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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen E-JRM JER
Budi Wahono
Universitas Islam Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Efektivitas Promosi Melalui Media Sosial Instagram Dengan Menggunakan Pendekatan Epic Model (Studi Kasus Pada Garden Café) Syaiful Haq; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  Promotion can be said as one of the determining factors for the success of a marketing program to provide information about the existence of a product. Social media is one of the most widely used promotional tools. Technological developments encourage marketers to be creative in advertising by utilizing social media. Advertising on social media requires strategy and effort to appeal both emotionally and rationally to foster buying interest in social media users. People in Indonesia are quite active in using Instagram. The popularity of Instagram is seen by business people as an effective opportunity to promote the products of their business. This study uses a qualitative method with a case study approach at the Garden Café. Data collection is done by interview, observation and documentation study. There were 4 research participants, namely the Garden Café Manager and 3 Garden Café customers who were willing to become research participants. Based on the results of research on the Effectiveness of Promotion through Instagram social media using the epic model at the Garden Café. The promotional strategy implemented at the garden café is effective if measured using the dimensions of Empathy, Persuasiveness, Impact, Communication Keywords: promotion, social media, epic model
Pengaruh Tingkat Pendidikan dan Pelatihan Terhadap Produktivitas Kerja Karyawan Pada RSD Ketapang Sampang Haerul Anam; Budi Wahono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of the level of education and training on the work productivity of Ketapang Sampang Hospital employees. This research is a quantitative research with technical data collection using a questionnaire. The sample in this study amounted to 57 respondents. The place of this research is the Ketapang Hospital employee on Jl. Raya Ketapang – Sampang No. 7, Ketapang, Mandirejo, Ketapang Bar., Sampang Ketapang Regency, East Java, 69261. The sampling technique used was the accident sampling method. Processing of primary data using analysis of Statistical Package for Social Science (SPSS) version 25. Techniques with multiple regression analysis method. The results of this study indicate that simultaneously the level of education and training variables have a significant effect on work productivity variables, while partially the level of education has a positive but not significant effect on work productivity variables and training variables have a positive and significant effect on work productivity variables. Keywords : level of education, training and work productivitas finance 
Pengaruh Word Of Mouth, Image dan Hedonic Shopping Motivation Terhaap Keputusan Pembelian Sepatu Vans ( Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Moh Fadillah; Budi Wahono; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the business world, competition between companies to be able to market their products and services is also getting higher. In this case, every company must have various strategies, one of which is doing Word Of Mouth, Image and Hedonic Shopping Motivation. Because the existence of a good word of mouth can cause consumers to feel satisfied so that they form positive information and then inform others with effective and attractive hedonic shopping motivation and can improve purchasing decisions. The purpose of this study was to determine the effect of doing Word Of Mouth, Image and Hedonic Shopping Motivation on Purchasing Decisions. The selection of the sample in this study used purposive sampling with the criteria of being an active student at the Islamic University of Malang, owning and using Vans shoes. Based on the criteria, 75 respondents were sampled. Data analysis techniques used in this study were descriptive statistical analysis, data instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, model fit testing. The results of the analysis show that Word Of Mouth, Image and Hedonic Shopping Motivation simultaneously influence purchasing decisions. Keywords: Influence Of Word Of Mouth, Brand Image, And Hedonic Shopping.
Pengaruh Media Sosial, Kualitas Produk, Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian (Studi Pada Lelette Coffee Sigura-Gura) Muhammad Maulana Habibi; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and determine the effect of Social Media, Product Quality, and Customer Satisfaction on Purchasing Decisions (Study on Lelette Coffee Sigura-gura Malang). This research is a type of quantitative research. The method used is multiple linear regression. The sampling technique uses the formula from Malhotra with a calculation of 95 samples. To overcome the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results of the study show that Social Media (X1), Product Quality (X2), and Customer Satisfaction (X3) simultaneously have a significant effect on purchasing decisions (Y). The results of the study partially show that Social Media (X1), Product Quality (X2), and Customer Satisfaction (X3) partially have a significant effect on Purchasing Decisions (Y). Keywords: Social Media, Product Quality, Customer Satisfaction, Purchase Decision
Pengaruh Promosi Melalui Media Instagram, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Brand Erigo (Studi Kasus Pada Konsumen Erigo Kecamatan Tajinan Malang) Alfan Prakhas Pratama; Budi Wahono; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research aimed to identify the effect of promotion via Instagram, product quality, and price on purchasing decisions. The independent variables used are promotion via Instagram, product quality, and price, while the dependent variable is the purchase decision. The sample used in this study were 96 respondents who were Erigo consumers in Tajinan Malang District. The data collected using a questionnaire. The analysis method using a instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using the help of SPSS 25.0 computer software. The results of this study indicate that promotion via Instagram has a significant positive effect on purchasing decisions, product quality has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, and promotion via Instagram, product quality, and price simultaneously have a significant positive affect on purchasing decisions. Keyword: promotion via Instagram, product quality, price, and purchasing decisions 
Pengaruh Label Bpom Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific (Studi Kasus Pada Mahasiswi FEB Angkatan 2019) Anggraini Tri Ayuningtyas; Budi Wahono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of the BPOM Label and Electronic Word Of Mouth on Consumer Purchase Decisions for Skincare Skintific Products in case studies of FEB class 2019 students. The type of research used is quantitative research by distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainty. the sample used non- probability sampling method with purposive sampling technique with a total sample of 75 respondents. In data processing using SPSS, to solve problems in analyzing validation tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linear regression and adjusted R square tests. The results of the study are the effect of the BPOM label and electronic word of mouth partially or simultaneously having a positive and significant effect on purchasing decisions. Keywords: BPOM Label, Electronic Word Of Mouth, Purchasing Decision.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Balsem Pala (Studi Di Desa Brongkendk Kecamatan Fakfak Papua Barat) Lukman Kanabaraf; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack Fakfak Regency has MSMEs that operate in the Nutmeg Agroindustry sector. One of the products that was successfully made was Nutmeg Balm. Nutmeg balm is made from nutmeg fat and several types of herbs grown by Fakfak farmers. Fakfak Nutmeg Balm is a brand of balm produced by BUMKam (Village-Owned Enterprise) Brongkendik Village. BUMKam was founded in 2017 and only became active as an entrepreneur in October 2020. The research aims to find scientific facts related to science. Research methods have the meaning of the sequence or procedures for researchers to find answers to problems posed by researchers, so to find answers to problems posed by researchers using a qualitative approach method. The results of the research show that four indicators in measuring marketing strategy analysis in increasing sales of nutmeg balm products in MSMEs in Brongkendik village, Fakfak sub-district, such as product, price, distribution and promotion in Brongkendik village, Fakfak district. The role of BUMKam in increasing sales of nutmeg balm products in the MSMEs of Brongkendik Village, Fakfak Regency, by looking at the product dimension indicators, can be said to have not been fully implemented well because even though the quality of the nutmeg balm product is very adequate and high quality, in terms of packaging it has not yet received a patented packaging design. and still changing Keywords :  BUMKam, Nutmeg Balm, Agroindustry. 
Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Minat Berkunjung, Studi Pada Taman Kuliner Paciran Kabupaten Lamongan Adella Febrian Nanda Sari; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the extent to which the influence of price, promotion and quality of service on interest in visiting, a study at Taman Kuliner Paciran, Lamongan Regency. The population in this study was visitors to Taman Kuliner Paciran. and the sample used in this study used the slovin approach so that a sample of 100 was obtained. The test was carried out using IBM SPSS version 21. It was found that there is a simultaneous effect between the variables Price, Promotion and Quality of Service on Interest in Visiting Studies at the Taman Kuliner Paciran, Lamongan Regency. Meanwhile, partially, price has a positive and significant effect on interest in visiting Taman Kuliner Paciran, Lamongan Regency. Promotion has a positive and significant effect on Interest in visiting Taman Kuliner Paciran, Lamongan Regency.  Keywords: Price, Promotion and Quality of Service
Pengaruh Kepercayaan, Gaya Kepemimpinan Transaksional, Dan Kompetensi Sumber Daya Manusia Terhadap Kinerja Karyawan (Studi Pada Koperasi Se-Kecamatan Sape Kabupaten Bima Nusa Tenggara Barat) Nurwasilah Nurwasilah; Budi Wahono; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of trust, transactional leadership style, and human resource competence on the performance of cooperative employees in Sape District, Bima Regency. This research method uses quantitative research methods with explanatory research types. The primary data source was obtained from questionnaire data which was measured using a Likert scale. The population used is all cooperative employees in Sape District, Bima Regency, where the number of cooperative in Sape District is 21 units. The research sample was all cooperative employees whose number was determined using the Slovin formula so that a total of 76 people were obtained. The results of this study indicate that 1) Trust, transactional leadership style, and human resource competence simultaneously affect the performance of cooperative employees in Sape District, Bima Regency. 2) Trust does not have a significant negative effect on the performance of cooperative employees in Sape District, Bima Regency. 3) Transactional leadership style has a positive and significant effect on the performance of cooperative employees in Sape District, Bima Regency. 4) Competence of human resources has a positive and significant effect on the performance of cooperative employees in Sape District, Bima Regency. Keywords : Trust, Transactional Leadership Style, Human Resource Competence, Employee Performance.
Analisis Pengaruh Visibility, Credibility, Attractiveness dan Power terhadap Keputusan Pembelian Produk MS Glow Skincare Usi Apriliani; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was made to determine the effect of Visibility, Credibility, Attractiveness, Power on Purchase Decisions for MS Glow Skincare Products, the method used in this study is a quantitative method. Sampling in this study using the malhotra formula with a sample of 85 partisipants. The data used is primary data through a questionnaire. This study used instrument tests including: validity and reliability tests, normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, simultaneous tests and partial tests.From the results of the research partially obtained results where Visibility has no significant effect on purchasing decisions, Credibility has no significant effect on purchasing decisions, Attractiveness has no significant effect on purchasing decisions, Power has a significant effect on purchasing decisions. Simultaneously Visibility, Credibility, Attractiveness and Power has a significant effect on purchasing decisions. Keywords: Visibility, Credibility, Attractiveness, Power and Purchase Decisio
Co-Authors Abdullah Syakur Novianto Abdullah Syakur Novianto Abdun Zaki Ach Zainur Ridha Achmad Naufal Miqdad Adella Febrian Nanda Sari Agassi Dwi Putra Ahmad Haikal Aly Ahmad Mahsunun Nashor Ahmad Pratama Tri Putra Ainur Rasyid Alfan Prakhas Pratama Anggraini Tri Ayuningtyas Anjar Surya Ningsih Arif Akbarrurrijal Arini Fitria Mustapita Ataka Sauqi Azzam Riski Basalamah, Muhammad Ridwan Bastomi, Mohamad Bayu Wicaksono Budi Purnomo Cahyudi Ardiansya Usman Eka Indah Kusmalasari Elok Faiqotul Mauludiyyah Endang Rahmawati Eris Dianawati Evita Maifani Fahrurrozi Rahman Fani Ary Sandy Ferlian Ramadhan Gebbril Oktavia Jaya Haerul Anam Hamzah Ahmad Rabbani Hasanuddin Hasanuddin Ilham Febriansyah Inrah Wati Juwita Ita Athia Khalikussabir Khalikussabir, Khalikussabir Khusnul Khotimah Lukman Kanabaraf M Agil Saputra M Nur Ihsan M. Afiq Fataya Hakim M. Arief Ginanjar M. Khoirul Anwarudin Broto Suharto Maghfirotun Ajron Karimah Mochammad Fikri Alfandy Moh Fadillah Moh. Afifuddin Mohammad Bastomi Mohammad Rizal Muchammad Ar-Rony Septianda Muhammad Ilham Habibi Muhammad Khoirul ABS Muhammad Mansur Muhammad Maulana Habibi Muhammad Saifudin Muhammad Tody Arsyianto Nanik Wahyuningtyas Nur Rohmah Dhuhaini Nurhajati Nurhajati Nurul Muttamimah Nurwasilah Nurwasilah Oktrivan Bramantya Ilham Papank Abi Sadewa Qadaraski Saleh Rahmawati Rahmawati Ratna Tri Hardaningtyas Rista Sya’illatun Nandiroh Rois Arifin Ronny Malavia Mardani Saraswati, Ety Shendy Citra Iswandari Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Mufidatun Kasanah Sri Tyas Listia Sulton Sholehuddin, Sulton Syaiful Haq Syauqina Hanifah Tami Erliani Uliya Fadilah Umatuz Sukmawati Usi Apriliani Vilda Afifah Vivin Syafiah Vriske Iga Sistian Wiwid Prihartono Yazid Afif Yulia Feby Aowahilwa Yuzky Maulana Irbad Zulfan Zulkarnaen Z