONOMIC TOURISM AT THE CITY OF BANDUNG, INDONESIA Vany Octaviany; Ersy Ervina
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.635 KB) | DOI: 10.22334/jbhost.v2i1.40

Abstract

Visitors need something more than just a delicious meal with a good appearance to be satisfied. They need something they can easily remember when they deal with a gastronomic tourism in the city of Bandung. Something they remember is called experience. Unforgettable experience will produce an unforgettable memory, making the Visitors recall their past experience. Quality of experience can affect visitor satisfaction through the impression given by the gastronomic product attributes. But today, the quality of experience is considered to be unable to create satisfaction as sustainable strategy, because usually the gastronomic tourism managers prefer improving ‘taste’ to creating a good impression in the minds of Visitors. A good impression is able to lead the visitors to return, even invite others to come along to the city of Bandung. Therefore, this study was aimed at examining the creation of visitor satisfaction through the quality of experience at a gastronomic tourism in Bandung. This study used a quantitative method. The data analysis techniques included regression analysis. The results showed that the quality of experience is able to create a visitor satisfaction by 60.1%. The highest score is given on the impression perceived during the visit to the gastronomic tourism area.
Traveller Behavıoral Changes: Push And Pull Factors Analysıs Vany Octaviany; Ersy Ervina
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.8

Abstract

During COVID-19, there has been a change in traveler behavior. Each age group has particular travel preferences and interests, but few studies have examined the changes in the need and desires of travelers' activities. This study aims to identify profiles based on traveler demographics and analyze changes in traveler behavior based on motivation in the form of push and pull factors during an outbreak in Bandung Regency. This study uses a quantitative descriptive method by distributing online questionnaires to 257 tourists. The results describe the demographics of travelers (millennials, middle-aged, and old age), consisting of the area of origin, occupation, gender, education, and income of tourists. The analysis of motivational aspects of push and pull factors shows that millennials and people of middle age still have the same preference, namely choosing destinations that are unique with natural views and relaxing activities that eliminate boredom. Meanwhile, among elderly tourists, there is a behavior change; where previously they preferred destinations related to crowds, such as shopping, city tours, or visiting historical places, they are now turning to natural tourism, intending to refresh themselves and improve their health.
Optimizing Sustainable Tourism at Cekungan Bandung: The Role of Generation Z Kurniasyifa Oktariyana Salsabira; Vany Octaviany
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4907

Abstract

This study aims to measure the behavior of Generation Z towards sustainable tourism in the Cekungan Bandung area, which is facing alarming conditions such as increasing temperatures, decreasing reserves of clean and healthy water, and increasing levels of environmental pollution. The research method applied is a qualitative approach with in-depth interviews involving respondents from Generation Z. This research focuses on the Cekungan Bandung area, a popular tourist destination in Indonesia. The study results indicate that Generation Z has shown awareness of the importance of implementing sustainable tourism. Even so, it was found that there was a need for further coaching to strengthen their attitudes and behavior in supporting sustainable tourism. The implications of this research are expected to support sustainable tourism goals by optimizing economic, environmental, and social benefits while effectively reducing the negative impacts that may arise
Kualitas Hard Skill Mahasiswa Trainee: Departemen Front Office pada Hotel Bintang Empat di Kota Bandung Retha Syahvina Zahra; Vany Octaviany
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i8.13444

Abstract

Most of the Human Resources in the Hospitality Industry, particularly in the Front Office department, have limitations in terms of knowledge, competence, and technical skills in their work. This requires efforts to enhance their understanding of these aspects in their work, in order to improve the quality of the services provided and ensure the smooth operation of the hotel. The aim of this research is to determine the quality of hard skills of student trainees in the Front Office department at a four-star hotel in the city of Bandung and the efforts to enhance these skills. The method used is qualitative ethnography, involving observation, documentation, and interviews with the Front Office Manager (FOM), supervisors, and student trainees at the four-star hotels. The research locations include Four Points by Sheraton, The Jayakarta Hotel Bandung, and Grand Tjokro Hotel. Based on the analysis results, it was found that hard skills are formed through interactions between technical abilities, knowledge, and technological proficiency. Overall, this study found that student trainees have good knowledge, technical skills, and technological abilities in their work. Efforts to enhance the hard skills of student trainees in the Front Office department include providing training to improve additional skills such as time management, interpersonal communication, and problem-solving.
Keterampilan Mahasiswa Trainee Departemen Front Office pada Hotel Bintang Empat di Kota Bandung Rismawati Hidayah; Vany Octaviany
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i8.13445

Abstract

The Front Office Department is often avoided by trainee students during the implementation of their On The Job Training due to a lack of confidence in their skills or soft skills. This research aims to determine the quality of soft skills possessed by trainee students in the Front Office Department of four-star hotels in Bandung City and efforts to enhance them. The research method used is qualitative ethnography, involving observations and interviews with the Front Office Manager, Front Office Supervisor, and Trainee Students in three four-star hotels in Bandung: Hotel Grand Tjokro Bandung, Hotel Four Points by Sheraton Bandung, and Hotel The Jayakarta Bandung. The research findings indicate that Trainee Students possess quality soft skills as well as an understanding of soft skill components such as work ethic, politeness, teamwork, discipline, and adaptation to norms, all of which contribute to shaping individuals of high quality that can be implemented in a work environment. Effrorts to enhance the skils of trainee students can be carried out through organizing training on ethics and communication, providing positive role models, and implementing a reward system.
Peningkatan Produktivitas Kerja Melalui Rotasi Jabatan Studi Kasus: The Jayakarta Suite Hotel and Resort Bandung Thia Kharin Fauziah Sunarya; Vany Octaviany
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i8.13450

Abstract

The productivity of employees at The Jayakarta Suite Hotel & Resort Bandung has experienced a decline, necessitating a job rotation to enhance work productivity. This study aims to explore work productivity and job rotation, as well as the role of job rotation in improving work productivity at The Jayakarta Suite Hotel & Resort Bandung, particularly in the F&B Service department. This research employs a qualitative ethnographic approach. Data collection techniques involve interviews, observations, and documentation of HRD, F&B managers/supervisors, and F&B employees at The Jayakarta Suite Hotel & Resort Bandung. The findings of this research indicate that job rotation has positive effects on the company and employee career progression, yet its implementation has not proven effective in boosting work productivity. Older employees, being the majority, feel comfortable in their current positions and show no interest in job rotation. Efforts to enhance work productivity can be accomplished through skills upgrading, job evaluations, and focusing on physical factors.
Co-Authors Ady Purna Kurniawan Alimansyah, Muhammad Yusuf Iskandar Andar Danova Lastaripar Goeltom Anwar, Widya Azizah Astri Wulandari Baharta, Edwin Budi Ikhsan Cahyaningsih Cahyaningsih Danica Rani Intani Putri Dendi Gusnadi Dika Dwi Panji Diliana, Daffara Naila Dimas Adianto Dina Anggraini Donni Junipriansa Dwiesty Dyah Utami Dwimor, Vanisa Mutmainnah Eko Susanto Elly Suryani Ersy Erviana Ersy Ervina Eva Mardiyana Fanni Husnul Hanifa Hasanah Putri Hasyim, Muhamad Ardi Nupi Hetti Hidayati Hilman Fauzi, Hilman I Dewa Gde Satrya Widyaduta Indriyani Handyastuti Inti Aisha Irfan Darmawan Jajang Bintang Kurniasyifa Oktariyana Salsabira Maharani, Annisa Zoe Shinta Majidah Majidah Mega Fitriani Adiwarna Prawira Milza Darmays Mozin Muhammad Asyari Shiddiq Muhammad Asyari Shiddiq, Muhammad Asyari Najwa, Sirun Nasrudin Firmansyah Nasution, Nur FitriAnisah Nida Mufidah Nida Mufidah Nurlena Nurlena Nuruddin Nuruddin Oktafiani, Venia Putra Fajar Alam Putri Fatoni, Salwa Berliana Raharjo, Tito Ramadhan, Muhamad Farhan Ratu Ratna Mulyati Karsiwi Rennyta Yusiana Retha Syahvina Zahra Riadi Darwis Riska Aprilina Rismawati Hidayah Rosmiati, Mia Salim, La Ode Agus Sampurno Wibowo Sandra Sanggramasari Sastha, Farida Yustitia Shiddiq, Muhammad Asyari Sidabutar, Anggun Sri Widaningsih Sugondo Hadiyoso Suryana, Marceilla Thia Kharin Fauziah Sunarya Tobing, Filipi Revaldi Lumban Wulung, Shandra Rama Panji Yanti, Suci Dwi Yunita, Kurnia Sri Zuflia, Zana