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Journal : JURNAL VISIONIDA

Model Pengembangan Kinerja Usaha Umkm Melalui Iklim Kewirausahaan Dan Kompetensi Kewirausahaan Serta Perilaku Wirausaha Sebagai Intervening Palahudin; Awa; Ayu Pramestidewi, Chandra
Jurnal Visionida Vol. 10 No. 1 (2024): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i1.13471

Abstract

The aim of this research is to analyze the influence of entrepreneurial climate and entrepreneurial competence on MSME performance, analyze the influence of entrepreneurial climate and entrepreneurial competency on MSME performance through entrepreneurial behavior as a mediating variable, design a model for developing MSME performance. This research used SEM-PLS, data was collected through the technique of distributing questionnaires to 47 MSME respondents (saturated sample). The formation of the MSME Performance model through the factor loading value approach of indicators has good validity. Furthermore, whether the statistical results of each variable have an influence, if the variable results have an influence then it can be included in the model, conversely if the variable does not have an influence then the variable is not included in the model. The research results provide evidence that the entrepreneurial climate has a strong influence on MSME performance and entrepreneurial behavior, while entrepreneurial competence in this research is not proven to be able to directly improve MSME business performance, but entrepreneurial competence will have a big impact on increasing MSME business performance through entrepreneurial behavior. Increasing the performance of MSMEs in the development of the MSME performance model can be determined by the entrepreneurial climate directly with indicators of risk taking and informal networks, and entrepreneurial behavior can mediate the entrepreneurial climate and entrepreneurial competence in improving the performance of MSMEs indirectly. Tujuan Penelitian ini adalah Menganalisis Pengaruh Iklim Kewirausahaan dan Kompetensi Kewirausahaanterhadap Kinerja usaha UMKM, Menganalisis Pengaruh Iklim Kewirausahaan dan Kompetensi Kewirausahaanterhadap Kinerja usaha UMKM melalui Perilaku wirausaha  sebagai variabel Mediasi, membuat rancangan model pengembangan Kinerja usaha UMKM. Penelitian ini menggunakan SEM-PLS, data dikumpulkan melalui teknik penyebaran kuisioner kepada 47 Responden pelaku UMKM (Sample jenuh). Pembentukan model Kinerja usaha UMKM melalui pendekatan nilai loading faktor dari indikator mempunyai validitas yang baik. Selanjutnya apakah hasil statistic setiap variable memiliki pengaruhnya, jika hasil variable terdapat pengaruh maka dapat dimasukan kedalam model, sebaliknya jika variable tidak memiliki pengaruhnya maka variable tersebut tidak dimasukan kedalam model. Hasil penelitian memberikan bukti bahwa Iklim Kewirausahaan berpengaruh kuat terhadap Kinerja usaha UMKM dan Perilaku wirausaha, sedangkan Kompetensi Kewirausahaandalam penelitian ini tidak terbukti dapat meningkatkan kinerja usaha UMKM secara langsung tetapi Kompetensi Kewirausahaanakan berdampak besar terhadap peningkatan kinerja usaha UMKM melalui Perilaku wirausaha . Peningkatan Kinerja usaha UMKM dalam pengembangan model Kinerja usaha UMKM dapat ditentukan oleh Iklim Kewirausahaan secara langsung dengan indikator pengambilan resiko dan jaringan informal, dan Perilaku wirausaha  dapat memediasi Iklim Kewirausahaan dan Kompetensi Kewirausahaandalam peningkatan Kinerja usaha UMKM secara tidak langsung.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Nurfalah, Rima Febriyanti; Yulianingsih; Pramestidewi, Chandra Ayu
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22701

Abstract

This study is motivated by the increasing competition in the beverage industry, which requires companies to maintain product quality in order to enhance consumer satisfaction and encourage repurchase intention. The purpose of this study is to analyze the effect of product quality on repurchase intention with consumer satisfaction as an intervening variable for Teh 2 Tang products at PT Perkebunan Teh Assam Jayamengara Indah Sukabumi. The research method employed a quantitative approach, with data collection techniques consisting of questionnaire distribution and field observations. The research sample comprised 100 respondents, determined using the Lemeshow formula. Data analysis was conducted using path analysis to examine both direct and indirect effects among variables. The results indicate that product quality has a positive and significant effect on consumer satisfaction, and consumer satisfaction has a positive and significant effect on repurchase intention. In addition, product quality also has a significant direct effect on repurchase intention. The mediation test using the Sobel method confirms that consumer satisfaction acts as a mediating variable in the relationship between product quality and repurchase intention. These findings suggest that improving product quality is an effective strategy to enhance consumer satisfaction and stimulate repurchase intention, and can therefore serve as a basis for companies in formulating marketing strategies and product development.
Co-Authors Adinda Fatimatul Adawiyah, Siti Afif, M Nur Agung Rizki Awaludin ALFIN ADAM Alfina Damayanti Alnima Shakiya Amelia Fitriani An Alawiyah Andriyan Anggi Berliana Sari Anggi Suryadi Aprilianti, Risma Arifah, Agni Assagieb, Moch Bagier Aditya Awa Ayi Jamaludin Azis Ayu Widiya Sari Azizah, Annisa Suci Nur Azzahra Dinia Chika Rasyifa Dewantara, Haidar Djoko Marsudi Dwi Gemina Eka Rahmawati Elsa Sayyidina Aulia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadillah, Eki Ahmad Farizka Susandra Fikri, Jihad Fitri Nurbaeti Gemini, Pra Ghea Nurhalimatuzzahroh Ghea Nurhalimatuzzahroh Gilang Pratama Mulya5 Gita Rahmawati Giva Istilah Mitra Hamdun Hamdun Hariyadi, Mohammad Mursidi Hutomo, Yoyok Priyo Imas Noer Septiani Insani Nur Halizah Ismartaya ISMARTAYA Ismartaya Ismartaya, Ismartaya Lia Fitriani Masriya Lupita, Taristania M. Hari Irawan Marsinah, Siti Meyta Safrina Muhamad Azmi Muhamad Nurfaozi Muhamad Rizki Ramdani Muhammad Samsul Rizal Mulyadi, Musa Mutiara Rengganis Nisrina Nur Afifah Nurfalah, Rima Febriyanti Nurul Kartika Hayati Paksilodra, Jaka Palahudin Palahudin, Palahudin Pera Pujiawati Seftia Prio Utomo, Yoyok Rachmat Gunawan Rachmat Gunawan Rahma Nuryawati Rahwamati, Nisa Rakha Prabu Alamsyah Resti Rohayati Rio Maulana Risa Laila Octo Riyan Abdurrozaq Rizky Algafiky Sakirin, Ahmad Samsuri . Samsuri Samsuri Selvia, Dina Siti Edeniah Siti Hajar Sulaeman Putri Siti Hali Halabi Siti Nurwita Siti Sonia Sri Harini Sri Harini Sudarijati Suprayogi, Hindrawan Syafira Agnita Aulia Tiara Axchellawati Titiek Tjahja Andari Tuti Fauziah Winda Apriani Wita Sri Rahayu Yanti , Riska Putri Yasmin Nurul Haq Yudho Prihantoro, Dwi Yulianingsih Yulianingsih, Yulianingsih Zeviana, Zeviana Zidan, Amar Zulfa Naila Sya'diah, Chinta