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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Tepis Wiring : Jurnal Pengabdian Masyarakat E-JRM JER
Budi Wahono
Universitas Islam Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health

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Pengaruh Iklan Digital, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Motor Trail Di Robby MX (Studi Kasus Pada Konsumen Di Robby MX ) Mohammad Farkhan Isnani Al Ma’arif; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research examines how digital advertising, influencer marketing, and content marketing influence purchasing decisions among trail motorcycle consumers at Robby MX. A quantitative research design was applied through a survey approach. Primary data were obtained by distributing structured questionnaires to 80 Robby MX customers, with respondents selected using purposive and snowball sampling methods. The collected data were processed using multiple linear regression analysis after the measurement instruments were confirmed to be valid, reliable, and compliant with classical assumption requirements. The findings demonstrate that digital advertising, influencer marketing, and content marketing each exert a positive and statistically significant impact on consumer purchasing decisions, both individually and collectively. These results highlight the strategic role of digital-based marketing activities in shaping consumer decisions within the trail motorcycle market. Keywords:Digital Advertising, Influencer Marketing, Content Marketing, Purchasing Decision. 
Pengaruh Keputusan Pembelian, Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Shopeefood Di Kota Malang (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2021) Moh. Isnaini Ramanda Putra; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of purchase decisions and customer satisfaction on repurchase intention for ShopeeFood services in Malang City, with a case study on students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021. The research employs a quantitative approach, collecting data through questionnaires distributed to 89 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (purchase decisions and customer satisfaction) and the dependent variable (repurchase intention). The results indicate that both simultaneously and partially, purchase decisions and customer satisfaction have a positive and significant effect on repurchase intention. The coefficient of determination (R2) of 0.751 suggests that 75% of the variation in repurchase intention can be explained by these two independent variables, while the remaining 25% is influenced by other factors not examined in this study. These findings imply that enhancing purchase decisions and customer satisfaction can foster consumer loyalty towards ShopeeFood services. Keywords: Purchasel, Delcision, Customelr Satisfaction, Rapurchasel Intelntion, Shoppelelfood.
Pengaruh Harga, Promosi, dan Pengalaman Pelanggan terhadap Repurchase Intention pada Marketplace Shopee (Studi pada Gen Z dan Milenial Kabupaten Magetan) Neo Agil Manova; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Price, Promotion, and Customer Experience on Repurchase Intention among Shopee marketplace users from Generation Z and Millennials in Kabupaten Magetan, using a quantitative approach through questionnaires administered to 75 respondents who had made more than one transaction. The study employed purposive sampling and data were analyzed using instrument testing, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The results indicate that collectively, the three variables have a positive and significant effect on Repurchase Intention; however, partially, only Price and Customer Experience are significant, with Price identified as the most dominant variable. This confirms that appropriate pricing and satisfying shopping experiences are key factors in increasing repurchase intention among young consumers in non-metropolitan areas. Keywords: Price, Promotion, Customer Experience, Repurchase Intention, Shopee. 
Pengaruh Pengembangan Sumber Daya Manusia, Kepemimpinan Dan Budaya Organisasi Terhadap Kepuasan Anggota Organisasi (Studi Pada DPM Universitas Islam Malang) Nailatul Faidiyah; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research seeks to examine the effect of human resource development, leadership, and organizational culture on the satisfaction level of members within the Student Representative Council (DPM) at the Islamic University of Malang. The phenomenon of psychological degradation, such as burnout and declining motivation in student organizations, serves as the background for the urgency of this research. This study employs a quantitative causal-associative approach with a census method (saturated sampling) involving 68 active members from the University and Faculty DPM. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression techniques. The simultaneous results indicate that the three independent variables significantly influence member satisfaction, contributing 22.7% to the variance. Partially, leadership and organizational culture have a positive and significant impact on member satisfaction. However, human resource development was found to have no significant effect on member satisfaction within the DPM Unisma environment. These findings suggest that member satisfaction in student organizations is more determined by managerial styles and the collective value climate rather than existing formal training programs. Organizations are advised to conduct an in-depth evaluation of the relevance of competence development programs to better align with the actual needs of their members.  Keywords:HR Development, Leadership, Organizational Culture, Member Satisfaction, DPM Unisma.  
Pengaruh Gaya Kepemimpinan Transaksional Dan Transformasional Terhadap Kinerja Karyawan Yang Di Mediasi Oleh Motivasi Kerja Jajak Sadam Bin Abai Duru; Khalikussabir Khalikussabir; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the direct and indirect effects of transactional and transformational leadership on employee performance, with motivation as a mediator. This study uses a quantitative method with an explanatory research approach by conducting a questionnaire survey of respondents. The research hypothesis was tested using multiple linear regression and path analysis tests.The conclusions of this study are (1) transactional leadership and transformational leadership  have an effect on motivation. (2) Transactional leadership style and work motivation cannot influence employee performance, but transformational leadership style can influence employee performance. (3) Work motivation cannot mediate the relationship between transactional leadership and transformational leadership on employee performance. Keywords : Transactional Leadership, Transformational Leadership, Motivation, Employee Performance.
AI dan Pemasaran Konten: Pendampingan bagi UMKM Di Desa Ampeldento Kecamatan Karangploso dalam Menciptakan Konten yang Menarik dan Efektif Muhammad Tody Arsyianto; Budi Wahono
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 5 No 1 (2026): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v5i1.5019

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Ampeldento Village, Karangploso Subdistrict, face significant challenges in creating attractive and effective marketing content in the digital era. Although artificial intelligence (AI) technology offers great potential to enhance marketing strategies, many MSME actors still do not fully understand how to utilize this technology optimally. This community service program aims to provide guidance and assistance to MSME practitioners in using AI to improve the quality and appeal of their marketing content.The methods used in this study include practical training and workshops focused on AI-based content creation, as well as data analysis to better understand the target market. This mentoring program is designed to enhance the skills of MSME actors in using digital tools and AI, and to help them formulate more effective marketing strategies.The results of the study show that MSME practitioners who participated in the mentoring program experienced a significant improvement in their content creation skills and their understanding of digital marketing strategies. In addition, there was an increase in the competitiveness of their products in the local market, with several participants reporting increased sales and positive customer interactions after applying the techniques taught.The implications of this study indicate that the application of AI in content marketing can serve as an effective solution for MSMEs to adapt to the increasingly complex demands of the digital market
Co-Authors Abdullah Syakur Novianto Abdun Zaki Ach Zainur Ridha Achmad Naufal Miqdad Adella Febrian Nanda Sari Agassi Dwi Putra Ahmad Haikal Aly Ahmad Mahsunun Nashor Ahmad Pratama Tri Putra Ainur Rasyid Alfan Prakhas Pratama Alif Satrio Abdullah Amin, Muhammad Sirojuddin Anggraini Tri Ayuningtyas Anjar Surya Ningsih Arif Akbarrurrijal Arini Fitria Mustapita Ataka Sauqi Azzam Riski Basalamah, Muhammad Ridwan Bastomi, Mohamad Bayu Pamungkas Bayu Wicaksono Budi Purnomo Cahyudi Ardiansya Usman Eka Indah Kusmalasari Elok Faiqotul Mauludiyyah Endang Rahmawati Eris Dianawati Evita Maifani Fahrurrozi Rahman Fani Ary Sandy Ferlian Ramadhan Gebbril Oktavia Jaya Haerul Anam Hamzah Ahmad Rabbani Hasanuddin Hasanuddin Ilham Febriansyah Imamuddin Irfani Inrah Wati Juwita Ita Athia Jajak Sadam Bin Abai Duru Khalikussabir Khalikussabir, Khalikussabir Khusnul Khotimah Lukman Kanabaraf M Agil Saputra M Nur Ihsan M. Afiq Fataya Hakim M. Arief Ginanjar M. Khoirul Anwarudin Broto Suharto Maghfirotun Ajron Karimah Mochammad Fikri Alfandy Moh Fadillah Moh. Afifuddin Moh. Isnaini Ramanda Putra Mohammad Bastomi Mohammad Farkhan Isnani Al Ma’arif Mohammad Rizal Muchammad Ar-Rony Septianda Muhammad Ilham Habibi Muhammad Khoirul ABS Muhammad Mansur Muhammad Maulana Habibi Muhammad Saifudin Muhammad Tody Arsyianto Nailatul Faidiyah Nanik Wahyuningtyas Navisa Ambarwati Neo Agil Manova Nevio Prayoga Jon Hayon Nur Rohmah Dhuhaini Nurhajati Nurhajati Nurul Muttamimah Nurwasilah Nurwasilah Oktrivan Bramantya Ilham Papank Abi Sadewa Qadaraski Saleh Rahmawati Rahmawati Ratna Tri Hardaningtyas Rian Agung Kurniawan Rista Sya’illatun Nandiroh Rois Arifin Ronny Malavia Mardani Saraswati, Ety Shendy Citra Iswandari Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Mufidatun Kasanah Sri Tyas Listia Sulton Sholehuddin, Sulton Syaiful Haq Syauqina Hanifah Tami Erliani Tegar Imannur Hakim Uliya Fadilah Umatuz Sukmawati Usi Apriliani Vilda Afifah Vivin Syafiah Vriske Iga Sistian Wiwid Prihartono Yazid Afif Yulia Feby Aowahilwa Yuzky Maulana Irbad Zulfan Zulkarnaen Z