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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL VISIONIDA IKRA-ITH EKONOMIKA Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Multicience Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research International Journal of Management Analytics (IJMA) J-CEKI
Chandra Ayu Pramestidewi
Economic Faculty, Universitas Djuanda, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Multicience

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COMPETITIVE STRATEGIES CRITICAL SUCCESS FACTORS FOR SMALL MEDIUM FOOD AND BEVERAGES IN BOGOR CITY Chandra Ayu Pramestidewi; Ismartaya
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 01 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This observation is to determine the competitive strategy of small and medium food and beverage businesses in Bogor Municipality. The hope of this research is that by knowing the competitive strategy of small food and beverage businesses in the city of Bogor, the community will be able to improve and consider all elements of a competitive strategy. The sample of this research is entrepreneurs in the field of food and beverage small and medium enterprises in the city of Bogor. Sampling was done by simple random sampling, namely small and medium entrepreneurs in the food and beverage sector in the city of Bogor. Data obtained through primary data by distributing questionnaires, measured by Likert scale. Data analysis used descriptive analysis, regression analysis and t-test to test the hypothesis. The problem in this study is what factors influence the competitive strategy of small and medium food and beverage businesses in the city of Bogor, so it is necessary to analyze the critical success factors for competitive strategies, including: 1. Marketing (pemasaran), 2. Support (pendukung), 3. Organization (organisasi) of food and beverage SMEs in Bogor City. The purpose of this study is to determine the factors that influence the competitive strategy of food and beverage SMEs in the city of Bogor, it is also useful for the development of the next strategy with higher quality products and to be able to survive and compete in the business world.
Co-Authors Adinda Fatimatul Adawiyah, Siti Afif, M Nur Agung Rizki Awaludin Alfina Damayanti Alnima Shakiya An Alawiyah Andriyan Anggi Berliana Sari Anggi Suryadi Aprilianti, Risma Arifah, Agni Awa Ayu Widiya Sari Azizah, Annisa Suci Nur Azzahra Dinia Chika Rasyifa Dewantara, Haidar Djoko Marsudi Dwi Gemina Eka Rahmawati Elsa Sayyidina Aulia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadillah, Eki Ahmad Farizka Susandra Fikri, Jihad Gemini, Pra Ghea Nurhalimatuzzahroh Ghea Nurhalimatuzzahroh Gilang Pratama Mulya5 Gita Rahmawati Hamdun Hamdun Hariyadi, Mohammad Mursidi Hutomo, Yoyok Priyo Imas Noer Septiani Insani Nur Halizah Ismartaya ISMARTAYA Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Lia Fitriani Masriya Lupita, Taristania M. Hari Irawan Marsinah, Siti Meyta Safrina Muhamad Azmi Muhamad Nurfaozi Muhamad Rizki Ramdani Muhammad Samsul Rizal Mulyadi, Musa Mutiara Rengganis Nisrina Nur Afifah Nurul Kartika Hayati Palahudin Palahudin Palahudin Rachmat Gunawan Rahma Nuryawati Rahwamati, Nisa Rakha Prabu Alamsyah Rio Maulana Risa Laila Octo Riyan Abdurrozaq Rizky Algafiky Sakirin, Ahmad Samsuri . Samsuri Samsuri Selvia, Dina Siti Hajar Sulaeman Putri Siti Hali Halabi Siti Nurwita Siti Sonia Sri Harini Sri Harini Sudarijati Suprayogi, Hindrawan Syafira Agnita Aulia Tiara Axchellawati Titiek Tjahja Andari Tuti Fauziah Winda Apriani Wita Sri Rahayu Yanti , Riska Putri Yoyok Prio Utomo Yudho Prihantoro, Dwi Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Zeviana, Zeviana Zidan, Amar Zulfa Naila Sya'diah, Chinta