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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Legal and Cultural Analytics (JLCA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi West Science Social and Humanities Studies The Eastasouth Journal of Information System and Computer Science Science Information System and Technology
Ni Desak Made Santi Diwyarthi
Politeknik Pariwisata Bali
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Made Darmiati; Nyoman Gede Mas Wiartha; Luh Putu Citrawati; Made Yudhawijaya
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Social Media Influencer Utilization in Influencing Public Opinion Loso Judijanto; Sitti Harlina; Muhammad Yusuf; Ni Desak Made Santi Diwyarthi; Bekti Setiadi
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.548

Abstract

This bibliometric analysis delves into the evolving landscape of research surrounding the impact of social media influencers on public opinion. Spanning nearly six decades and comprising 980 scholarly publications, the study employs rigorous bibliometric tools to unveil clusters of research themes, influential authors, and emerging trends. The analysis reveals the multifaceted role of social media influencers, spanning domains from consumer behavior to political discourse. Implications drawn from the findings highlight growing interdisciplinary interest and suggest potential avenues for future research, while the density visualization underscores well-explored and less-explored dimensions within the literature. As the influence of social media influencers continues to evolve, this study serves as a comprehensive guide, informing policymakers, marketers, and scholars about the complex interplay between digital influencers and societal perceptions.
Analyzing the Influence of Demographic Factors on Consumer Preferences in the Tourism Industry in Bali Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama; I Wayan Jata; Nyoman Gede Mas Wiartha; Made Darmiati
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.665

Abstract

This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
Analysis of Sustainable Tourism Management, Tourist Education, and Environmental Awareness on Visit Intention in Ubud, Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; I Wayan Jata; Ni Wayan Chintia Pinaria; Luh Putu Citrawati; Indah Kusumarini
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1126

Abstract

This study examines the impact of sustainable tourism management, tourist education, and environmental awareness on the visiting intentions of tourists in Ubud, Bali. Utilizing a quantitative approach, data were collected from 160 respondents using a Likert scale ranging from 1 to 5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed for data analysis to explore the relationships among the variables. The findings indicate that effective sustainable tourism management and heightened environmental awareness significantly enhance tourists' intentions to visit. Additionally, tourist education plays a crucial role in fostering environmental consciousness, further influencing visiting intentions. The results underscore the importance of integrated tourism strategies that prioritize sustainability and education to promote environmentally responsible travel behavior. This research provides valuable insights for policymakers and tourism operators in developing sustainable tourism practices that align with visitors' environmental values.
The Influence of Strategic Planning and Analytical Maturity on Organizational Performance in Implementing Business Intelligence in Indonesia Eri Mardiani; Ivon Arisanti; Diky Wardhani; Ni Desak Made Santi Diwyarthi
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 02 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i02.180

Abstract

This research delves into the dynamics of intricate Business Intelligence (BI) deployments in Indonesian startups, emphasizing the interplay of organizational performance, analytical maturity, and strategic planning. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was utilized in the study, which had 187 individuals from several industries, to examine the linkages and extract significant findings. The results showed three strong positive relationships: organizational performance is positively impacted by strategic planning, analytic maturity has a considerable impact on organizational performance, and strategic planning influences analytic maturity. Large impact sizes and statistical robustness characterize these practically meaningful associations. This study adds to our understanding of BI adoption in the particular setting of startups by highlighting the crucial roles that mature analytics and strategic planning play in fostering organizational success.
The Impact of Work Environment and Work Stress toward Turnover Intention at Discovery Kartika Plaza Hotel Bali I Gede Made Indra Guna Saputra; Ni Desak Made Santi Diwyarthi; I Wayan Jata
Jurnal Multidisiplin West Science Vol 3 No 09 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i09.1592

Abstract

The aim of this study is to determine how the work environment and work stress impact turnover intention. The study was conducted at Discovery Kartika Plaza Hotel Bali, with a sample of 79 respondents. Slovin's formula and stratified random sampling were used to collect the sample. Data were gathered through questionnaires distributed to all employees of Discovery Kartika Plaza Hotel. Data analysis was carried out using multiple linear regression analysis, classical assumption tests, t-tests, F-tests, and the coefficient of determination. All these techniques were processed using SPSS version 26 for Windows. The results showed that the work environment variable (X1) and the work stress variable (X2) had a positive and significant partial effect on turnover intention, with a calculated t-value greater than the t-table value, namely 3.243, which is greater than 1.665, and a significance value α = 0.002 < 0.05. This study indicates that the work environment (X1) and work stress variable (X2) have a positive partial and simultaneous effect on employees' turnover intention at Discovery Kartika Plaza Hotel Bali. In other words, the worse the work environment and the higher the work stress, the greater the employees' desire to leave the hotel. Hotel management should pay attention to the quality of their work environment and strive to reduce existing stress in the workplace.
Pengaruh Lingkungan Kerja dan Motivasi Terhadap Kinerja Karyawan di Four Points by Sheraton Bali, Ungasan Claudia Claudia; Ni Desak Made Santi Diwyarthi; I Nyoman Sukana Sabudi
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1647

Abstract

Kinerja merupakan sebuah proses yang dilakukan oleh sekelompok orang dalam suatu perusahaan untuk menciptakan suatu produk atau jasa, selain itu kinerja juga identik dengan proses pekerjaan dikalangan karyawan. Tercapai tidaknya tujuan suatu perusahaan sangat ditentukan oleh kinerja karyawan karena karyawan. Banyak faktor yang dapat mempengaruhi kinerja karyawan seperti lingkungan kerja dan motivasi. Besarnya pengaruh variabel Lingkungan kerja dan motivasi terhadap kinerja karyawan sebesar 63,9%. Saran yang dapat diberikan adalah diharapkan Four Points by Sheraton Bali Ungasan melakukan penataan pada ruangan kerja, agar ruangan kerja menjadi lebih nyaman dan memadai, selalu memberikan pekerjaan yang berisikan tantangan dan selalu bersedia membantu karyawan apabila kesulitan dalam menjalani tantangan dan secara berkala memberikan pelatihan, untuk meningkatkan kemampuan karyawan dalam menyelesaikan pekerjaan secara tepat.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Konsumen Dalam Penyelenggaraan Kegiatan Mice di Pullman Bali Legian Beach Ida Bagus Yoga Saputra; Ni Desak Made Santi Diwyarthi; Cahyo Purnomo Loanata
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1648

Abstract

Industri MICE merupakan sektor pariwisata yang sedang mengalami perkembangan pesat. Industri MICE membawa peluang yang besar melalui tamu yang dibawanya dengan waktu tinggal dan daya beli yang lebih besar sehingga menimbulkan adanya persaingan pasar. Untuk mendapatkan perhatian wisatawan MICE dilakukan dengan memastikan kepuasan konsumen terpenuhi, tetapi pada hotel Pullman Bali Legian Beach masih ditemukan permasalahan terkait kepuasan konsumen dalam kegiatan MICE. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan konsumen MICE di Pullman Bali Legian Beach. Sampel penelitian ini adalah Person Incharge (PIC) yang mewakili kelompok atau perusahaan yang menyelenggarakan kegiatan MICE di Pullman Bali Legian Beach periode Januari – Desember 2023 sejumlah 88 orang. Penelitian ini menggunakan data primer berupa kuesioner. Teknik pengambilan sampel yang digunakan menggunakan random sampling. Metode analisis menggunakan regresi linier berganda. Hasil penelitian ini menunjukan Variabel Kualitas Pelayanan (X1) secara parsial berpengaruh signifikan terhadap Kepuasan Konsumen dengan nilai thitung>ttabel = 5,666>1,662 dan nilai signifikansi <α = 0,001<0,05. Variabel Fasilitas (X2) secara parsial berpengaruh signifikan terhadap Kepuasan Konsumen dengan nilai thitung>ttabel = 3,232>1,662 dan nilai signifikansi <α = 0,001<0,05. Variabel Kualitas Pelayanan dan Fasilitas secara simultan berpengaruh terhadap Kepuasan Konsumen dengan nilai Fhitung>Ftabel = 85,987>3,10 dan nilai signifikansi <α = 0,001<0,05. Dapat disimpulkan hasil penelitian ini menunjukan Kualitas Pelayanan dan Fasilitas berpengaruh secara positif dan signifikan terhadap Kepuasan Konsumen MICE di Pullman Bali Legian Beach.
Pengaruh Online Customer Review di Tripadvisor Terhadap Minat Pemesanan Kamar di Hotel Fairfield by Marriott Bali Kuta Sunset Road Anak Agung Gede Rama Kusuma Ningrat; Ni Desak Made Santi Diwyarthi; Ni Wayan Chintia Pinaria
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1649

Abstract

Minat pemesanan kamar merupakan faktor penting dalam meningkatkan hunian hotel. Salah satu pengaruh utama adalah online customer review. Penelitian ini bertujuan untuk mengetahui pengaruh review di TripAdvisor terhadap minat pemesanan kamar di Hotel Fairfield by Marriott Bali Kuta Sunset Road. Menggunakan pendekatan kuantitatif dengan sampel 145 responden berusia minimal 21 tahun, data dikumpulkan melalui kuesioner skala Likert yang mengukur 25 pernyataan variabel online customer review. Analisis data dilakukan dengan uji asumsi klasik, regresi linier sederhana, uji t, dan koefisien determinasi menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa review online memiliki pengaruh positif dan signifikan terhadap minat pemesanan kamar dengan nilai thitung > ttabel yaitu 28,518 > 1,977 dan nilai signifikansi kurang dari 0,05 (0,000 < 0,05). Dimensi review yang paling berpengaruh secara berurutan adalah volume, usefulness, timeliness, reviewer expertise, comprehensiveness, dan valance. Uji koefisien determinasi mengungkapkan bahwa review online memberikan kontribusi sebesar 84,9% terhadap minat pemesanan kamar, sedangkan 15,1% dipengaruhi variabel lain yang tidak diteliti.
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Zunan Setiawan; Afen Prana Utama Sembiring; Arnes Yuli Vandika; I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
Co-Authors Adinda Prasetya Yulianti Afen Prana Utama Sembiring Ai Rainaya Cahyani Anak Agung Ayu Sri Maharani Anak Agung Gede Rama Kusuma Ningrat Annisa Larasati Anggreni Arnes Yuli Vandika Ayu Irmma Trisania Pramesti Ayu Ulan Permatasari Bambang Suharto Bekti Setiadi Benediktha Aprilliani Midun Cahyo Purnomo Loanata Citrawati, Luh Putu Claudia Claudia Darmawan Listya Cahya Delviola Stefani Paschalia Karnoto Desi Derina Yusda Diky Wardhani Dito Anurogo Efa Irdhayanti Eri Mardiani Fachrurazi Felicita Maya Anggita Gusti Agung Ayu Novanda Prabawa Putri Habibi Habibi Harlina, Sitti Hartutik Hartutik Hendri Khuan I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Aditya Widyanata I Putu Ari Wijaya I Putu Arya Agastya I Putu Arya Dharma Putra Pradyasta I Putu Dharma Arya Pratama I Putu Dipta Surya Surya Advika I Putu Raka Kamista Putra I Putu Sila Smara Lingga Buana I Wayan Adi Pratama I Wayan Adi Pratama I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Ida Bagus Yoga Saputra Irfan Maulana Irvan Syahputra Ivon Arisanti Iwan Harsono Jata, I Wayan Johnatan Christian Emmanuel Julio Marvel Giri Kadek Liana Tejawati Kadek Rian Permana Kadek Rivaldo Grey Ketut Dinda Pebriyanti Ketut Nia Natasha Wira Komang Indah Cahaya Dewi Kosasih Kristiurman Jaya Mendrofa Kusumarini, Indah Loso Judijanto Made Darmiati Made Kartika Candra Dewi Made Yudhawijaya Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap Muhammad Yusuf Naufal Rafi Dziaulhaq Nekky Rahmiyati Ni Gusti Ayu Made Yuliana Dewi Ni Kadek Ayu Maharani Ni Komang Carrissa Ayu Putri Ni Luh Gde Sri Sadjuni Ni Luh Putu Dela Pramesti Putri Ni Made Dinda Amara Laksmi Ni Made Sherly Antari Putri Ni Made Suastini Ni Made Yuna Sugiantari Ni Putu Ayu Gita Sintya Dewi Ni Putu Putri Padma Wulandari Ni Wayan Amelia Pratiwi Ni Wayan Ari Astiti Putri Ni Wayan Chintia Pinaria Ni Wayan Diah Satya Upayanti Nyoman Gede Mas Wiartha Odelia Valda Ichwan pinaria, ni wayan chintia Prastha Adyatma Priscilla Patricia Budi Darma Putu Divyanti Permata Devi Rahmi Setiawati Reni Ariasri, Nyoman Robertus Adi Nugroho Satria Yudha Arya Wiraraja Septin Maisharah K Yanti Setianti Zunan Setiawan