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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Legal and Cultural Analytics (JLCA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi West Science Social and Humanities Studies The Eastasouth Journal of Information System and Computer Science Science Information System and Technology
Ni Desak Made Santi Diwyarthi
Politeknik Pariwisata Bali
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Ni Desak Made Santi Diwyarthi; Rahmi Setiawati; I Wayan Adi Pratama; Darmawan Listya Cahya; Muchlis Daroini
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Pengaruh Harga dan Promosi Terhadap Minat Beli Kamar di Hotel X Nusa Dua Felicita Maya Anggita; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1782

Abstract

Industri perhotelan terus mengalami perkembangan pesat, yang mendorong persaingan ketat antar hotel untuk menarik lebih banyak wisatawan. Dalam menghadapi persaingan ini, hotel perlu mengadopsi strategi efektif yang mampu meningkatkan minat beli calon tamu. Salah satu strategi yang kerap digunakan adalah penetapan harga dan promosi yang tepat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan promosi terhadap minat beli kamar di Hotel X. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai teknik pengumpulan data. Populasi dalam penelitian ini melibatkan pengikut aktif media sosial Instagram Hotel X. Responden dalam penelitian ini sebanyak 100 orang dengan metode purposive sampling. Kuesioner akan disebarkan menggunakan google form dengan menggunakan skala likert 5 poin untuk mengukur 23 item pernyataan. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan program SPSS for windows version 23. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan secara parsial maupun simultan antara harga dan promosi terhadap minat beli kamar di Hotel X. Harga dan promosi memberikan pengaruh sebesar 64,4% terhadap minat beli kamar, sedangkan sisanya sebesar 35,6% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.
Pengaruh Review Pada Trip Advisor Terhadap Keputusan Pembelian Kamar di W Bali Seminyak Gusti Agung Ayu Novanda Prabawa Putri; Ni Desak Made Santi Diwyarthi; Ni Made Suastini
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1783

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh ulasan terhadap keputusan pembelian. Populasi yang diteliti adalah wisatawan yang pernah menginap di W Bali Seminyak, dengan jumlah sampel sebanyak 100 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi, serta uji t. Hasil penelitian menunjukkan bahwa ulasan berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai thitung sebesar 12,544 dan nilai signifikansi sebesar 0,000. Pengaruh ulasan terhadap keputusan pembelian tercatat sebesar 61,6%. Peneliti merekomendasikan agar W Bali Seminyak meningkatkan kualitas pelayanan dan fasilitas, sehingga tamu memberikan ulasan yang positif dan sesuai dengan pengalaman mereka. Langkah ini diharapkan dapat meningkatkan kepuasan tamu dan mendorong mereka untuk memilih W Bali Seminyak sebagai tempat menginap pada kunjungan berikutnya ke Bali.
Pengaruh Brand Image Terhadap Minat Beli Wisatawan Domestik di The Oberoi Beach Resort, Bali Ni Gusti Ayu Made Yuliana Dewi; I Wayan Jata; I Gusti Agung Gede Witarsana; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1784

Abstract

Penelitian ini dilatarbelakangi oleh jumlah kunjungan domestik di The Oberoi Beach Resort Bali yang memiliki kunjungan yang rendah dibandingkan dengan kunjungan oleh pangsa pasar mancanegara. Penelitian ini bertujuan untuk menganalisis dampak brand image terhadap minat beli wisatawan domestik serta sejauh mana brand image memiliki pengaruh yang signifikan terhadap minat beli di The Oberoi Beach Resort, Bali. Data pada penelitian ini dikumpulkan dengan teknik penyebaran kuisioner yang menggunakan skala likert sebagai alat ukur, pengambilan sample dilakukan berdasarkan teknik non probability sampling yaitu purposive sampling yaitu sample yang dipilih secara sengaja. Sample yang digunakan berjumlah 100 responden dari wisatawan domestik. Data yang dikumpulkan dilakukan analisis kuantitatif menggunakan perangkat lunak SPSS version 25 for Windows. Pendekatan analitis ini melibatkan kaidah pengujian untuk uji asumsi klasik, regresi linear sederhana, analisis uji-t dan analisis determinasi. Hasil penelitian menunjukkan bahwa brand image berpengaruh signifikan terhadap minat beli wisatawan domestik di The Oberoi Beach Resort, Bali. Dengan nilai thitung (12,623) > ttabel (1,98447) dan nilai uji koefisien determinasi (R2) dengan kategori pengaruh kuat dengan persentase 61,9%. Sehingga penting untuk meningkatkan brand image yang positif untuk meningkatkan minat beli wisatawan domestik di The Oberoi Beach Resort, Bali.
The Analysis of In-Depth Interviews Importance in Identifying Hotel Employee Skills Ni Wayan Amelia Pratiwi; Putu Divyanti Permata Devi; Irvan Syahputra; Naufal Rafi Dziaulhaq; Satria Yudha Arya Wiraraja; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1838

Abstract

This study aims to explore the role of in-depth interviews as a method for evaluating digital skills, motivation, and the soft skills of hospitality employees in the digital era. A qualitative approach is used to provide a deeper understanding of employees' intrinsic motivation and soft skills, which are often difficult to measure with technology-based evaluation tools. This study uses qualitative research method with a descriptive approach to gather and analyze the importance of in-depth interview in identifying hotel employee skills. There were five manager and 45 employees at AAA hotel in Nusa Dua. According to research conducted by the World Hospitality Group (2023), 65% of hotel managers reported that employees' interpersonal skills are a key factor in guest satisfaction, while 55% emphasized the importance of motivation derived from job satisfaction and support from the work environment. Deloitte's (2022) study showed that 48% of hotel employees felt their digital skills were insufficient to face challenges in the digital era, yet 70% of employees stated they were motivated to improve those skills if given the right training opportunities. This highlights the importance of a comprehensive approach in human resource management, where in-depth interviews can help uncover training needs that may not always be evident from quantitative data or technical evaluation results. The findings show that in-depth interviews not only help hotel management explore employees' intrinsic motivation but also identify critical soft skills development areas in guest services, such as empathy, communication, and the ability to handle difficult situations. In a case study involving manager of AAA hotel in Bali, it was found that 60% of employees (27) with high soft skills managed to improve guest satisfaction scores. 20% (9 employees) focused on technical skills. This underscores the importance of a holistic approach to human resource evaluation and development in the hospitality sector. This study recommends using in-depth interviews as part of a broader human resource management strategy in the hospitality industry, particularly in identifying and developing employees' interpersonal skills and motivation, which are crucial in the digital era. In-depth interviews have proven effective in uncovering non-technical aspects that significantly contribute to guest satisfaction and the operational success of hotels.
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel I Made Sucipta Adnyana; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Nyoman Reni Ariasri; I Wayan Jata
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Bambang Suharto
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
Co-Authors Adinda Prasetya Yulianti Afen Prana Utama Sembiring Ai Rainaya Cahyani Anak Agung Ayu Sri Maharani Anak Agung Gede Rama Kusuma Ningrat Annisa Larasati Anggreni Arnes Yuli Vandika Ayu Irmma Trisania Pramesti Ayu Ulan Permatasari Bambang Suharto Bekti Setiadi Benediktha Aprilliani Midun Cahyo Purnomo Loanata Citrawati, Luh Putu Claudia Claudia Darmawan Listya Cahya Delviola Stefani Paschalia Karnoto Desi Derina Yusda Diky Wardhani Dito Anurogo Efa Irdhayanti Eri Mardiani Fachrurazi Felicita Maya Anggita Gusti Agung Ayu Novanda Prabawa Putri Habibi Habibi Harlina, Sitti Hartutik Hartutik Hendri Khuan I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Aditya Widyanata I Putu Ari Wijaya I Putu Arya Agastya I Putu Arya Dharma Putra Pradyasta I Putu Dharma Arya Pratama I Putu Dipta Surya Surya Advika I Putu Raka Kamista Putra I Putu Sila Smara Lingga Buana I Wayan Adi Pratama I Wayan Adi Pratama I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Ida Bagus Yoga Saputra Irfan Maulana Irvan Syahputra Ivon Arisanti Iwan Harsono Jata, I Wayan Johnatan Christian Emmanuel Julio Marvel Giri Kadek Liana Tejawati Kadek Rian Permana Kadek Rivaldo Grey Ketut Dinda Pebriyanti Ketut Nia Natasha Wira Komang Indah Cahaya Dewi Kosasih Kristiurman Jaya Mendrofa Kusumarini, Indah Loso Judijanto Made Darmiati Made Kartika Candra Dewi Made Yudhawijaya Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap Muhammad Yusuf Naufal Rafi Dziaulhaq Nekky Rahmiyati Ni Gusti Ayu Made Yuliana Dewi Ni Kadek Ayu Maharani Ni Komang Carrissa Ayu Putri Ni Luh Gde Sri Sadjuni Ni Luh Putu Dela Pramesti Putri Ni Made Dinda Amara Laksmi Ni Made Sherly Antari Putri Ni Made Suastini Ni Made Yuna Sugiantari Ni Putu Ayu Gita Sintya Dewi Ni Putu Putri Padma Wulandari Ni Wayan Amelia Pratiwi Ni Wayan Ari Astiti Putri Ni Wayan Chintia Pinaria Ni Wayan Diah Satya Upayanti Nyoman Gede Mas Wiartha Odelia Valda Ichwan pinaria, ni wayan chintia Prastha Adyatma Priscilla Patricia Budi Darma Putu Divyanti Permata Devi Rahmi Setiawati Reni Ariasri, Nyoman Robertus Adi Nugroho Satria Yudha Arya Wiraraja Septin Maisharah K Yanti Setianti Zunan Setiawan