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Journal : Bulletin of Management and Business

Sistem Asuransi Beasiswa Berencana Pada Asuransi Jiwa Bersama Bumiputera 1912 Bandung Widiya Avianti
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.263

Abstract

Scholarship Scheme the 1912 Bumiputera Joint Life Insurance Scheme is designed to provide education cost protection to insured children in accordance with their education program. Education and guaranteed income are two advantages of life insurance.. There are two types of insurance from the ten insurance programs offered by Asuransi Jiwa Bersama Bumiputera 1912 , namely : life insurance, including insurance for Planned scholarships. This study uses the method of case studies, and this study in the realm of qualitative to identify a particular issue. Uses in-depth datasets from multiple sources and detailed studies to explore limited settings over time. System design is presented in the form of context diagrams and E-R diagrams. The system needed to present information in management activities in Asuransi Jiwa Bersama Bumiputera 1912 Bandung is the calculation of premiums , learning Continuity Fund calculation system, and periodic scholarship calculation system.
Implementasi Bauran Pemasaran dalam Upaya Meningkatkan Keunggulan Bersaing pada Diuk Coffee and Eatery Purwakarta Widiya Avianti; Mela Tri Yusnita
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.264

Abstract

This study aims to determine the marketing mix of Diuk Coffee and Eatery Purwakarta in an effort to increase competitive advantage. The method used in this study is qualitative descriptive, data collection techniques carried out using direct communication strategies, namely observation, interviews and documentation. The highest score of the SWOT matrix strategy combination score that was processed was in the Strenghts and Opportunities (SO) strategy with a total score of 4, this shows that Diuk Coffee and Eatery Purwakarta has considerable strength in developing businesses and has a competitive advantage with similar business actors in Purwakarta Regency. Therefore, the strategy (SO) carried out is to improve services to increase loyal customers, increase promotions by building online marketing applications and working with customers to provide offline testimonials (special boards for customer testimonials) and testimonials online, flexibility in physical supporting facilities by following trends in instagramable business places, and arranging café operational schedules for several events.
Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall Widiya Avianti; Fitria, Dissy
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i2.294

Abstract

One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the "Appearance" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the
Implementation of Public Sector Entrepreneurship Using The Bmc Model in Military Cooperative Services Avianti, Widiya; Rukayat, Yayat; Permatasari, Arini; Listiya, Alika; Violeta, Arlienda
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.366

Abstract

This research discusses the concept of public sector entrepreneurship by implementing a business model canvas to assist the implementation of cooperative work programs, including those under the auspices of the military, to describe, analyze, and develop their business models. Business Model Canvas (BMC) is a useful tool for articulating and managing all the key elements in a cooperative business, descriptive qualitative research method, in accordance with research in the field of social society by conducting an analytical study contained in SWOT analysis so that it can be known the strengths, weaknesses, opportunities and threats of this public service business to be able to develop cooperative service planning that can provide maximum service to its members as well as become a community service partner.